Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
The consistency of their work really stands out. Every quarter, we would run another promo, and they would put together all the material, whether it was online, print, broadcast, whatever. That’s something we could point to and show a direct result. Obviously, other influences were in play at the time, but certainly the campaigns helped to drive a lot of dealer traffic, which in turn results in sales. We did see an increase in sales quarter over quarter.
I can’t release actual numbers, but I can say that our sales increase was north of 10%. We saw a consistent growth pattern while we were doing these campaigns to push the promotions.
They’re a very creative shop. We liked that the work they did wasn’t just going with what we thought or what seemed to be working for others, which is tough in our business. A lot of our promotions are the same between us and our competitors. We try the same tactics time and again, but Bob’s group was very good at finding unique ways to express it so it didn’t come across as the usual stuff you see every day.
Their work is excellent. They’re very good at taking care of the details. The things that keeps me up at night are errors like leaving out a promo’s end date in a newspaper ad. We’re on the hook for whatever sales happen past that date until we make a correction. The team at Bob’s was very good about taking care of all those details, making sure everything was triple-proofed. When it went out, I knew I didn’t have to worry about it.
How did Bob’s Your Uncle perform from a project management standpoint?
They’re very coordinated, and we’re very happy with the team. When we were with Bob’s, we never missed a deadline.
What did you find most impressive about Bob’s Your Uncle?
I have to go back to creativity again. They have a really good creative department. Their creative director is very hands-on, and you can see her work in everything they submit. We have a tone and manner for each of our brands, and they understand that very well.
Are there any areas Bob’s Your Uncle could improve?
Up until now, I would have said they could improve their in-house media capabilities, but they’ve got a new team on that. We still use them for digital, and we’ve used them recently for a TV buy, which was excellent. So, I think they’ve nailed that as well. Right now, I would say they’re a pretty sharp, full-service shop. I honestly can’t think of anything that’s lacking.