Catchword

BACKGROUND

Please describe your company and your position there.

I am the CEO of a Canadian company specializing in business and industry intelligence tools.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Catchword, and what were your goals?

When we started our work with Catchword, we were at an interesting inflection point in our business’ growth trajectory. We had good success with one of our nascent products and our employees culturally rallied around and embraced that product brand as their corporate brand. Given our industry and the premium we place on company culture and employee experience, we wanted to create an umbrella brand whose primary purpose was to serve as an employee brand to unify our employees and more accurately imbue and reflect our company culture.

We wanted the 'citizen' names and 'population' names to be part of the design process as part of the culture focus. We challenged Catchword to come up with a company name that had a smooth transition to the name of a single employee and also a natural name for the collective movement of employees.

SOLUTION

How did you select this vendor?

A friend had heard of Catchword and I reached out because of that. We had a shortlist of 3 agencies and we liked Catchword's focus on naming and visual identity. The other agencies were trying to do too much other stuff. When we dug into Catchword's portfolio, we came to realize that there was this team of 15 to 20 people sitting in various offices coming up with a HUGE chunk of the big names out there in the business world. Our team was particularly impressed by the fact that Catchword renamed Elance to Upwork and also that they came up with eBay's Kijiji, which is household name across Canada.

Describe the scope of their work in detail, including any steps and the final deliverables.

We did a comprehensive branding project with Catchword, and they got immersed in the details immediately. They conducted a thorough review of numerous documents and videos we sent them which sought to capture the bootstrapped and builder aspects of our culture. They also spoke with ~30 team members to gain an understanding not just of how our business works, but the DNA behind it all that makes us who we are.

They sent us a detailed set of key learnings which informed their naming brief (also capturing our style, messaging and tone preferences) and their understanding of our business was demonstrated in the two rounds of names we reviewed with them. Each presentation had names with supporting rationale to help us better contextualize each name and envision it as our own.

Once we agreed on our shortlist of names, Catchword conducted a preliminary trademark analysis to help us knock out any obvious conflicts ahead of submitting a final shortlist to our counsel. Once we selected our final name, Catchword assembled a design brief (akin to the naming brief) which described our style preferences. They presented a dozen logo concepts, did a couple of rounds of refinement and conducted a colour exploratory, at which point we settled on our final logo.

They developed our full colour palette, sourced accompanying typography and assembled a style guide for us to help guide the activation of our brand moving forward. They also went the extra mile and created extra brand exhibits for us (and all their accompanying design files) which gave our rebrand a huge boost off the ground.

How many people from the vendor's team worked with you, and what were their positions?

We had three primary points of contact—account manager folk and strategists with whom we met regularly—and there were creative and design teams working in the background. One of the founders checked in regularly on the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We now have a brand that completely reflects who we are as a company, what we stand for, what we’re committed to, and in which our team is passionately invested. The various employees that met with Catchword shared only the most positive of feedback, and we on the executive team always looked forward to our meetings with our Catchword account folk. I have already strongly recommended them to an industry colleague and would not hesitate to do so again. I recently told a long time customer about our new name before we revealed it to the world and she cried out "that is SOOO you guys."

Describe their project management style, including communication tools and timeliness.

Not only did Catchword deliver on time with every milestone, but they maintained a two-person coverage on our account at all times, so if there was a holiday in the US the non-US person would respond and be entirely in the know. It was a similar thing checking in with us regularly to ensure we knew where we were in the process and address any questions.

What did you find most impressive or unique about this company?

They just really understand naming and have it down to as close to a science as it could be. We were thoroughly impressed by their subject matter expertise, as well as the way that they passionately immersed themselves in learning and understanding our business and culture. The range of creativity in their names and designs was also particularly noteworthy, as they took deep dives within the messaging and visual territories that resonated most with our business. TTheir responsiveness, attention to detail, and commitment to doing and getting it right really stood out.  They’re also just really nice, good people so it was so easy to work with them!

Are there any areas for improvement or something they could have done differently?

The process was super smooth, the account management was excellent, and the deliverables were great. Any suggestions for improvement would be really nitpick-y. They went above and beyond to ensure our brand launch was a huge success and we were extremely happy with the engagement.

