Watson Creative

BACKGROUND

Please describe your company and position.

I am the CEO of Microsoft

Describe what your company does in a single sentence.

We believe technology can and should be a force for good and that meaningful innovation contributes to a brighter world in the future and today.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Watson Creative to accomplish?

We hired Watson creative to create interactive LLM flowchart experience

SOLUTION

How did you find Watson Creative?

• Online Search
• Clutch Site

Why did you select Watson Creative over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Watson Creative were assigned to this project?

10-12

Describe the scope of work in detail. Please include a summary of key deliverables.

The intended audience, CDOs (and other D&A executives), can begin using the flowchart as an interactive framework that illustrates and clarifies the four degrees of LLM customization and complexity in a manner.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Interactive flowchart on existing microsite.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they met our demands quickly and provided the things as promised.

What was your primary form of communication with Watson Creative?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Watson Creative to develop an interactive flowchart explaining Large Language Models to Chief Data Officers and other data leaders. We were really happy with the project from beginning to end, from wireframes to implementation to the feedback review cycle.

Are there any areas for improvement or something Watson Creative could have done differently?

Yes, we have already spoken about them with Watson Creative. At the outset, Watson Creative was unaware that the project would serve as an extra page in the larger Generative-ai Ceros experience.

BACKGROUND

Please describe your company and position.

I am the President of Leadership Alive, Inc.

Describe what your company does in a single sentence.

Teams, Leadership, and organizational development and training.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Watson Creative to accomplish?

• Help create a dynamic web presence

SOLUTION

How did you find Watson Creative?

Referral

Why did you select Watson Creative over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned
• Most experienced

How many teammates from Watson Creative were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Helped with content marketing, SEO, analytics, and web presence

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased effectiveness and optimization

What was your primary form of communication with Watson Creative?

• Virtual Meeting
• Email or Messaging App

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Matt Watson of Watson Creative is, hands-down, one of the most talented and gifted business professionals I’ve ever met. I’ve watched him deliver exceptional business outcomes for everyone he helps. As a former business dean, Matt was a favorite guest speaker in any class we could get him to share in as a guest speaker.

 He makes people better. Matt serves his clients with stellar leadership, impeccable character, and unparalleled creativity. He is an insightful brand strategist and part of the reason we are successful as a company. Thank you, Matt and team!

What did you find most impressive or unique about this company?

The leadership and insight of Matt Watson.

Are there any areas for improvement or something Watson Creative could have done differently?

Excellent company. Five stars - best of the best.

BACKGROUND

Please describe your company and position.

I am the Mgr of Corp Development of Oregon Blueberry

Describe what your company does in a single sentence.

Wholesale agriculture products

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Watson Creative to accomplish?

• Rebrand
• Develop new website

SOLUTION

How did you find Watson Creative?

Online Search

Why did you select Watson Creative over others?

Great culture fit

What was the size of Watson Creative’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Project began with branding in late 2017, moved on to website redesign, and various campaigns. relationship is ongoing

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Website traffic, SEO, sales

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Working with Watson Creative has been an absolute game changer for our market profile. They've helped us brand and position ourselves as a leader in our industry, and have been instrumental in our marketing efforts. Very high marks for their creative staff as they have effectively captured the voice and values of our company in every project. Unlike some agencies, they have taken time to understand our culture and then effectively promoted our unique attributes in all media forms.

What was your primary form of communication with Watson Creative?

In-Person Meeting

What did you find most impressive or unique about this company?

They listened, understood and embraced our company culture and mission.

Are there any areas for improvement or something Watson Creative could have done differently?

Very please with product and relationship

BACKGROUND

Please describe your company and position.

I am the Marketing Team 

Describe what your company does in a single sentence.

Building new construction homes

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Watson Creative to accomplish?

• Brand Design and Creative Strategy
• Messaging and Content Strategy
• Content Creation and Web Design

SOLUTION

How did you find Watson Creative?

