Watson Creative

BACKGROUND

Please describe your company and position.

I am the Director of Development of Oregon Zoo Foundation

Describe what your company does in a single sentence.

The zoo provides comprehensive care for the animals. Donations from individuals and organizations elevate that care giving the zoo’s veterinarians, keepers and wildlife experts the resources they need where they’re needed most.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Watson Creative to accomplish?

• As the fundraising arm of the Oregon Zoo, we faced a complex brand challenge. Our identity didn’t fully reflect the mission, and there was a disconnect between our communications, our donors, and the broader community. On top of that, the relationship between the zoo and the foundation created blurred lines in messaging and branding which made it difficult to show the real impact of donor contributions. We needed to unify our voice, reframe our story, and launch campaigns that could inspire both local pride and global action. Our goal was to increase visibility, deepen donor engagement, and support capital and annual campaigns that fund critical animal care and conservation initiatives.

SOLUTION

How did you find Watson Creative?

• Online Search
• Clutch Site

Why did you select Watson Creative over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Watson Creative were assigned to this project?

2-7

Describe the scope of work in detail. Please include a summary of key deliverables.

Watson Creative led a complete rebrand of the Oregon Zoo Foundation, from strategic groundwork through campaign execution. They helped us clarify our purpose and audience, align our internal teams, and build a visual and verbal identity that resonated across platforms.They supported us through capital campaign strategy, storytelling development, donor engagement assets, and internal rollout planning. The creative work spanned digital and print materials, websites, fundraising campaigns, videos, local activations, and more.Beyond the creative, Watson led stakeholder interviews, facilitated qualitative and quantitative research, and helped us measure the emotional and financial ROI of our communications. Their work allowed us to build a more confident and compelling presence that reflects our values and the urgency of our mission.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our donations increased by 31%, and we saw a 28% rise in donor engagement. The clarity of the new brand helped us better communicate the why behind giving and that has translated directly into support. Internally, we’re aligned in ways we weren’t before, and externally, our message is landing more powerfully.
Our campaigns now carry emotional weight, clarity of purpose, and a sense of collective progress. That’s helped us connect with the community in a much more meaningful way.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Watson’s process was collaborative, proactive, and smooth from start to finish. We had regular check-ins, clear milestones, and strong communication. They navigated shifting timelines and internal feedback cycles with patience and professionalism.

What was your primary form of communication with Watson Creative?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Watson brought an incredible mix of heart and structure. They understood the emotional dimension of our work animal care, conservation, community and translated that into a brand that motivates action. They helped us build a platform that will serve the organization for years to come.

Are there any areas for improvement or something Watson Creative could have done differently?

We would have appreciated a few more visual mockups early on to guide internal discussions. But overall, the process was incredibly well managed and the outcome exceeded expectations.

BACKGROUND

Please describe your company and position.

I am the VP Strategy & Performance of Kaiser Permanente Northwest

Describe what your company does in a single sentence.

Kaiser Permanente is committed to helping shape the future of health care. We are recognized as one of the leading health care providers and nonprofit health plans in the United States. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Watson Creative to accomplish?

• As the Northwest region of Kaiser Permanente, we serve a large and diverse population with complex healthcare, dental, and insurance needs. At the same time, we’re in a constant race to attract and retain top-tier clinical and non-clinical talent—especially nurses and physicians. Our brand was strong, but our messaging wasn’t connecting consistently across service lines, campaigns, or internal recruitment efforts. We needed a partner who could help us elevate how we showed up—in local markets, in search results, and in the hearts of prospective patients and staff.

SOLUTION

How did you find Watson Creative?

• Online Search
• Clutch Site

Why did you select Watson Creative over others?

• Close to my geographic location
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Watson Creative were assigned to this project?

5-9

Describe the scope of work in detail. Please include a summary of key deliverables.