BACKGROUND

Introduce your business and what you do there.

I’m the head of marketing of Denim, a factoring service for freight brokers and intermediaries. We provide a financial platform to connect payments across the logistics industry. We’re a remote-first company, so we have employees all around the globe.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Catchword?

We were going through a rebranding process, so we had to rename and redesign our website. We split up the project because we wanted to shorten our timeline. However, we wanted to make sure that we got our name right, so we wanted to find a great branding and naming agency.

SOLUTION

What was the scope of their involvement?

Catchword was responsible for our naming, basic brand guidelines, and website domain. After a couple of rounds of brainstorming and work on their end, they delivered a short list of names. We worked with our lawyers to find the best solution according to our executives’ wish list and strategic goals to represent ourselves in the marketplace. They understood our shortened timeline and delivered in eight weeks.

A few weeks before our engagement, we did a series of interviews with 4–5 of our clients, and they got that raw footage. Also, they interviewed our internal team. Then, Catchword worked with us extensively on 5–6 rounds of creative development workshops. We did a lot of creative exercises, brainstorming sessions, points of view, and characterizations of our brand to get people to think deeply about how we wanted to position ourselves in the next year, in five years, and long term. They did two massive rounds of developing 500 names, whittling them down, presenting them, taking feedback, and going back. All those processes led to a full view of what we wanted out of the rebrand, giving us vital criteria on how to evaluate our name in the end.

What is the team composition?

We worked with a project director and a senior strategist. They led a team of 6–8 people.

How did you come to work with Catchword?

Someone who specialized in matching agencies referred them along with other companies. We also investigated internally, so we made a list of reference agencies from our internal employees, friends, and network. Ultimately, we chose Catchword over four other agencies that we’d whittled down from the extensive list of 30.

How much have you invested with them?

We spent a little over $70,000.

What is the status of this engagement?

We worked together from May–September 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In just three months, they delivered a brand name that made us very happy. Overall, it was a successful project. 

How did Catchword perform from a project management standpoint?

Project management was excellent. They were very responsive, especially over email. We also could schedule meetings any time we needed to. We used Google Meet for video calls, but everything else was on documents.

What did you find most impressive about them?

Their process and expertise were outstanding. They were masters of their space.

Are there any areas they could improve?

No, they were superb.

Do you have any advice for potential customers?

Engage and take their directions and exercises seriously. They have excellent insights, so trust the process.

BACKGROUND

Introduce your business and what you do there.

I’m the chief impact officer for a K–12 non-profit organization that provides professional learning tools for educators in the form of books, magazines, blogs, and live and virtual digital professional development content.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Catchword?

We’re building a brand-new digital content delivery platform for professional learning. It’s state of the art, and we wanted to be sure that we had a unique name so we could stand out in a very crowded market. The name had to communicate what the product would provide, as well as make sure we could stand above the noise within the market.

SOLUTION

What was the scope of their involvement?

First, they engaged us to get an idea of the organization and learn exactly what we were looking to do. We spent a great deal of time on discovery, where we provided numerous documents about our business and different marketing analyses we’d done. After these initial conversations, they came back to us with a very strong SOW and included a deeper dive into our product itself. They also spent a great deal of time interviewing our different stakeholders to understand their perception of our market and product. Post these interviews, we all spent a lot of time on the documentation. They came back with guidelines for naming our product based on the interviews and research they did. We all reviewed the guidelines, and we edited them before they started the naming process.

They did a first round of name options for us to review, and we chose our favorites. The first round of names was about 1200 long, and they narrowed it down by about 50 after each screening. After analyzing our choices and seeing what they had in common, Catchword came back with a second round of insights. We took our top ten choices from rounds one and two each and then did a loose trademark screening. Catchword’s team provided us a lot of coaching along the way, which was great, as no one in our organization had a lot of experience naming products.

What is the team composition?

Mark (Principal) led a team of four people.

How did you come to work with Catchword?

I researched them online and read through some comments and reviews about them. Their available work online impressed me as well. When I reached out, they responded immediately and very personably. I didn’t even want to ask anyone else, as they were so impressive.

How much have you invested with them?

The total cost was around $40,000–$50,000.

