Workshop Built

Introduce your business and what you do there.

I was the creative director at Associa, a real estate management company with over 10,000 employees. In my role, I managed the creative team, which was part of the overall marketing team, so I oversaw our rebranding and website design efforts.

What challenge were you trying to address with Workshop Built?

We were looking to refresh our company’s overall brand and our marketing website. Additionally, we wanted to provide our branch office locations with their own websites as well. We have around 65 branch locations. However, they weren’t getting a lot of traffic.

Our branches were competing with a lot of small businesses. Therefore, we wanted them to be perceived as more local businesses with local agents while having a big umbrella company backing them. We approached Workshop Built to help us out.

What was the scope of their involvement?

Initially, Workshop Built took us through a brand discovery process, during which they interviewed various members of our executive team and some of our existing branches, as well as some of our customers. They broke this process down into individual interviews, giving participants more freedom to speak of what they thought our business needed with this rebranding. This process helped us get a glimpse into what we needed to work on.

From there, Workshop Built helped us do verbal brand work, which included developing our brand strategy, mission statements, core pillars, and values. We also developed both our internal and external marketing copy.

Then, we went into the visual rebranding process, during which Workshop Built helped us refresh our existing assets. This part of the project included designing new logo concepts and defying new colors and typefaces. We ultimately stuck with our original logo, but Workshop Built changed other brand elements.

Once we finished with the rebranding, we went into the website development work. For this stage, Workshop Built’s scope consisted of developing our main marketing website and creating three templates for our branches to use on their sites, applying the branding we had developed.

During this stage, Workshop Built also helped us create the site’s map, its UI/UX, and its copy. We gave them a lot of our existing copy, and they collaborated with our team to rewrite it. They also laid out the website’s structure and did the same thing with the templates.

Moreover, Workshop Built helped us implement enterprise-level features on our site to make it smoother. For example, they implemented an AI-powered search engine so that users can easily find the branch site relevant to their location quickly.

After delivering the site, Workshop built helped us with training and implementation so that my team could manage the website after the handoff. As for the technology stack, they developed everything on Webflow.

What is the team composition?

We worked with around five teammates from Workshop Built consistently throughout the project, including Robert (Founder & CEO), Abby (Managing Director), and Alan (Partner & Production Director). However, I don’t know how many more teammates were involved in the background.

How did you come to work with Workshop Built?

I found them through Clutch. Originally, I reached out to Workshop Built and a few other agencies on Clutch. From there, I had a call with Robert and talked about what we were looking for and the struggles I anticipated running into. Our branding hadn’t been touched since its inception 40 years ago, so although it was a needed change, it would also be a difficult change.

Still, I really enjoyed Robert’s and Workshop Built’s approach to making sure that our new brand would be telling our story. They pitched wonderful work, so we decided to hire them.

How much have you invested with them?

We spent around $60,000 on the rebranding portion of the project, including branding strategy, verbal brand work, and visual branding. We also spent around $100,000 on the website redesign portion of the project, which included UI/UX design and website development work.

What is the status of this engagement?

We started working together on the branding in January 2022. The website redesign project started around April 2022, and the engagement ended in July 2022.

What evidence can you share that demonstrates the impact of the engagement? 

Workshop Built developed everything so that we could grow our sites ourselves. Our company mainly grows by acquisition, and we usually open 5–10 new branch locations per year. The fact that we now have templates to create new websites has made it a lot easier for us to onboard new branches and make them feel like part of a larger family.

As general feedback, our leadership enjoyed a lot of Workshop Built’s work, especially around the verbal brand and brand strategy work. That work, along with the discovery process, helped us find what was best for our clients and have a more modern brand that speaks better about us. Workshop Built was very successful at capturing how our company has evolved from the small company it was initially to the 10,000-employee company it is now.

We received a lot of positive feedback from customers; they liked our new website design and the AI-powered search elements because they made the site more focused on their use cases. We also received a lot of compliments from individual branch managers because they really enjoyed having their own website and digital footprint.

How did Workshop Built perform from a project management standpoint?

Workshop Built managed deadlines very well, and their communication was very straightforward. Although we had some delays, most of them were on our side due to the number of people involved from our end. Still, Workshop Built was very willing to work with us around those challenges.

During this project, there was a lot of collaboration between Workshop Built and our team, which was nice because we had in-house copywriters who were familiar with our brand and database. Additionally, Abby worked a lot with our internal project manager. Our teammates worked really well together to inform Workshop Built what we needed and answer their questions. Still, we really appreciated having Workshop Built’s outside perspective.

Throughout the project, we had a lot of revision rounds, but everything went well, considering that many stakeholders were involved. There were a lot of hands in the pie, but Workshop Built handled everything very well. They never made us feel like we were forced to do something. Additionally, they compromised very well and helped us manage our executive teams throughout the process.

