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Confidential
Mar. 2018 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"We trust them with all aspects of our business."

Oct 11, 2023

VP, Marketing Content & Communications, Margaritaville

Courtney Watkins

Hospitality & leisure
Dallas, Texas
51-200 Employees
Online Review
Verified

Mighty Roar provides social media marketing services for a hospitality lifestyle brand. The team develops social media guidelines and supports community management on Facebook, Instagram, and Twitter.

Mighty Roar continues to grow the client's online audience while maintaining their brand identity. The client has received positive feedback from partners and their internal team. Mighty Roar keeps up with the client's fast pace, having weekly meetings and communicating via Slack, email, and phone.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Vice President, Marketing Content and Communications of Margaritaville

Describe what your company does in a single sentence.

Margaritaville, a state of mind since 1977, is a global lifestyle brand featuring over 40 lodging locations and over 20 additional projects in the pipeline positioned across a variety of full-service and boutique hotel and resort brands, branded real estate, premium RV destinations, and gaming properties.

All complemented by an extensive suite of food and beverage concepts, including Margaritaville Restaurant, award-winning JWB Prime Steak and Seafood, 5 O’clock Somewhere Bar & Grill, and LandShark Bar & Grill.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mighty Roar to accomplish?

Social Media Community Management
Strategic Counsel for social media and the brand's online presence

SOLUTION

How did you find Mighty Roar?

Online Search

Why did you select Mighty Roar over others?

High ratings
Pricing fit our budget
Great culture fit
Good value for cost
Referred to me
Company values aligned
Extremely knowledgable

How many teammates from Mighty Roar were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Community management for the Margaritaville brand, Compass Hotel by Margaritaville and Camp Margaritaville’s Facebook, Twitter and Instagram accounts. Their work also includes developing brand-wide social media guidelines, strategic guidance and support on the brand's online presence

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They continue to grow our online audience while maintaining our brand integrity, values, look and feel. Our partners and internal team continued to be impressed with their work and we trust them with all aspects of our business.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, we move very fast and Mighty Roar is able to keep up with us. We have weekly meetings and stay in constant touch over Slack, email and phone. Even on nights and weekends they are available to us.

What was your primary form of communication with Mighty Roar?

In-Person Meeting
Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

Similar to how our company works, everyone always chips in to get the job done. There is no job above or below anyone. They aren't caught up on titles or work in silos.

Are there any areas for improvement or something Mighty Roar could have done differently?

We wish more of our partners used them!

RATINGS

5.0

Branding Demand Generation Marketing Digital Strategy
Digital Transformation Brand strategy Product branding
$200,000 to $999,999
Aug. 2019 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They were always sensitive to our needs and ongoing, iterative feedback."

Jan 3, 2024

SVP of Marketing, Monogram LLC

Andrew Kling

Financial services
Boston, Massachusetts
51-200 Employees
Online Review

A financial company has hired Mighty Roar to refresh their brand's portfolio and materials. The team assesses the client's program and campaign performance, creates lead-generation content, and more.

Mighty Roar's work has received positive feedback from the client's prospects, stakeholders, and customers. The team delivers items within schedule and budget, meeting specific KPIs. They're attentive to the client's needs and required iterations. Overall, Mighty Roar cares deeply about creativity.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the SVP, Marketing of Monogram LLC

Describe what your company does in a single sentence.

Monogram is a leading provider of finance solutions for students and their families, developing data-driven white labeled finance solutions for our partners and their prospects and customers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mighty Roar to accomplish?

Refresh and update portfolio of brands, including student lending brands.
Refresh brand materials for Company Brand.
Provide strategic counsel on campaign performance and optimization recommendations.
Create lead gen content for a student lending brand.

SOLUTION

How did you find Mighty Roar?

Word of Mount

Why did you select Mighty Roar over others?

High ratings
Great culture fit
Referred to me
Company values aligned
Strategy and Creative Work

How many teammates from Mighty Roar were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Through out our long relationship, we have tapped the team at Mighty Roar for a variety of projects. Based upon our business objectives and goals, they have developed strategy through execution for our B2B brand and our DTC brands. Their strategy is based upon customer insights and their execution is thoughtful, well executed and resonates with prospects and customers.

Projects include new brand development, evolving and refreshing existing brands, assessing program performance, optimization recommendations and subsequent CRO improvements, trade show booth and materials, an explainer video that makes our brand resonate with business and consumer prospects alike.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Schedules with key deliverables and dates, a measurement plan with specific KPIs and on going optimization; prospect and customer feedback, internal stakeholder feedback

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are agile in their approach to projects. They deliver projects on time and on budget. They were always sensitive to our needs and ongoing, iterative feedback.

What was your primary form of communication with Mighty Roar?

In-Person Meeting
Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

They feel like an extension of my own team, care deeply about the creative product and are results focused.

Are there any areas for improvement or something Mighty Roar could have done differently?

None at the moment.

RATINGS

5.0

Business Entity Name	Mighty Roar LLC
Source	Georgia Corporations Division
Jurisdiction of Formation	Georgia
Date of Formation	October 10, 2018
Status	Active
Last Updated	October 12, 2023
ID	18121765

International Credit Risk Assessment	Low Risk
Source	Creditsafe
Last Updated	January 1, 2022

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Social Media Marketing for Hospitality Lifestyle Brand

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Branding & Lead Generation Services for Financial Company

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