Watson Creative became an extension of our internal team. They led brand refinement and campaign development across multiple fronts public health, dental, insurance, and recruitment. That included visual identity systems, key messaging, digital and traditional campaigns, patient outreach, and thought leadership content.They also supported us in developing websites, radio and video spots, internal communication tools, and recruitment marketing that could scale across roles, locations, and cultural nuances. Their ability to pivot between brand elevation and direct response campaigns was exactly what we needed.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since launching the rebrand and new campaigns, we’ve seen a meaningful lift in both patient engagement and recruitment interest. Our website traffic increased by more than 60%, and our recruitment pipeline for key roles especially in nursing and specialty care has improved in both volume and quality.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management has been clear, professional, and consistent. We receive monthly updates outlining progress, performance, and upcoming work. They’re flexible when needed but always anchored to strategy and timelines. Their communication is responsive and human no fluff, just thoughtful collaboration.

What was your primary form of communication with Watson Creative?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Watson understands healthcare. But more than that, they understand how to balance mission with messaging. They never lost sight of the people we serve or the complexity of our system. Whether it was a recruitment ad, a landing page, or a community campaign, their work was grounded in empathy and results.

Are there any areas for improvement or something Watson Creative could have done differently?

Turnaround time on a few digital updates took a little longer than expected, but overall timelines remained intact, and the quality never slipped. We appreciated their honesty when adjustments were needed.

BACKGROUND

Please describe your company and position.

I am the Capital Markets Analyst of Aspen Capital

Describe what your company does in a single sentence.

Aspen Capital is a private equity firm based in Portland, OR. We utilize data and technology to enhance business insight, propel growth, transform our investment strategies and business operations, and execute industry leading deals.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Watson Creative to accomplish?

• Following our acquisition by another financial services organization, we were given a unique opportunity and a big challenge. Although we were the acquired company, our name and presence were chosen to carry the combined brand forward. That meant building a new identity that honored both legacies while setting a strong course for future growth. We needed help unifying the brand story, aligning internal teams, and creating a visual system that could scale.

SOLUTION

How did you find Watson Creative?

• Online Search
• Clutch Site

Why did you select Watson Creative over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Watson Creative were assigned to this project?

7-12

Describe the scope of work in detail. Please include a summary of key deliverables.

Watson led the entire branding process from research through rollout. They began with deep discovery work, combining interviews, surveys, and competitive research to understand both the internal culture and external perception of the two companies. That foundation informed everything that followed.They developed a full visual identity: logo, color systems, typography, and brand guidelines. But they also went beyond design. They helped us define our mission, vision, values, and behaviors ensuring the brand wasn’t just seen, but lived.Watson also supported the internal launch of the brand across more than 6,500 employees. From immersive workshops to ambassador training, they helped our teams internalize the brand and make it their own.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The internal response has been incredibly positive teams feel seen, heard, and excited about the new direction. We’ve also received strong external feedback from customers, partners, and our communities. The brand has helped position us not just as a continuation of what we were, but as a forward looking, unified organization.
We even won an industry award for best visual identity in the financial sector, which speaks to the level of thought and quality behind the work. While the campaign is still running, early results suggest the brand is gaining meaningful traction.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was a strong point. Weekly check ins kept things moving, and timelines and budgets were consistently on track. Their team was proactive, responsive, and clear about expectations. Everything from workshops to final asset delivery was handled seamlessly, even in a fully remote environment.

What was your primary form of communication with Watson Creative?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Watson understands the dual nature of branding both analytical and emotional. They brought strategic thinking and creative clarity in equal measure. They know how to lead, but also how to listen. That made them true partners in this process.

Are there any areas for improvement or something Watson Creative could have done differently?

Nothing stands out. It was a smooth engagement from beginning to end, and we’d work with them again in a heartbeat.

BACKGROUND

Please describe your company and position.

I am the VP of Acquisitions of Urban Development + Partners

Describe what your company does in a single sentence.

I am the VP of Acquisitions at Urban Development Partners, Urban Development + Partners has raised the bar for green building practices, community focused investing, and customer service.

We are proud to carry out our founding partners’ shared interest in adaptive reuse and shared vision for a sustainable business model one in which the interests of the company align with the interests of investors, tenants, the local community, and the environment.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Watson Creative to accomplish?

