Captivation Agency

BACKGROUND

Introduce your business and what you do there.

I’m the owner and manager of The Inn On Siesta Key, a short-term vacation rental company. We’re essentially a small resort. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Captivation Agency?

We hired Captivation Agency for their website services. 

SOLUTION

What was the scope of their involvement?

Captivation Agency provides us with website services. They handle our website needs in terms of wallpapers, videos, photos, and similar things. We’ve updated our WordPress website around four times with their team since we want to stay relevant and up to date. 

During such projects, we usually have initial conversations with them. We discuss our goals and the intentions behind the project. They ask us if we need something to be integrated into the website. Based on our answer, they tell us the possibilities related to such integrations.

Once that information exchange is done, Captivation Agency goes into the actual scope of work. They send us the contract and determine the deliverables based on our discussions. I then read through the contract and ensure that everything’s in there. If something’s missing, I have another conversation with them, and they’ll tweak the contract accordingly. From there, I sign the contract and deposit funds. The project starts there. 

At present, Captivation Agency is helping us start another website for another company. Besides that, they’ve also created articles and started revamping our website’s SEO. They’re streamlining everything and reconsolidating information on our site. 

What is the team composition?

Around 4–5 teammates are involved in our projects and meetings. These include Jim (Founder & CEO), Barry (Lead Web Developer), Wes (Production Director & Co-Founder), and an office manager. 

How did you come to work with Captivation Agency?

Jim helped at a local nonprofit, and we met him there 10 years ago. We were still growing as a business back then, so we asked him for their services. The engagement started from there. 

How much have you invested with them?

Our investment has been between $10,000–$50,000. 

What is the status of this engagement?

We started working with them in September 2013, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Captivation Agency has definitely produced business for us. They’ve successfully created a system where customers are funneled into us in terms of reservations, phone calls, and unique inquiries. Even if we don’t have the budget for Google Ads to be on top of results, the team has done a great job of keeping us relevant. Overall, the quality of their work is excellent. We happily refer them to anyone needing a website. 

How did Captivation Agency perform from a project management standpoint?

They meet deadlines and stay on budget. Whenever we give them a budget for a project, they never go back to us telling us they need more — they’re always on budget and on time. Moreover, they have great communication within their group, so they always know what they need to do. 

In fact, I’m the person who holds stuff up. They meet deadlines, but I sometimes can’t review their outputs. It sometimes takes me 2–3 days to go through my emails. Despite that, they’re doing a great job. 

For communication, their office manager always monitors our emails, so their response times are phenomenal. She’s always there to escalate emails to whoever is needed. I can always give them a call, but nothing urgent usually warrants a phone call. Even if there’s a bug on the website, I can just email them a screenshot of it. Barry will then pick up the email and fix the bug within an hour or so. Overall, they have a well-organized team. 

What did you find most impressive about them?

I’m impressed with the things that Captivation Agency does that I sometimes take for granted. I’m not a technical person, but I’ve never had any issues with the things they do. For example, they come to us recommending things such as compliance items. They do that on their own, so I know they care about the business.

Moreover, they’re always actively monitoring the website and checking our emails, submissions, and forms. We’ve never asked them to do that, but they do it anyway to make sure everything works properly. There’s always going to be an issue at some point in the future, so they typically comb through everything to make sure everything’s good. 

Are there any areas they could improve?

No, there aren’t any. 

Do you have any advice for potential customers?

Give Captivation Agency a call and talk about your projects. They can help you strategize and optimize everything. They make sure your business or domain name is unique and sellable, allowing you to show up in search results. 

Overall, they’re good at what they do, so give them a shot. They might not be able to answer you right away, but that’s only because they want to make sure their answer is accurate and the best solution for you. They won’t tell you something you don’t need to know; they’re going to give you what you need. Captivation Agency isn’t going to sell you something just to make a quick buck — they’ll sell you something that’s actually useful. 

BACKGROUND

Please describe your company and position.

I am the Owner of Elly May's Critter Sitters LLC

Describe what your company does in a single sentence.

