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We unleash your brand's unfair advantage

Theory SF is creative brand agency founded with the belief that all brands have an eternal truth -a story to be told in a compelling and relevant way. From how the consumer is first approached by the brand identity to well-thought-out social executions to what the package looks like on the shelf. They all need to work in harmony to shape and form a lasting impression that demands a following.

  • Min project size
    $25,000+
  • Hourly rate
    $150 - $199 / hr
  • Employees
    2 - 9
  • Locations
    San Francisco, CA
  • Year founded
    Founded 2015
  • Languages
  • Timezones

1 Language that we service

  • English

1 Timezone that we service

PST
Pacific Standard Time (PST)

1 Locations

  • San Francisco , CA

No have been added yet...

    Pricing Snapshot

    Min. project size $25,000+
    Avg. hourly rate $150 - $199 /hr
    Rating for cost 4.6 /5

    What Clients Have Said

    Theory SF's project costs range from $7,000 to $300,000, with a focus on high-quality branding and marketing services. Clients appreciate their value for money, though some suggest they could offer more cost-effective options for startups. Overall, they deliver strong results and maintain effective communication.

    This summary is based on verified Clutch reviews.

    Most Common Project Size

    < $49,999 based on 17 reviews
    < $49,999 $50,000 - $199,999 $200,000 - $999,999 > $1,000,000
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    Theory SF Review Insights

    Overall Review Rating

    4.9
    • Quality 4.9
    • Schedule 4.7
    • Cost 4.6
    • Willing to Refer 4.9

    Top Mentions

    Review Highlights

    • Flexible and Adaptable

      Clients appreciated Theory SF's flexibility and adaptability, noting that they were able to pivot and respond to changes in project scope or direction without compromising on quality or deadlines.

    • Successful Project Management

      Many clients noted that Theory SF was efficient in project management, delivering projects on time and within budget. Their responsiveness and clear communication contributed to smooth collaborations.

    • Challenges with Project Management

      While generally praised, some clients noted areas for improvement in project management, particularly in handling detailed specifications and providing firm delivery dates. These issues were usually addressed and rectified.

    • Creative and Innovative Solutions

      Clients consistently highlighted Theory SF's creativity and innovation in their projects. Their ability to turn mundane products into engaging and eye-catching brands was frequently praised.

    • Expertise in Brand Development

      Theory SF has demonstrated significant expertise in building brand identities from scratch, including naming, logo design, and messaging. Clients across various industries have praised their ability to create compelling and unique brand stories.

    • Client-Centered Approach

      Theory SF’s approach to involving clients in the creative process and valuing their input was seen as a major strength. This collaborative style ensured that the final outputs closely aligned with client visions and goals.

    Theory SF Reviews

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    All Filters

    Brand Awareness Animation & Creative Assets for Local County

    • Branding Video Production
    • Less than $10,000
    • Dec. 2019 - Feb. 2020
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    4.0
    Willing to Refer
    5.0

    "It was an excellent experience working with Theory SF!"

    Director of Marketing, Destination Marketing Org.
    Alison de Grassi
    • Hospitality & leisure
    • Ukiah, California
    • 1-10 Employees
    • Online Review 
    • Verified

    Theory SF assisted with a rebranding launch campaign. Besides print collateral (e.g., bus wraps, train wraps, billboards), they focused on digital channels and even created a series of branded animations.

    Branding & Messaging for a Cybersecurity Firm

    • Branding
    • $10,000 to $49,999
    • Oct. 2019 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    4.5
    Willing to Refer
    5.0

    "TheorySF brought a creative energy and a curious nature to our marketing needs..."

    Director, Institute for Cybersecurity - Regent University
    Elise Barron Marrs, M.Ed.
    • Education
    • Virginia Beach, Virginia
    • 1,001-5,000 Employees
    • Online Review 
    • Verified

    Theory SF provides branding and messaging services for a cybersecurity company. Their team created a video for a trade show. They continue to work on a long-term creative branding audit for the client. 

    Print Advertisement for Regional Wine Alliance

    • Advertising
    • Confidential
    • Apr. - May 2019
    5.0
    Quality
    5.0
    Schedule
    4.5
    Cost
    5.0
    Willing to Refer
    5.0

    "They created fun ideas on a very short timeline." 

    Executive Director, Paso Robles Wine Country Alliance
    Joel Peterson
    • Food & Beverages
    • Paso Robles, California
    • 1-10 Employees
    • Online Review 
    • Verified

    Theory SF developed a full-page print ad for a national publication. After presenting several ideas, they integrated client feedback to create a final deliverable.

