Creating more positive interactions.

Silver
VERIFIED

We believe in building things well, one thing at a time. We are a multi-talented group of innovators eager to help our clients succeed by delivering products that improve work and life. We envision, create and grow digital products dictated by fine design. We specialize in responsive websites and mobile applications for content, culture, and business.

With technology continually transforming the world of business, it necessitates a blend of strategists, creative artists, and developers. We are passionate about blending technology and human interaction, executing both actual and digital presences for your brand.

The mathematics are simple: we only succeed if you succeed. We believe in a sustainable long-term relationship with our clients to truly comprehend their current needs and forthcoming goals. 

 
$5,000+
 
$150 - $199 / hr
 
2 - 9
 Founded
2015
Show all +
Washington, DC
headquarters
  • 1342 Florida Ave NW
    Washington, DC 20009
    United States
other locations
  • 416 S. Spring St.
    Los Angeles, CA 90013
    United States
  • 625 S State St. #D
    Salt Lake City, UT 84111
    United States

Portfolio

Key clients: 
  • The North Face //
  • Change.org //
  • Lexus //
  • BRAC //
  • National Geographic //
  • International Rescue Committee //
  • Olympic Channel
Sentry Financial – Modern Rebrand Image

Sentry Financial – Modern Rebrand

Connecting Hearts and Minds in the Finance Sector

It’s been a rocky few years for the finance industry. Corporations aren’t trusted with life savings and lifelong dreams. Sentry Financial needed an impactful way to showcase their 3-decade long culture of a people-centered business, and progressive thinking that sets them apart from the rest of an industry that has earned sidelong looks as of late.

 

Bringing
Impact Back Into A Name

The original brand name Sentry Financial Corporation had become the acronym SFC over their 30-year history. We wanted to bring back the powerful image of the Sentry, the protector, and the innate trust that image brings back into the brand identity. We shortened the brand name to Sentry Financial to serve as the base of such an iconic element.

National Geographic – Yellowstone Live Competition Image

National Geographic – Yellowstone Live Competition

Niftic worked with National Geographic to build a promotional campaign around their TV series Yellowstone Live. The webpage nearly doubled its goal for entry emails with a total of nearly 40,000.

North Face – Peak2Park Virtual Competition Image

North Face – Peak2Park Virtual Competition

Bringing the Competition to the Athlete

This virtual competition was created because ski resorts faced increased challenges to host events due to unreliable weather (not enough snow). So rather than not having any events at all, the North Face hosted this virtual competition that provided a workaround for this issue. What started as a national campaign exploded on a global scale allowing talented athletes from remote locations

or small resorts to compete against others. Eliminating Cost-Prohibitive Travel to Highlight Incredible Young Talent

Snow comes later, melts earlier, and is not nearly as deep as it was 30 years ago. We’ve seen a stark decline in competitions hosted by ski resorts, and a steep increase in cost for athletes to compete. Niftic partnered with The North Face and Mountain Sports International to build a virtual stage to bring the competition to any young athlete with a camera and wifi.

Reviews

Sort by

Digital Product Support for Social Petition Platform

“They’re motivated to better understand and serve our users.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jan. 2018 - Ongoing
Project summary: 

niftic agency provides product design and engineering support to Change.org. Their team creates design elements to optimize the performance of various parts of the platform.

The Reviewer
 
201-500 Employees
 
San Francisco, California
Samantha Wright
Product Growth, Internet Platform
 
Verified
The Review
Feedback summary: 

niftic agency’s innovative ideas and designs drive up user engagement. Their talented team consistently accommodates sudden project changes, tracking each deliverable and adjusting as needed. They present relevant data proactively and make themselves available to communicate on a regular basis.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

Change.org is a platform where people can support the issues they care about by starting or signing petitions. I am a growth specialist in the product team, focused on optimizing user engagement with various parts of the funnel. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with niftic agency?

Our approach to growth is rapid experimentation and optimization. We hired niftic agency to add capacity for testing new designs and user experiences on the site, and boost conversion performance. 

SOLUTION

What was the scope of their involvement?

The niftic agency team plays a key role in our growth efforts, and we work closely on a daily basis. They support everything, from UX ideation and designs to experiment implementation and data analysis. 

