River + Wolf is a New York City based naming agency with clients around the globe. But whether working with clients in the United States, or in the UK, the Middle East, Europe, Asia, or Latin America, our goal is always the same: to develop extraordinary company, product, and service names. We work in all industries, including healthcare innovation, personal care, food and beverage, apparel, education, and technology, to mention a few. River + Wolf also provides total branding packages for our naming clients, from strategy and name development to design.
River + Wolf ranks in the Clutch Leader's Matrix for a reason: not only have we been widely quoted or featured in media such as AdAge, NBC, the New York Times, Crains, The Next Web, and Fast Company, but we do whatever it takes to provide are clients with the best possible names and best possible service experience, from strategy and name development to trademarking, global linguistic checks, and, if needed, design and taglines.
Clients includes: De Beers, NBC Universal, Kia, Hyundai Motor Group/Innocean, Medical Micro Instruments, Bangkok Bank, HeinzKraft, Calvin Klein, Starbucks, Nexon Games, Coca Cola, Ghostery, Sephora, The Frank Mason Group, Unilever, Korean Ginseng Company, the Universith of California Santa Cruz, Auberge Resorts, and Burt's Bees--and that's just for starters. Our combination of professionalism and true caring for our clients--whether Fortune 500s or start-ups--sets us apart from all other agencies. But don't take our word for it. Read our reviews.
Min project size
$10,000+
Hourly rate
$200 - $300 / hr
Employees
10 - 49
Locations
New York, NY
Year founded
Founded 2014
Languages
Timezones
1 Language that we service
English
1 Timezone that we service
EST
Eastern Standard Time (EST)
1 Locations
New York , NY
No have been added yet...
Pricing Snapshot
Min. project size
$10,000+
Avg. hourly rate
$200 - $300
/hr
Rating for cost
4.7
/5
What Clients Have Said
River + Wolf offers competitive pricing, typically ranging from $8,000 to $50,000 depending on project complexity. Clients consistently report high value for cost, citing thorough processes, strong communication, and personalized service throughout their naming and branding projects.
River + Wolf demonstrates strong project management skills, adhering to timelines and keeping clients informed at every stage. This organized approach contributes to the overall success of their projects.
Successful Cross-Cultural Naming
River + Wolf excels in creating names that are culturally appropriate and resonate across different markets. This skill is particularly valued by clients with international operations or those entering new markets.
Responsive and Professional Communication
The team at River + Wolf is noted for their excellent communication skills, with clients highlighting their responsiveness and clarity throughout the project. This ensures smooth collaboration and timely delivery of results.
Thorough and Personalized Approach
Clients appreciate River + Wolf's personalized approach, which includes detailed questionnaires and discussions to understand the client's business and vision. This thorough process results in names that resonate with the brand's identity and goals.
Minor Improvement Suggestions
While overwhelmingly positive, a few clients suggested minor improvements, such as offering more diverse cultural insights or streamlining the presentation of name options. These suggestions indicate areas for potential growth.
Flexibility and Adaptability
River + Wolf is praised for their flexibility and adaptability in accommodating client needs and preferences. This willingness to adjust and refine their approach ensures that the final deliverables align with client expectations.
"River + Wolf were communicative, responsive, and meticulous about meeting the tight deadlines."
Jul 22, 2025
Project Manager, Investment & Leasing, Real Estate Company
Anonymous
Verified
Real estate
Montreal, Quebec
201-500 Employees
Online Review
Verified
River + Wolf provided naming services for a real estate company. The team was responsible for delivering names available for Canadian PTO registration for the client's asset management division.
River + Wolf delivered a list of over 20 strong, available company names that met the client's criteria. The team was communicative, responsive, and meticulous about meeting deadlines. River + Wolf's attention and agility to the client's changing needs without compromising quality were impressive.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Project Manager, Investment & Leasing of a real estate company
Describe what your company does in a single sentence.
Construction, Development, Investment, and Asset Management.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire River + Wolf to accomplish?
Create a company name for our asset management division.
SOLUTION
How did you find River + Wolf?
