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We unleash your brand's unfair advantage

Theory SF is creative brand agency founded with the belief that all brands have an eternal truth -a story to be told in a compelling and relevant way. From how the consumer is first approached by the brand identity to well-thought-out social executions to what the package looks like on the shelf. They all need to work in harmony to shape and form a lasting impression that demands a following.

  • Min project size
    $25,000+
  • Hourly rate
    $150 - $199 / hr
  • Employees
    2 - 9
  • Locations
    San Francisco, CA
  • Year founded
    Founded 2015
  • Languages
  • Timezones

1 Language that we service

  • English

1 Timezone that we service

PST
Pacific Standard Time (PST)

1 Locations

  • San Francisco , CA

No have been added yet...

    Pricing Snapshot

    Min. project size $25,000+
    Avg. hourly rate $150 - $199 /hr
    Rating for cost 4.6 /5

    What Clients Have Said

    Theory SF's project costs range from $7,000 to $300,000, with a focus on high-quality branding and marketing services. Clients appreciate their value for money, though some suggest they could offer more cost-effective options for startups. Overall, they deliver strong results and maintain effective communication.

    This summary is based on verified Clutch reviews.

    Most Common Project Size

    < $49,999 based on 17 reviews
    < $49,999 $50,000 - $199,999 $200,000 - $999,999 > $1,000,000
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    Theory SF Review Insights

    Overall Review Rating

    4.9
    • Quality 4.9
    • Schedule 4.7
    • Cost 4.6
    • Willing to Refer 4.9

    Top Mentions

    Review Highlights

    • Effective Market Research

      Theory SF’s thorough market research and strategic insights have been crucial in helping clients understand their competitive landscape and target audience, leading to more informed branding and marketing decisions.

    • Passionate and Enthusiastic Team

      Clients frequently mentioned the enthusiasm and passion of Theory SF’s team. This positive attitude was seen as a major contributor to the success of their projects and the overall client experience.

    • Creative and Innovative Solutions

      Clients consistently highlighted Theory SF's creativity and innovation in their projects. Their ability to turn mundane products into engaging and eye-catching brands was frequently praised.

    • Successful Project Management

      Many clients noted that Theory SF was efficient in project management, delivering projects on time and within budget. Their responsiveness and clear communication contributed to smooth collaborations.

    • Strong Strategic and Creative Leadership

      The involvement of senior leadership in projects was highly valued by clients. Working directly with experienced principals ensured high-quality outputs and effective strategic guidance.

    • Challenges with Project Management

      While generally praised, some clients noted areas for improvement in project management, particularly in handling detailed specifications and providing firm delivery dates. These issues were usually addressed and rectified.

    Theory SF Reviews

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    All Filters

    Total Brand Development for Online Travel Agency

    • Branding
    • $50,000 to $199,999
    • June 2016 - Feb. 2017
    4.5
    Quality
    4.5
    Schedule
    5.0
    Cost
    4.0
    Willing to Refer
    4.5

    "Their communication skills, high level of intelligence, collaborative nature, and final outputs all stood out to us."

    Chief Marketing Officer, Travana, Inc.
    Anthony Volpe
    • Hospitality & leisure
    • San Francisco, California
    • 11-50 Employees
    • Online Review 
    • Verified

    Theory SF developed an entire brand portfolio from scratch, based on industry and audience research. There wide-ranging work included multiple audits, as well as a landing page and brand story and messaging.

    Rebrand for Architectural and Interior Design Firm

    • Branding
    • $10,000 to $49,999
    • Sep. 2015 - Mar. 2017
    5.0
    Quality
    5.0
    Schedule
    4.0
    Cost
    5.0
    Willing to Refer
    4.5

    “They went above and beyond in helping us.”

    Brand Manager, Forge
    Vanessa Pelletier
    • Other Industry
    • San Francisco, California
    • 11-50 Employees
    • Phone Interview 
    • Verified

    TheorySF led a client-focused strategy and creative development of a new brand for an architecture and interior design firm. They helped develop the firm’s new name, logo, graphics, and language.

    Branding and Marketing Strategy for Educational Nonprofit

    • Digital Strategy
    • $10,000 to $49,999
    • Feb. 2017 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “SF Theory produces top-quality, out-of-the-box designs—we're very happy with them across the board.”

    Executive Director, Solar Living Institute
    Anonymous
    • Education
    • Hopland, California
    • 51-200 Employees
    • Phone Interview 
    • Verified

    SF Theory is leading a complete rebranding and marketing strategy for the company, providing designs for a new name, logo, tagline, and signage.

    Branding Project For Tourism Organization

    • Branding
    • $200,000 to $999,999
    • Feb. 2017 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "We are not a big client but we get the full measure of their passion."

    Executive Director, Visit Mendocino County
    Alan Humason
    • Hospitality & leisure
    • Fort Bragg, California
    • 1-10 Employees
    • Online Review 
    • Verified

    Theory SF used complex data to craft brand identity and messaging. They designed a website, developed marketing materials, and conducted market testing. 

    Market Research for IT Solutions Company

    • Market Research
    • $50,000 to $199,999
    • Mar. - Sep. 2021
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    4.5
    Willing to Refer
    5.0

    "They exceeded my expectations most of the time."

    Director, Cannabis Club Systems
    Ahab Thornhill
    • Advertising & marketing
    • Madrid, Spain
    • 1-10 Employees
    • Online Review 

    An IT solutions company that caters to cannabis clubs was looking to extend their business in the US, so they hired Theory SF to study the market for them. 

    Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services.

    Learn More
    Verified Client Reviews
    24
    Overall Review Rating
    4.9
    Source
    Clutch
    Last Updated
    October 13, 2023

    Business Entity

    Business Entity Name Theory SF, LLC
    Source California Secretary of State
    Jurisdiction of Formation California
    Date of Formation January 16, 2015
    Status Active
    Last Updated March 4, 2025
    ID 201502010037

    Credit Report Results

    International Credit Risk Assessment Low Risk
    Source Creditsafe
    Last Updated March 4, 2025
    Learn More About The Clutch Verification Process

    Locations (1)

    6 - 9

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