What is the status of this engagement?

We worked together from February–June 2022. We have several potential projects in the works for them, and we’ve already recommended them to some other organizations.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I rave about their team, including to their competitors. They were an absolute joy to work with. They exceeded our expectations in every area and made sure that we had fun while we were doing it. I couldn’t have been more pleased with their process or end product.

How did Catchword perform from a project management standpoint?

They met every deadline and communicated well. Catchword was very professional. We always knew what the plan was, what the timeline was, and what the deliverables were going to be.

We didn’t use any product management tools, as it was a pretty simple engagement. It didn’t require anything beyond limited tools. Since we were working in a small group we primarily communicated via email.

What did you find most impressive about them?

They were personable and listened to us throughout, hitting all our deadlines and communicating constantly. This was most probably one of the best experiences I’ve ever had with a vendor.

Their attention to detail and ability to proactively listen to us as the customer stood out the most. There are usually a lot of miscommunications when you work with vendors, but not with Catchword.

Also, I was very impressed with their credentials, portfolio, and level of creativity. They worked with joy throughout, and you can’t always say that about vendors.

Are there any areas they could improve?

For the limited engagement we had, I don’t believe there’s anything they could have done better.

Do you have any advice for potential customers?

You need to be very clear about your expectations and completely communicate both things that you want and things you don’t want. Additionally, you have to meet their deadlines, as it will let them do their job better. Having tight timelines will help as well.

BACKGROUND

Please describe your company and your position there.

I am the GM.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Catchword, and what were your goals?

We renamed the company. The goals were to select a name and develop the logo and brand assets to go along with the new brand name.

SOLUTION

How did you select this vendor?

We started with a list of 8 from a mix of recommendations and Google searches, narrowed down to those who fit our ask for this project, did deeper diligence with the final 3 and ultimately selected Catchword.

Describe the scope of their work in detail, including any steps and the final deliverables.

The project consisted of 4 phases:

1. Discovery (interviews, company mission, competitive analysis, industry review, etc.)
2. Positioning (development of brand pillars and brand story), 
3. Name Development (two rounds of names presented and reviewed),
4. Visual Identity Development (logo, typography, colors, brand book/style guide).

At each phase there were meetings to present and deliverables were always packaged up in a very professional manner.

How many people from the vendor's team worked with you, and what were their positions?

2 - Both with the titles of Project Director and Senior Strategist

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We selected a new name and trademark!

Describe their project management style, including communication tools and timeliness.

The timelines were all as we were told. It was clear what phase we were at and what the next steps were at each step. The deliverables often include presentations that do a fantastic job of summarizing the topic(s) covered. There is clearly a lot of branding expertise and processes that have been fully optimized through experience. They were pros!

What did you find most impressive or unique about this company?

I was impressed with the quality of deliverables and the processes they went through to help us get to the end result!

Are there any areas for improvement or something they could have done differently?

Mostly learnings for us on how we could have set expectations earlier to be more helpful. We went in open but in reality had certain things we wanted to avoid.

BACKGROUND

Please describe your company and your position there.

I’m Senior Vice President of a global 20+ year old healthcare business process solutions company. I have a wide range of responsibilities including business development and expansion, promoting operational efficiencies, and business strategy.

In this case, I was tasked with spearheading the naming of our business, after it spun off from a larger digital CX and BPO organization.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Catchword, and what were your goals?

As mentioned, our business spun off from a larger organization and we needed a new business/company name. We engaged Catchword to develop the new company name.

SOLUTION

How did you select this vendor?

Catchword came recommended by an existing client of Catchword. They have stellar reputation.

Describe the scope of their work in detail, including any steps and the final deliverables.

We’ve been working with Catchword since the start of 2022 preparing for and executing on a robust name development process including a deep dive into our business, extensive stakeholder interviews, the development of positioning themes for brand naming, iterative name ideation, presentations of work product to senior management, trademark and domain screening, and the creation of brand narratives for each of our three finalist names.