Online Search
Clutch Site
Why did you select River + Wolf over others?
High ratings
Pricing fit our budget
Good value for cost
How many teammates from River + Wolf were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
River + Wolf provided us with over 20 unique, usable names available to be registered in the Canadian PTO. They also provided a prelimanary screening of sensitivity of all the names they provided.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
A long list of strong, available company names that matched the criteria we set-out at the start of the project.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Throughout the process, River + Wolf were communicative, responsive, and meticulous about meeting the tight deadlines they set for themselves at the outset. They consistently exceeded our expectations.
What was your primary form of communication with River + Wolf?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
The attention and agility they provided to our changing and developing needs without compromising quality or attention to detail.
Are there any areas for improvement or something River + Wolf could have done differently?
No areas come to mind.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
"Consistently delivered measurables early."
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Branding for Domestic Appliances Company
Branding
Confidential
Aug. - Oct. 2023
4.5
Quality
4.0
Schedule
5.0
Cost
5.0
Willing to Refer
4.0
"Their responses were rapid, and the communication flow was great."
Nov 23, 2023
Project Manager, Domestic Appliances Company
Anonymous
Other industries
Amsterdam, Netherlands
10,001+ Employees
Online Review
River + Wolf provided branding services to a domestic appliances firm. They created a list of potential app names, made a name story aligned with the client's corporate identity, and conducted due diligence.
River + Wolf successfully delivered the required list of names. Their knowledgeable team included names in real-life scenarios to understand how they would sound. Moreover, they responded promptly to the client's needs and ensured excellent communication via email and virtual meetings.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Project Manager of an advertising & marketing company
Describe what your company does in a single sentence.
It's a domestic appliances company.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire River + Wolf to accomplish?
To establish a new app name
To create a branding story
SOLUTION
How did you find River + Wolf?
Online Search
Referral
Why did you select River + Wolf over others?
Good value for cost
Referred to me
Company values aligned
Describe the scope of work in detail. Please include a summary of key deliverables.
The scope of work has been to investigate the potential new name of an app + create a branding story for it with a personality that would be similar to the new corporate identity. The key deliverables have been:
the names
the legal checks
the naming story
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Successful list of name Describe their project management. Did they deliver items on time? How did they respond to your needs?
Their responses were rapid, and the communication flow was great. What was your primary form of communication with River + Wolf?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
The practice of including the names in real-life scenarios to understand how it would sound. Additionally, I found the people who worked on the different names quite knowledgeable.
Are there any areas for improvement or something River + Wolf could have done differently?
For improvement, I do think some of the meetings should have been more straight to the point, keeping in mind the time that we had. Because a lot of the time that we have spent on this was not used properly. I do understand the need to explain because names often tend to be richer than perhaps they look like and creating a conversation is important. But the directness was something that had been missing.
RATINGS
4.5
Quality
4.0
Service & Deliverables
"It's a very high quality with versatile deliverables."
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
4.0
NPS
Branding for Research Company
Branding
Confidential
June - Sep. 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"We are really satisfied with their service."
Oct 5, 2023
Manager, Research Company
Anonymous
Other industries
Tokyo, Japan
11-50 Employees
Online Review
River + Wolf provided branding services for a research company. Their responsibilities included naming the client's product.
River + Wolf provided a compelling new name that met the client's satisfaction and is expected to pass the trademark examination. Their empathetic consulting and prompt responses were appreciated. The client is content with their service.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Manager of a research company
Describe what your company does in a single sentence.
Cutting edge fundamental research of robotics
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire River + Wolf to accomplish?
Product Naming
SOLUTION
How did you find River + Wolf?
Other
Why did you select River + Wolf over others?
Pricing fit our budget
Great culture fit
Referred to me
How many teammates from River + Wolf were assigned to this project?
1 Employee
Describe the scope of work in detail. Please include a summary of key deliverables.
We plan to launch new service and needed to give it an attractive name. We asked RIVER + WOLF for its naming consultation.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Reached an attractive new name which all our team satisfy and is likely to overcome trademark examination.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Very empathetic consultation and quick response every time. We are really satisfied with their service.
