Media Frenzy Global

BACKGROUND

Introduce your business and what you do there.

I’m the founder and managing partner of a brand strategy company. We bring on agencies in the marketing function to our clients and then manage the development of marketing plans and executions done both internally and externally through agencies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Media Frenzy Global?

We were relaunching a performative athletic team after they had lost several generations of relevancy.

SOLUTION

What was the scope of their involvement?

There were three different steps. First, we defined the brand’s purpose. What would the new organization stand for in current times? We led that step. Step number two was bringing Media Frenzy Global to develop the plan that would manifest the brand strategy we came up with. Finally, they executed the plan and identified how people responded to the strategy and marketing plans. This information will inform later plans to scale.

Moving forward, they’ve also provided SEO and PPC. They decided what they content would be, where the content would show up, and who needed to see it. Media Frenzy Global was involved in every aspect of our content campaign, along with another one of our partners.

What is the team composition?

We’ve worked with their entire team — around 8–10 people, from the top all the way down.

How did you come to work with Media Frenzy Global?

We scour the possible options to determine who would be the best publicity firm for what we’re attempting to do.

What is the status of this engagement?

We’ve been working together since January 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

One of the biggest metrics was our letter to the professional sports organization. The client wrote a letter about how they deserved to be a professional franchise and it garnered hundreds of millions of earned impressions. More people were talking about the team from a policy standpoint than had been talking about them in decades.

Secondly, after we redesigned the team’s performance, we had to put butts into the seats, and Media Frenzy did a great job, allowing us to drive more word-of-mouth marketing afterward.

Media Frenzy Global led us in getting some exposure for the team’s executives in venues they had never been before, including a large music, film, art, and culture festival in the south. The event was attended by hundreds of folks that are highly influential.

How did Media Frenzy Global perform from a project management standpoint?

They were exceptional in terms of their organization. Media Frenzy is always prepared for meetings with clients and tracks what needs to be followed up on for meetings. Additionally, they have great contacts that will consider our stories and angles in ways that other people can’t. Finally, they’ve very collaborative and worked well with our other agency partners.

What did you find most impressive about them?

Their strategic storytelling stands out, as it delivers measurable results.

Are there any areas they could improve?

They could improve at managing scope creep. Because they were good at many things, they got pulled into a lot, which can be a good problem to have, but I could imagine it being challenging from a resource perspective. It was unavoidable in this case, however.

Do you have any advice for potential customers?

Be comfortable taking innovative risks. You may have the same destination in mind but Media Frenzy may have an entirely different way of getting there. It might feel uneasy to begin with but just be comfortable with their innovation. 

BACKGROUND

Introduce your business and what you do there.

I’m the senior VP of marketing and communications at a professional employer organization (PEO). Our company is the largest privately-held PEO in the US, and we have over 5,000 clients that process more than $10 billion in payroll annually and serve over 330,000 worksite employees.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Media Frenzy Global?

We were looking for a partner with an established reputation in the market to grow our PR efforts. 

SOLUTION

What was the scope of their involvement?

Media Frenzy helps us be front and center in the subject matter that we’re experts in, and we’ve had opportunities to connect with publications and news outlets. This helps in positioning our company in terms of brand and leadership.

What is the team composition?

Our meetings consist of two representatives from Media Frenzy, and a team behind those representatives works behind the scenes. We mainly interface with Tawanda (Global PR Director). 

How did you come to work with Media Frenzy Global?

When we were searching for a local company, Media Frenzy stood out to us due to the way they engaged and asked questions. They understood our goals from the start, and they worked with us to come up with a customized plan that fit our budget and needs. 

What is the status of this engagement?

We started working with them in January 2020, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Media Frenzy has elevated our share of voice (SOV) score significantly over the past year. We’ve also gained multiple opportunities to appear in different outlets and publications. 

How did Media Frenzy Global perform from a project management standpoint?

They’ve been great to work with and organized. When we want to communicate, they’re available over the phone or by email. They’re highly responsive, especially during our weekly meetings. Overall, we’ve had a great experience. 

What did you find most impressive about them?

Media Frenzy’s organizational skills differentiate them from other providers. There’s always alignment in terms of direction and strategy. They fit the mold and have everything that we look for in a vendor partner.

Are there any areas they could improve?

No, there aren’t any. 

Do you have any advice for potential customers?

Continue to provide feedback and collaborate with Media Frenzy. In fact, working with any other PR agency has to be a collaborative effort. As long as both parties are engaged, you’re going to get the results you want. 

