Digital Marketing with Discipline & Disruption

fishbat is a full-service digital marketing firm that takes a whole business approach to our clients’ digital marketing programs. We understand the importance of business principles just as well as the nuances of the latest digital technologies.

Our kick-off meetings are full of questions about the five-year vision, seasonality, understanding your most profitable business lines, and operational challenges. We then take that knowledge and translate it into a custom digital marketing program tailored made for your business. Our consistent status calls integrate us into your business and offer you an on-going and transparent look at to how your digital marketing program is contributing to your business. As a full-service digital marketing agency, we offer every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses. 

We create successful and custom digital programs that make sense for your entire business. Come swim with us….we will help you rise to the top.

 
$10,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
2011
fishbat Media
122 Hudson St, 4th Floor
New York, NY 10013
United States
fishbat Media
76 West Main St., Suite 202
Patchogue, NY 11772
United States

Portfolio

Key clients: 

Companies that we have worked with range from companies such as Allstate, Monster, and Expedia to Kickstarter winners, VC and angel investor startups to small business that are looking to drive revenue. 

Reviews

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Digital Marketing for Property Management Company

"Fishbat has been leading us down the right path, and we trust their judgment."

Quality: 
4.5
Schedule: 
4.5
Cost: 
3.5
Willing to refer: 
4.5
The Project
 
$50,000 to $199,999
 
June 2016 - Ongoing
Project summary: 

Fishbat Media provides scalable digital marketing for an exclusive rental property, boosting public awareness and traffic through a compiled contact list, newsletters, social media campaigns, and SEO content. 

The Reviewer
 
11-50 Employees
 
Greenwich, Connecticut
Senior Vice President, Property Management Company
 
Verified
The Review
Feedback summary: 

Since Fishbat Media joined the team, Facebook engagement and overall traffic increased noticeably. Their organization, strong content, and ability to change direction as needed continue to drive tangible results. 

BACKGROUND

Introduce your business and what you do there.

I am the Senior Vice President of Property Operations and Maintenance Services for development and property management company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fishbat Media?

Fishbat is our marketing vendor, helping with our website, internal marketing with tenants, and external marketing through the web. We didn’t have a marketing team prior to hiring Fishbat. Initially, we wanted to gain public awareness and drive traffic, both from our initial contact lists and through Google and Facebook. We wanted to create buzz for our property and asked Fishbat to assist with closing leads through the internet and our Constant Contact lists. 

SOLUTION

What was the scope of their involvement?

We hired Fishbat to market our recently opened luxury apartment complex in Greenwich. They have helped us with our contact list, updated our blogs, and provided general SEO content for Google based on our requirements. Fishbat has also created, sent, and managed most of our newsletters.

They manage our Facebook page and all its posts, creating the content and determining when it should be posted. They’ve also bought ads on the platform.

Upon commencement of our contract with Fishbat, we worked with 2 to 3 of their employees on a weekly basis. After the first year, we've realized our goal for the percentage of the property we wanted to be leased. In less than 12 months, we were 100% occupied, so we scaled back the big push. While creating wait lists for our residential units we still wanted to create a buzz; however, we were not going full-throttle because of the number of people requesting units but unable to lease due to availability. 

We currently have a one person from Fishbat who we deal with on a regular basis. We meet monthly and have phone calls every 2 weeks.

How did you come to work with Fishbat Media?

Fishbat was hired prior to my arrival at the company, but I believe that they were referred to us. The owner of our company met with them, listened to their pitch, and took it from there.

How much have you invested with Fishbat Media?

The initial cost of services was $4,000 per month, but we have since dialed it back after the first year. Our current annual spend is now $30,000 - $35,000.

What is the status of this engagement?

We started working with Fishbat in June 2016, and the project is ongoing. We’re planning to continue the relationship. 

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or impact of the engagement?

