What evidence can you share that demonstrates the impact of the engagement?
We saw a huge volume of brand advocates, as well as resonance with what the organization was trying to do in the word. Manifesto Agency’s work increased employee price, engagement, and sentiment. We also received positive feedback regarding the stories, headlines, and exposés. All of it was so well received.
Additionally, their work helped to prepare our global employee base for the consumer-facing brand refresh that came just after this brand campaign. The experiential marketing part of this campaign ended up winning an award, so it was great for the team to receive that recognition.
How did Manifesto Agency perform from a project management standpoint?
They were incredibly responsive. The volume of work that we did over several continents simultaneously was herculean. There’s so much planning that goes into experiential marketing.
When challenges came up, Manifesto Agency handled them with grace and a sense of urgency.
Overall, the experience was very positive. They’ve continued to win work with my former organization which speaks to their partnership and engagement skills.
What did you find most impressive about them?
The team is very strong with strategy, especially helping companies to iterate on their current brand strategy. They uniquely get under the hood of a brand and bring very valuable insights that are rooted in culture. Additionally, the team is very creative and flexible.
The systems they developed for our marketers are reflective of the 360-degree needs of the omnichannel life that we now live in. Manifesto Agency did a smart job of creating a suite of assets that were flexible and modular so that they could be localized, which they thought through right from the beginning.
We really appreciate this as a global brand. The founders of the company are a delight to work with. They have high integrity, are really creative, and love what they, which shows in all the work they present.
Are there any areas they could improve?
Given the volume of work we did, I think they could’ve done with extra hands. I talked to Dave about this. Having more help would’ve helped them to ensure that all of the i’s were dotted and t’s were crossed in terms of experiential installations.
Some extra attention to the minute details amidst the pressure of delivering an experiential and global install campaign on our campuses would’ve been ideal.