BACKGROUND

Introduce your business and what you do there.

I’m the global CMO for Jellyfish, a digital marketing and communication firm that represents iconic brands around the globe. We provide a full spectrum of creative, advertising, and AdTech services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Media Frenzy Global?

We hired Media Frenzy Global to help us build our brand awareness and overall PR strategy. Our company has doubled in size over the last year and a half, so we were looking to raise our profile in the industry.

SOLUTION

What was the scope of their involvement?

They oversee three other agencies in the UK, Spain, and Brazil, and they provide PR services. In addition to organizing our PR strategy, they oversee press releases and content.

What is the team composition?

There are five people who work on our account, including the CEO and Tawanda (PR Director). She is supported by Karen (Content Specialist) and an account manager. Occasionally, Nikkia (VP, Communications) serves as a strategic advisor.

How did you come to work with Media Frenzy Global?

I was looking specifically for a mid-sized partner, so I asked other people in my market for local recommendations. Media Frenzy Global came highly recommended, so I gave them a test project. They exceeded all my expectations, so I signed a contract with them.

What is the status of this engagement?

We started working together in December 2020 and our partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Media Frenzy Global is now the PR agency we have on retainer. They’ve exceeded our expectations. We’ve obtained more PR placements in the last few months than we have in the 10 years since the company was originally founded. Their work has raised our brand profile by providing top-tier coverage. Ultimately, they’ve helped us create a better platform to share our proposition with in the industry.

How did Media Frenzy Global perform from a project management standpoint?

They’re a phenomenal agency to work with. We used a dedicated Slack channel, email, and phone to communicate.  

What did you find most impressive about them?

Their tenacity and hustle set them apart from other PR agencies. They really push to get the coverage we want. They’re relentless in ensuring that we’re successful.

Are there any areas they could improve?

I don’t think there’s an area they need to improve. They do great work and I’m extremely pleased with the results.

Do you have any advice for potential customers?

We work really closely and treat them as an extension of our internal team. That has really been the secret to our success thus far.

BACKGROUND

Introduce your business and what you do there.

I’m the CMO of Finalsite. It’s an educational technology company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Media Frenzy Global?

We wanted to expand into new markets.

SOLUTION

What was the scope of their involvement?

Media Frenzy worked with us to refresh our brand. Their team worked on messaging and visual assets like images. They gave us guidelines and recommended that we change our logo, which their team then created for us.

What is the team composition?

I worked with quite a few people from Media Frenzy but Katie (Partner & COO) was probably my main point of contact.

How did you come to work with Media Frenzy Global?

The principal at Media Frenzy contacted me via LinkedIn.

How much have you invested with them?

We spent $40,000 on this project.

What is the status of this engagement?

We worked on this project between December 2019–January 2020. It was an eight-week project.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Early metrics showed the success of the project. In the first two weeks after we launched our new brand, we had an increase in our social media metrics across the board and email engagement.

How did Media Frenzy Global perform from a project management standpoint?

We used Slack to communicate and had phone calls as needed. Media Frenzy was approachable.

What did you find most impressive about them?

Their team listened to us well and honed a message for our market. Working with Media Frenzy was a fantastic experience.

Are there any areas they could improve?

No, I would work with them again.

Do you have any advice for potential customers?

I highly recommend them because they’ll be able to come up with a solution to your problem.

BACKGROUND

Introduce your business and what you do there.

I’m the CMO for a large, independent auto insurance company in the United States. I handle all the consumer marketing. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Media Frenzy Global?

We’re building a new property and hired them to do a brand vision workshop as well as brand DNA mapping to help us develop the property.

SOLUTION

What was the scope of their involvement?

The founder of our company and I flew out to their office in Atlanta for a brand vision workshop. There, we got their initial reactions to the ideas we were developing. That helped us avoid taking the wrong direction with building out our new property and experience.

From there, they took on brand DNA mapping, which involved a value proposition, vision statement, brand attributes, key offerings, and competitive advantage. They also did target customer segmentation, brand approach, and brand creative expression. That was all for our first project with them.

We’ve since hired them for a second project with us. They sent over some branding guidelines based on data we’d collected. They’re also doing design for landing pages supporting our new property.  

What is the team composition?

I’m constantly speaking with Sarah (CEO & Founder) and Katie (COO & Partner).

How did you come to work with Media Frenzy Global?