We receive monthly reporting, so we do have metrics for what we’ve called impressions and engagement, including Facebook likes and overall traffic. We’ve broken down searches into paid and organic clicks. Fishbat has detailed who is visiting our pages and for how long, what devices they’re using, as well as what areas we could improve. If people are not clicking through, we can determine what has been working and what hasn’t. We can use these metrics to set the direction we want to take.

We definitely feel that Fishbat has assisted in directing traffic to us. I can’t quantify a number, as we’ve done many different types of advertising and marketing. We’ve cut everything back since then; even though we’re continuing to use Fishbat, we’re not present in print media.

How did Fishbat Media perform from a project management standpoint?

They’re well-organized and give constant updates through the project manager who is assigned to our account. They’re always looking for feedback and stay on top of our requirements, whether it’s a deadline or an answer. Fishbat molded to the direction we wanted to take. We've never had any budget or timeline issues. 

What did you find most impressive about Fishbat Media?

They offer a number of ideas and suggestions. Fishbat has been leading us down the right path, and we trust their judgment. We’re happy with them, and I feel that the overall management and direction have been positive.

Are there any areas Fishbat Media could improve?

There’s room for improvement with anyone. I know that coming up with new content can be difficult, especially for a niche area, but Fishbat could improve on this slightly. We are focusing on a unique audience for our apartment complex, which is a limitation. Fishbat Media has been doing a good job, but they could expand.

What tips or recommendations could you share that might increase the likelihood of success with Fishbat Media?

I wasn’t here while hiring them, but I would make sure that, for any service being contracted, a large pool of candidates is available to vet. 

4.5
Overall Score They’ve been attentive and accommodating in accomplishing everything we set out to achieve.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    They never had a problem with meeting a deadline.
  • 3.5 Cost
    Value / within estimates
    The work is on the higher end, but we’ve negotiated the price and arrived at a satisfactory arrangement.
  • 4.5 Quality
    Service & deliverables
    They’ve delivered what they promised. We go back and forth regarding edits, but the content itself is on-point.
  • 4.5 NPS
    Willing to refer

Digital Strategy for Insurance Brokerage

"Fishbat knew exactly what we needed from an SEO perspective."

Quality: 
4.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
May 2016 - Ongoing
Project summary: 

Fishbat Media created SEO, SMM, and Google AdWords campaigns to build a stronger web presence and generate leads after a major rebranding effort. They now manage keywords, newsletters, and copywriting. 

The Reviewer
 
10-50 Employees
 
Clark, New Jersey
Sales & Marketing Director, Clarity Benefits Solutions
 
Verified
The Review
Feedback summary: 

Since Fishbat Media came on board, web leads jumped to 25 per month, and newsletters reached a growing audience of over 2,000. The team’s responsiveness, tactful suggestions, and service-oriented approach continue to expand business opportunities. 

BACKGROUND

Introduce your business and what you do there.

Clarity Benefits Solutions offers technology to support benefit brokers. I am the director of sales and marketing for our 40-person company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fishbat Media?

We wanted to establish a stronger web presence and gain leads. We had worked with one other company in the past but were looking for a different partner. We hadn’t done any active SEO work after rebranding earlier in the year. Fishbat spearheaded our big online push.

SOLUTION

What was the scope of their involvement?

Fishbat worked on SEO, social media campaigns, and a couple of other efforts. They’ve managed our presence on LinkedIn and Facebook and connected with 100 different people in our target market, specifically insurance brokers, in order to generate leads.

Fishbat also wrote several SEO articles in collaboration with us, which are meant to increase our rankings for specific search terms, boost website leads, and improve our inbound marketing efforts. They manage our advertisements on Google AdWords; we left the list of targeted keywords up to them. They also handle our newsletter campaign.

About a year ago, they also made some handout marketing collateral, which definitely helped our business. This wasn’t a part of our ongoing services, though. They’ve stepped up in several capacities for different marketing efforts, whenever we needed to put something together for an event or opportunity, but their strengths are SEO and social media.

