What was the scope of their involvement?
Pivot Design helped us with a series of projects over the years, one of which was a rebranding and name change of our company.
We’ve also worked together on the pharmaceutical launch of a product that had been handled by a large conglomerate agency. Pivot Design was brought in after the creative didn’t meet our standards. They had the meeting campaign for our market research.
Currently, I’m working with them on an internal campaign to activate and engage employees to buy into our brand so that they can better represent our strategic direction day in and day out to our customers.
The deliverables have been in the form of digital marketing work and web design. We have gone through a whitepaper process to come up with the creative, implement it, maximize the marketing mix, and create employee engagement.
From a personnel perspective, Pivot Design has been able to retain a lot of good people over the years. Their members have a degree of loyalty, and most will swim outside of the lane in order to please the customer. I will often go directly to the creatives instead of using an account person as a liaison. If we work in different models, Pivot Design will figure out who the right people for the team are and provide a good fit. If speed to impact is the goal, having an account manager in the middle will oftentimes be disadvantageous. They [account managers] do exist in the group, but Pivot Design is open to different ways of working.
They’re very good at patient-level marketing, specifically around rare diseases. Pivot Design can talk directly to customers and patients in a way that is authentic, inspires, and resonates with patients and meets them at their point in the journey. The team comes up with solutions to communicate, and they do it quickly and deliberately.
How did you come to work with Pivot Design?
They were an incumbent agency at another company, and I got to know them. We were initially skeptical, given that Pivot Design was smaller compared to some of the other agencies we’d used. Over the years, I’ve found that they were able to deliver top-notch creatives at a fraction of the cost.
How much have you invested with Pivot Design?
There have been numerous projects, so any cost estimate I could give wouldn’t be accurate. Pivot Design basically remade our whole brand. It all depends on the range of work. Pivot Design has an hourly rate, but they don’t pad them out. They’re fair and bill us for the work actually being done.
What is the status of this engagement?
We started working with Pivot Design in June 2009.