What is the team composition?

They have a large team that works on various aspects of our platform. We work most closely with their lead product designer, but lean on their software engineers for setting up and launching multiple experiments per week.

How did you come to work with niftic agency?

niftic agency was recommended to us.

How much have you invested with them?

We’ve spent upwards of $90,000 thus far.

What is the status of this engagement?

They started working with my team in January 2018, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

niftic agency’s support has driven huge results. In the last six months, some of our biggest wins on user engagement have come from projects that niftic agency has worked on. Their services have allowed us to reach aggressive business metrics over the past few quarters. Their work helps us maintain sustainable growth while providing users with a high-quality product.

How did niftic agency perform from a project management standpoint?

They’re strong communicators and have the necessary agility to change the project’s direction at a moment’s notice. Their developers are driven to meet deadlines regardless of the circumstance. We usually interact via Slack, but we’ll talk on the phone/Zoom if needed.

What did you find most impressive about them?

They’re constantly motivated to better understand and serve our users. This approach allows them to produce work that benefits our overall mission. We’re very happy with the role that they play.

Are there any areas they could improve?

No. I don’t have significant recommendations at this time.

Do you have any advice for potential customers?

If you are looking for an agency that is fast moving and optimizes for iterative learning, niftic agency is a great choice. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Webpage Development for Large Media Company's Sweepstakes

“I know that they have other clients, but I felt that my project was a top priority.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Aug. 2018 - Aug. 2018
Project summary: 

niftic agency created a promotional webpage to collect entry emails for a sweepstakes for a large media company. After one round of edits, the page completely captured the brand and met all legal regulations.

The Reviewer
 
1,001-5,000 Employees
 
Washington, DC
Sarah Duensing
Social Media Coordinator, National Geographic Partners
 
Verified
The Review
Feedback summary: 

The webpage nearly doubled its goal for entry emails with a total of nearly 40,000. The data associated with these emails can be used as a valuable resource for future promotional campaigns. niftic agency’s responsive and detailed approach to the project was key to its success.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the social media coordinator for the National Geographic digital marketing team. On this specific project, I was responsible for collecting entry emails for a sweepstakes tied to the Yellowstone Live program.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire niftic agency?

After an internal option fell through, I needed a partner to create a web page that could collect emails for the sweepstakes.

What were your goals for this project?

Our goal was to promote the sweepstakes and collect as many emails as possible.

SOLUTION

How did you select this vendor?

After our internal resources backed out of the project, I mentioned I was in a bind at work and a friend recommended I contact niftic agency. I reached out their team and I was very impressed. There were three people involved in the selection process, but I was given the final say and I chose niftic agency.

Can you go into detail about the services they provided and the scope of the project?

niftic agency created a webpage that prompted users to provide their information to enter our sweepstakes. The page’s design aligned with our brand guidelines and legal terms and we provided specific images to promote the prize. The first draft was completed in just one business day. We did one round of edits and niftic agency made the requested changes. Without checking for approval, they included a countdown clock to create a sense of urgency for our audience, which really impressed me.

What was the team composition?

I worked with the founder and a partner from niftic agency. The founder handled the statement of work and invoicing process. The partner managed the technical elements of the webpage. Both were very professional.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

We received over 39,000 email entries through the website, which was nearly double our original goal. Internally, we can also use this information to guide promotional efforts for other campaigns related to different parts of the National Geographic business. This was our first email collection sweepstakes and we are impressed with the results.

How was project management arranged and how effective was it?

The team was very easy to work with and responsive to our requests. We mainly communicated through email. I was very happy with their speed of work. Their creativity and attention to detail set them apart from vendors I’d worked with in the past.

What did you find most impressive about this company?

niftic agency quickly responded to our feedback. The quality of their work on the first draft was great so we only gave minor edits. I know that they have other clients, but I felt that my project was a top priority. With that in mind, I wasn’t as stressed about the hard deadline for the project.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Scheduling was very easy, they were extremely responsive.
  • 5.0 Cost
    Value / within estimates
    We came in under budget for this project.
  • 5.0 Quality
    Service & deliverables
    They gave us exactly what we asked for and delivered before the deadline.
  • 5.0 NPS
    Willing to refer
    I would recommend them to anyone, and I hope to work with them again.