The collaboration has been an incremental effort. We have monthly calls to stay on top of the work. We started with the simple but large goals of improving our digital presence and increasing the number of inbound leads and opportunities. Every month, Fishbat has offered new ideas about where we should focus, what types of firms we should target, and where ad spending is most effective. Having a consultant who comes to us with ideas has been the most effective part of our relationship. Fishbat looks at our industry and efforts with fresh eyes every month.

How did you come to work with Fishbat Media?

They were recommended by the company that built our website. Fishbat knew exactly what we needed from an SEO perspective, as a complementary effort to building the website. Fishbat was affordable, had a specific focus, and was also flexible.

How much have you invested with Fishbat Media?

The cost of their work has been around $75,000.

What is the status of this engagement?

We started working with Fishbat in May 2016. 

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or impact of the engagement?

We’ve gone from having 1–2 web leads per month to around 25, and we’ve moved from having a minimal social media presence to thousands of connections with our leadership.

Our monthly newsletter went from only reaching our clients to an audience of over 2,000. We are performing above average with clicks and opens for that campaign. With AdWords, we’re seeing above-average performance, with 2%–2.5% return.

We’ve been able to transform ourselves from a fairly traditional company with an old-fashioned website and minimal web presence to an innovator that’s being talked about on the web and within networking groups like the National Association of Health Underwriters. We have visibility within different areas, which is nice.

We’ve gotten good traction through SEO, LinkedIn, and our newsletter. We’ve had challenges, but Fishbat always collaborates with us and remains open in their communication strategies, instead of trying to force us into a particular route. They’re the experts, so we really appreciate their insight.

How did Fishbat Media perform from a project management standpoint?

We communicate regularly through email and have bi-weekly calls. Most of our projects are based on monthly deliverables, so at the end of each month, we review past performance and make content plans for distribution. Generally, the work is on time and fairly organized.

What did you find most impressive about Fishbat Media?

They’re good at their core competency and transparent about their abilities. Fishbat is really customer-service oriented, placing a lot of emphasis on our relationship and making sure that things are going smoothly. They’re also affordable, which means their services are usable by a smaller or mid-sized company.

Are there any areas Fishbat Media could improve?

Fishbat should get better writers, as the copywriting could definitely be improved. This has been a challenge for us because we have many industry-specific communications being published. 

4.0
Overall Score Fishbat has done a great job on the numerous projects we’ve tackled together.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    They’ve generally been on time.
  • 5.0 Cost
    Value / within estimates
    Fishbat is cost-effective.
  • 4.0 Quality
    Service & deliverables
    Comparing our communication to competitors distributing similar items, we definitely stand apart from many of them, even though they’re larger companies.
  • 5.0 NPS
    Willing to refer
    They’re service-oriented. I would recommend Fishbat to someone wanting to build a web presence.

Digital Marketing Work for Outdoor Printing Company

"How we handle our customers is how we like to be handled, and they handle us in a professional, well-mannered turnaround."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Nov. 2012 - Ongoing
Project summary: 

Fishbat helps raise brand awareness and find sales leads by managing SEO, PR, blogs, and social media channels. They may also begin work on redesigning a website.

The Reviewer
 
11-50 Employees
 
New York City Metro Area
Michael Dericco
Co-owner, JMR Graphics (Outdoor Printing Company)
 
Verified
The Review
Feedback summary: 

Fishbat’s work has helped bring credibility to the brand, and the leads they generate have proven value, often resulting in sales. They’re a responsive team that cares about the customer relationship as well as customer goals. Fishbat is flexible, and offers insights and scalability over time.

BACKGROUND

Introduce your business and what you do there.

We’re a manufacturer of large format outdoor graphics. Our primary business is vehicle wraps. We service all across the nation. When requested, we do supply graphics to Canada, but it’s not our primary focal point. I'm one of the owners of the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fishbat?

