Bob’s Your Uncle is a Toronto-based branding and creative agency specializing in food & beverage, CPG, and challenger brands. We help ambitious companies go from hero to king by building brands that stand out, scale fast, and earn real consumer attention. Our work spans brand strategy, packaging design, campaign development, digital content, social, and integrated creative for products found on shelves, in fridges, and in restaurants across North America.
For nearly 30 years, we’ve partnered with founders, CMOs, and growth-minded leaders to launch new brands, refresh legacy ones, and unlock commercial momentum. Our approach is simple: find the emotional truth at the heart of the brand, make people care, and execute with clarity across every channel. We believe creativity is the most powerful business advantage, especially in categories crowded with similar products and familiar claims.
We’ve helped build and scale some of the most successful food and beverage brands in Canada and the U.S., including Mike’s Hard Lemonade, Gardein, Olivieri, Second Harvest, Popeyes, Beef Farmers of Ontario, Zero dB, and more. Whether it’s a national brand platform, a breakthrough product launch, a packaging redesign that boosts shelf velocity, or a digital campaign that sparks cultural conversation, our work is built for results.
Clients choose us because we’re hands-on, strategic, fast-moving, and independent. They stay with us—on average over a decade—because we bring senior thinking, honest collaboration, and creative ideas that actually grow their business.
If you’re building a food, beverage, or CPG brand and want a partner who understands the category, the consumer, and what it takes to win, let’s talk. We help bold brands take the next big leap.
Min project size
$50,000+
Hourly rate
$150 - $199 / hr
Employees
10 - 49
Locations
Toronto, Canada
Year founded
Founded 2013
2 Locations
Toronto , Canada
New York , NY
No have been added yet...
Pricing Snapshot
Min. project size
$50,000+
Avg. hourly rate
$150 - $199
/hr
Rating for cost
4.8
/5
What Clients Have Said
Bob's Your Uncle offers good value for cost, with clients noting competitive pricing and excellent project management. They typically work with teams of 2-10 employees, delivering projects on time and within budget, while providing personalized attention and hands-on involvement.
Bob's Your Uncle is praised for their adaptability to changing client needs and market dynamics. Their willingness to pivot and embrace new ideas ensures they remain relevant and effective in delivering results.
Strategic and Tactical Marketing Excellence
Bob's Your Uncle excels in both strategic planning and tactical execution of marketing campaigns. Their attention to detail and understanding of market trends contribute to effective and impactful promotions.
Positive Team Dynamics
Clients highlight the agency's positive and enthusiastic team atmosphere, which makes working with them a pleasant experience. Their passion and dedication are evident in their collaborative efforts.
Strong Cultural and Value Alignment
Clients frequently cite the cultural fit and alignment of values as reasons for choosing Bob's Your Uncle. Their approach resonates with clients, fostering a collaborative and supportive environment.
Effective Brand Strategy and Positioning
Bob's Your Uncle has successfully helped clients reposition and enhance their brand presence in competitive markets. Their strategic insights and execution have led to increased brand awareness and positive market perception.
Room for Improvement in Digital Presence
While Bob's Your Uncle has strengthened their digital capabilities recently, some clients noted past challenges in this area. Ongoing efforts to enhance digital and social media strategies are acknowledged.
Creative & Media Strategies for Consumer Products Company
AdvertisingBrandingBroadcast Video
Confidential
Sep. 2004 - May 2010
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Bob's Your Uncle understands the integral relationship between strategy and creativity."
Sep 14, 2023
Director, Consumer Products Company
Anonymous
Other industries
Brampton, Ontario
501-1,000 Employees
Online Review
Bob's Your Uncle develops creative and media strategies to support a consumer products company's consumer-oriented and brand marketing campaigns. They've worked with the client for over seven years.
Bob's Your Uncle's work has resulted in measurable ROI and has repositioned some of the client's key brands as market leaders in their categories. The team is patient, available, collaborative, and understanding of the client's business goals, and they merge strategy and creativity really well.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Director of a consumer products company
Describe what your company does in a single sentence.
Market and sales of imaging products to Canadian consumers, businesses and industry professionals.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Bob's Your Uncle to accomplish?
Provide creative and media strategies to support consumer and brand marketing campaigns
SOLUTION
How did you find Bob's Your Uncle?
sales call
Why did you select Bob's Your Uncle over others?
Pricing fit our budget
Great culture fit
How many teammates from Bob's Your Uncle were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Bob's Your Uncle understands the integral relationship between strategy and creativity. Over our 7+ year relationship they demonstrated his expertise by exercising this craft.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
His thought leadership, coupled with an ongoing and genuine need to better understand our business goals and challenges, resulted in measurable ROI. This includes helping to reposition some of our key brands to help us attain/retain category leadership.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Excellent, involved, patient and available client management team. Always takes time to better understand our objectives and business goals.
What was your primary form of communication with Bob's Your Uncle?
In-Person Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Genuinely excited in our joint success. Great partner to work with.
Are there any areas for improvement or something Bob's Your Uncle could have done differently?
"I was impressed with their creativity and professionalism."
Sep 10, 2023
Senior Director of Global Recruitment, NEXT Canada
Jon French
Verified
Other industries
Toronto, Ontario
11-50 Employees
Online Review
Verified
Bob's Your Uncle provided branding services for a nonprofit that supports high-potential student entrepreneurs. This involves logo creation, graphic design, brand positioning development, and marketing.
