What evidence can you share that demonstrates the impact of the engagement?
Since working with them, we’ve improved our conversions and seen that our advertising is more effective. Through refined digital targeting and strategy, we’ve seen our digital campaigns go through the roof, significantly outperforming previous years’ campaigns. Our video pre-roll on YouTube and Facebook has significantly surpassed campaigns that were done before working with them, and the same can be said for our display and search campaigns.
How did Epicosity perform from a project management standpoint?
They’re always available and responsive. Whenever I have an issue, I call or email them and they will either respond immediately or as soon as they’re available. Nothing falls through the cracks.
We have weekly meetings with our account manager and digital strategist, which gives me the opportunity to ask questions about all of our campaigns. It’s a collaborative meeting where we brainstorm solutions and I receive project updates. Because of these meetings, I can speak authoritatively to people all throughout the credit union about our progress and strategies.
Additionally, we have a monthly data analytics reporting call where they update us on the performance of all our digital campaigns, including SEO keyword performance, our Google displays, and online advertising for Facebook, Instagram, YouTube, and many more sites.
What did you find most impressive about them?
I was impressed with how they collaborate, communicate, and strategize. They are knowledgeable and experienced in the industry. In the past, we’ve worked with agencies that tried new things to see if they worked, but Epicosity knew what to use for different solutions, had already worked with the technology, and gave solid recommendations and strategy based on their experience.
Are there any areas they could improve?
There’s nothing, in particular, I can think of. Any time there was an obstacle, I would sit down with them and we would lay out a plan for the next time a similar situation happened. There haven’t been many instances where that’s happened, but they’ve always been responsive to my feedback.
Do you have any advice for potential customers?
Be clear and direct about your goals. Epicosity is flexible and will do business the client’s way, but the key aspect to accomplishing that is having a detailed vision.