• We set out to do more than lease apartments we wanted to tell a story. Luella Q Street wasn’t just another multifamily development in Sacramento’s R Street District; it was an opportunity to create a place grounded in civic legacy, artistic culture, and modern urban living. We needed a partner who could help us bring this vision to life through branding, strategy, digital experiences, environmental design, and storytelling. The goal was to build a residential brand that resonated with renters, honored local history, and stood out in a competitive market.

SOLUTION

How did you find Watson Creative?

• Online Search
• Clutch Site

Why did you select Watson Creative over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Watson Creative were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Watson Creative led the entire creative and strategic process. They started with brand research and naming strategy, ultimately landing on “Luella” a name inspired by the first woman elected to Sacramento’s City Council. That name set the tone for everything that followed.From there, Watson developed the full brand identity, messaging, and creative direction across all mediums environmental graphics, signage, murals, interior storytelling, a robust campaign rollout, photo and video production, and a beautifully designed website.They also consulted on interior design direction and experiential elements, ensuring every touchpoint aligned with the brand’s vision of progress, empowerment, and place.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Watson brought a unique ability to integrate storytelling, place based branding, and real estate marketing into a seamless experience. They listened carefully, translated our goals into meaningful creative, and pushed our thinking in ways that elevated the final product. It’s rare to find a team that can stretch across so many disciplines without losing quality or heart.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent. The team was organized, transparent, and proactive at every stage. Regular updates, clear schedules, and thoughtful feedback loops kept us on track even when internal decision-making stretched timelines. Their flexibility was key to keeping momentum while still honoring the integrity of the work.

What was your primary form of communication with Watson Creative?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Luella has generated strong awareness and interest in the market both among prospective tenants and the broader Sacramento community. The name and brand have become conversation starters. The mural by Franceska Gamez, developed in coordination with the brand story, is a landmark in its own right.
Internally, our team feels aligned and excited about what we’ve built. The materials have made it easier to connect with partners, promote the building, and offer a cohesive, elevated experience for residents. We’ve positioned Luella not just as a place to live, but as part of a larger civic and cultural story.

Are there any areas for improvement or something Watson Creative could have done differently?

None that come to mind. They delivered at a high level across every channel. It was a true partnership.

BACKGROUND

Please describe your company and position.

I am the CEO of InVivo Biosystems

Describe what your company does in a single sentence.

InVivo Biosystems accelerates drug discovery for neurological, metabolic, and rare monogenic diseases through its premier proprietary platform, RapidGen. By harnessing cutting edge omics data and multiplexed CRISPR technology, the RapidGen platform streamlines target identification and enables multimodal therapeutic screening with precision. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Watson Creative to accomplish?

• We brought in Watson Creative to help us define and launch the sustainability brand architecture for our company. With five distinct business units operating across global markets and highly technical subject matter it was clear we needed an experienced external partner to drive alignment, clarity, and creative cohesion. Internally, we also recognized that an outside voice would carry more weight with key stakeholders. We needed a team who could bridge strategy with storytelling, and help unify multiple perspectives under one clear brand.

SOLUTION

How did you find Watson Creative?

Online Search

Why did you select Watson Creative over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Watson Creative were assigned to this project?

7-10

Describe the scope of work in detail. Please include a summary of key deliverables.

Watson led the full branding effort from research through rollout. They began with a competitive analysis, looking at how sustainability is positioned across similar industries. Then, they conducted internal interviews, advisory council meetings, and focus groups to get a clear read on what mattered most to our organization.From there, Watson developed a complete visual and verbal identity for the sustainability platform logo systems, color palette, templates, graphic language, and brand voice. They introduced seven brand pillars and helped us refine, trademark, and validate them across internal teams.In addition to messaging guides and a brand story, they provided a governance model to help our business units stay aligned. They also facilitated training for our internal brand ambassadors to carry the work forward, ensuring it sticks long after the initial launch.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

While the external launch is still forthcoming, the internal impact has been significant. This project helped unify multiple teams under a shared framework, and gave us tools to communicate our sustainability priorities with confidence. The clarity and consistency of the work will make a difference as we expand externally.
We’ve done branding projects before but this one felt especially thoughtful, pragmatic, and aligned with how our organization works.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was strong across the board. They kept us on schedule, adapted to leadership needs, and used collaborative tools that worked well with our internal systems. Despite the size and complexity of the organization, they remained steady and organized.