Web Development and Branding Update

"Our third party partners have held our new site up as the best they've seen in the industry."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
July 2017 - Ongoing
Project summary: 

niftic agency re-designed and developed an existing RV rental website to streamline the booking process. The team’s goals were to lower bounce rates, increase booking, and reflect the business’ image.

The Reviewer
 
1-10 Employees
 
Encinitas, California
Katie Ramage
Owner, AdventureKT RV Rentals
 
Verified
The Review
Feedback summary: 

The new website has been praised by both new and old customers, reduced bounce rates, and increased online bookings. niftic was consistently on or ahead of schedule during development and provided excellent customer service while being highly scalable.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

My husband and I are the owners of a  high-quality RV and trailer rental business that provides positive and memorable travel experiences before, during, and after each rental. The variety of RVs in our AdventureKT fleet accommodate the comfort and needs of groups ranging from 1-8. Each vehicle is mechanically and aesthetically maintained against the highest safety and quality standards. Every member of our passionate staff is committed to empowering travelers with outdoor information, vehicle know-how, and roadside assistance that results in confident and happy travelers. We stand above other companies in this space due to our exceptional customer service which has earned us a 5-Star Yelp status.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire niftic agency?

We purchased an existing RV rental business three years ago and needed to significantly refresh the branding, logo, website, and the overall customer experience. As a small but growing business, we needed a marketing partner who not only understood the Outdoor/Travel space, but who was creative, efficient, responsive, pleasant, and could scale their services to accommodate our budget and timeline. niftic agency turned out to be a perfect fit on all fronts.

What were your goals for this project?

Our goal was to refresh the AdventureKT branding, this would include our logo, website, and overall customer experience when booking an RV online. Once this foundation was in place, we planned to activate a more proactive marketing plan that would expand our customer base, increase our rental revenue, and attract a less price-sensitive clientele.

SOLUTION

How did you select this vendor?

We sent out an RFP to 4 agencies. All 4 were recommended to us by trusted industry contacts and colleagues. We needed a marketing partner that had experience in a variety of industries yet understood the nuances of the Outdoor and Travel space.

Describe the project in detail.

niftic did a thorough needs assessment to assure we were aligned on the project scope, timeline, and budget. Once complete, we moved into action using a well-planned and realistic work calendar.

The niftic team kept us on schedule, from the initial phase of consumer research, selection of design elements, color pallets, fonts and photography to the user experience and technical functionality of our site. They helped make sure we were engaged and excited throughout the process as well. Having worked on a number of similar projects over the years, I can honestly say that this was by far one of the most positive experiences I've had.

What was the team composition?

We were assigned a team of 3, with a primary lead that managed our overall project. Because of a registration software that we use, we needed to connect our niftic web developer with this third party and have them work together directly to establish the compatibility between this software and our new site. This went very smoothly and we were grateful for niftic's receptiveness to working with this existing partner of ours.

RESULTS & FEEDBACK

What outcomes or results can you share that demonstrate progress and/or success?

Our new and existing customers love our new website, both how it looks and how it functions. Not only has our web user experience been significantly upgraded, but our bounce rate was reduced by 20% within a week of launching. We've also seen that our online bookings have increased by 10%, saving us time and resources. Our third party partners have held our new site up as the best they've seen in the industry. Everyone loves the results.

How effective was the project management?

The project management was excellent. Our collaboration was pleasant, productive, and on track with the schedule. We got into a rhythm of how we preferred to communicate which led to very efficient meetings and feedback exchanges. Our niftic team was often ahead of schedule with their deliverables, which was impressive.

What did you find most impressive about this company?

In addition to the excellent customer service and the quality of the overall project delivered, we found Niftic to be a true partner of ours rather than just a project provider. From day one, the niftic team was genuinely vested in who we were as a business and what we were building.