We are a professional in-your-home pet sitting company caring for all kinds of furry (and non) pets.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Captivation Agency to accomplish?

• Revamp/Refresh Website
• Build in SEO, etc

SOLUTION

How did you find Captivation Agency?

Referral

Why did you select Captivation Agency over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Captivation was retained to refresh/revamp my old WordPress website. From the first phone call to the very end of the deliverable of the new website, it was the best business decision I've made. I provided my information and they made it come to life!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Wanted a professional upgrade to my current website which exceeded my expectations

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We started this project during the beginning of the Covid pandemic shut down. Would have loved to meet all the great people in person however, I was able to do so via Zoom meetings. From the highest levels of the company to the programmers and organizers, everyone exceeded my expectations.

They were exceptionally professional, listened to what my wants and needs were, understood any limitations I had and they provided an awesome new website that will stand up for years to come. I have received nothing but high compliments on how great the site is from my current clients as well as potential clients that visit it. The most common response I receive when meeting with new clients is they selected my company because of how professional and amazing the website is.

What was your primary form of communication with Captivation Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Everyone treated me as if I was the most important project they had going on, which let's face it, I'm a small business and I'm SURE they had much larger projects in the pipeline, but I never felt that my business was any less important to them. The Captivation Team is the best and I would refer them to anyone that needs their services.

Are there any areas for improvement or something Captivation Agency could have done differently?

No - not really. It was a smooth, precise system from the first phone call until the day we launched the site.

BACKGROUND

Please describe your company and position.

I am the Director of Communication of The Out-of-Door Academy

Describe what your company does in a single sentence.

Private, independent school for pre-kindergarten - grade 12

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Captivation Agency to accomplish?

• Set up and maintain with our pay-per-click campaign
• Showcase our two campuses through video footage

SOLUTION

How did you find Captivation Agency?

• Online Search

Why did you select Captivation Agency over others?

• Close to my geographic location
• Great culture fit
• Company values aligned
• Other

Describe the scope of work in detail. Please include a summary of key deliverables.

The Out-of-Door Academy has worked with Captivation Agency on several projects throughout our partnership:

1. The digital marketing team set up our PPC campaign through Google AdWords, doing thorough research on our market and needs, discussing keywords and ad content, and ensuring our ads were running on Google Display Network, as well as Google Ads.
2. The design team designed a 12-page brochure through a very collaborative process. The end result was a beautiful printed piece used by the school's Admissions team, as well as in our hiring process.
3. The videography team partnered with us on several promotional videos, ranging from 2-minute videos to inspire donations at fundraising events for our not-for-profit institution to 10-second pre-roll videos for promotional purposes. In total, we have created more than 16 promotional videos. In addition, the team created videos for each of our 13 varsity sports, as well as overview promotional sports videos.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased visits to site
• Targeted lead generation
• Improved online presence
• Enhanced media presence

Describe their project management. Did they deliver items on time? How did they respond to your needs?

One of the most valuable components of our partnership was the relationship we formed with each member of Captivation's team. Response time on every inquiry was impressive and when our school's team was bogged down and unresponsive, they kindly nudged us with reminders to move our work forward.

Not only did Jim and the team deliver the requested projects in a timely manner, but they also go to know our school and our market well enough to make helpful recommendations on how we could have further impact in our competitive landscape. No question was never unanswered and my continual requests for minor edits were incorporated with patience.

What was your primary form of communication with Captivation Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive component of Captivation was the care with which each member of the team approached their work. There is a true pride in the work they do - individually and as a team. They understand and appreciate that their efforts make your company shine. I felt a real kinship with the team as we worked together to make our institution stand out among our competitors. They appreciate their clients and treat them as true partners.

Are there any areas for improvement or something Captivation Agency could have done differently?

They were communicative, creative, responsive, collaborative, and helpful. I'm not sure what else you could want from an agency such as this.

BACKGROUND

Please describe your company and position.

I am the Chief Communications and Marketing Officer of Girl Scouts of Gulfcoast Florida

Describe what your company does in a single sentence.

