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We unleash your brand's unfair advantage

Theory SF is creative brand agency founded with the belief that all brands have an eternal truth -a story to be told in a compelling and relevant way. From how the consumer is first approached by the brand identity to well-thought-out social executions to what the package looks like on the shelf. They all need to work in harmony to shape and form a lasting impression that demands a following.

  • Min project size
    $25,000+
  • Hourly rate
    $150 - $199 / hr
  • Employees
    2 - 9
  • Locations
    San Francisco, CA
  • Year founded
    Founded 2015
  • Languages
  • Timezones

1 Language that we service

  • English

1 Timezone that we service

PST
Pacific Standard Time (PST)

1 Locations

  • San Francisco , CA

No have been added yet...

    Pricing Snapshot

    Min. project size $25,000+
    Avg. hourly rate $150 - $199 /hr
    Rating for cost 4.6 /5

    What Clients Have Said

    Theory SF's project costs range from $7,000 to $300,000, with a focus on high-quality branding and marketing services. Clients appreciate their value for money, though some suggest they could offer more cost-effective options for startups. Overall, they deliver strong results and maintain effective communication.

    This summary is based on verified Clutch reviews.

    Most Common Project Size

    < $49,999 based on 17 reviews
    < $49,999 $50,000 - $199,999 $200,000 - $999,999 > $1,000,000
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    Theory SF Review Insights

    Overall Review Rating

    4.9
    • Quality 4.9
    • Schedule 4.7
    • Cost 4.6
    • Willing to Refer 4.9

    Top Mentions

    Review Highlights

    • Comprehensive Branding and Marketing Services

      Theory SF offers a wide range of services including branding, market research, digital and traditional media campaigns, website design, and packaging. Clients appreciated the breadth and depth of their offerings.

    • Effective Communication

      Clients appreciated Theory SF’s effective communication, noting that the team was always available and responsive. This facilitated smooth project progression and alignment with client expectations.

    • High-Quality Deliverables

      The quality of Theory SF's work has been highly appreciated by clients, with many noting that their deliverables exceeded expectations and received positive feedback from stakeholders and audiences.

    • Creative and Innovative Solutions

      Clients consistently highlighted Theory SF's creativity and innovation in their projects. Their ability to turn mundane products into engaging and eye-catching brands was frequently praised.

    • Commitment to Excellence

      Theory SF’s commitment to delivering excellent results and their willingness to go above and beyond for their clients was a recurring theme in the reviews. This dedication was a key factor in their successful partnerships.

    • Challenges with Project Management

      While generally praised, some clients noted areas for improvement in project management, particularly in handling detailed specifications and providing firm delivery dates. These issues were usually addressed and rectified.

    Theory SF Reviews

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    All Filters

    Brand Messaging & Campaign Dev for Networking Solutions Firm

    • Branding
    • $50,000 to $199,999
    • Dec. 2022 - Sep. 2023
    4.5
    Quality
    4.5
    Schedule
    5.0
    Cost
    3.5
    Willing to Refer
    4.5

    “Theory SF was a great creative brand agency.”

    CMO, Enterprise Networking Solutions Company
    Anonymous
    • Other industries
    • Los Altos, California
    • 501-1,000 Employees
    • Phone Interview 
    • Verified

    An enterprise networking solutions startup hired Theory SF to build their brand positioning message. The team also developed a campaign to build the client’s brand. The engagement was done in two phases.

    Branding & Marketing for Workforce Optimization Platform

    • Advertising Branding
    • $50,000 to $199,999
    • Jan. 2023 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "Our partnership with Theory SF is everything I was looking for and more."

    Executive Director of Business Dev, Issio Solutions
    Amber Works
    • Software
    • Boston, Massachusetts
    • 11-50 Employees
    • Phone Interview 
    • Verified

    Theory SF has provided branding and marketing for a software development company. They helped the client understand the market, conducted interviews, and helped with a competitive analysis to align the brand. 

    Branding Services for Barbershop

    • Branding Marketing Strategy Web Design
    • Confidential
    • Sep. 2022 - Ongoing
    4.0
    Quality
    4.5
    Schedule
    3.5
    Cost
    4.0
    Willing to Refer
    4.0

    “Theory SF’s creative product and guidance have been excellent.”

