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Top Global Naming Agency # 1 Ranked NYC

<p>River + Wolf is a New York City based naming agency with clients around the globe. But whether working with clients in the United States, or in the UK, the Middle East, Europe, Asia, or Latin America, our goal is always the same: to develop extraordinary company, product, and service names. We work in all industries, including healthcare innovation, personal care, food and beverage, apparel, education, and technology, to mention a few. River + Wolf also provides total branding packages for our naming clients, from strategy and name development to design.&nbsp;</p>
<p>River + Wolf ranks in the Clutch Leader's Matrix for a reason: not only have we been widely quoted or featured in media such as AdAge, NBC, the New York Times, Crains, The Next Web, and Fast Company, but we do whatever it takes to provide are clients with the best possible names and best possible service experience, from strategy and name development to trademarking, global linguistic checks, and, if needed, design and taglines.</p>
<p>Clients includes: De Beers, NBC Universal, Kia, Hyundai Motor Group/Innocean, Medical Micro Instruments, Bangkok Bank, HeinzKraft, Calvin Klein, Starbucks, Nexon Games, Coca Cola, Ghostery, Sephora, The Frank Mason Group, Unilever, Korean Ginseng Company, the Universith of California Santa Cruz, Auberge Resorts, and Burt's Bees--and that's just for starters. Our combination of professionalism and true caring for our clients--whether Fortune 500s or start-ups--sets us apart from all other agencies. But don't take our word for it. Read our reviews.</p>
<p>&nbsp;</p>

  • Min project size
    $10,000+
  • Hourly rate
    $200 - $300 / hr
  • Employees
    2 - 9
  • Locations
    New York, NY
  • Year founded
    Founded 2014
  • Languages
  • Timezones

1 Language that we service

  • English

1 Timezone that we service

EST
Eastern Standard Time (EST)

1 Locations

  • New York , NY

Service Lines
Select Focus Area
Branding Focus
Industries

No Industries have been added yet…

Clients
Midmarket ($10M - $1B)
35%
Small Business (<$10M)
35%
Enterprise (>$1B)
30%
Certified in:
Branding Naming

Pricing Snapshot

Min. project size $10,000+
Avg. hourly rate $200 - $300 /hr
Rating for cost 4.7 /5

What Clients Have Said

River + Wolf's reviews indicate a strong value for cost, with project investments ranging from $8,000 to $50,000. Clients consistently praise their creativity, responsiveness, and thorough project management, often highlighting the personalized approach and effective communication throughout the naming process.

This summary is based on verified Clutch reviews.

Most Common Project Size

$10,000 - $49,999 based on 65 reviews
< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

Select a service to see pricing information

River + Wolf Review Insights

Overall Review Rating

5.0
  • Quality 4.9
  • Schedule 5.0
  • Cost 4.7
  • Willing to Refer 4.9

Top Mentions

Review Highlights

  • Responsive and Communicative

    River + Wolf's team, particularly Margaret, was commended for their responsiveness and open communication. Clients felt that their questions and feedback were addressed promptly, contributing to a smooth and collaborative project experience.

  • Legal and Trademark Expertise

    River + Wolf is adept at navigating legal and trademark considerations, providing clients with names that are not only creative but also viable from a legal standpoint. Their process includes preliminary trademark screenings and guidance on legal risks.

  • High Client Satisfaction

    River + Wolf has consistently delivered high client satisfaction across various projects, with clients praising their creativity, responsiveness, and ability to meet or exceed expectations. Clients appreciated their personalized approach and felt that they were treated as more than just clients, highlighting a strong personal connection.

  • High-Quality Deliverables

    The quality of deliverables from River + Wolf is highly praised, with clients noting the thoroughness and relevance of the naming options presented. The team's attention to detail and ability to capture the essence of a brand in a name are standout qualities.

  • Efficient Project Management

    Clients consistently praised River + Wolf for their efficient project management, delivering projects on time and within budget. The team was noted for their proactive communication, detailed timelines, and ability to adapt to clients' evolving needs.

  • Minor Suggestion for Improvement

    While feedback is overwhelmingly positive, a few clients suggested that the volume of name options could be overwhelming at times. A more streamlined presentation of options might enhance the decision-making process.

River + Wolf Reviews

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Brand Naming Services for Marine Technology Firm

  • Branding
  • Confidential
  • Apr. - May 2026
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"They were extremely thoughtful in their approach, with every name having a clear reasoning behind it."

May 5, 2026
Founder, Merisan
Rob Derstadt
  • Other industries
  • Denver, Colorado
  • 1-10 Employees
  • Online Review

River + Wolf provided brand naming services for a marine technology company. The team created multiple brand names, each with detailed framing.

Brand Naming Services for Law Firm

  • Branding
  • Naming
  • $10,000 to $49,999
  • Dec. 2025 - Jan. 2026
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"I was impressed by their dedication to the task and their ability to shepherd the process of selecting a brand name."