How many people from the vendor's team worked with you, and what were their positions?

e worked very closely with Mark Skoultchi, an agency Partner, and Beth Gerber, one of the firm’s Creative Directors. In addition, other strategists, namers, and screeners were involved. I believe the Catchword project team included seven or eight agency personnel.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

e’re currently in a great position, our attorneys having recently green-lighted three of our favorite names! We realize what an incredible outcome this is because clearing brand names in the healthcare and technology trademark classes is extremely hard. To have several name options all endorsed by counsel is a real triumph for both Catchword and our team.

Describe their project management style, including communication tools and timeliness.

Mark and Beth were fantastic. I can’t stress enough how responsive, knowledgeable, creative, engaged, and genuinely interested in our project and the outcome they were. Things moved forward very smoothly, and they’re wonderful people to work with.

What did you find most impressive or unique about this company?

From start to finish this was a really well run naming program and many aspects of the engagement impressed me, including the level of communication and expertise their team demonstrated, the quality of the name ideas they shared (some really creative, out of the box thinking), and their commitment to our success. We would hire them again without reservation.

Are there any areas for improvement or something they could have done differently?

There's nothing they need to improve on.

BACKGROUND

Please describe your company and your position there.

I’m the Vice President of Commercial Marketing for a global veterinary lab and diagnostics company where our goal is to elevate the pet-care industry through quality products and services that drive better patient outcomes.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Catchword, and what were your goals?

In order to maintain our presence and reputation as a leading innovator in the industry, we always need to be looking ahead when it comes to the development of new diagnostic tools and applications. Given our fast-moving pipeline of multiple new offerings, we engaged Catchword to help us think strategically when it came to creating and selecting the names for these products.

SOLUTION

How did you select this vendor?

After speaking to a few naming agencies we found primarily via online research, we selected Catchword based on their track record of naming experience and success across virtually every industry. During our intro calls, it was easy to see their energy and passion for what they do, and they truly bring that to every meeting.

Describe the scope of their work in detail, including any steps and the final deliverables.

Catchword has helped us with several brand naming projects. Each project included initial discovery to learn about the offering, competitors and market space in general. The discovery phase would conclude with the creation of a Naming Brief, which outlined all the jointly-agreed parameters for, including specific messaging to explore and avoid, name types, tonality, etc.

Based on that brief, Catchword would then create and present two rounds of pre-screened creative work, which gave us an opportunity, not only to see an incredibly broad selection of names ranging from more direct to the more metaphorical, but also to pivot and lean more heavily into the kinds of ideas that were resonating more strongly with our team.

After going through the two rounds, Catchword would then conduct some deeper-dive due diligence on our shortlisted names to ensure we wouldn’t be burdening our own legal counsel with anything that was clearly unavailable or problematic. The entire process, from start-to-finish, was incredibly smooth and well-managed.

How many people from the vendor's team worked with you, and what were their positions?

Mark (Partner) and Bruno (Director) were our primary contacts through all our naming projects. Mark and Bruno were in every call and meeting and were supported by a clearly talented team of creatives. They are a great duo to have on your project -- they bring so much enthusiasm and energy to their work.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We're not completely finished with the engagement and some of the names (all great), haven't been revealed, so stay tuned for specifics. However, early feedback from customers and our internal teams has all been very positive -- people feel like the names fit perfectly with our well-established corporate brand, while also sending signals about what the product does.

Describe their project management style, including communication tools and timeliness.

They were always positive and upbeat, and treated us as people, as opposed to just another client. They would consistently check in, they kept us updated on where we were in the process and what was expected of us to keep things moving, and they were flexible when something came up, when we needed to reschedule meetings, or even speed up certain aspects of the process. Their professionalism and personalities shone through at every interaction.

What did you find most impressive or unique about this company?

They're able to make the naming process both, a creative and educational exercise all at once. They did a wonderful job of explaining the thinking behind the names they presented to us, and it was here that their passion for what they do really shone through as well, and it was clear that they love what they do. We also very much appreciated how they were able to bring some fun and levity to every meeting. It almost felt like a nice little break in the workday, all while getting done what we needed in order to keep moving forward while staying on schedule. I'll be sorry when we have nothing left to name!

Are there any areas for improvement or something they could have done differently?

No. Nothing. They were great -- in fact, we were so impressed, we expanded our engagement with the team substantially over what we initially had planned to do. And, we will use them for any naming work that comes up in the future -- can't imagine working with any other team!