What was your primary form of communication with River + Wolf?
Virtual Meeting
What did you find most impressive or unique about this company?
Margaret, Founder and Creative Director, is really a dedicated and professional person who always pursues perfect work.
Are there any areas for improvement or something River + Wolf could have done differently?
We satisfy everything. Nothing to complain.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Logo & Brand Voice for Plush Toy Company
Logo
$10,000 to $49,999
Mar. - May 2023
5.0
Quality
5.0
Schedule
5.0
Cost
4.0
Willing to Refer
5.0
"We are happy with our logo and new brand voice."
Jun 22, 2023
Executive, OB
Anonymous
Verified
Other industries
Miami, Florida
1-10 Employees
Online Review
Verified
River + Wolf developed a new logo and brand voice for a plush toy company. They were chosen by the client because of their high ratings online.
The client was pleased with the new logo and brand voice delivered by River + Wolf. Throughout the project, the team was responsive to the client's needs and quick in implementing requested changes. Their creativity, excellent attention to detail, and effective communication skills were impressive.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am an Executive of OB
Describe what your company does in a single sentence.
We make children’s toys
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire River + Wolf to accomplish?
Logo (new)
Brand voice
SOLUTION
How did you find River + Wolf?
Online Search
Why did you select River + Wolf over others?
High ratings
How many teammates from River + Wolf were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Develop and create new logo and brand voice for our business.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
We are happy with our logo and new brand voice.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Yes, River and Wold were very available, prompt and responded to our requests enthusiastically.
What was your primary form of communication with River + Wolf?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Creativity and attention to detail, great communication.
Are there any areas for improvement or something River + Wolf could have done differently?
No, we had to do a revision on our first logo as we got some pushback from stakeholders, but this was done with genuine care for our company and a positive outcome.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.0
Value / within estimates
Willing to Refer
5.0
NPS
Naming Services for Private Jet Marketplace
Branding
$10,000 to $49,999
Mar. - Apr. 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"I was impressed by their creativity, involvement, and good mood."
Jun 9, 2023
Founder, Private Jet Marketplace
Arseniy Olevskiy
Other industries
Las Vegas, Nevada
Online Review
River + Wolf provided branding services for a private jet marketplace. The team was tasked with developing a brand name and a domain name for the client's project.
River + Wolf delivered an excellent brand name and domain name. The team provided an outstanding project management experience, delivering high-quality work on time and communicating through virtual meetings, emails, and messages. Their passion and dedication to their work stood out.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Founder of a private jet marketplace.
Describe what your company does in a single sentence.
Making a private jet marketplace.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire River + Wolf to accomplish?
Company naming
SOLUTION
How did you find River + Wolf?
Clutch Site
Why did you select River + Wolf over others?
High ratings
Pricing fit our budget
Great culture fit
Good value for cost
Company values aligned
Describe the scope of work in detail. Please include a summary of key deliverables.
We wanted a great name for our project.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Great name! With great domain name!
Describe their project management. Did they deliver items on time? How did they respond to your needs?
It was great experience. Everything was on time and of the highest quality
What was your primary form of communication with River + Wolf?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
I was impressed by their creativity, involvement, and good mood. Margaret loves her job and she does it great!
Are there any areas for improvement or something River + Wolf could have done differently?
I think they are perfect
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Naming Services for Mint Production Company
AdvertisingBrandingMarket Research
$10,000 to $49,999
July - Aug. 2022
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They were very fast and effective. They gave an outline and then produced results!"
Sep 6, 2022
CEO, Frigo Mints
Chris Frigo
Other industries
Manhattan, New York
11-50 Employees
Online Review
River + Wolf was tasked with naming a mint production company's brand. They were hired for how convenient their location is.
The client was happy with the name River + Wolf had provided. They had a fast and effective workflow that produced the results they wanted. The vendor also made sure to offer many options.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
We have produced a mint that battles tooth decay. I am the CEO.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire River + Wolf, and what were your goals?
We hired them to name the brand.
SOLUTION
How did you select this vendor?