    CEO, R&R Head Labs
    James Repenning
    • Beauty & Cosmetics
    • 1-10 Employees
    • Phone Interview 
    • Verified

    Theory SF was hired by a barbershop to build their entire brand from scratch. They've come up with a brand name, designed a logo, created visual assets and content, and developed their brand guidelines.

    Branding & Packaging for Legal Cannabis Start Up

    • Branding Logo Other Design Packaging Design
    • Confidential
    • Oct. 2021 - July 2022
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “We trusted them and enjoyed working with like-minded people. They did a phenomenal job.”

    CEO, Stagnaro Consulting
    Stephen Stagnaro
    • Consulting
    • Irvine, California
    • 1-10 Employees
    • Phone Interview 
    • Verified

    Theory SF provided branding and packaging services for a legal cannabis product. They were in charge of naming the product and creating a unique message, logo, and packaging to tie the product’s purpose.

     

    Brand Identity for Nutrition Company

    • Advertising Branding Other Digital Marketing
    • $200,000 to $999,999
    • Nov. 2020 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "They are not afraid to challenge us to think differently. We are able to have honest and candid discussions with them."

    SVP Brand Marketing, Ideal Living management LLC
    Sunita Lal
    • Consumer Products
    • Los Angeles, California
    • 51-200 Employees
    • Online Review 
    • Verified

    Theory SF has been developing a nutrition company's brand identity. Their service includes their name, packaging, e-commerce, and communication assets in the digital space. 

    Market Research & Ad Campaign for News Network

    • Advertising Digital Strategy Market Research
    • Confidential
    • May - Sep. 2021
    5.0
    Quality
    5.0
    Schedule
    4.5
    Cost
    5.0
    Willing to Refer
    5.0

    "Since Theory SF truly believed in our mission, they did a fantastic job."

    Founder, Ovis
    Linton Johnson
    • Media
    • Oakland, California
    • 1-10 Employees
    • Phone Interview 
    • Verified

    After conducting market research, Theory SF came up with a brand tagline and an ad campaign for traditional and digital media. It describes the client's goals in simple terms to help boost their engagement.

    Creative Branding for Consumer Products Company

    • Branding Other Digital Marketing
    • $50,000 to $199,999
    • Sep. - Dec. 2020
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “The way they think about our product has been unlike any other agency that’s pitched to us.”

    Brand Manager, NewAge, Inc.
    Kimberly Tran
    • Consumer Products
    • San Francisco, California
    • 51-200 Employees
    • Phone Interview 
    • Verified

    Theory SF is developing a creative marketing platform for a health product line. They’re tasked with creating a memorable tagline as well as creative materials for marketing campaigns.

    Branding Services & Video Production for Cybersecurity Co

    • Branding
    • $200,000 to $999,999
    • Apr. - July 2020
    4.5
    Quality
    4.5
    Schedule
    4.0
    Cost
    4.5
    Willing to Refer
    5.0

    "They clearly understood what we wanted to accomplish and how we wanted to accomplish it."

    Sr Director of User Acquisition, Cybersecurity Company
    Anonymous
    • IT Services
    • Boston, Massachusetts
    • 5,001-10,000 Employees
    • Phone Interview 
    • Verified

    Theory SF developed brand pillars, a brand message, and marketing campaigns to increase brand awareness for a cybersecurity company. They also produced a video to communicate the client’s services and industry.

    Multifaceted Brand Campaign of Global Cybersecurity Co

    • Branding
    • $200,000 to $999,999
    • Feb. - July 2020
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "Theory works as if it’s their own business that they’re trying to affect."

    VP of Brand, Avast
    Nancy Nunziati
    • Other Industry
    • Redwood City, California
    • 1,001-5,000 Employees
    • Phone Interview 
    • Verified

    Theory SF provided digital marketing services to increase brand awareness in the US for a cybersecurity firm. The team developed a multimedia campaign that included video content to deploy on digital platforms.

    Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services.

    Learn More
    Verified Client Reviews
    24
    Overall Review Rating
    4.9
    Source
    Clutch
    Last Updated
    October 13, 2023

    Business Entity

    Business Entity Name Theory SF, LLC
    Source California Secretary of State
    Jurisdiction of Formation California
    Date of Formation January 16, 2015
    Status Active
    Last Updated March 4, 2025
    ID 201502010037

    Credit Report Results

    International Credit Risk Assessment Low Risk
    Source Creditsafe
    Last Updated March 4, 2025
    Learn More About The Clutch Verification Process

    Locations (1)

    6 - 9

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