BACKGROUND

Please describe your company and your position there.

We're an e-commerce technology company. I am the founder.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Catchword, and what were your goals?

We have created a software tool for e-commerce companies and needed help developing the name and brand of the tool.

SOLUTION

How did you select this vendor?

I've worked with other leading firms previously on other projects and have always wanted to try Catchword. I searched them online, did some research, and then had some intro calls.

Describe the scope of their work in detail, including any steps and the final deliverables.

Catchword provided strategic counsel related to brand naming and extensive name ideation. They served both a strategic and creative role in this brand development process. In addition, they provided trademark prescreening services including recommendations for names to pursue and names to eliminate from consideration.

How many people from the vendor's team worked with you, and what were their positions?

We worked directly with Mark, Partner, and Beth, Creative Director. However, there were other team members that contributed to the project, including other namers, strategists, and screeners.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Catchword did a fantastic job of imagining many truly exciting and compelling names for our new valuation tool. At this point, as difficult as it was, we’ve narrowed the choices to a few, trademark cleared names and are negotiating for the domains, after which we’ll make a final name selection.

Describe their project management style, including communication tools and timeliness.

They are great. We would jump onto a Zoom meeting and discuss materials they provided prior to. Things moved very quickly.

What did you find most impressive or unique about this company?

Ultimately, the genuinely thoughtful consideration and thinking around our brand and what it should communicate, combined with the outstanding creative name ideas they developed is what impressed me the most.

Are there any areas for improvement or something they could have done differently?

Nothing. We'll continue to use them again.

BACKGROUND

Please describe your company and your position there.

I’m the platform strategist of a company of e-commerce, technology, and operational experts that build next-generation digital solutions and experiences online.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Catchword, and what were your goals?

We had recently engaged Catchword for another brand naming project and had an excellent experience. We hired them again to help develop a name for a new online consumer experience brand, which was the focus of this project.

SOLUTION

How did you select this vendor?

We were recommended by a friend.

Describe the scope of their work in detail, including any steps and the final deliverables.

Much like in our first engagement, the Catchword team provided strategic naming and branding counsel and creative name options for our new online brand. They’re currently conducting trademark screening on our preferred names.

How many people from the vendor's team worked with you, and what were their positions?

Their team includes a combination of brand and naming strategists, creative namers, and screening professionals. We know the team also includes positioning experts, linguists, and other professionals. We worked with two key stakeholders.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Once again, Catchword really delivered! I think if we had more time we would likely have opted for the more robust process, but it’s incredible how quickly they ramped up on this one, got to the core of the offering and what we want to express about it, and turned around so many incredible brand name options.

Describe their project management style, including communication tools and timeliness.

They were very communicative, always quick to respond to any and all of our inquiries, and very helpful when doing so. We regularly met over Zoom which facilitated great conversation.

What did you find most impressive or unique about this company?

First and foremost, the name ideas! They were really diverse, highly creative, and mapped extremely well to our messaging intentions for the brand. In addition, I was super impressed with how much they challenged us to really *think* about this new offering, how we want to talk about it in the market, and collaborated with us to develop an informal narrative and set of messaging directions to guide their naming work. They really care about getting to the bottom of what your product and brand are about. They pinpoint messaging that’s both relevant and distinctive in the market.

Are there any areas for improvement or something they could have done differently?

No, they’re a great partner and we’ll likely be working with them again in the future.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Director of a global technology company focused on aerial systems automation and geospatial data.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Catchword, and what were your goals?

My company completed 3 acquisitions within 1 year and wanted to unify the companies under one identity. We hired Catchword to help us review our brand reputation, alongside the brand position of our subsidiaries to help us determine the best approach to reposition our alliance in the market.

SOLUTION

How did you select this vendor?

I started with extensive research on top brand firms and identified a shortlist; then I prepared an RFP and shared it with the best firms. Catchword was my favorite from the start based on their experience, and portfolio, but we made a fair assessment of all firms to ensure the entire executive team was confident in our choice. Catchword stood out from the start and received a unanimous selection.

Describe the scope of their work in detail, including any steps and the final deliverables.