    Market Research Report for Pharma Company

    • Market Research
    • Confidential
    • Dec. 2018 - Jan. 2019
    5.0
    Quality
    4.5
    Schedule
    5.0
    Cost
    4.0
    Willing to Refer
    5.0

    “I appreciated their intelligence and experience in research and design the most.”

    Consumer Insights Contractor, Pharma Company
    Sharon Gury
    • Pharmaceuticals
    • Los Angeles, California
    • 1,001-5,000 Employees
    • Phone Interview 
    • Verified

    TheorySF provided market research for a particular industry, creating a final document about 60 pages in length. 

    Marketing Campaign for Cybersecurity Company

    • Other Digital Marketing
    • Confidential
    • Sep. 2018 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    4.5
    Cost
    5.0
    Willing to Refer
    5.0

    “They’re creative, accessible, and always ready to support us.”

    VP of Marketing, Cybersecurity Company
    Anonymous
    • Information technology
    • Prague, Czech Republic
    • 1,001-5,000 Employees
    • Phone Interview 
    • Verified

    Theory SF contributes creative concepts to a large cybersecurity company. Elements of their work will appear in several brand strategy initiatives for the coming year.

    Branding Strategy for Publicly Traded Cannabis Company

    • Other Digital Marketing
    • Confidential
    • Oct. 2018 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “They’re a full-service agency that can work within any industry.”

    VP Marketing, Publicly Traded Cannabis Company
    Anonymous
    • Consumer Products
    • Florida, United States
    • 201-500 Employees
    • Phone Interview 
    • Verified

    Theory SF is developing new branding materials to ensure a company succeeds within a shifting marketplace. Their efforts include packaging design and establishing the brand identities for new products.

    Logo and Branding for Architectural and Interior Design firm

    • Branding
    • $10,000 to $49,999
    • Mar. 2016 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “Branding and design can be a hard thing to get right, but they did a great job.”

    Chief Financial Officer, FORGE SF
    Andrew Wilson
    • Other Industry
    • San Francisco, California
    • 11-50 Employees
    • Phone Interview 
    • Verified

    Theory SF managed a rebranding campaign, creating a new name and logo. They conducted internal and external research, identifying key characteristics that informed the new brand.

    Branding for Recruitment Company

    • Other Digital Marketing
    • $10,000 to $49,999
    • Feb. 2018 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    4.5
    Cost
    5.0
    Willing to Refer
    5.0

    "They have been as communicative and available as we could have asked for."

    Partner, Spark Search
    Georgette Kenney
    • Other Industry
    • United Kingdom
    • 1-10 Employees
    • Phone Interview 
    • Verified

    Theory SF provided branding services for an emerging firm to determine an identity and visual persona. Having completed the name and logo creation processes, the ongoing work pertains to website development.

    Video and Marketing Collateral for Accounting Firm

    • Branding
    • $10,000 to $49,999
    • Jan. - Feb. 2017
    5.0
    Quality
    5.0
    Schedule
    4.5
    Cost
    4.5
    Willing to Refer
    5.0

    "They homed in on the underlying ideas and brought them to life." 

    Strategic Brand Planning Manager, Sage
    Brian Bauer
    • Information technology
    • Atlanta, Georgia
    • 10,001+ Employees
    • Online Review 
    • Verified

    Theory SF provided video production and digital creative services for a range of projects. They provided a comprehensive creation process that offered multiple strategy angles and collateral production.  

    Branding and Web Design for Radio Station

    • Branding
    • $50,000 to $199,999
    • Nov. 2016 - May 2017
    4.5
    Quality
    5.0
    Schedule
    4.5
    Cost
    3.5
    Willing to Refer
    4.5

    "Our new brand and website created a positive culture that our team could rally behind."

    Program Director, Radio Station
    Anonymous
    • Media
    • Alameda, California
    • 51-200 Employees
    • Online Review 
    • Verified

    Theory SF redesigned a website as part of a larger rebranding project. The team used market research to provide a variety of options for the new image. They also helped advertised the updated look.

    Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services.

    Learn More
    Verified Client Reviews
    24
    Overall Review Rating
    4.9
    Source
    Clutch
    Last Updated
    October 13, 2023

    Business Entity

    Business Entity Name Theory SF, LLC
    Source California Secretary of State
    Jurisdiction of Formation California
    Date of Formation January 16, 2015
    Status Active
    Last Updated March 4, 2025
    ID 201502010037

    Credit Report Results

    International Credit Risk Assessment Low Risk
    Source Creditsafe
    Last Updated March 4, 2025
    Learn More About The Clutch Verification Process

    Locations (1)

    6 - 9

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