What was your primary form of communication with Watson Creative?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Watson made a complex process feel manageable. Their team was solution oriented, responsive, and grounded in real world experience. Their creative work was strong, but more importantly, it was right for our business and our audience. They balanced structure with flexibility something that’s often hard to find.

Are there any areas for improvement or something Watson Creative could have done differently?

The only minor issue was timing. We probably entered the messaging phase a little early, and some refinements were needed later on. But with a project this layered, that was almost inevitable.

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of Capstack Technologies

Describe what your company does in a single sentence.

I am the CEO anf Founder of Capstack Technologies a redefining banking  first integrated operating system for banks enabling cooperation across banks and other financial services institutions in order to drive profitability and asset diversification.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Watson Creative to accomplish?

• CapStack was preparing to launch a first of its kind platform: a secure, bank to bank loan marketplace built by bankers, for bankers. We needed more than just a logo we needed a brand that could speak to the financial industry’s appetite for innovation, while still projecting trust, credibility, and clarity. Our challenge was simple but high stakes: how do you make something revolutionary feel like a safe bet?

SOLUTION

How did you find Watson Creative?

Online Search

Why did you select Watson Creative over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Watson Creative were assigned to this project?

10-13

Describe the scope of work in detail. Please include a summary of key deliverables.

Watson Creative led us through a full brand strategy and launch. That included messaging, visual identity, content creation, website design, UI/UX, and creative campaigns. They helped clarify our voice, align our mission, and build assets that communicated both strength and forward momentum.Their team also helped develop investor decks, social assets, and tools for outreach that were grounded in strategy but flexible enough to adapt as we scaled. Their digital work emphasized usability, collaboration, and security all critical features for our banking partners. From big picture positioning to the smallest design decisions, they were fully engaged.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The response has been overwhelmingly positive. The brand has helped position CapStack as a credible and forward thinking solution in a traditionally conservative space. We’ve gained traction with key institutional partners, and the clarity of our messaging has been a significant factor in our growth.
Watson helped us translate a bold idea into a brand that people trust and that has made all the difference.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their process is clear, efficient, and well structured. We had weekly check ins, detailed updates, and full transparency throughout the engagement. They moved quickly when needed but never sacrificed quality. Their communication style is direct and honest, which we appreciated.

What was your primary form of communication with Watson Creative?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Watson brings a rare mix of strategy, design, and business acumen. They don’t just create things that look good they create things that work. Their team knows how to listen, align, and execute at a high level. That’s why we’ll continue working with them.

Are there any areas for improvement or something Watson Creative could have done differently?

No real concerns. They’ve been thoughtful, reliable, and consistently on point across a range of needs.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of ESCO Group LLC

Describe what your company does in a single sentence.

We specialise on developing and manufacturing of engineered wear parts and replacement products used in mining, construction, and industrial applications.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Watson Creative to accomplish?

• With the launch of Nexsys, our new Ground Engaging Tools system, we needed a campaign that could carry weight across global markets—without losing relevance at the local level. This wasn’t just about marketing a product; it was about shifting perception in a highly technical, competitive B2B space. We needed help positioning Nexsys in a way that felt confident, modern, and grounded in real operational advantages.

SOLUTION

How did you find Watson Creative?

• Online Search
• Referral

Why did you select Watson Creative over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Watson Creative were assigned to this project?

6-7

Describe the scope of work in detail. Please include a summary of key deliverables.