Additionally their pricing structure is great in that we could leverage them on a project by project basis or a retainer, depending upon our changing needs. They offer a wide variety of marketing and development services and this adaptive and scalable model is ideal in our ever changing business environment.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Development for Unique Ecomm Platform

“They were professional and tailored the project to our needs like no other.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
ca. 60 days
Project summary: 

niftic.agency applied their expertise in the digital and web realms to custom design and develop the e-commerce platform, providing an exclusive digital user experience.

The Reviewer
 
51-200 Employees
 
New York, New York
Christian Wutz
Business Developer
 
Verified
The Review
Feedback summary: 

Increasing user engagement, increasing sales, and increasing social media followers, this team exceeded expectations and delivered success on many levels. Fundamentally, niftic’s talent in understanding the work impressed and helped to deliver the desired results.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

As International Business Developer, it is my responsibility to make sure our group is working with partners that are well-versed in several arms of the business, including EComm and consumer electronics. Working with a group (niftic.agency) that has a clear understanding of how to make the digital user experience unique for our customers and that can help refine our vision has been invaluable.

OPPORTUNITY / CHALLENGE

For what reason(s) did your company hire niftic.agency?

After experiencing on-going frustrations with different groups, we chose to work with experts in the space (niftic.agency) who are able to solve problems and create unique user experiences. All team members of niftic.agency took the time to clearly understand what we wanted, and, in the end, delivered above and beyond our expectations – an experience better than we imagined. They were professional and tailored the project to our needs like no other, rather than simply pushing a cookie-cutter solution like the vast majority of digital agencies.

What were your goals for this project?

We were looking for a curated digital user experience that aligned with our brand of providing high-end consumer electronics.

SOLUTION

How did you select this vendor?

We selected niftic.agency after extensive vetting, research, and discussion with the group. They provided transparency about their services and what it would take to make our vision real. They clearly noted where more resources would be required and why, and inspired confidence in our group. Their understanding of the digital/web landscape, both from a design and technical perspective, is second to none.

Describe the project in detail.

The organization of niftic.agency can only be spoken of highly. Consistent follow-up and regular weekly conversations via phone and screen-share tools enabled us to gain a clear understanding of what was going on (both from a visual and technical perspective). They were transparent about where the project was at (in form of email correspondence), excelled in their attention to detail, and solved problems that others couldn't.

What was the team composition?

The team consists of experts in their respective fields with a clear understanding of who is accountable. Chris Fowles spearheaded the technical development of our project, though due his advanced understanding of design principles, seamlessly integrates with the work of Design Director, David Herzog. Remy Fowles' project management and strategic understanding enabled us to have a clear understanding of deliverables and who is accountable for what. She held our group accountable as needed. The whole team inspired confidence.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Within 90 days, we saw immense influx (exceeding 70%) is engagement on the site – we were not only reaching more people, but more importantly, reaching the right people, at the right time, resulting in a significant increase in both sales, and returning visitors. In addition to this, niftic helped generate extensive growth on our social channels, many of whom articulated they were impressed with the experience on our page, resulting in their choice to "follow" our activity on other platforms.

How effective was the workflow between your team and theirs?

It was exceptional.

What did you find most impressive about this company?

I was most impressed by their ability to solve problems and deliver results, without sacrificing quality of deliverables, or communication without the executive team. They made it clear to us when there were problems and were willing to have the difficult conversations when they were needed, further inspiring confidence that we were working with true professionals.

Are there any areas for improvement?

No. The group delivered again and again, and I can only praise their efforts and final product.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    The schedule and compliance with deadlines were straightforward and seamless.
  • 4.0 Cost
    Value / within estimates
    This is a premier agency. Understand that is what you're paying for.
  • 5.0 Quality
    Service & deliverables
    Their quality is world-class.
  • 5.0 NPS
    Willing to refer
    With absolute confidence, I would refer this group to anyone in need of web or application design and development needs.

Ongoing Dev & Design for International Trade Agency

"We don’t recommend many firms, but I highly recommend Niftic Agency."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
2016 - Ongoing
Project summary: 

Niftic Agency creates organic digital software to boost sales leads, building and integrating a chatbot with social APIs to direct qualified inbound traffic. Soon, they’ll expand to broader product marketing. 