We found them online and loved that they were New York based.
Describe the scope of their work in detail, including any steps and the final deliverables.
We showed them the product and they gave us a great name.
How many people from the vendor's team worked with you, and what were their positions?
I worked with Margaret, the CEO, directly.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
They gave us a name that everyone agreed with!
Describe their project management style, including communication tools and timeliness.
They were very fast and effective. They gave an outline and then produced results!
What did you find most impressive or unique about this company?
They gave us a ton of options.
Are there any areas for improvement or something they could have done differently?
Nothing at all, they were perfect.
RATINGS
5.0
"GREATNESS."
Quality
5.0
Service & Deliverables
"Fast and Effective."
Schedule
5.0
On time / deadlines
"Always on point."
Cost
5.0
Value / within estimates
"Great price!"
Willing to Refer
5.0
NPS
"If anyone asks, I will sent them!
Branding for Oil & Gas Company
Branding
Confidential
Feb. 2022 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Their personalized service, prompt feedback, and attention to detail set them apart."
Mar 31, 2022
CEO, Medallo Energy
Abdirizak Abdi
Energy & natural resources
Nairobi, Kenya
51-200 Employees
Online Review
River + Wolf is providing branding services for an oil and gas company. They’ve initially studied the client’s business by asking relevant questions and providing a questionnaire.
River + Wolf’s work has resulted in increased brand awareness and customer activity, meeting expectations. They foster a smooth collaboration through a communicative and proactive approach. Their attention to detail is impressive — they go above and beyond to ensure customer satisfaction.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
Oil and Gas Company in Nairobi, Kenya. My position is Director.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire River + Wolf, and what were your goals?
We are venturing into retail side and expanding to several other countries. We want to venture with a new brand and new vision to the new markets.
SOLUTION
How did you select this vendor?
We compared few companies and checked the ratings and websites and we found River and Wolf as the perfect company to partner with and achieve what we are trying to achieve.
Describe the scope of their work in detail, including any steps and the final deliverables.
To start they made an effort to understand our business and asked many relevant questions to fully understand what we are trying to achieve. They gave us a questionnaire to fill and shared with us what the entire process entails.
How many people from the vendor's team worked with you, and what were their positions?
We worked with two members who were absolutely terrific and very helpful in helping us achieve what we wanted. We worked with the founder and creative director and the designer.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
Because of this project our brand is getting positive feedback in the market and seeing an increase in customer activity.
Describe their project management style, including communication tools and timeliness.
We had daily email communication with the project manager and gave us frequent updates and next steps. We had meetings to cover all aspects and go over the whole process till we completed the peoject successfully
What did you find most impressive or unique about this company?
Their commitment to the client is exceptional. They go above and beyond to ensure the customer's needs are met. Their personalized service and prompt feedback and attention to detail is what sets them apart.
Are there any areas for improvement or something they could have done differently?
They were excellent and I highly recommend.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Brand Name for Clothing Brand Consulting Firm
Branding
$10,000 to $49,999
June 2021 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"We've been happily working with them and we'd be happy to do so again."
Jul 30, 2021
Owner, Clothing Brand Consulting Firm
Anonymous
Verified
Other industries
Austin, Texas
1-10 Employees
Online Review
Verified
River + Wolfz is tasked to develop a brand name for a new clothing brand consulting firm. They were chosen out of three options, thanks to their strong chemistry together.
River + Wolfz has passed a trademark application for a brand name that was described as amazing. They were caring and passionate throughout their engagement. On top of all that, the client said that they felt like their number one priority.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the owner of a consulting company. We specialize in creating clothing brands.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire River + Wolf, and what were your goals?
We hired River + Wolf to name a new clothing brand.
SOLUTION
How did you select this vendor?
Spoke to three different vendors and had a strong connection and the most trust with River + Wolf.
Describe the scope of their work in detail, including any steps and the final deliverables.
Phone calls, emails, and a detailed intake form. Brand naming is art and science. We went deep into the details of the project.
How many people from the vendor's team worked with you, and what were their positions?
