Niftic Agency

What evidence can you share that demonstrates the impact of the engagement?

We’re reading people and their personalities. That’s what we care about in these third-party vendors. We don’t like flashy sales people that make audacious claims on timelines and schedules. I don’t think Niftic Agency focuses on sales or selling. They’re more engineering-based and utility-driven, which we like because it gives us an honest read on them. It also means that when a product goes awry—which they all do in some way—they’ll handle it well. That’s what we care about.

Niftic Agency is just a good, hardworking team. We know if something goes wrong, they’ll put in the time to rectify it. That’s hard to find from a vendor.

How did Niftic Agency perform from a project management standpoint?

We’ve had no problems with timelines. We’re also giving them pretty large-scale projects. I would think our projects are ranked on their A scale. It’s just like all agencies, ourselves included: if you end up raking in a C-level client, you’re not going to finish the project as timely as an A-level client. That’s the function of all agencies.

We communicate however necessary. We generally expect live documents and even integration through certain apps like Slack or Trevio. Our communication is based on project managers and our facility in what they want. Niftic Agency has been pretty flexible. They’ll meet in person with our Salt Lake City team. They’ll come to our office, and we’ll go to theirs. The D.C. team has been doing a lot of video chat conferences and email correspondence. We like to have more than just phone conversations.

What did you find most impressive about them?

They’re great. We don’t recommend many firms, but I highly recommend Niftic Agency. They’re just good people. They do honest business, and we really value and appreciate vendors like that. I don’t have any issues with them. Of course, I don’t want them to get too busy because they’ll be juggling my stuff.

Are there any areas they could improve?

We know which areas we would like them to tackle, and I know they’re close because we’ve talked about having them take over the digital marketing traffic funnels. That’s a category where we haven’t been happy with other third-party vendors. It involves a lot of product marketing. That’s a category that we feel like they could integrate more and maybe positively take on. They haven’t done that yet. That would be a strong suit for them. It would also help them understand how the software they’re developing can be leveraged on applications. For example, a chatbot they created for us integrated with the Facebook API and literally was talking to Facebook users who liked our pages. It would pop up in their Messenger, type conversations, and offer them coupons and discounts.

Keep in mind, Niftic Agency doesn’t do digital marketing. We just asked for this solution, and they ended up creating this bot that started getting a lot of traction. When groups like this integrate at that level, I’m amazed they don’t stay in digital marketing because this could be a funnel for all of that. Right now, we have to go back to another agency for digital marketing, and we’re getting a conflict between both groups because the digital marketing group was a little protective of their channel and didn’t create this. What do we do?