Watson came on board as our strategic and creative partner for the full campaign lifecycle. They helped us define Nexsys from the ground up—starting with brand positioning, naming strategy, and key messaging, and expanding into a full suite of global marketing assets. That included campaign identity, ads, trade show booths, sales collateral, and digital content—plus a 3D animated video that brought the product to life in a way our audiences could instantly understand.They also supported our PR strategy, social media rollout, and internal communications to help align our global sales team. This was a big lift, and Watson brought the right balance of strategic rigor and creative spark to every touchpoint

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Engagement has increased significantly. On social, our new campaign content is performing 45% better than previous posts. PR outreach around trade shows saw triple the engagement of past efforts. More importantly, the brand now tells a clearer story—one that sales teams and customers alike are responding to. The campaign isn’t just visually strong—it’s strategically sound.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Watson kept the process running smoothly, even with tight timelines and shifting needs. Weekly calls kept us on track, and their documentation and communication were sharp. They’re transparent, proactive, and respectful of our time.

What was your primary form of communication with Watson Creative?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Matt Watson and our account lead were standouts—always calm, always clear, and always thoughtful in how they approached both strategy and execution. The design and video team also deserve credit for turning complex technical ideas into compelling creative work.

Are there any areas for improvement or something Watson Creative could have done differently?

No complaints. They've been collaborative, responsive, and invested in our success from day one.

BACKGROUND

Please describe your company and position.

I am the Owner & CEO of Eagle Creek

Describe what your company does in a single sentence.

Eagle Creek has been committed to equipping travelers with the most responsibly-designed, durably-built, functionally superior adventure travel bags, luggage, packs, organizers, and gear.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Watson Creative to accomplish?

• Local SEO

SOLUTION

How did you find Watson Creative?

• Online Search
• Referral

Why did you select Watson Creative over others?

• High ratings
• Close to my geographic location
• Good value for cost
• Company values aligned

How many teammates from Watson Creative were assigned to this project?

11-15

Describe the scope of work in detail. Please include a summary of key deliverables.

Website redesign:

• Design
• web development
• WordPress development
• SEO content creation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased page load speed
• higher/more organic traffic
• optimized web pages for SEO.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project was always on time, if not ahead of time. Watson Creative were super easy to work with! They employ people who clearly enjoy what they do. They were responsive, helpful, and always willing to help with additional questions. They assigned a project manager( Ana ) who you could always reach out to. It was like working with a team member, that's how good the experience was.

What was your primary form of communication with Watson Creative?

In-Person Meeting

What did you find most impressive or unique about this company?

I love how Watson Creative are never pushy. They are not there to upsell you (though they have tons of additional services they offer). They are there to help you solve your own digital problems. The people who work there have a great work ethic: They are reliable, trustworthy, friendly, laid back, but always professional.

Are there any areas for improvement or something Watson Creative could have done differently?

No. I'm always delighted with their services, expertise, and communication.

BACKGROUND

Please describe your company and position.

I am the General Manager of Multnomah Athletic Club

Describe what your company does in a single sentence.

MAC is a private not-for-profit athletic and social club located in downtown Portland, Oregon, at 18th and SW Salmon streets. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Watson Creative to accomplish?

• Naming and Branding

SOLUTION

How did you find Watson Creative?

Online Search

Why did you select Watson Creative over others?

• High ratings
• Close to my geographic location
• Good value for cost
• Company values aligned

How many teammates from Watson Creative were assigned to this project?

10-14

Describe the scope of work in detail. Please include a summary of key deliverables.

Watson Creative was hired to help with naming and overall branding development for our startup company. Deliverables included logos and icons, graphic elements, color palette, verbal ID, as well as out-of-home, social media frames and assets, merch, and print-out goods (business cards).

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The final delivery of the brand surpassed all client expectations and was measured/rated extremely high with the focus groups that it was tested on.we received above and beyond what we expected.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The whole team at Watson Creative is extremely responsive and receptive to our needs, and every single step of the process was delivered exactly on the dates that were agreed.

What was your primary form of communication with Watson Creative?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

How well they’re able to understand their client needs, and translate them into impactfuland original designs. They have a highly streamlined process that ensures the whole creative process is cohesive, innovative, and, most importantly, impactful.

Are there any areas for improvement or something Watson Creative could have done differently?

The whole process was a joy. Could not have picked better partners to work with.

BACKGROUND

Please describe your company and position.

I am the Marketing, Branding & Communications Expert of Oregon Ballet Theatre

Describe what your company does in a single sentence.