With our business and with our product being all customized , our goals were awareness and leads to sales. We wanted to get brand awareness out across the social media network. That's basically what we utilize their services for.

SOLUTION

What was the scope of their involvement?

They handle our SEO, PR, blogs, and social medias. Currently, we're in the process of negotiating the website.

How did you come to work with Fishbat?

They initially came on-site, and we interviewed them along with other companies. They came out on top with their services and knowledge.

How much have you invested with Fishbat?

We're around the budget of $2,000 a month.

What is the status of this engagement?

We started working with them in November 2012. We have a long relationship and have no plans to stop. We have added services. We started with the basic service (SEO and PR) and then expanded to social media. Now we’re even expanding to new channels, like LinkedIn to generate leads.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Even though we don't have any hard numbers on return on investment, we still feel the value of today's day and age: you need to be high on the SEO market, putting out PR, and posting and communicating through social media. To us, that's our value, and I have a sense that it's working and can attribute some of the sales to them, which is the bottom line. If we didn't feel it was worth it to us, we certainly wouldn't be continuing their services.

We have definitely generated leads and converted the leads to sales. Through the awareness we've had from our PR and blogs, where it would be tough before to get into larger companies, we have now easy access because they can see that we're legit. Sometimes, the larger companies want to deal with a certain sized company. By seeing our PR, SEO, and brand awareness out there, they realize we’re one of the forerunners in our industry.

How did Fishbat perform from a project management standpoint?

They’re very responsive. They also offer suggestions, with services being tweaked as time goes on.

What did you find most impressive about Fishbat?

They're top-notch people. They execute properly and take really good care of their customers. Again, we take care of our own customers as a company. How we handle our customers is how we like to be handled, and they handle us in a professional, well-mannered turnaround.

Are there any areas Fishbat could improve?

I haven't really thought about that, because they're the experts. For me to really give them some sort of improvement, I don't have anything. To me, they do everything fairly well.

5.0
Overall Score To me, I'm happy. I wouldn't be with them since 2012.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They're pretty prompt.
  • 4.5 Cost
    Value / within estimates
    Let’s face it, companies are always looking for the most out of their money.
  • 5.0 Quality
    Service & deliverables
    Their quality is very high.
  • 5.0 NPS
    Willing to refer
    That's an easy one.

Social Media Marketing for Veterinary Product Company

"They don't just do what we ask; they share ideas of what should happen."

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Jan. 2014 - Ongoing
Project summary: 

fishbat Media designed a web platform to promote product awareness, implementing robust SEO integrations to drive new traffic. They now offer guidance and manage on-trend SMM and SEO campaigns.  

The Reviewer
 
1-10 Employees
 
Pinehurst, North Carolina
Director of Public Relations, Assisi Animal Health
 
Verified
The Review
Feedback summary: 

Through fishbat Media’s targeted marketing skills, the brand consistently appears in the top-3 ranking for hundreds of SEO keywords. The team’s creativity, proactive scheduling, and results-focused workflow continue to boost visibility. 

BACKGROUND

Introduce your business and what you do there.

I'm the director of public relations for Assisi Animal Health, and I handle interior and exterior communications. Assisi Animal Health offers a targeted pulsed electromagnetic field device for controlling pain and inflammation in all animals. It's an FDA-cleared human device, and we're in 5 sets of clinical studies about the product itself. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with fishbat Media?

We wanted to gain recognition for our firm and growing product line. We focus on different areas like canines, felines, and equines. We've also done some work with exotics like tortoises and lion cubs.

fishbat advances the awareness of our product. We believe we’re developing a circle of care that starts with the veterinarian and the pet owner and ends with our product. fishbat acts as the head of that awareness campaign.

SOLUTION

What was the scope of their involvement?

They designed our website, assisianimalhealth.com, and do a lot of SEO. They’re focused on social media and are very good at it. They’re not our public relations firm.

What is the status of this engagement?