Girl Scouts of Gulfcoast Florida is chartered by Girl Scouts of the USA and serves girls in grades K-12 across 10 counties including Manatee, Hardee, Highlands, Sarasota, DeSoto, Charlotte, Glades, Lee, Hendry, and Collier by delivering our mission to build girls or courage, confidence, and character who make the world a better place.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Captivation Agency to accomplish?

• Brand Awareness
• Donor Awareness
• Elevate the importance of the Girl Scout Gold Award

SOLUTION

How did you find Captivation Agency?

Referral

Why did you select Captivation Agency over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

A series of videos were developed with a focus on both internal and external audiences including Girl Scouts and their families, as well as, donors and the community. Nationally we launched a new brand and our materials needed a fresh update with local representation to encourage membership, donor investment, and general community support.

The initial focus was a general brand video production for broadcast and social media needs, followed by a series of 20 gold Award Girl Scout videos highlighting their Girl Scout Journey and the process to earn Girl Scouting's highest award, and culminated with capturing highlights and girls excitement during two award ceremonies.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Girl and Family Satisfaction
• Increase in Social Media Engagement
• Met bout National and Local Brand needs

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes -all items were timely. They managed follow-up for deliverables needed from us to ensure they met deadlines. Interaction is always professional, friendly, and exceeds expectations.

What was your primary form of communication with Captivation Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

It is a joy to work with a company that takes an interest in our mission, learns about culture and really focuses on highlighting our strengths. I always feel as if I am their only client, but I know we are not.

Are there any areas for improvement or something Captivation Agency could have done differently?

We are extremely pleased with our past projects completed by Captivation and will continue to use their services. I can't think of any specific changes or room for improvement.

BACKGROUND

Introduce your business and what you do there.

I’m a reverend at a nonprofit organization.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Captivation Agency?

We needed help with website development.

SOLUTION

What was the scope of their involvement?

Captivation Agency provided WordPress web development from scratch. Regarding features, we asked them for the ability to subscribe to our emailing list through the platform.

Currently, they’re providing hosting and maintenance services for the site.

What was the team composition? 

We mainly worked with Jim (CEO).

How much have you invested with them?

We spent $1,000–$5,000 with them on this project.

What is the status of this engagement?

We worked together from November–December 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Captivation Agency’s work was quick, efficient, and conscientious. They were helpful in providing a full service by also solving our issues due to our lack of tech-savviness.

How did Captivation Agency perform from a project management standpoint?

Captivation Agency stayed on budget and delivered within deadlines. In terms of communication, we used text messages and email to check in with us.

What did you find most impressive about them?

Captivation Agency’s customer service was their best attribute.

Are there any areas they could improve?

I didn’t think there was anything they could improve on.

Do you have any advice for potential customers?

Be ready to commit to what you want so they can help you achieve your goals in a timely manner.

BACKGROUND

Please describe your company and position.

I am the Owner of Studio151 LLC

Describe what your company does in a single sentence.

Studio151 LLC is a recording, mixing, and mastering studio.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Captivation Agency to accomplish?

• To 'modernize' my site.
• To increase traffic to my site/business.
• To increase visibility through Google searches for my services.

SOLUTION

How did you find Captivation Agency?

Referral

Why did you select Captivation Agency over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

What was the size of Captivation Agency’s team?

More than 10

Describe the scope of work in detail. Please include a summary of key deliverables.

My original website was built a few years back by me on old technology and hosted on Hostgator. Captivation Agency helped me rebrand my business and image and educated me on 'content creation' and assisted in acquiring new relevant domains, they rebuilt my site and migrated it to their managed platform - allowing me to concentrate on my business, not on my website! The did an excellent job all the way around!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Google search ratings dramatically increased
• Website is 1000% better with usable functionality and flow through leads
• My phone is ringing with new business as a result!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our weekly and monthly goals were completed on time or early, their responses to needs were above and beyond!

What was your primary form of communication with Captivation Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

They are young, energetic, and in tune with the social media marketing paradigm we currently utilize, and they are agile to be able to roll with new technologies and social platforms. Above all, they are professional!