I worked directly with the founder and creative director.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
An amazing brand name was created. Trademark application has been submitted!
Describe their project management style, including communication tools and timeliness.
Caring and passionate. Quick, thoughtful communication always. I felt like their number one priority.
What did you find most impressive or unique about this company?
It felt like they understood the brand better than we did. River + Wolf has a masterful way with words.
Are there any areas for improvement or something they could have done differently?
We've been happily working with them and we'd be happy to do so again.
RATINGS
5.0
"Great folks, loved the results!"
Quality
5.0
Service & Deliverables
"They nailed it!"
Schedule
5.0
On time / deadlines
"Easy, uncomplicated"
Cost
5.0
Value / within estimates
"a lot of value"
Willing to Refer
5.0
NPS
"one hundred percent!
Company Renaming for Financial Services Firm
Branding
$10,000 to $49,999
Nov. 2020 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Margaret's direct involvement in the project as the founder, and her guidance throughout the process is impressive."
Jan 12, 2021
Project Lead, Financial Company
Anonymous
Verified
Financial services
Hong Kong
11-50 Employees
Online Review
Verified
A financial services company partnered with River + Wolf to help them rename their business with something that reflected their vision and long term goals.
The River + Wolf team provided the company with around 100 names in two rounds. Afterwhich everyone was able to agree on one name. The company is most impressed by how involved the team was as well as their guidance during the entire project.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
We are a financial company that trades in financial markets around the world using its own capital.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire River + Wolf?
Company renaming.
What were your goals for this project?
Our goal was to come up with a new name that would reflect our vision and long term goals.
SOLUTION
How did you select River + Wolf?
We reached out to a few naming firms and River + Wolf was the one that we felt we'd be more comfartable with, thanks to Margaret. Clutch reviews also helped.
Describe the scope of their work in detail.
The work was to offer a variety of names that would reflect the characteristics and vision of our company. We were sent a questionnaire beforehand that included questions that would guide River + Wolf to create potential names.
What was the team composition?
We worked directly and only with Margaret, the founder of River + Wolf.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
River + Wolf provided us with around 100 names in two rounds and in the end we all agreed on one name that would be our new name.
How effective was the workflow between your team and theirs?
Margaret was always responsive and made sure to address all our concerns. All in all it was very smooth.
What did you find most impressive about this company?
Margaret's direct involvement in the project as the founder, and her guidance throughout the process is impressive.
Are there any areas for improvement?
None I could think of.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Renaming for Computer Software & Analytics Company
Branding
$10,000 to $49,999
Apr. - June 2019
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"The workflow was very clear and flexible as needed."
Jul 12, 2019
VP of Marketing, Computer Software Company
Anonymous
Verified
Other industries
New York, United States
11-50 Employees
Online Review
Verified
River + Wolf led the naming efforts for a computer analytics and software company. The team created a list of names that would be inspiring and fit the company's message.
River + Wolf was clear and understanding about the naming process. The team was transparent, constantly giving feedback and insight. Their responsiveness was also noteworthy.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
The company aims to use predictive analytics to make the food supply chain more efficient. I am the VP of Marketing.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire River + Wolf?
We hired River + Wolf to rename the company.
What were your goals for this project?
We wanted to find a long-term name that would be memorable, ownable, inspiring.
SOLUTION
How did you select this vendor?
They came highly recommended to us from another vendor we use.
Describe the scope of their work in detail.
They were very clear and methodical throughout the process, with written and verbal questionnaires and discussions, keeping us informed throughout as to their feedback and next steps.
What was the team composition?
We worked only with their principal, who was incredibly responsive and continues to be so even after the project was completed.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
We have a clear understanding of the risks and benefits of our name.
How effective was the workflow between your team and theirs?
The workflow was very clear and flexible as needed.
What did you find most impressive about this company?
Their understanding of the legal limitations of naming as well as the wide net they were able to cast in order to present us with numerous options.
Are there any areas for improvement?
The way the names were presented was somewhat overwhelming - because there were so many good options - it may have helped to have it presented differently.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 71-80 of
80 Reviews
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