What evidence can you share that demonstrates the impact of the engagement?
People are generally happy with the brand. We target a few audiences, and they all really enjoy the brand. We operate alongside another consulting firm, but our internal team has a lot of pride in our brand. The website is atypical for a strategy consulting firm in terms of style, color palette, and everything else that we have gone with. We have had a couple of recent hires that were attracted to the company because of our brand. They said it felt fresh, younger, and more vibrant.
How did niftic agency perform from a project management standpoint?
They performed well. We had a couple of moments where we needed to be better aligned on my side, and that probably tripped up the process. Overall, they were very good about keeping things moving, especially early on in the project while sorting through our goals.
They were really good at marching through some of the more qualitative requirements. Toward the end of the project, we definitely had a lot to accomplish. They still got it all done. I think they did a fine job managing it.
What did you find most impressive about them?
They got creative with our name and logo, incorporating a Red Cross that users already associate with healthcare. That creativity was great and yielded an effective product that didn’t have to be over-engineered.
They suggested that we do an editorial photography shoot to include symbols that would reference each sector we focus on. For pharmaceuticals, it’s pills and for medical devices, it was pacemakers. They 3D printed all of these objects and did a photo shoot for a day, taking pictures of all these objects.
Later, they blended those images with computer graphics. The unique results impressed us, and we use the photos all the time. When I see our own staff enjoying these deliverables, I know we got it right. Strategically-aligned creativity is something that they are really good at.
Are there any areas they could improve?
When they use the brand identity guidelines, because they were so dense with images, the original files were too big for them to email to us. That caused some issues with formatting. This is a minor issue, but we’re so happy with their work, so that’s the only thing I can point to for improvement.
Do you have any advice for potential customers?
Let them run with their creativity. We really tried not to be too prescriptive in what we wanted to see. Our team really tried to hold back from telling them what colors, shapes, and themes we wanted to see. The visual side of things is something that they are really strong at, so it was helpful to give them the chance to be creative.
The new visual identity led to an increase in sign-ups through the website, meeting the expectations of the internal team. Despite some communication issues, Niftic Agency works to ensure both teams are on the same page throughout the process. The team is creative and talented.