Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
We have been very well received in the market. There is more intrinsic value in that than actual measurable value. We received the 2016 Technology Innovation Best Practices Award from Frost & Sullivan, but that is more related to our approach to the market, technology, and business model.
They also worked very closely with us to brand ourselves in a marketplace that was yet to mature. Over the last 2 ½ years, we have made great progress. We have the first digital pathology implementation that we are working on right now at OSU James Cancer Center in Columbus, Ohio, one of the 42 comprehensive cancer centers in this country, which is a very prestigious opportunity. We got there due to our unique approach and the brand that we were able to establish in a very short timeframe.
How did Bluetext perform from a project management standpoint?
We went through a transition because our account rep became ill and had to take a leave of absence, so there were bumps along the way. Bluetext is a niche agency, so they were juggling clients and priorities. But in general, I think it went very well. Everything was delivered on time although sometimes too close to deadlines.
What did you find most impressive about Bluetext?
Their creative and strategic thinking. They get their head into your business and think about it as if they were part of the internal team.
Are there any areas Bluetext could improve?
They could do better at managing deadlines and deliverables. Regarding project management, multiple things were pushed to the end, converging together with other activities such as launching the website, video production, tradeshow booths, and development.