Are there any areas for improvement or something Captivation Agency could have done differently?

They have already exceeded my expectations in every way...I don't know what they could have done better!

BACKGROUND

Introduce your business and what you do there.

I’m a marketing supervisor at a CPA firm. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Captivation Agency?

We needed assistance with our website’s development and intranet management.

SOLUTION

What was the scope of their involvement?

Captivation Agency has designed and developed our website from scratch using WordPress. After that, they've revamped our site in 2020. Our site features our service offer and has around 100 pages. They’ve developed a payment portal, lead generation site, and different gatekeeping features. Captivation Agency has also created a resource center with interactive videos and articles.

We've collaborated with Captivation Agency to define the website’s design and features. We've discussed what we were looking for in the site's design and showed examples, and with that, Captivation Agency has proposed designs and brought us back specs. They've also optimized the site for SEO strategy and managed our intranet. 

Captivation Agency has also produced corporate videos for us, including interview-style videos. 

What is the team composition?

I’ve worked with almost all of Captivation Agency’s team, including Jim (Owner & CEO), Alexis (UX Engineer), Barry (Lead Web Developer & Admin), and their customer experience specialist.

How did you come to work with Captivation Agency?

Captivation Agency’s engagement with my company started before my employment, so I’m unsure how we started working together. I believe it was through a local referral.

How much have you invested with them?

We invest around $300–$500 monthly with Captivation Agency. For specific projects, they give us a separate budget depending on the project. For instance, our site development project was around $10,000. 

What is the status of this engagement?

My company started working with Captivation Agency in April 2015, and our partnership is ongoing. I started working at my company in 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We've seen a significant increase in our site’s traffic and SEO rankings since we started working with Captivation Agency. We’ve also had a 60% increase in lead generation. 

Moreover, Captivation Agency’s work is amazing and seamless. We have brainstorming sessions where I tell them my ideas, and they propose great solutions to make them happen. I wouldn’t want to work with anybody else for our website. 

How did Captivation Agency perform from a project management standpoint?

Captivation Agency’s communication is outstanding. They respond quickly to my emails and are great at prioritizing communication channels. They know to distinguish when a Zoom or in-person meeting is required. Captivation Agency is always looking for feedback, and we don’t have to ask them what they’re working on. 

Moreover, Captivation Agency is on target with their estimates — they always meet deadlines. Their budget is transparent and accurate. If something comes up, they let us know immediately and present solutions so we can make an informed decision. When we’ve had delays is because of our team, Captivation Agency has been really understanding.

What did you find most impressive about them?

I’m most impressed with Captivation Agency’s ability to adapt to our preferred communication methods. They’re flexible and make an effort to ensure I understand everything. For instance, I’m a very visual person, and Captivation Agency has created video recordings for me to explain specific procedures. 

Are there any areas they could improve?

I can’t think of anything for Captivation Agency to improve. 

Do you have any advice for potential customers?

I recommend building trust with Captivation Agency from the beginning. Have open communication and let them know your preferred communication method, and Captivation Agency will adapt to you. That was one of the first things we discussed when I met Captivation Agency, we decided on a communication method and defined our workflow for getting work approved. 

Be open and honest about what you’re looking for, and you’ll get the best out of Captivation Agency's work.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and founder of Terego Training, an education and training company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Captivation Agency?

We needed help with web development and video production.

SOLUTION

What was the scope of their involvement?

Captivation Agency has built our website and made some videos to go on the website. They’ve built the site from scratch using WordPress. Additionally, they provide maintenance and hosting services.

The videos have been filmed, but Captivation Agency has incorporated some animations we had from another source. Initially, they found the crew and filmed the script we wrote. They’ve shot around 7–8 of tape.

What is the team composition?

We have a main point of contact.

How did you come to work with Captivation Agency?

A programmer we used several years ago referred them to me.

How much have you invested with them?

We’ve spent between $15,000–$20,000.

What is the status of this engagement?