On top of that, all of Workshop Built’s presentations were very well delivered. In some instances, they had to deliver the presentations to us, and we then had to deliver those presentations to our CEO.  Still, Workshop Built did a very good job of providing me with the tools and materials needed to do that.

As for collaboration tools, Workshop Built used ClickUp to manage the project. Although we used Asana internally, I really enjoyed that they were able to share the ClickUp project with us. Using this tool gave us visibility into the project and helped us understand the deliverables we needed to provide ourselves.

Additionally, we were able to see what Workshop Built was working on and where we were in the process. For example, if our team felt that something was taking very long, we could see the status of that part of the project on ClickUp.

In addition to ClickUp, we had a Slack integration together, which helped us have quick access to their team through messaging. Having a direct line with Abby and Alan really helped us keep things moving smoothly.

What did you find most impressive about them?

Something I really enjoyed about working with Workshop Built was that half of their team was in the US, and the other half was in Spain. Therefore, it felt like they were working on our project 24/7, which was very nice because everything was always moving.

I really enjoyed Workshop Built’s communication and breadth of expertise. Our company has offices in Mexico and Canada as well, so getting an additional European perspective was a nice addition to our project.

Are there any areas they could improve?

I can’t think of anything Workshop Built could have improved on. If anything, it would have been great if they had communicated potential availability issues regarding holidays in Spain that we weren’t aware of. Every once in a while, some of their teammates were on holiday, which slowed us down a little bit. Still, it wasn’t a major issue.

Do you have any advice for potential customers?

Work with Workshop Built as best as you can on answering all their questions, ensuring that you provide thoughtful answers. They’ll take the time to understand your company, challenges, and stakeholders, so being collaborative from the beginning will be beneficial in the long run.

Introduce your business and what you do there.

I’m the CEO of Morris-Med; we develop and commercialize medical technologies. 

What challenge were you trying to address with Workshop Built?

We’ve contracted Workshop Built to provide marketing and web development services to our startup. 

What was the scope of their involvement?

Workshop Built is essentially our marketing team. They provide services such as web development, logo development, literature development, testimonial videos, and others. We plan to work with them to incorporate Facebook, Instagram, and Twitter campaigns into our marketing plan. 

The team has also helped us with branding. They started by trying to understand who we are and what we do. Then, they designed a branding campaign centered around our vision and mission. 

They’re also building our e-commerce website from scratch using WordPress. The website design process was collaborative; we wanted a clean, simple, user-friendly design. The website will enable users to place orders and interact with us. Additionally, they're building interaction-driven features for users to directly identify and review our products via the website’s management tools. 

What is the team composition?

We’ve worked directly with four team members, including the CEO.

How did you come to work with Workshop Built?

We found them through a recommendation from a colleague. They were uniquely positioned and flexible to handle what we needed for a startup with our resources.

How much have you invested with them?

The preliminary project budget is $100,000; we’ve worked with them on a fee-for-service and equity-based partnership. 

What is the status of this engagement?

We started working together in October 2021, and the partnership is ongoing. 

What evidence can you share that demonstrates the impact of the engagement? 

Workshop Built has submitted high-quality deliverables that have exceeded our expectations. They’ve been open to providing us with unique marketing tools that have set us apart from our industry competitors. 

They’ve also provided us with branding that has set us up for success with our customers. Their marketing vision for our product and company has helped us stand out. Their web development efforts have exceeded my expectations, and we haven’t encountered any bugs yet.

How did Workshop Built perform from a project management standpoint?

The team has been extremely collaborative and receptive to our feedback. They’re exceptional with regard to project management. Their level of communication and attention to detail has kept the project on point. They manage our team’s expectations effectively, which keeps us aligned.  

We meet with the team weekly via Zoom and communicate via email. We also meet with the CEO face-to-face on a monthly basis. 

What did you find most impressive about them?

I’ve been impressed with their ability to roll their sleeves up and learn about our business, mission, and products before providing us with branding tools. They understand our company and vision and have incorporated them into our marketing message.

Are there any areas they could improve?

The project is still in development, but I have nothing they could improve on thus far. 

Do you have any advice for potential customers?

I recommend signing with Workshop Built immediately; they'll become busy due to the quality of their work and resources. As a smaller company, they’re taking on clients, so if you have the opportunity to work with them, don’t hesitate.

Please describe your company and position.

I am the PR & Communications Manager of NexPoint

Describe what your company does in a single sentence.

Asset management firm with a variety of investment opportunities and vehicles.

What specific goals or objectives did you hire Workshop Built to accomplish?