The Reviewer
 
1-10 Employees
 
Salt Lake City, Utah
Thomas Lee
CEO, ProcessAG
 
Verified
The Review
Feedback summary: 

Through Niftic Agency’s relevant engineering skills and consistent delivery, web traffic volume has become much more manageable, improving customer service efficiency. The team’s integrity, transparent workflow, and expanding expertise continue to impress.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

ProcessAG is a 4-generation company in the creative industry. We do product design, brand management, and manufacturing overseas. We have 5 offices in China and 2 offices and 3 print facilities in North America. I’m the CEO of our company’s U.S. and western market divisions, which include U.S., Canadian, and European markets. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Niftic Agency?

Many of the brands that we service and integrate with needed digital software to bolt on the backend. 

SOLUTION

What was the scope of their involvement?

Recently, they built a fully interactive website with backend management for sales team leads. That was for a consumer product company. For that project, they also built new organic software. We needed them to create a chatbot that could communicate and talk to Facebook and handle digital marketing leads from inbound traffic that another team was generating. The volume was so great that we couldn’t manage it with a customer service team. They ended up creating a chatbot that could qualify or disqualify the leads and drive them to a customer service team that would capture and close the sale. Niftic Agency created some backend software on that whole interface. We had no problems, and everything worked as well as possible for a new chatbot system.

Niftic Agency managed everything digital for this company. We just did the designs and the brand management and handed it over to them, and then they bolted everything together and made it work. We had a couple of revision rounds, but everything worked seamlessly in the end.

What is the team dynamic?

We worked with 3 or 4 members from their team. An admin was our designated point of contact. The only other contact we really cared was the lead engineer, Chris [Partner, Niftic Agency], out of Washington D.C. He had probably another couple people on his team, but we didn’t want to integrate with them. We just wanted the simplicity of a single point of contact. The admin coordinated the schedule and the traffic, and communicating with the engineer allowed us to describe the details and the changes.

We vet our vendors pretty heavily so that we’re not running into problems. Most of our client base is pretty large. Some are 200 million, and others are in the billions like Nike and Adidas. It’s really important that we go through a proper vetting cycle. We don’t really have a price-driven model. We mostly care about stability and our utility cycle.

How did you come to work with Niftic Agency?

Typically, we set a criteria list on the size of the company, their programming skill set, experience, level of clientele, and professional management and operation. We want them to be using the best methods, backdate schedules, and things of that nature. As long as they have those processes in place, they can qualify for our team. That’s pretty standard for all our vendors.

We helped source a few different firms, and Niftic Agency won some of the projects and the bids. After some time, we just kept using them because they did a good job and gave us no problems. We’ve completed a handful of engagements. They’ve been active for some time now with us. They are in the top 2 or 3 vendors that we consistently partner with, and they’ve been a preferred vendor for the last 18 months. They probably graduated to that with some smaller projects, but they wouldn’t have been on my radar until they hit some of our important clients. Our agency picks up smaller tasks here and there, but we’re not managing projects in detail when they’re small or local.

How much have you invested with them?

We’ve spent well over 6 figures.

What is the status of this engagement?

We started working together 18 months ago, and the collaboration is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re reading people and their personalities. That’s what we care about in these third-party vendors. We don’t like flashy sales people that make audacious claims on timelines and schedules. I don’t think Niftic Agency focuses on sales or selling. They’re more engineering-based and utility-driven, which we like because it gives us an honest read on them. It also means that when a product goes awry—which they all do in some way—they’ll handle it well. That’s what we care about.

Niftic Agency is just a good, hardworking team. We know if something goes wrong, they’ll put in the time to rectify it. That’s hard to find from a vendor.

How did Niftic Agency perform from a project management standpoint?

We’ve had no problems with timelines. We’re also giving them pretty large-scale projects. I would think our projects are ranked on their A scale. It’s just like all agencies, ourselves included: if you end up raking in a C-level client, you’re not going to finish the project as timely as an A-level client. That’s the function of all agencies.

We communicate however necessary. We generally expect live documents and even integration through certain apps like Slack or Trevio. Our communication is based on project managers and our facility in what they want. Niftic Agency has been pretty flexible. They’ll meet in person with our Salt Lake City team. They’ll come to our office, and we’ll go to theirs. The D.C. team has been doing a lot of video chat conferences and email correspondence. We like to have more than just phone conversations.