Oregon Ballet Theatre is committed to sharing our passion for the expressive power of ballet, inspiring an enduring appreciation of dance, and connecting in meaningful ways to our community through excellence in performance, training and educational programs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Watson Creative to accomplish?

• Manage the production of our brand campaigns
• Organise photoshoots for global campaigns

SOLUTION

How did you find Watson Creative?

• Referral
• Clutch Site

Why did you select Watson Creative over others?

• High ratings
• Close to my geographic location
• Good value for cost
• Company values aligned

How many teammates from Watson Creative were assigned to this project?

10-12

Describe the scope of work in detail. Please include a summary of key deliverables.

Watson creative successfully managed a number of our brand campaigns, organising the shoots right through to delivering the assets. Every little detail was covered such as casting, location recce, photographers, mood boards, health and safety, videos and lighting teams and much more. We have worked together on a number of shoots and they are always impeccably organised no matter where the location. This makes them an incredibly easy and fun agency to work with.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since working with Watson creative the feedback we have received globally about our campaigns has significantly improved, customers wanting to use the assets in store and an increase in digital engagement since launching these various campaigns.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Watson creative always met the timeline, even when it was a last-minute brief. I really appreciated working with an agency that didn’t add any surprise costs - they have always been very transparent with the budget. When delivering assets, they are always very willing to make any last-minute edits until all are finalized and approved.

What was your primary form of communication with Watson Creative?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Above the great service, Watson creative have an incredible team with a friendly, down-to-earth culture which made working with this agency so easy and a lot of fun. I always had confidence that they would meet/exceed our expectations, and they became a natural extension of our in-house team. Watson creative also have great connections with freelancers in the industry, and you can tell they have been carefully selected to meet the standard and team fit.

Are there any areas for improvement or something Watson Creative could have done differently?

No. We’re very satisfied with the services they rendered.

UPDATED REVIEW

This review was published on 04/10/23
Natasha Kautsky
Director of Marketing & Comms, Oregon Ballet TheatreArts, entertainment & music

Portland, Oregon

51-200 Employees

Apr 2016 - Ongoing

$50,000 to $199,999

Verified
Project summary
Watson Creative provides branding and marketing services for a ballet theater. The team continuously updates the client's brand and has supported photo shoots, written copy, and designed event collateral.

Feedback summary
The client's ticket revenue demonstrates the success of Watson Creative's work. They produce creative ideas, care about the client, and collaborate well via email and remote and in-person meetings. All projects have been delivered on time. The client values the long-term partnership.
BACKGROUND

Please describe your company and position.

I am the Director of Marketing and Communications of Oregon Ballet Theatre

Describe what your company does in a single sentence.

About Oregon Ballet Theatre OBT is the largest professional ballet company in Oregon, employing nearly 200 people and attracting artists from around the globe with our reputation for excellence.

The company is rooted in the traditions of classical ballet, with a repertoire that ranges from the great classics to premieres from some of the most exciting choreographic voices in the field today. Our mission is dedicated to the vitality of, and access to, world-class ballet performance and training in our region.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Watson Creative to accomplish?

• brand overhaul
• ongoing season marketing campaign
• strategic support during Covid

SOLUTION

How did you find Watson Creative?

• Online Search
• Referral

Why did you select Watson Creative over others?

• Pricing fits our budget
• Great culture fit
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

• Rebranding and ongoing brand refresh
• Strategic support during Covid as company pivoted from in-person performance to an all digital season presentation
• Annual gala copy and design concepts
• Annual brochure photo shoot support

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Ticket revenue

Describe their project management. Did they deliver items on time? How did they respond to your needs?

timely delivery

What was your primary form of communication with Watson Creative?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Original thinkers - innovative, bold.
• Connected very well with everyone at our organization
• They were interested in a long-term partnership and genuinely cared about the organization.

Are there any areas for improvement or something Watson Creative could have done differently?

nope
RATINGS
Overall rating: 5
Quality: 5   
Cost: 5   
Schedule: 5   
Willing to refer: 5