• Create a branding strategy for one of our major real estate projects.
• Create a coinciding website for the project.
• Create some foundational marketing materials for the project.

How did you find Workshop Built?

• Referral
• Other

Why did you select Workshop Built over others?

Referred to me

What was the size of Workshop Built’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Workshop Built helped us come up with with a brand strategy for one of our major real estate projects. They came up with the name of the project as a whole, multiple branding options, the logo, website creation, and marketing materials.

What were the measurable outcomes from the project that demonstrate progress or success?

• Brand strategy set in place.
• Usable website.
• Ready-to-use marketing materials.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Workshop Built was super timely and delivered action items on time. They helped keep our team and the project on track for completion.

What was your primary form of communication with Workshop Built?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their team is so great to work with. They were knowledgeable, had great creative ideas, and worked hard to understand our needs and vision, which can be hard in a creative process. They also started the project with one of our other teams, but they were so great when it came to the transition of the project over to our team.

Are there any areas for improvement or something Workshop Built could have done differently?

It was a little more difficult getting original files transferred over, but Workshop Built tried to be solution-oriented in getting us what we needed.

Introduce your business and what you do there.

I’m the CEO of Wildcatter LA, a creative production studio.

What challenge were you trying to address with Workshop Built?

In line with our upcoming anniversary, we needed their team to support our brand overhaul efforts.

What was the scope of their involvement?

Workshop Built initially conducted comprehensive research to identify and understand our company ethos. Based on their findings, they crafted rebranding solutions and revised our brand guidelines, including color palettes, typography, and illustration styles. Upon finalizing our brand elements, they redesigned our website, business cards, merchandise products and produced our promotional video.

What is the team composition?

We worked with Robert (Founder & CEO), Abby (Managing Director), David (Creative Director), and Victor (Production Director).

How did you come to work with Workshop Built?

We found one of their brand presentations on Behance and were impressed with their stand-out branding solutions and definitive thought process.

How much have you invested with them?

We spent between $25,000–$30,000.

What is the status of this engagement?

Our rebranding project ran from October 2021–February 2022; we just launched the website last week.

What evidence can you share that demonstrates the impact of the engagement?

My industry allowed me to have a good eye for well-designed presentations and detailed branding work, and I could confirm that Workshop Built produced deliverables that possessed those qualities. We received nothing but rave reviews for their work, which spoke volumes about their capacity to generate compelling content and design.

How did Workshop Built perform from a project management standpoint?

We communicated via Zoom and Google Meet. Abby and Robert were heavily involved in the project management process — they always gave transparent and elaborate presentations to keep us updated. Overall, Workshop Built was a proactive team keen on meeting every benchmark we set.

What did you find most impressive about them?

Workshop Built effortlessly produced sharp and brand-specific deliverables because of their combined passion and creativity — they knew what it took to harmonize our brand elements.

Are there any areas they could improve?

I couldn’t fault them for anything; they met all our expectations.

Do you have any advice for potential customers?

You need to have a clear understanding of your overall brand before identifying your needs to their team.

Introduce your business and what you do there.

I’m the president of a real estate development company. We focus on creating environments for clients in the life sciences industry.

What challenge were you trying to address with Workshop Built?

We were looking to have our visions, objectives, and core values materialized because we were a new company.

What was the scope of their involvement?

They did some background research on our company and discussed the brand with our partners. They helped with everything from brand concept to developing a brand guide and collateral. This included building our website and logo. Their team helped us select a PR firm as well. They also help with branding for individual properties. 

Currently, they’re working on a video for us and marketing materials for pitching. 

What is the team composition?

We primarily work with Hatsuko (Growth Marketing Director) and Robert (Founder & CEO). The rest of the team is scaled up or down according to our project needs. 

How much have you invested with them?

We’ve invested between $250,000–$300,000 so far. 

What is the status of this engagement?

We started working together in 2019, and our relationship has grown since then as our company has grown.

What evidence can you share that demonstrates the impact of the engagement?

I wouldn’t keep using them if I didn’t think they were doing a great job. Their pricing, customer service, and quality of work are the best of all the companies I’ve looked at. They bring a new perspective and put a lot of thought into their work. They balance a lot of things very well. 

How did Workshop Built perform from a project management standpoint?

The team is great about working with a large company with multiple stakeholders. They always deliver on time and handle project management with ease. Even though the work can be complex, they never seem overwhelmed. 

We used a software to provide feedback. We also have calls on an as-needed basis. For each project, we schedule check-ins and due dates for each component. There is a great sense of accountability. They’re articulate communicators. 

What did you find most impressive about them?

I can’t say enough good things about them. They’re really focused and sharp. They customize the team and their work for each project. They’re also cost-effective. 