Feb 1, 2026
Founder & Principal Attorney, Legal
Anonymous
  • Legal
  • Boca Raton, Florida
  • 1-10 Employees
  • Online Review

River + Wolf provided brand naming services for a law firm. The team provided brand name options and conducted a risk analysis of potential trademark infringement and the viability of trademark registration.

Renaming for Jewelry Company

  • Branding
  • Naming
  • Confidential
  • Oct. - Dec. 2025
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"We would highly recommend this to anyone looking to rename their company!"

Dec 17, 2025
Brand Manager, Jewelry Company
Anonymous
Verified
  • Retail
  • New York City, New York
  • 1-10 Employees
  • Online Review
  • Verified

River + Wolf helped a jewelry company rename their business. The team conducted research, performed a risk assessment, and provided presentations that included name breakdowns and research reports.

Brand Name Creation for Luxury Online Boat Auction

  • Branding
  • Naming
  • Confidential
  • Sep. - Oct. 2025
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

“This was such an amazing experience.”

Oct 28, 2025
Co-Founder, Golden Anchor LLC
Shaun Kennon
Verified
  • eCommerce
  • San Mateo, California
  • 1-10 Employees
  • Online Review
  • Verified

River + Wolf developed a brand name for a luxury online boat auction. The team proposed many names based on a questionnaire and advised the client on copyright risks.

Naming Services for Real Estate Company

  • Branding
  • Naming
  • $10,000 to $49,999
  • May - June 2025
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"River + Wolf were communicative, responsive, and meticulous about meeting the tight deadlines."

Jul 22, 2025
Project Manager, Investment & Leasing, Real Estate Company
Anonymous
Verified
  • Real estate
  • Montreal, Quebec
  • 201-500 Employees
  • Online Review
  • Verified

River + Wolf provided naming services for a real estate company. The team was responsible for delivering names available for Canadian PTO registration for the client's asset management division.

Branding for Domestic Appliances Company

  • Branding
  • Brand messaging
    +2
  • Confidential
  • Aug. - Oct. 2023
4.5
Quality
4.0
Schedule
5.0
Cost
5.0
Willing to Refer
4.0
"Their responses were rapid, and the communication flow was great."
Nov 23, 2023
Project Manager, Domestic Appliances Company
Anonymous
  • Other industries
  • Amsterdam, Netherlands
  • 10,001+ Employees
  • Online Review

River + Wolf provided branding services to a domestic appliances firm. They created a list of potential app names, made a name story aligned with the client's corporate identity, and conducted due diligence.

Branding for Research Company

  • Branding
  • Naming
  • Confidential
  • June - Sep. 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"We are really satisfied with their service."

Oct 5, 2023
Manager, Research Company
Anonymous
  • Other industries
  • Tokyo, Japan
  • 11-50 Employees
  • Online Review

River + Wolf provided branding services for a research company. Their responsibilities included naming the client's product.

Logo & Brand Voice for Plush Toy Company

  • Logo
  • $10,000 to $49,999
  • Mar. - May 2023
5.0
Quality
5.0
Schedule
5.0
Cost
4.0
Willing to Refer
5.0

"We are happy with our logo and new brand voice."

Jun 22, 2023
Executive, OB
Anonymous
Verified
  • Other industries
  • Miami, Florida
  • 1-10 Employees
  • Online Review
  • Verified

River + Wolf developed a new logo and brand voice for a plush toy company. They were chosen by the client because of their high ratings online. 

Naming Services for Private Jet Marketplace

  • Branding
  • Brand messaging
    +1
  • $10,000 to $49,999
  • Mar. - Apr. 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"I was impressed by their creativity, involvement, and good mood."

Jun 9, 2023
Founder, Private Jet Marketplace
Arseniy Olevskiy
  • Other industries
  • Las Vegas, Nevada
  • Online Review

River + Wolf provided branding services for a private jet marketplace. The team was tasked with developing a brand name and a domain name for the client's project.

Naming Services for Mint Production Company

  • Advertising Branding Market Research
  • $10,000 to $49,999
  • July - Aug. 2022
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"They were very fast and effective. They gave an outline and then produced results!"

Sep 6, 2022
CEO, Frigo Mints
Chris Frigo
  • Other industries
  • Manhattan, New York
  • 11-50 Employees
  • Online Review

River + Wolf was tasked with naming a mint production company's brand. They were hired for how convenient their location is.

Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services.

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Verified Client Reviews
76
Overall Review Rating
5
Source
Clutch
Last Updated
May 5, 2026

Business Entity

Business Entity Name RIVER AND WOLF LLC
Source NYS Department of State
Jurisdiction of Formation New York
Date of Formation March 3, 2014
Status Active
Last Updated October 29, 2020
ID 4537121

Credit Report Results

International Credit Risk Assessment Low Risk
Source Creditsafe
Last Updated October 29, 2020
Learn More About The Clutch Verification Process

Locations (1)

276 Fifth Avenue, Suite 704-3049 New York, New York 10001 New YorkNY, United States 10001

2 - 5

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