We have been working together since we decided to move from human to animal medicine in January 2014. We’re still a team, and we have weekly formal follow-ups. 

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or impact of the engagement?

fishbat is successful in the areas we’re targeting. When we track analytics, we’re looking for how many people are reading about us and converting to a sale or action. We’re seeing strong sales metrics in line with our growth.

Often, we’re in the top 3—even number 1—for hundreds of categories of SEO words. That's due to their guidance in showing us what to emphasize in searches.

Certainly, we have measured ROI from this work. We have a finance team—which has nothing to do with fishbat—that tracks the results of the work we're doing. We know where sales come from. We go to conferences. We’re avid writers. But, when it comes to SEO and web, we know the results are driven by fishbat’s work.

How did fishbat Media perform from a project management standpoint?

They're a small, highly organized team with strong creative skills. We look to them for ideas. Of course, we don't always agree, but they're not driven by what we ask for. They’re driven by what works.

We work several weeks in advance, so in our weekly meetings, we’re updating and advancing what's coming next. For example, this week we're talking about what we're expecting in the middle of July—everything from Facebook advertising to blogging and posting.

What did you find most impressive about fishbat Media?

They’re quite inventive. They don't just do what we ask; they share ideas of what should happen.

Are there any areas fishbat Media could improve?

Sometimes, when they're explaining analytics, they could probably whittle their descriptions down to make them understandable.  

What tips or recommendations could you share that might increase the likelihood of success with fishbat Media?

Come organized and prepare questions in advance. The client needs to explain their goals, but getting there is fishbat’s job.  

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We have a scheduled call every week. 
  • 5.0 Cost
    Value / within estimates
    When we compare their work to others’, fishbat is on par or better.
  • 4.5 Quality
    Service & deliverables
    By the time we get the final product, they’ve achieved exactly what we needed.
  • 5.0 NPS
    Willing to refer
    I’d definitely recommend them.

Video Development for Insurance Agency

"fishbat went above and beyond with the creativity element."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Apr. 2015 - Aug. 2015
Project summary: 

fishbat produced a LinkedIn video to be used as recruitment tool. The team collaborated on the script, then provided voiceovers and graphics for the video.

The Reviewer
 
10,001 + Employees
 
New York City Metro Area
Senior Communications Consultant, Insurance Agency
 
Verified
The Review
Feedback summary: 

The video proved to be a valuable tool that optimized sales leaders’ LinkedIn usage. fishbat took the time to understand the project needs and contributed an innovative framework for the video. They were passionate about providing an individualized solution.

BACKGROUND

Introduce your business and what you do there.

We’re a corporate relations department for the New York region of an insurance agency. We handle all the media inquiries for anything external. We also handle all internal communications from the New York region. We do newsletters, press releases, social media, and video. I’m the communications consultant. I make sure to include all of our employees and agency owners in New York in everything I do.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with fishbat?

Our sales leaders need to meet a quota of a number of agents they need to hire each year. We wanted to make it easy for them to do so by providing materials for them to do it via social media.

SOLUTION

What was the scope of their involvement?

fishbat helped us create a LinkedIn video. The video was about how to recruit via LinkedIn. We used the video as a tool for our field sales leaders so they could post to their LinkedIn different recruiting things. We worked with fishbat on a script and then they provided us with the voiceover and created all of the graphics. They got our approval through the whole process, which kept us involved for the whole project.

How did you come to work with fishbat?

They are local to us. When we saw their work, we were impressed.

What is the status of this engagement?

We started with them in April 2015, and the project was completed in August 2015.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We were very satisfied with the product. A lot of our sales leaders didn’t have any LinkedIn experience, so this was a great foundation for them to have going into recruiting via LinkedIn. The video was extremely professional. All of our leaders in New York were very happy with it. There are 30 sales leaders in New York which are the bosses of the agency. They have to recruit new agents. It helped to increase all of the sales leaders’ presence and help them make new connections, which is the first step in recruiting via LinkedIn.