Are there any areas they could improve?

I can’t think of anything. We’ve been really happy. 

Do you have any advice for future clients of theirs?

What you put in, you’ll get out. We spent a lot of time at the beginning of the engagement establishing a relationship with them and outlining our business. That really paid off for us.

Please describe your company and your position there.

I am the Managing Partner of REvolve Growth Partners, a company (affiliated with KW Commercial) that advises clients in the purchase and sale of commercial real estate.

For what projects/services did your company hire Workshop Built?

Workshop helped with everything from brand development to systems and execution of various marketing initiatives.

What were your goals for this project?

Our goal was to develop a brand, website, systems, and related marketing collateral which communicated to our clients that we are established, we have a "greater purpose" in our advisory work, and we're serious about the "family" segment of the commercial real estate market that we serve.

How did you select Workshop Built?

I was introduced to their work by a family friend. After meeting the principals, understanding their business, and reviewing the detailed proposal that was provided to us, they were a clear stand-out from the crowd of "website developers". We wanted and needed more.

Describe the scope of their work in detail.

Our scope included brand discovery, naming concept/development, verbal & visual brand development, website design & development, creative package (marketing collateral), growth stack build (systems development & training/implementation), and our first marketing campaign.

What was the team composition?

We worked directly with the founders of Workshop Built, their program director, and a verbal brand strategy partner. Workshop also had a partner office in Spain which helped expedite changes while we're sleeping!! Outstanding.

Can you share any outcomes from the project that demonstrate progress or success?

Since we completed our work with Workshop, we've had many compliments (from both clients and market participants - other brokers or 3rd parties vendors) on our company and the strong brand presence/consistency in all our work product.

How effective was the workflow between your team and theirs?

Their team was on it the whole time...weekly updates, but no fluff. They made sure we were meeting our deadlines, and if not, there was an explanation... it was usually a delay on our end.

What did you find most impressive about this company?

Workshop's approach was instrumental, they spent time understanding the details surrounding our addressable market.

Are there any areas for improvement?

None to my knowledge

I am the Director, QCELLS of QCELLS

We manufacture and distribute solar panels.

• Brand Identity

Online Search

High ratings, Close to my geographic location, Pricing first our budget, Great culture fit, Good value for cost, Company values aligned

Virtual Meeting, Email or Messaging App

Engaged Workshop to create brand identity for new residential solar company. Created logo, brand guide, strategy, web user experience, and associated materials.

• Visual & Design Assets Delivered
• Visual & Design Assets Delivered

100% professional project management. Rarely were delays caused by their process or contribution. Very responsive and excellent communicators.

Creativity, vision, holistic thinking...reaching for something extraordinary.

Not a thing. Was a pleasure to work with them.

Please describe your company and your position there.

Re:Align Tenant Stragies is a commercial real estate brokerage team that represents tenants. I am a principal at Re:Align.

For what projects/services did your company hire Workshop Built?

Re:Align recently celebrated its 10 year anniversary and wanted to do a complete refresh on branding, the website and all related materials.

How did you select this vendor?

We selected this vendor based on referrals and knowledge of existing clients. We also conducted interviews.

Describe the scope of their work in detail.

They created verbal and written marketing materials for the team. They also coordinated the hiring of a photographer and created all website content. They created new logos, slogans and all branding materials.

What was the team composition?

We worked with all team members.

Can you share any outcomes from the project that demonstrate progress or success?

The project is recently completed so we do not have specific metrics.

How effective was the workflow between your team and theirs?

Equally effective - we worked closely together with them, made suggestions when necessary but in general they were very insightful as to our requirements.

What did you find most impressive about this company?

They spent a lot of time getting to know our team, business, and goals. They were incredibly creative in how they approached the branding and marketing components. They went above and beyond on creating a story and a unique presence for our company.

Is there any area for improvement or anything that could have been done differently?

None.

Please describe your company and your position there.

I am the owner of a Solar design and installation company.

For what projects/services did your company hire Workshop Built, and what were your goals?

We looked to Workshop for a complete overhaul of our branding and website.

How did you select this vendor and what were the deciding factors?

We were referred by a close business associate.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We started from step one and progressed from there to develop a new look and feel for the company.

How many people from the vendor's team worked with you, and what were their positions?

Workshop has a complete team of affiliated vendors that are used for everything from web design to video production.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our branding still evokes a strong reaction to this day by consumers.

Describe their project management style, including communication tools and timeliness.

There style is to dive deep into the process until it’s complete.

What did you find most impressive or unique about this company?

They presented ideas and collaborated in an environment that allowed creativity.

Are there any areas for improvement or something they could have done differently?

I think that every organization has room for improvement. Workshop could be improve in the online marketing area of their offering.