What did you find most impressive about them?

They’re great. We don’t recommend many firms, but I highly recommend Niftic Agency. They’re just good people. They do honest business, and we really value and appreciate vendors like that. I don’t have any issues with them. Of course, I don’t want them to get too busy because they’ll be juggling my stuff.

Are there any areas they could improve?

We know which areas we would like them to tackle, and I know they’re close because we’ve talked about having them take over the digital marketing traffic funnels. That’s a category where we haven’t been happy with other third-party vendors. It involves a lot of product marketing. That’s a category that we feel like they could integrate more and maybe positively take on. They haven’t done that yet. That would be a strong suit for them. It would also help them understand how the software they’re developing can be leveraged on applications. For example, a chatbot they created for us integrated with the Facebook API and literally was talking to Facebook users who liked our pages. It would pop up in their Messenger, type conversations, and offer them coupons and discounts.

Keep in mind, Niftic Agency doesn’t do digital marketing. We just asked for this solution, and they ended up creating this bot that started getting a lot of traction. When groups like this integrate at that level, I’m amazed they don’t stay in digital marketing because this could be a funnel for all of that. Right now, we have to go back to another agency for digital marketing, and we’re getting a conflict between both groups because the digital marketing group was a little protective of their channel and didn’t create this. What do we do? 

5.0
Overall Score It’s been great.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    I haven’t had any problems with them.
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I’d recommend them, for sure.

Microsite Developed for Media Production Agency

"Niftic Agency really stepped up and was able to finish our project."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Nov. 2016 - Jan. 2017
Project summary: 

Niftic Agency designed and implemented an interactive digital platform for a video-based tourism campaign, expanding their involvement to coding, cross-branding, and animation to allow prompt delivery. 

The Reviewer
 
1-10 Employees
 
Salt Lake City, Utah
Phil Hessler
Co-Founder & Producer, WZRD Media
 
Verified
The Review
Feedback summary: 

Thanks to Niftic Agency’s direct involvement with stakeholders, the finished microsite exceeded all expectations for reach and initial impressions, attracting a more diverse crowd to the area. The team’s beautiful creations, reasonable costs, and willingness to assume new duties inspired trust. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a producer and co-founder of a company that provides branded content in the film space, including unscripted work, primarily in the outdoor industry, as well as long-form documentary. We’ve made films for Red Bull and Keane, and we’re working on a series for the International Olympic Committee. We focus on driving an emotional hook to brands that want to reach consumers through evocative and aspirational storytelling, compared to just pitching a product. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Niftic Agency?

We worked with them for the Wyoming Office of Tourism campaign, which was about a Ugandan snowboarder who was also a Wyoming local. We made a feature film on him and sold it to Red Bull. This was parlayed into a campaign for the Wyoming Office of Tourism, focusing on diversity and cross-branding content between the Office and the Jackson Hole Mountain Resort. This was our first project with a strong web-design component. Our core competency is video, so we hired Niftic Agency to design a digital platform for the 3 videos where we could direct traffic from the tourism office.

SOLUTION

What was the scope of their involvement?

An independent designer built the site, and Niftic Agency handled all the coding for it. Our designer was hard to work with and manage. He ended up leaving the project when it was 80% done. Chris [Partner and Technical Director, Niftic Agency] really stepped up and finished the site, working directly with the developers on the client side in order to avoid issues. Niftic Agency saved the day, in terms of presenting digital results to the client.

We had 3 iterations, initially building a blueprint for the site. Our designer made wireframes and, from there, started to put everything into the full site. Niftic Agency coded it on the backend, creating some of the animations we needed.

My favorite aspect of the site was the collage of old photos of Brolin, the Ugandan-born snowboarder. As the user scrolls down, they fly onto the screen and make a collage. I had no idea how to set that up, but Niftic Agency put it together in an attractive way.

I also liked how the buttons move down with each video. Attached to the website was a sweepstakes component. As users coming from the Wyoming Office of Tourism after big social media pushes on the video would arrive on the site, they’d see a big call-to-action, which involved entering a sweepstake to win a weekend in Jackson Hole and riding with Brolin. The buttons Niftic Agency created move as users scrolled down the page. Niftic Agency didn’t build the JacksonHole.com site.