What did you find most impressive about fishbat?

It was great to be involved in the whole process. fishbat went above and beyond with the creativity element. We’re a creative team, and fishbat took time to understand us and personalize what we were doing.

Are there any areas fishbat could improve?

No. Everything went really well.

What tips or recommendations could you share that might increase the likelihood of success with fishbat?

Providing a good profile of your company can be really helpful for them. They individualize every project they do. Getting a better feel for who you are as a company and brand is huge.

5.0
Overall Score They were great.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They always met or exceeded deadlines.
  • 5.0 Cost
    Value / within estimates
    We are on a tight budget, so we wouldn’t have chosen them if it wasn’t reasonable.
  • 5.0 Quality
    Service & deliverables
    Everything came back very high quality.
  • 5.0 NPS
    Willing to refer
    Definitely likely.

Online Marketing Partnership with Branding Agency

“There’s definitely a measurable return and you can see especially when they’re working on it.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
2014 - 2016
Project summary: 

Fishbat provides search engine optimization and Google AdWords services to compliment the offerings of a traditional marketing agency. They’ve also provided white-label and non-white label web design work.

The Reviewer
 
1-10 Employees
 
New York City Metro Area
President, Branding Agency
 
Verified
The Review
Feedback summary: 

Fishbat understands the users’ needs, so they always develop solutions that delight. The team delivers strong analytics insights, and they are highly responsive at all times. They are a friendly group, and they’re transparent about the likely outcome of their services.

BACKGROUND

Introduce your business and what you do there.

We are a branding, digital marketing, and communications firm. I’m the president.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fishbat?

My company doesn’t provide SEO or Google AdWords work, so we’ve used Fishbat in the past to run those sectors for us. We bring them on board whenever a client has SEO or PPC needs that we can’t handle.

SOLUTION

What was the scope of their involvement?

They have done web design and development for us. I’ve set up e-commerce platforms on Magento with them for clients, which has always been successful. They’re very organized and good at doing large-scale e-commerce buildouts. So far, we’ve done the projects as white label. If we need them to speak to the clients, they can do that. We’ve also worked with non-white label before. It depends on the project.

How did you come to work with Fishbat?

Three or four years ago, one of my clients was looking for web design and e-commerce design that we couldn’t provide because the project was too big. We researched all the top firms and options that we had for launching an e-commerce website. We had five or six firms picked out, but Fishbat stood out because of their price and organization. They understood the scope of work needed. I’ve stayed with them through the years. They’re my favorite firm if a client has those needs.

How much have you invested with Fishbat?

The price for the e-commerce site was between $20,000 and $30,000. This was a large-scale e-commerce project with 1,000 products. For SEO, the cost is $5,000 per month.

What is the status of this engagement?

We started working with them in 2014. The last major project we closed out with them was a year and a half or two years ago.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

When you bring someone on as a partner, they’re a representation of your company as well. The great thing about Fishbat is they’re always super responsive. My clients have always loved them. I feel like they understand clients’ needs when they’re first given a project. They’re able to quickly figure out the best way to handle them. They’re definitely my top source for what they specialize in. They’re good at providing insight into analytics. We can see a clear indication of who was targeted and how many people were transferred to the website through their campaign. There’s definitely a measurable return and you can see especially when they’re working on it.

How did Fishbat perform from a project management standpoint?

Their responsiveness is huge for me. I have my own agency and it’s great to have someone I can contact quickly. They put together proposals really fast for me that’s really solid.

What did you find most impressive about Fishbat?

They’re really friendly and approachable. They make great partners.

Are there any areas Fishbat could improve?

No. I’ve always been really happy working with them. I think other companies of similar size take longer to respond than Fishbat.

What tips or recommendations could you share that might increase the likelihood of success with Fishbat?

I try to give my clients realistic expectations of what to expect. Often my clients will say they want an SEO company that will give results in a month. I tell them SEO results may not show in a month; there’s an organic process that has to happen. Fishbat does a good job of informing clients what’s possible and not possible, what’s best practice, what’s not, and why.

