Riverbed needed a simple way to communicate a complicated story about how its telecom technologies eliminate the latency in the last mile between servers and customers. Bluetext delivered an animated infographic that demonstrates Riverbed’s speed in both a digital and poster format.
The Altimeter Group, based in Silicon Valley, is one of the hottest research, analyst and consulting firms in the digital market. It publishes a wide range of cutting-edge analyses on social media, native advertising and other trends that can help companies better engage consumers, and its team of experts has become go-to resources for reporters and executives alike. So when it wanted to update its look and feel, it turned to Bluetext for a makeover of its brand. Bluetext designed a new approach to the market, including how it presents its name, its image and all of its digital and physical assets.
We began with the simple premise that a brand simplification would help the firm deliver its core value and message more directly and effectively, and began with a recommendation to adopt Altimeter as a single word. The logo was streamlined and given a contemporary feel, and the color pallet and typefaces were revised to match that approach.
A significant part of the...
Bluetext built the platform, created the name, logo and entire brand, and built the entire mobile experience from the ground up. The native mobile platform helps hospitality venues attract new customers and form deeper connections with existing customers by offering an enhanced engagement through expanded onsite entertainment.
When Citrix wanted to go after its competitor VMware head-on, Bluetext designed a gamificiation experience that pitted the two contenders against each other. The teaser video features the training regime of a real world champion fighter, and leads to an interactive rock-em, sock-em fighters game with the Citrix kid taking on Victor Machismo– and winning of course. Key messages fill the screen with every punch.
When J.H. Cohn and Reznick Group announced a significant merger to create the 11th largest accounting firm in the country, it sent shock waves through the industry. The new combined entity, which was formally announced two years ago as CohnReznick, conducted a nationwide search for a brand and marketing firm to launch this new powerhouse firm. Bluetext was selected to creative a powerful new brand that matched the firm's new size and position in the market.
After a thorough analysis of the rugged embedded systems market and the competitive landscape, Bluetext presented a style focused on a bright orange as its dominant feature on a gray background, to differentiate it from the field and emphasize that Abaco was a fresh approach to the market.
The Abaco Systems name was tied together with a brand mark that displays as a side-angle perspective of the letter "a" and conveys a sense of forward movement. The element is used across templates and graphics. The lower-case Abaco conveys the open and welcoming nature of the company that is focused on customer service as well as innovative technologies.
Varonis is a global leader in data security, helping companies to manage and protect their sensitive files and information. Across the enterprise they are well known by both the infrastructure and IT security teams for their award winning solutions.
Varonis turned to Bluetext to help position the company with C-level executives who are unaware of the potential risk they are placing on their enterprises by not leveraging solutions to understand who has access to the unstructured and human generated data that their enterprise relies on. Bluetext developed a two-part campaign, first highlighting the exposure of sensitive information, and second educating executives about insider threats.
BroadSoft is a leading global provider of software that enables service providers to deliver unified communications services to their customers. In early 2014, realizing that they they needed to up their visual identity and brand BroadSoft turned to Bluetext. The effort resulted in a global brand designed to enable the company to target new customers and new markets, and drive new solutions into the market.
Adobe is well known for its most popular creative products, including Photoshop and Acrobat. Yet, its complete suite of more than 80 products takes marketing customers from creative to enterprise tools that help manage the workflow and customer experience as well as measuring and mobilizing those campaigns. Bluetext developed a series of experiences that simplify Adobe’s complex suite of products.
Bluetext produced an eye-catching experience using the Washington Mall as a backdrop to weave Adobe’s product line into one cohesive story.As a way to visualize the move from desktop to mobile, Bluetext took a series of statistics and literally made them dance– in the form of mobile devices that form numbers. During some of the coldest days of winter, Bluetext designed a guerilla campaign to thank Federal workers by handing out hot chocolate in front of their offices.
Cybercriminals can easily bypass your traditional security defenses and steal your customers' sensitive data... until now. FireEye is the only company with a unified approach to identifying and stopping advanced cyber attacks. Retailers are a favorite target for cybercriminals. Credit card data is a lucrative asset and can be quickly monetized. High-traffic periods such as the holiday shopping season encourage attackers to invest in schemes that can be reused across multiple retailers for maximum profit. Bluetext developed a series of marketing materials that helped explain FireEye’s complex suite of products.
Workday is one the fastest growing companies in Silicon Valley. To effectively tell its Sustainability story to the market, which the company updates every two years, they turned to Bluetext to create an engaging web experience that provides stakeholders with a transparent look into its current efforts and future plans.