The scope of work included:

1. market and competitive research
2. stakeholder interviews
3. a new brand identity which included:

• a new name
• new positioning
• a new logo

The final deliverable was a complete brand guide based on our new identity.

How many people from the vendor's team worked with you, and what were their positions?

Catchword's team of project leads, nomenclature and positioning professionals, and design leads were involved and advised us throughout the project. My favorite's on the team were Bruno and Drew - they supported us through moments of doubt, and indecision, and helped to usher distracted executives through key decisions; they always led us back to the core solution we were seeking. And they were a joy to work with!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

My company was able to better understand who we are in the market and how our customers and industry partners perceive us - this insight was imperative and helped to facilitate conversations around our values, and the ways in which we benefit our clients and the world at large. Without this work, I'm not sure the word "values" would have been a priority for my company to define.

We now have a CEO who voices these beliefs at the start of calls and includes his mission statements in press releases. Before we were all about our products, now, we are embracing becoming a company focused on human-centric values. I'm pleased a rebrand project influenced this outcome - it was a pleasant surprise but says volumes about what it really means to define your brand.

Describe their project management style, including communication tools and timeliness.

Catchword are true pros - they communicate clearly, timely, and use tools to both "show and tell" where we are in the project. From accurate project milestone maps to detailed and visually stunning presentations, every meeting was organized and well guided. And, they always picked up the phone. There's no better partner than one who understands educating executives is par for the course in a big project like this - they managed my company as well as they managed the work!

What did you find most impressive or unique about this company?

I was most impressed by their honesty paired with empathy. Change is hard for most people - and a company is made up of people - and they understood we had internal stakeholders who were new to a project like this, one that would push us to change, a lot! They took the time to educate us at each meeting and navigated their guidance with professionalism.

And, when hard questions came up or when executives didn't always agree about a next step, Catchword was decisive and forthright about our choices. This worked well for my company. Catchword needed to be the expert in the room and they delivered!

Are there any areas for improvement or something they could have done differently?

I don't believe they could have or should have, done it differently or better. I was pleased with the process and would work with Catchword again in a heartbeat. Good guys, very smart, experts at their craft, and I highly recommend them!

BACKGROUND

Please describe your company and your position there.

I am a brand manager at a multinational professional services network of firms. My team and I ensure that all new services and offerings are named and messaged according to brand guidelines.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Catchword, and what were your goals?

We work with Catchword on an ongoing basis across the entire spectrum of naming projects. They help create briefs and interview questions for intake interviews, generate (a lot of) names, pre-screen the names, and put together naming presentations. I've also worked with them on one-liners and other similar projects. Our goal is to find names and one-liners that fit our brand guidelines while meeting the objectives of various stakeholders. Catchword always delivers.

SOLUTION

How did you select this vendor?

My team was already working with Catchword when I joined, but I choose to involve them on projects because of their fast turnaround time and competitive pricing.

Describe the scope of their work in detail, including any steps and the final deliverables.

Catchword begins by creating a briefing document that includes a number of key questions we need answered to appropriately name a service or offering. Catchword joins the intake discussions and interviews the stakeholder who needs something named. Then, Catchword generates names to meet the brief, and they always over-deliver on the number of names.

Our team will pick a shortlist, and Catchword will pre-screen the names to see if any major conflicts jump out. They provide rationales for why a name should or shouldn't move forward in the process. Then, they help us build and present a naming presentation. The work is always fast, and always of high quality.

How many people from the vendor's team worked with you, and what were their positions?

I work directly with Catchword's partner, and he is always personable and asks great questions. His naming and copy specialists support him throughout the work.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The biggest success of working with Catchword is the consistently positive feedback we receive from stakeholders who are naming difficult services or offerings. They are often blown away by the volume and range of options they're provided. We've worked on numerous projects together, and it's always a pleasure.

Describe their project management style, including communication tools and timeliness.

We have weekly status meetings and communicate via email. Their responses are always very prompt, and the deliverables are on time.

What did you find most impressive or unique about this company?

Their passion for naming is unparalleled. Catchword always over-delivers, and often send hundreds of names simply because they love to name. It's refreshing to work with them.

Are there any areas for improvement or something they could have done differently?

Our experiences with Catchword are always positive!