4.5
Overall Score They usually exceed expectations and have been a good support system for me and my team. I’ve always been satisfied with their work.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    They’ve always been really good about sticking with estimates. If the scope required more of a budget, they’ve been clear in telling us why and how it’s going to be handled.
  • 4.5 Quality
    Service & deliverables
    They’ve met or exceeded expectations. I feel like they’re stronger with their digital marketing work than with graphic design.
  • 5.0 NPS
    Willing to refer
    They’re definitely our top refer partially due to how organized and on-point they’ve always been. Also, their price point is so good compared to similar companies. The results for that price are really outstanding.

Social SEO for Optical Retailer

"Their small nature and one-on-one customer service relationship have been a huge benefit to us."

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
Project summary: 

Fishbat provides digital marketing services for an opticals retailer. Services include SEO, website optimization, and messaging help. After a successful trial period, they are beginning a 12-month contract.

The Reviewer
 
501- 1000 Employees
 
New York City Metro Area
Chief Marketing Officer, Optical Retailer
 
Verified
The Review
Feedback summary: 

Fishbat has provided significant benefits; Instagram has shown particular improvement. Their boutique agency feel has led to a more personal relationship and increased support. The team stays under the radar in a way that makes them a tremendous asset.

BACKGROUND

Introduce your business and what you do there.

We are a 90-year-old organization with over a hundred specialty retail stores in the optical space. Our primary market is the New York area. I’m the CMO.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fishbat?

Our goal with social media was to be able to present brands and product in an easier way for our consumer to interact with. We're a franchise organization. Each store buys their own brand array, which makes it very difficult for us to showcase products in other mechanisms. Social is the perfect opportunity for that, so that was a big goal with hiring Fishbat.

SOLUTION

What was the scope of their involvement?

We're working with them in the social space. They are doing social SEO, assisting us with development on our blog, backlinks, and keywords, and amplifying those messages. We are driving to customers to our retail stores which frankly has been working. We do not have e-commerce at this time.

How did you come to work with Fishbat?

I have been at my company in my current role for three years and hired all new agencies within a two-year span. I did a tremendous amount of research to find the right agency and fit for us as a company. I did a lot of research, referrals, and comparisons and spoke to a lot of different people. They were recommended to me as a good source. We had worked with large agencies in New York that were not a good fit for us. That process plus having them come in over a lengthy period of time, which is unfortunate, but does definitely help confirm that the relationship is there. That was my non-scientific process.

How much have you invested with Fishbat?

It’s been less than $100,000.

What is the status of this engagement?

I started working with them in January 2017. I did a three-month trial. Honestly, I had had a problem with my previous agency, so that’s why I prefer to do trials, especially when it comes to social media. We're in the midst now of finalizing our 12-month contract with them.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

I’ve seen positive results. The biggest growth so far is in the Instagram space. And for us, that was a rough go of it. That's a brand-new channel for us, but we have greatly increased our expansion and engagement through that channel. I'm very satisfied honestly. I consider them, within this short period of time, an extension of us and of my internal team.

How did Fishbat perform from a project management standpoint?

Given that we're a New York City company and have worked with very large NYC-based agencies, their small nature and one-on-one customer service relationship have been a huge benefit to us. I don't think I'll ever go back to a big agency again.

What did you find most impressive about Fishbat?

We do very well with agencies that stay a little bit under the radar. What you find a lot with social agencies is they become very much about the brand, and the person becoming the brand. That is the kiss of death. I know it's the way of the world, but if you don't have somebody managing your business, your business will fall apart. And I've seen it happen twice already. Fishbat stays just a hair underneath the radar, which I think is a huge benefit to them.

Are there any areas Fishbat could improve?

Not yet. It's too early to tell.

What tips or recommendations could you share that might increase the likelihood of success with Fishbat?