In an effort to engage with customers on the benefits of its Payroll Solution, Workday engaged Bluetext to design a visual pop-up book experience. As the user interacts with the experience they are taken through a series of scenes that tell the industry evolution story with customer case studies weaved throughout. The experience also includes a Direct Mail Component to engage users through the pop-up style.
Intel drives creativity and innovation with its marketing campaigns to demonstrate market leadership for its products.
This creativity can be seen across several programs Bluetext has executed with Intel’s Director of Federal Marketing Nigel Ballard.
Intel turned to Bluetext to design a campaign to demonstrate the advancements in cyber security that it is driving across the Federal Government. The solution integrates an interactive, 3D experience, and a series of videos with lead generation integrated throughout.
Having successfully helped the company protect the core while growing and expanding to address a new base of customers, three years later Sourcefire came back to Bluetext to rebrand again with the goal of expanding internationally. Sourcefire achieved its goals as it was acquired by Cisco for $2.7 billion in 2013.
Sourcefire’s stated goal was to drive 50% of their revenue from international markets. The centerpiece of the design was a family of intricate, custom illustrations that have been incorporated throughout the website and corporate visual identity system to intrigue users and represent the various attributes of Sourcefire’s enterprise solution. These vibrant illustrations use complexity and color to set Sourcefire apart in a crowded industry.
Bluetext's first task was to gather insights through a comprehensive global brand experience audit of how its brand is used and deployed, including a thorough market analysis. From that discovery process Bluetext was...
Force 3 is one of the fastest growing network security services and solutions companies servicing the Federal Government, with revenues of more than one billion dollars annually. Force 3 chose Bluetext to design a new brand strategy, website and messaging for its evolving business. We added a fresh set of colors and a new design with the sensation of motion to the logo, a theme that plays out across the website. We also created an animated introduction that uses the color palette to draw the visitor into the site.Our first major creative deliverable was the moodboard shown below-- a visual representation of all the brand elements that set the tone for the corporate visual ID.
When entrepreneur Satish Sanan needed a branding firm to bring his new cancer diagnostics venture to market, he turned to Bluetext. Working with his extended management team, Bluetext created the name, messaging, brand, logo, visual identity, responsive website, family of videos, and process infographic to most effectively share with their target audience the impact of their solution.
When David A. Thomas, Dean and William R. Berkley Chair of Georgetown University’s McDonough School of Business, arrived at McDonough he publicly stated his desire to move McDonough up the business school rankings. McDonough's marketing and communications team knew that a big piece of showing the world the impact students at McDonough make started with a world-class website. They engaged Bluetext to take their digital platform to new levels with a fully responsive website.
As an extremely successful security consulting company, Cigital has built a strong business helping companies drive best practices in building security into their applications and software. As the company looks to expand both globally and to a broader audience of companies who need to understand the importance of application security testing earlier in their development lifecycle, Cigital turned to Bluetext to completely rebrand the company. Everything was in play for this rebrand.
47 cities across the United States and Canada. More than 1,000 buildings with more than 650 million square feet. This data provides unparalleled insights to Jones Lang LaSalle clients and real estate investors. After years of producing a printed book, JLL decided to digitize the experience and selected Bluetext as its digital partner. To continue leading the market, they felt that digitizing the content and experience would give their clients the most impactful view of the market by keeping the data fresh. The JLL teams in markets across the U.S. and Canada can update their data on a regular basis to ensure clients have the most updated view of building availability and other insights into their markets. Experience the Skyline at www.jll.com/skyline
CSC turned to Bluetext to design and launch an industry-specific landing page around its approach to targeting the requirements of the manufacturing industry. CSC’s vision is called Orchestrated Manufacturing, and it represents an
age where manufacturing processes are orchestrated through digital interactions and cyber-physical production systems. Bluetext brought the Orchestrated Manufacturing vision to life.
Bluetext worked with a global team to support this major endeavor, conducting major research into personas and ensuring that all brand equity built into the current site would move into the new site. Bluetext worked with marketing representatives across the globe to define personas and ensure the new site addressed their content needs. The new design “consumerized” the message. To promote Intel’s new 2in1 device, Bluetext designed a guerilla campaign to give out free ice cream to Federal Government employees outside Federal agencies.
Google's challenge was telling its Google Earth and Maps story in a way that showcased it applications for businesses and government agencies on land, in the air, in space, and both on and under the seas.
Bluetext designed a campaign that began with a StoryGraphic. Using the Google color pallet, we delivered a graphic that could live online or as a full-size poster insert distributed through key industry publications. The campaign included social sharing and other digital engagement components.