We started working together in January 2016, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We get excellent traffic on our website. Moreover, we’ve ended up with 16,000 connections in the instructional design industry, and Captivation Agency has significantly contributed to that. They’ve also helped us with a high-end email list.

How did Captivation Agency perform from a project management standpoint?

They meet deadlines and stay on budget. We use emails, phone calls, and Zoom to communicate.

What did you find most impressive about them?

They see us as a partner rather than as a client. We’re a big fan of Captivation Agency.

Are there any areas they could improve?

No, we wouldn’t change anything.

Do you have any advice for potential customers?

Listen to what they say; they give great advice.

BACKGROUND

Please describe your company and your position there.

I am the VP of Communications & Marketing. I have been with the organization coming up on 15 years.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Captivation Agency, and what were your goals?

Our organization hired Captivation Agency to produce an impactful video to be shown throughout our footprint. The goal was to make the audience laugh, cry, and show the impact mentoring has on our youth.

SOLUTION

How did you select this vendor and what were the deciding factors?

I have used Captivation Agency in the past t produce an agency video. I knew exactly who I would work with on this recent video as they did an excellent job on the last video and I know their work is top-notch.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We started with an initial conversation explaining what I needed and was looking to do. I reached out to the Bigs and Littles who would participate in the video explaining what I was looking for from them and that Captivation Agency would be reaching out to them moving forward to schedule the video shoots. They sent the information I worked with Captivation Agency ahead of time. Once the participants were contacted I was then sent the information so I could also be involved and present at the video shoot.

Who did you work with and what was the feedback process like?

I worked with Team Wes and Taylor, and they were amazing! The participants also shared how much they enjoyed meeting them and how comfortable they made them feel. The process was smooth and flawless.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

we showcased the video at our sold-out event in which it received an astounding seal of approval from all the guests. In fact, a few of the guests who attend many events in the area stated it was the best nonprofit video they had ever seen. The impact was tremendous and just sealed for me what this video meant to those who experienced it.

Describe their project management style, including communication tools and timeliness.

The project manager was wonderful and communicated in a timely manner and was always in communication with me. He would be very clear with information and the process so I was always in the loop. He involved me with everything they were doing from start to finish.

What did you find most impressive or unique about this company?

They were professional and made everyone feel comfortable and at ease. Their work speaks for itself. I have known them for quite some time and will recommend them and have to those looking for anything in this field.

Are there any areas for improvement or something they could have done differently?

I honestly can't think of anything they can do to improve. They did an outstanding job from start to finish.

BACKGROUND

Please describe your company and your position there.

We are a 501-c-3 consignment boutique benefiting the arts and human services in Sarasota. I work as the social media, online sales and inventory manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Captivation Agency, and what were your goals?

We hired Captivation Agency to replace our outdated website to allow for online sales and more exposure of our mission. They designed and developed a WordPress website for us. With this new website we are able to keep all our information up to date and generate sales for events and merchandise.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected Captivation Agency for their knowledge, creativity and incredible customer service!

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Captivation designed a WordPress website for us, so we could let the community know what our local charity does. Captivation also added online sales and event capabilities to our website keeping our customers in the loop. They made it super easy for me to post our items on line but are always quick to help when I can not do something myself.

How many people from the vendor's team worked with you, and what were their positions?

Our initial point of contact was Jim the CEO and Founder, now with any updates or additions to the website we mostly work with Barry the lead developer. Although, if we are having any difficulties and they are not available, someone else is always quick to help us out.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have received several compliments on the design of our website and how easy it is to navigate. The events page has helped us expand our ticket sales and the online sales have helped us expand and further our mission to people outside of our community.

Describe their project management style, including communication tools and timeliness.

Captivation Agency is very good at listening to our needs and are great with giving input on the best way to achieve them. They ALWAYS answer my emails instantly.

What did you find most impressive or unique about this company?

We're impressed with Captivation Agency's commitment and ability to predict and envision what I was trying to achieve quickly and accurately.

Are there any areas for improvement or something they could have done differently?

We are very happy with all our business with Captivation Agency.