We found them while looking through the listings on Clutch. Initially, we were looking for a PR firm. When we contacted them, they were the only ones that said we shouldn’t do PR before building out our brand. They stopped us from hiring a PR group before we should’ve. That alone was a key factor in our decision to work with them. They seemed very honest about the process. 

How much have you invested with them?

Across the two projects, we’ve spent between $50,000–$60,000. The first project cost about $48,000, and the second was $9,000.

What is the status of this engagement?

The first project lasted from October–December 2020. The second project began in January 2021 and is ongoing currently.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I’m extremely satisfied. While the site hasn’t been launched, there’s a lot of comfort in having all of our key executives pleased with their deliverables. All of their presentations of deliverables were very strong. There was a strong emphasis on collaboration, so our ease of working together was a key measure of success.

Our founder can have high standards for deliverables, but this company was able to execute against them while others have failed in the past. He’s happy with the results.   

How did Media Frenzy Global perform from a project management standpoint?

They were very professional, organizing everything very well. I’ve worked with many agencies before, and they’re some of the best I’ve come across. It was very easy to work with them. We communicated through emails and phone calls. Their SOW was clearly defined with specific timelines. Everything was going according to their plan, so there wasn’t a need for project management software. 

What did you find most impressive about them?

They’re intelligent and creative in their process, and the ease of working with them really stood out. I’m impressed with their team. It’s hard to have all of those attributes as an outsourced agency. 

Are there any areas they could improve?

No, there were no red flags. We were satisfied throughout the whole process and will likely hire them for our PR work in the future as well.  

Do you have any advice for potential customers?

Be prepared and honest. They’ll listen to your situation and give you their honest suggestions on what steps you need to take to reach your goals. Be prepared for the honest truth.

BACKGROUND

Introduce your business and what you do there.

I’m a content strategist with the marketing team at a virtual staffing solutions business. We serve companies all over the US with virtual assistants, bookkeepers, website specialists, and social media strategists.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Media Frenzy Global?

We wanted to work with a PR agency that would help us get in front of new readers, new eyes, and new businesses with some relevant press around what our company does. We also wanted to establish thought leadership.

SOLUTION

What was the scope of their involvement?

We talked to Media Frenzy Global about getting in front of the decision-makers. They target industry-specific publications and some national press. They worked on securing bylines, awards, and speaking opportunities. 

What is the team composition?

We work with Tawanda (Account Executive) and Nikkia (PR Director).

How did you come to work with Media Frenzy Global?

They were a great fit because they’re very selective in the clients they bring in so that they can give each one a dedicated, white-glove experience. Media Frenzy Global is local, so we knew they would get us local coverage.

What is the status of this engagement?

We began working with them in January, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Their work has helped our brand establish trust in the marketplace. Media Frenzy Global has secured at least two bylines every month since we started working with them, which has allowed us to show our clients that there are perks to working with us.

They’ve also helped us secure awards and get some speaking opportunities for our COO. The team got us national coverage, as well.

How did Media Frenzy Global perform from a project management standpoint?

Tawanda sends me weekly update emails, and we meet twice a month to talk about any high-level projects that are going on or what she needs from me. She has done a great job of managing our account. We communicate via email, phone calls, and a twice-monthly Zoom meeting.

What did you find most impressive about them?

Media Frenzy Global does a great job of communicating with us and doing a lot of the ideation around content pieces. They also do a good job of coming up with angles for stories we can tell. 

Are there any areas they could improve?

No, nothing jumps to mind right away. I’ve been very happy with them. If anything, more national press would’ve been good, but I understand this year has been hard.

Do you have any advice for potential customers?

Go into the kickoff and pre-planning meeting with your big goals and ideas. It takes time to pivot, so know where you want to end up at the end of the engagement. Additionally, track the progress you’re making.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing at a back-office SAAS company. We serve the communications and technology provider segments.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Media Frenzy Global?

In order to build up our reputation and the chance to grow the pipeline with larger enterprises, we needed to start building our presence in relevant media sources and the analyst community. 

SOLUTION

What was the scope of their involvement?

They help us with PR, media placement, getting bylines, interviews, and getting into the analyst communities. They also submit industry awards for us.

What is the team composition?

We have an account manager and a media analyst.

How did you come to work with Media Frenzy Global?

First, they have a lot of experience with fast-growing SMEs looking to take the next step, like us. They had a good demonstrated success in that area. The second reason is they’re creative thinkers and make thoughtful media buzzes without just creating noise. The third reason is that they’re data-driven and hold themselves to KPIs.