To the client's delight, all deliverables met their expectations and received positive feedback from various stakeholders. Bob's Your Uncle was very professional to work with — everything was delivered on time and within budget, and they addressed queries and requests promptly.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Senior Director of Global Recruitment of NEXT Canada
Describe what your company does in a single sentence.
NEXT Canada is a non-profit that supports high potential student entrepreneurs from across the country.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Bob's Your Uncle to accomplish?
brand positioning
drive brand awareness
SOLUTION
How did you find Bob's Your Uncle?
Referral
Why did you select Bob's Your Uncle over others?
Close to my geographic location
Pricing fit our budget
Great culture fit
Referred to me
Company values aligned
How many teammates from Bob's Your Uncle were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
brand positioning exercise
logo design (multiple logos / sub-brands as part of a brand architecture)
annual report design, layout and printing
marketing strategy and campaign
graphic design
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
on time and on budget
qualitative feedback from diverse stakeholders
marketing collateral and brand / logo styleguides delivered
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Yes - on time on on budget. Very responsive to our needs. Great kickoff meeting to scope out project from start. Detailed workback plan with timelines and deliverables clearly defined. Always willing to add meetings to address concerns during the project. Provided multiple design options to review for input.
What was your primary form of communication with Bob's Your Uncle?
In-Person Meeting
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
I was impressed with their creativity and professionalism. Understood our broad range of stakeholder groups from students to C-Suite.
Are there any areas for improvement or something Bob's Your Uncle could have done differently?
n/a
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
4.5
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
Branding for Nonprofit Organization
AdvertisingBrandingBusiness ConsultingCommercial PrintingContent Writing ServicesDigital StrategyGraphic DesignInterior DesignLogoMarket ResearchMarketing StrategyOther MarketingPackaging DesignSocial Media MarketingWeb Development
$50,000 to $199,999
Jan. 2016 - Jan. 2017
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Each milestone was met, and the feedback from stakeholders was nothing less than stellar!"
Sep 6, 2023
Former Execuive Director, Liberty Village BIA
Andrew Flint
Government
Toronto, Ontario
1-10 Employees
Online Review
Bob's Your Uncle provided branding services for a nonprofit organization. The team designed a fresh, dynamic logo and assets to match the new image and direction.
Bob's Your Uncle exceeded all of the client's expectations. Their proactive communication process, including proactive communications and scheduling, was pivotal in the project's success. The client praised the leadership, vision, and evident passion that the team displayed for their work.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Execuive Director, 2015 to 2021 of Liberty Village BIA
Describe what your company does in a single sentence.
The Liberty Village BIA (LVBIA) is a community driven, non-profit organization that is committed to improving the experience of our 600+ business owners, over 11,000 employees, visitors, members and stakeholders.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Bob's Your Uncle to accomplish?
Research the existing brand, logo and creative aspects of the BIA
Create a brand / logo "rule book" governing the use and applications to ensure long term integrity
Develop a new dynamic logo and assets reflecting the new image and direction
SOLUTION
How did you find Bob's Your Uncle?
Referral
Research
Why did you select Bob's Your Uncle over others?
High ratings
Close to my geographic location
Great culture fit
Good value for cost
Company values aligned
How many teammates from Bob's Your Uncle were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Bob's Your Uncle was selected to participate in a long tern strategic planning session for the Liberty Village BIA. Carefully chosen from over a dozen other firms for their portfolio, understanding of LV and their direct involvement at the senior levels to work alongside our team and guide the process on the most extensive rebranding ever undertaken by the BIA.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
They met or exceeded ALL expectations! Each milestone was met, and the feedback from stakeholders was nothing less than stellar!
Describe their project management. Did they deliver items on time? How did they respond to your needs?
At their guidance, a very proactive communications and "check in" schedule was established from the start. With weekly reports and Q&A feedback systems put in place they again exceeded the industry standard and rose above all the competitors in what they did... their actions spoke volumes!
What was your primary form of communication with Bob's Your Uncle?
In-Person Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
People! Their leadership, their vision and their passion for what they do! You do not find that often and certainly NOT in a firm the level of Bob's Your Uncle. They not only raised the bar they have set one that I personally doubt ANY OTHER FIRM IN TORONTO can match!
Are there any areas for improvement or something Bob's Your Uncle could have done differently?
Absolutely NOT - Their expertise and understanding of the project made them role and the entire steering committee much easier and almost effortless.
RATINGS
5.0
"I strongly recommend them!"
Quality
5.0
Service & Deliverables
"Unmatched, exceeded expectations."
Schedule
5.0
On time / deadlines
"Was 100% perfect!"
Cost
5.0
Value / within estimates
"Came in on buget, ahead of schedule and with full stakeholder support!"
Willing to Refer
5.0
NPS
"No other firm in Toronto or the GTA can touch their level. Never would even consider going anywhere else!
Showing 21-23 of
23 Reviews
Our Story
We’re an independent team united by one mission: to turn ambitious challenger brands into category kings. Our vision is simple—create work people truly care about. Grounded in courage, honesty, unity, pride, and a little blue-collar weirdness, we mix strategic rigor with bold creativity. Guided by our “Who Cares?” filter, we elevate food and CPG brands with ideas designed to stand out, scale fast, and shape culture.
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