What was the scope of their involvement?
An independent designer built the site, and Niftic Agency handled all the coding for it. Our designer was hard to work with and manage. He ended up leaving the project when it was 80% done. Chris [Partner and Technical Director, Niftic Agency] really stepped up and finished the site, working directly with the developers on the client side in order to avoid issues. Niftic Agency saved the day, in terms of presenting digital results to the client.
We had 3 iterations, initially building a blueprint for the site. Our designer made wireframes and, from there, started to put everything into the full site. Niftic Agency coded it on the backend, creating some of the animations we needed.
My favorite aspect of the site was the collage of old photos of Brolin, the Ugandan-born snowboarder. As the user scrolls down, they fly onto the screen and make a collage. I had no idea how to set that up, but Niftic Agency put it together in an attractive way.
I also liked how the buttons move down with each video. Attached to the website was a sweepstakes component. As users coming from the Wyoming Office of Tourism after big social media pushes on the video would arrive on the site, they’d see a big call-to-action, which involved entering a sweepstake to win a weekend in Jackson Hole and riding with Brolin. The buttons Niftic Agency created move as users scrolled down the page. Niftic Agency didn’t build the JacksonHole.com site.
What is the team dynamic?
Most of the dialogue occurred through the designer, to Chris and David [Creative Director and Graphic Designer, Niftic Agency]. I acted as the project manager. We were in constant communication, talking at least once a week.
How did you come to work with Niftic Agency?
I went to school with David. He knew about our film projects, and we started talking about the company. Our initial designer mentioned that he had worked with Niftic Agency before. We moved forward on his recommendation and hired Niftic Agency to handle the coding.
This was my first time working on an interactive site, and I didn’t know what it would require. I originally thought that the designer would be able to code it as well, but we trusted his word that we needed to find someone else for that task. He didn’t have the expertise for it, so we trusted him to work with Niftic Agency. He ended up leaving the country during the project due to some personal issues. Niftic Agency really stepped up and was able to finish our project.
How much have you invested with them?
The budget was $25,000 for the whole project. We paid Niftic Agency 30% of that for the coding.
What is the status of this engagement?
The project was about 6 weeks long. We shot everything in October 2016 and got back at the beginning of November. We started the development and released the site at the beginning of 2017.