How much have you invested with them?

We’ve invested around $30,000.

What is the status of this engagement?

We began working together in January 2020, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We went from very little coverage to over a dozen pieces of coverage this year. We’ve gotten an aggregate readership of over 1 million, which has had a major impact on us. We’ve also been on a podcast that they’ve booked for us.

How did Media Frenzy Global perform from a project management standpoint?

We use a shared Google Sheet, where we track what placements we’ve had, what we’re aiming for, a tracker of content that we’re creating and repurposing. It works well, and it’s accessible between teams. We also have a shared Slack channel, which is both efficient and effective.

What did you find most impressive about them?

They’ve picked up the nuances of our industry very quickly. It’s harder to find information on us and our industry, but they did and it helped them write good content. It also aided in good content placement.

Are there any areas they could improve?

They only thing that we had difficulty in was dividing the content creation between our team and theirs. We’re in a good place now, but that was one thing that we had to refine.

Do you have any advice for potential customers?

If you come to the table with a clear understanding of what you’re trying to achieve, you’ll have success. If you’re clear about your strategy, they’re smart, hardworking people and they’ll get it done. Their talents would be wasted on just writing press releases.

BACKGROUND

Introduce your business and what you do there.

We’re a global e-commerce solutions company, so we provide the technology, processes, and infrastructure that powers online retail for major brands and retailers. Everything from order fulfillment to customer care is handled by our team. I’m the director of marketing for the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Media Frenzy Global?

We wanted to increase our brand awareness and build better relationships with the media in order to get placements to achieve awareness. We’d never had a formal media relations strategy in the United States, so we wanted to replicate our active strategy in the UK. Ideally, we wanted to brand ourselves as thought leaders that can handle e-commerce needs regardless of size, scale, or product type.

SOLUTION

What was the scope of their involvement?

In our industry, there are multi-year contracts in place. So, timing is critical. We wanted interviews with the media, or opportunities to speak to journalists, publications, and analysts who could establish us as a thought leader. Their team has those relationships, so we wanted to utilize those connections to secure as many interviews as possible. In our industry, any piece of good coverage is another feather in our cap and bring more traffic to our services. 

Beyond that, they’re also providing thought leadership content to our blog. We brainstorm ideas together before they draft a blog for our site. They handle the research and execution.   

What is the team composition?

We have an account manager who also writes our blog. Aside from our day-to-day contact with him, we have monthly contact with their PR director. 

How did you come to work with Media Frenzy Global?

They were recommended to us by a UK-based PR agency that helped us achieve success in that market. When asked, they indicated that Media Frenzy Global would be able to achieve similar results. After early meetings, we had immediate synergy. Our team also liked that they could collaborate seamlessly with the UK agency that we already worked with. That connection was powerful in our decision-making process.    

How much have you invested with them?

Our annual contract with them is $60,000.

What is the status of this engagement?

We started the collaboration in December 2019, and it’s still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve had a dozen interviews so far that have resulted in six media placements to date. Our team has been thrilled with the early success of their team. Our annual goal for placements is 24. At this point, we’re well on our way toward that and have several irons in the fire for more media placements that will occur soon. We’ve been pleased with how busy they’ve kept us.  

How did Media Frenzy Global perform from a project management standpoint?

There was a learning curve in the first month or two that involved us figuring our which responsibilities belonged to which team. They work a bit differently than our UK firm, but they’re very responsive and bring new ideas to the table. Overall, we’ve been pleased with their organization and ability to keep our deadlines straight.

What did you find most impressive about them?

I enjoyed our initial launch process. We went through a half-day of unique creative exercises that helped us put together goals. They also provided a PR health score based on their proprietary system. That helped us compare our operations to those of our competitors. We’re hoping to raise our score against our competitors over the year. The initial kickoff workshop was an enjoyable experience that set us off on the right foot. They’re growing and have a lot of good ideas that can really do some great things in the market. 

Are there any areas they could improve?

We had some issues translating what the engagement would mean within the context of our industry. This is a new engagement, so I can understand that. Issues with proofreading, grammar, and attention to detail were nipped in the bud after we pointed them out. I appreciated that, and nothing major has surfaced since then. 

Do you have any advice for potential customers?