Online Search

Why did you select Watson Creative over others?

• Close to my geographic location
• Great culture fit
• Company values aligned

What was the size of Watson Creative’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Watson helped us starting with articulating our brand strategy with visuals to match. They helped us wrap up the ground work we'd laid in the past year of work/research and writing to bring it to the market with the right design execution and messaging just in time for a huge local showcase. It was a tight timeline but they delivered in every aspect. As part of the delivery, they helped create templates for massive amounts of signage types. Also, they helped us organize branded tools to share internally within the organization, including a suite of newly designed resources for employees such as business cards and powerpoint templates.

In our next phase, we took our brand foundation and created personas and channel messaging + brand messaging strategies. In our latest phase, we dove into execution on one piece of the customer journey - the post-purchase experience. Watson researched the ins and outs of our warranty program, including interviews with our team. They designed an entire online experience complete with written and visual content all executed with their partnership, including a brand new newsletter for our homeowners. They did a fantastic job on all three scopes. We couldn't have gotten to where we are today without their help and contribution!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A very successful brand launch and steady growth in our audience since then. A brand that sticks with people and stands out from competitors. Countless hours saved and stress mitigated by having qualified help for the projects at hand especially in the inputs to early shaping of strategy and approach, and also in leaving us the right tool sets to run independently as we need.

An email newsletter with content that garners above-average open rates each time we send it out. Articles that have longer than average read times for the value they provide. Content that is driving people to spend time with our brand. Arguably, the biggest impact is helping us continuously shape our brand and the way that's caused everyone in our organization to believe more and more in what we are doing which is spilling over into ALL aspects of our business. We're really happy to be working with an agency that understands the power of brand.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, we're in constant contact with very regular communication. All deliverables are met at the time of closing the PO. They always listened to our needs across every project.

What was your primary form of communication with Watson Creative?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We think Watson is awesome all around. They are an absolute powerhouse when it comes to brand design and visual storytelling.

Are there any areas for improvement or something Watson Creative could have done differently?

We're always iterating and improving together as a team!

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of EC Electric

Describe what your company does in a single sentence.

Electrical Construction

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Watson Creative to accomplish?

• Create culture campaign

SOLUTION

How did you find Watson Creative?

• Online Search
• Other

Why did you select Watson Creative over others?

• High ratings
• Close to my geographic location
• Great culture fit

What was the size of Watson Creative’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We brought Watson on to assist our company in identifying our culture and values. We then wanted to create a campaign to celebrate and promote our culture internally and externally. This project included research, strategy, photography, graphic design, and video production.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Executing content strategy, photography, and video production.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I thoroughly enjoyed working with Watson Creative. They pay attention to detail and hold the rest of us accountable to our own deliverables as well.

What was your primary form of communication with Watson Creative?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

Their ability to understand our company and put everything into perspective.

Are there any areas for improvement or something Watson Creative could have done differently?

no.

BACKGROUND

Please describe your company and position.

I am the President / Founder of COOPER Design Build

Describe what your company does in a single sentence.

We are a full-service residential design -build firm

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Watson Creative to accomplish?

• Improve the effectiveness of our brand and produce sales collateral materials

SOLUTION

How did you find Watson Creative?

Referral

Why did you select Watson Creative over others?

• High ratings
• Close to my geographic location
• Great culture fit, Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Over 10+ years, Watson Creative has helped us craft a compelling brand and printed sales collateral.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Creative drafts that were on point for our business; executed professionally within our timeline. They produced sales collateral: Brochures, pardon our noise postcards, T-shirts, and branded sales agreements.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Watson Creative Team has always been very responsive and accountable to my company's needs.

What was your primary form of communication with Watson Creative?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

It's in their name "Creative". Each time we work with Matt and his team they take a fresh perspective. They come up with new design ideas that fit our brand and appeal to our target market.

Are there any areas for improvement or something Watson Creative could have done differently?

Not from my perspective.

BACKGROUND

Please describe your company and position.

