What was the scope of their involvement?
Manifesto Agency helped us set up a roadshow for UW–Madison complete with an ice cream truck. (We’re known for our freshly made ice cream from our on-campus dairy, so we decided to offer free ice cream as part our Get the Scoop Myth Busting tour.) Working with Manifesto, we rehabilitated a 1957 International Harvester Metro van. Their team walked us through what a roadshow would involve from an experiential and logistical perspective. They recommended stops in key geographic locations where we wanted the UW to have a presence. They also helped us pick smaller events where our truck would be the main attraction.
The first year we embarked on the roadshow, our staff handed out free ice cream and interacted with community members. However, in the second year, we wanted to have an engagement component. Manifesto helped us design a six-question quiz that busts specific myths about UW–Madison. We had had a basic approach in mind, but their team helped us form each question to be approachable for a wider audience.
Manifesto also created a website that administers the quiz digitally. It resulted in a lot of powerful and positive engagements with key audience members, which we’re excited to see.
All in all, Manifesto Agency played a key part in the creative and strategic aspects of the project. They did so much brainstorming with us, and their assistance in designing the road show was essential. In addition to the truck design and the website, they also created marketing collateral for our organization.
What is the team composition?
We primarily work with Tim (Partner & Chief Storyteller, Manifesto Agency), Matt (Managing Director, Manifesto Agency), Kathleen (Account services, Manifesto Agency), and their creative team. Dave (Partner & CEO, Manifesto Agency) is involved as well, but as he works out of the Portland office we are geographically closer to the Milwaukee office. In total, the team is about 8–9 people.
How did you come to work with Manifesto Agency?
A member of our leadership team worked with Manifesto Agency at his previous position in another company. He had an excellent experience with their team and brought them to our attention.
How much have you invested with them?
We spend $200,000–$300,000 annually.
What is the status of this engagement?
We started working together in late fall 2016, and the collaboration is ongoing.