I find that with all of the agencies that I work with—this is a completely different experience for me, as I was on the agency side—the more you tell them upfront about what you want and what your business is, the better your results will be. Everybody has to be in the sandbox together. Everybody has to understand what the business goals are. Everybody has to understand the marketplace and be on the same page. And I have found the more I tell the agencies and keep everybody together in the same loop, the better it is for everybody. Everybody performs higher.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
    It's still a learning process for us. We're still new to the relationship, so I would just be cautious by saying a 4 instead of a perfect 5. For comparison, I would have given my previous experience with my last agency a 2.
  • 4.5 Cost
    Value / within estimates
    It's early in the game. Nothing has come out of the woodwork, which always happens. So far, so good.
  • 5.0 Quality
    Service & deliverables
    I don't want anybody taking my account manager [laughs].
  • 5.0 NPS
    Willing to refer
    I would recommend them. I feel like they're mine, and I don't want to let them out of my sight.

Digital Marketing for Equipment Leasing Company

"Their whole team is easy to work with. They are a night and day improvement from our last web marketing agency."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Oct. 2016 - Ongoing
Project summary: 

Transitioning from an unattractive and difficult to use website, fishbat Media updated the company’s web presence providing support for everything online including a new website and social media management.

The Reviewer
 
51-200 Employees
 
New York Metro Area
Manager of HR and Safety, Equipment Leasing Company
 
Verified
The Review
Feedback summary: 

An increase in leads from 2–3 to 15–20 per day shows the remarkable difference that fishbat’s work is making. Researching the industry to learn the products, this team delivers an online strategy that brings this company more business and great customer feedback.

BACKGROUND

Introduce your business and what you do there.

Our company is a leading provider of portable, prefabricated custom modular buildings, mobile office trailers, ground-level storage and office containers, and storage trailers on wheels for rent or for sale. We started in 1976. I am the Manager of HR and Safety.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with fishbat Media?

We needed to launch a brand new website that would be a better sales and information tool. We had an existing website but were only getting a couple leads per day through it. Also, our website wasn't easy to use or attractive like it is currently.

SOLUTION

What was the scope of their involvement?

We let them take over our full online strategy.

fishbat made a full custom website. We just launched the new site in June. fishbat provides a monthly digital marketing report which includes our website analytics and traffic figures. For the SEO work, they optimize via Google and do PPC management on Google Adwords.

They also provide overall social media marketing. We use Facebook, Instagram, and LinkedIn among others for social media purposes. They give us daily Facebook monitoring, competitor research, and content and video posting. They look at what other companies are doing and adjust our strategies accordingly. They have come to our factories to make videos about our products for marketing purposes.

How did you come to work with fishbat Media?

They were recommended by a local radio station. Our president decided to use them for a new website and associated marketing campaign.

How much have you invested with them?

We paid $18,000 as a start up for a new website. Our monthly charges are about $6,500 for the other marketing work.

What is the status of this engagement?

We started the work in October 2016. The project is ongoing with no plans to stop currently.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We used to get 2­–3 leads per day. Through our new website, we get much more leads per day, 15–20 new customers per day. Most of our customers call or come to the office. Many clients come to the office and book products.

We also have received some feedback verbally from customers and through our website comment form. It is overwhelmingly strong design and usability feedback.

How did Company perform from a project management standpoint?

I like the way they managed this website launch project. They came to our office to brainstorm. They have helped our staff reduce maintenance work. They will make it happen for any client. They do industry research to learn our products.

What did you find most impressive about them?

fishbat employees get back to emails quickly and communicate well. Their whole team is easy to work with. They are a night and day improvement from our last web marketing agency.

Are there any areas they could improve?

They are great and have nothing to improve.

5.0
Overall Score They are easy to work with.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Never late, quick responses.
  • 5.0 Cost
    Value / within estimates
    Unsure because I don't do billing. It's fair.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    They are wonderful.