I am a director at Bay Area Hospital

Describe what your company does in a single sentence.

Bay Area Hospital is a 134-bed acute care hospital in Coos Bay, Oregon, created and owned by local citizens, and has been the hub of Oregon’s South Coast healthcare for nearly five decades.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Watson Creative to accomplish?

• Create a new brand identity

SOLUTION

How did you find Watson Creative?

Online Search

Why did you select Watson Creative over others?

• High ratings
• Great culture fit
• Company values aligned

What was the size of Watson Creative’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Create a new brand strategy and build creative assets.
• Market research
• digital audit and website audit
• brand identity system,
• creative strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• All projects were managed exceptionally well, delivered on time, thoroughly based in good research, and accompanied by beautiful design. All deliverables were rated highly by our organization's key stakeholders and left no question about the quality of the work and level of expertise Watson Creative brings to their work.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent project management, all on time, and with clear communication. They responded to all matters in a very timely fashion.

What was your primary form of communication with Watson Creative?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

Their culture, and staff's character and level of commitment, and level of professionalism.

Are there any areas for improvement or something Watson Creative could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Vice President, Engagement of EC Electric

Describe what your company does in a single sentence.

Electrical Construction

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Watson Creative to accomplish?

• Successful Rebrand
• Company Culture

SOLUTION

How did you find Watson Creative?

• Referral
• Other

Why did you select Watson Creative over others?

• Great culture fit
• Referred to me
• Company values aligned

What was the size of Watson Creative’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Rebranding and creating a culture campaign.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Getting across the finish line

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Watson was amazing to work with both times we have used them. The teams they pull together for projects are top-notch.

What was your primary form of communication with Watson Creative?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Creativity, and ease of working with them.

Are there any areas for improvement or something Watson Creative could have done differently?

Nothing, they have been wonderful to work with.

BACKGROUND

Please describe your company and position.

I am an executive at GM

Describe what your company does in a single sentence.

Law Firm that specializes in Estate Planning and Family Law.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Watson Creative to accomplish?

• brand refresh

SOLUTION

How did you find Watson Creative?

Referral

Why did you select Watson Creative over others?

Great culture fit

What was the size of Watson Creative’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

hands on full brandrefresh

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• budget
• creative
• timeline

Describe their project management. Did they deliver items on time? How did they respond to your needs?

exceeded expectations on all metrics

What was your primary form of communication with Watson Creative?

In-Person Meeting

What did you find most impressive or unique about this company?

When we engaged Watson to help us rebrand, we knew it was going to be a challenging process. We had a long-standing reputation as a respected law firm in Portland, but we wanted our brand to reflect our unique culture and the innovative approach we bring to our clients. They were thorough and thoughtful throughout the entire process, from primary research interviews with our team to the final custom, hand-drawn identity system.

The end result was a brand that not only represents who we are as a firm but also sets us apart from our competitors. We continue to receive compliments on our branding years later, and we credit Watson for helping us achieve that success.

BACKGROUND

Please describe your company and position.

I am the Executive Assistant of Style 8 Design

Describe what your company does in a single sentence.

Professional Interior Design

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Watson Creative to accomplish?

• Re-branding

SOLUTION

How did you find Watson Creative?

Referral

Why did you select Watson Creative over others?

• High ratings
• Pricing fits our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

What was the size of Watson Creative’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We were blown away by the level of detail and thought that went into the rebranding of Style 8 Design! Watson Creative really took the time to understand our business and what we stand for, then they brought that to life in our new identity.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Online engagement

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The entire team was a pleasure to work with, going above and beyond to ensure we were happy with the end result! We've received a lot of positive feedback on our new look, and it certainly helped us stand out in the crowded market!

What was your primary form of communication with Watson Creative?

• In-Person Meeting
• Email or Messaging App

Are there any areas for improvement or something Watson Creative could have done differently?

No! The team was very professional but also cared about getting to know our staff and our business!