They’re a small but nimble team that works well together. If someone wants to engage with a large PR firm, this may not be the team for you. However, they’re great for someone just getting started in the PR world. They’ve been professional throughout the process, so I’d recommend giving them a hard look.

BACKGROUND

Please describe your company and your position there.

I am a partner and Creative Director at Click Communication Arts. We provide creative services including branding, graphic design, UX design, and advertising campaign development for our marketing partners.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Media Frenzy Global?

Media Frenzy provided brand research and guidance, content development and project management functions for the Ninja Number site re-development.

What were your goals for this project?

To create a fresh new design approach to the client's website. Using as much existing content as possible, and developing new copy and visuals where needed to elevate the brand.

SOLUTION

How did you select this vendor?

We partner with Media Frenzy on numerous projects.

Describe the project in detail.

Media Frenzy conducted extensive brand discovery for this client, which we used to develop a number of branding approaches. Once the client approved the creative approach, the look was applied to design mock-ups for numerous pages for desktop and mobile design.

The client actually had in-house coding capbilities, so that design was handed off to them to code. At every phase, Media Frenzy managed all parties involved for a clean work flow.

What was the team composition?

Click Communication Arts (creative/design), Media Frenzy Global (project management, CirraVox (in-house coding team.)

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

A happy client = a successful project.

How effective was the workflow between your team and theirs?

In addition to their marketing acumen, Media Frenzy always provides us with excellent input at the beginning of a project, and manages the project exceptionally well.

What did you find most impressive about this company?

The team at Media Frenzy is passionate about their work, which is apparent in the results they provide. They continue to push us as well, meaning we improve with each project that we collaborate on.

Are there any areas for improvement?

None at this time.

BACKGROUND

Introduce your business and what you do there.

I’m the head of global digital marketing at Ciklum, a global digital solutions company that makes IT solutions, enterprise solutions, application development, and data analytics services for Fortune 500 companies and organizations around the world.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Media Frenzy Global?

After being successful with lead generation with our given resources, we needed tools to help us build the reputation of the company. We wanted a PR agency in the United States to help us because we were struggling to build our reputation in this market.

SOLUTION

What was the scope of their involvement?

They helped us with our PR campaigns. In the beginning, we defined an exact number of publications and types of media to target. We were aiming to be in ten IT tech-related, retail, and financial publications.

They decided to go beyond these borders and started to help us with content. For example, when we needed to draft the press release for the United States market, they were amending and adapting press released for that audience. Media Frenzy Global is now helping us to pitch a sequel to big analytical companies.

What is the team composition?

We have three people we’re constantly working with. We’re mostly in touch with our account manager. We have another account manager who is helping us to manage the PR relations.

How did you come to work with Media Frenzy Global?

Even though we understood what kind of PR agency we wanted, there weren’t very many agencies that fit our needs. Our main criterium was a solid portfolio of successful cases in the United States tech market. We wanted a company that had a strong connection with journalists to showcase our expertise in the best possible way.

We knew big agencies might have this experience, but we had our own budget restrictions. We were piloting this work with the PR agencies. We had never done this before. In the beginning, we defined a pretty strict budget. We changed the criteria of search and started looking for boutique agencies with tech expertise.

Together with our procurement team, we did a Google search. We had a shortlist of 5-7 agencies and sent them the RFP. The criteria were the portfolio of projects, the price, and the geographical location.

How much have you invested with them?

We spent about $6,000-$8,000 each month.

What is the status of this engagement?

We started working together in July 2019, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

One of our KPIs was media publications. They had to make around 10 media publications for six months. They over accomplished this. We had around 12 unique publications in six months.

Another metric was that we measure the PR score. That's a score for the company on media mentions. They have their own specific formula for how they calculate this PR score. When we started, the score was around 15%. We finished six months of cooperation with around 45% of the PR score.

How did Media Frenzy Global perform from a project management standpoint?

They meet deadlines 100% of the time. They send us reminders on deadlines. Initially, when we started, we explained that we needed at least 2-3 days to answer the interview questions or media requests. From the very beginning, they tried to follow this rule in 95% of the cases. We always have around 2-3 days to reply to the media requests.

What did you find most impressive about them?

They have a personalized approach. They aren’t strictly following the KPIs and went beyond our expectations.

Are there any areas they could improve?

No, we’re happy with the cooperation.

Do you have any advice for potential customers?

In order to get the service and level of service you want, brief the agency in the most detailed way. Have a workshop for at least 3-4 hours where you brief them on your aims and targets.