What is the team dynamic?

Most of the dialogue occurred through the designer, to Chris and David [Creative Director and Graphic Designer, Niftic Agency]. I acted as the project manager. We were in constant communication, talking at least once a week.

How did you come to work with Niftic Agency?

I went to school with David. He knew about our film projects, and we started talking about the company. Our initial designer mentioned that he had worked with Niftic Agency before. We moved forward on his recommendation and hired Niftic Agency to handle the coding.

This was my first time working on an interactive site, and I didn’t know what it would require. I originally thought that the designer would be able to code it as well, but we trusted his word that we needed to find someone else for that task. He didn’t have the expertise for it, so we trusted him to work with Niftic Agency. He ended up leaving the country during the project due to some personal issues. Niftic Agency really stepped up and was able to finish our project.

How much have you invested with them?

The budget was $25,000 for the whole project. We paid Niftic Agency 30% of that for the coding.

What is the status of this engagement?

The project was about 6 weeks long. We shot everything in October 2016 and got back at the beginning of November. We started the development and released the site at the beginning of 2017.  

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The project exceeded all reach and impressions planned by the Wyoming Office of Tourism. They called the work a huge success, as this had been a major challenge. They have a partnership with the Jackson Hole Mountain Resort and were struggling to figure out how to find diverse and engaging content to draw people to Wyoming while also meeting the needs of that partnership. This project provided a unique marketing campaign around an interesting individual, checking both boxes. It drew a more diverse crowd to Wyoming and showcased the Office’s partnership with the resort.

How did Niftic Agency perform from a project management standpoint?

Their level of communication was professional. David and I talked almost weekly, and he gave me full updates on the development. I would do the same for the video. We had bi-weekly calls with the client, and Niftic Agency’s reports were helpful for articulating our progress to the client. They would usually send me an email update outlining where we were in terms of the milestones we’d set based on the 3 iterations of the site, from blueprints to wireframes and development. I was notified of which items they had trouble getting from our designer. If there were any questions, we’d hop on a phone call. If I needed Niftic Agency to speak directly with the developers for the resort, they were able to do that easily as well.

Our designer was originally going to handle embedding the site into JacksonHole.com. After he left, Chris had to manage that process by directly communicating with the developers and making sure that the site fits in terms of the menu and the toolbar.

What did you find most impressive about them?

The only way to really learn something is by going ahead and doing it in order to get the experience. One of the biggest takeaways I got from this project was explained to me through a book metaphor: the first thing someone will notice when looking at a book is its color, after which they will determine that it’s a book and what is actually inside. Designing a site works in the opposite way: the viewer starts with what is on the inside and then notices additional aspects like color, feel, and so on. It’s critically important to have a full understanding of every step. We don’t want to put a ton of work into doing something beautiful that isn’t at all what the client originally intended. This explanation was valuable to me, and I figured it out by working with Niftic Agency.

Are there any areas they could improve?

This was our first project with a heavy web component. Going through the process gave me a better understanding of building a site like this. In retrospect, I would have done a few things differently on my end, in terms of articulating the vision and consolidating all the assets. From my experience working with Niftic Agency, they executed at 100% on every aspect. I'd walk them through the site in a clearer manner, instead of going through our designer. 

5.0
Overall Score There were no major hurdles, and obstacles were approached with a clarity and openness. Niftic Agency always found an answer.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    They performed well based on our constraints and vision.
  • 5.0 NPS
    Willing to refer
Verification

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Verification Level
Silver
VERIFIED
Business Entity
Status
Active
Jurisdiction of Formation
Utah
ID
10414519-0142
Date of Formation
Jun 14, 2017
Last Updated
Mar 12, 2019
Payment & Legal Filings
Bankruptcy
No
Tax Lien Filings
0
Judgement Filings
0
Collections Count
0
Client Reviews
VERIFIED CLIENT REVIEWS
6
OVERALL REVIEW RATING
5.0
Source
Clutch
LAST UPDATED
September 13, 2018