Let's Make It Awesome

Bluetext designs award-winning websites and brand identities, crafts powerful digital marketing campaigns, and executes metrics-driven communications strategies for companies ranging from start-ups to the most iconic brands in the world. Our clients demand results, and we deliver.

Our clients, who range from global leaders to emerging companies at the forefront of innovation and technology, trust us to develop integrated marketing and branding campaigns that deliver awareness, visibility and new business leads in an environment where every marketing dollar is scrutinized.

 

 
$25,000
 
$100 - $149 / hr
 
10 - 49
 Founded
2011
Show all +
Washington, DC
headquaters
  • Bluetext
    2121 Wisconsin Avenue, Suite 320
    Washington, DC 20007
    United States
    202.469.3600

Portfolio

Key clients: 

Google, DEWALT, Intel, Cisco, Adobe, The Washington Post, The USO, WTOP, Kettler, CSC, Workday, Royal Caribbean International, Lexis Nexis, Cigital, NetApp, FireEye and many more!

Riverbed needed a simple way to communicate a complicated story about how its telecom technologies eliminate the latency in the last mile between servers and customers. Bluetext delivered an animated infographic that demonstrates Riverbed’s speed in both a digital and poster format.

Altimeter - Group Rebranding

The Altimeter Group, based in Silicon Valley, is one of the hottest research, analyst and consulting firms in the digital market. It publishes a wide range of cutting-edge analyses on social media, native advertising and other trends that can help companies better engage consumers, and its team of experts has become go-to resources for reporters and executives alike. So when it wanted to update its look and feel, it turned to Bluetext for a makeover of its brand. Bluetext designed a new approach to the market, including how it presents its name, its image and all of its digital and physical assets.

We began with the simple premise that a brand simplification would help the firm deliver its core value and message more directly and effectively, and began with a recommendation to adopt Altimeter as a single word. The logo was streamlined and given a contemporary feel, and the color pallet and typefaces were revised to match that approach.

A significant part of the...

Gamescape - Bluetext Designs and Builds Mobile Gaming Retention Platform

Bluetext built the platform, created the name, logo and entire brand, and built the entire mobile experience from the ground up. The native mobile platform helps hospitality venues attract new customers and form deeper connections with existing customers by offering an enhanced engagement through expanded onsite entertainment.

Citrix - Rumble in the I.T Jungle

When Citrix wanted to go after its competitor VMware head-on, Bluetext designed a gamificiation experience that pitted the two contenders against each other. The teaser video features the training regime of a real world champion fighter, and leads to an interactive rock-em, sock-em fighters game with the Citrix kid taking on Victor Machismo– and winning of course. Key messages fill the screen with every punch.

CohnReznick - The brand partnered with Bluetext to ReLaunch Its Digital Platform

When J.H. Cohn and Reznick Group announced a significant merger to create the 11th largest accounting firm in the country, it sent shock waves through the industry. The new combined entity, which was formally announced two years ago as CohnReznick, conducted a nationwide search for a brand and marketing firm to launch this new powerhouse firm. Bluetext was selected to creative a powerful new brand that matched the firm's new size and position in the market.

Abaco Systems - General Electric Spins Out Rugged Embedded Systems Group

After a thorough analysis of the rugged embedded systems market and the competitive landscape, Bluetext presented a style focused on a bright orange as its dominant feature on a gray background, to differentiate it from the field and emphasize that Abaco was a fresh approach to the market.
The Abaco Systems name was tied together with a brand mark that displays as a side-angle perspective of the letter "a" and conveys a sense of forward movement. The element is used across templates and graphics. The lower-case Abaco conveys the open and welcoming nature of the company that is focused on customer service as well as innovative technologies.

Varonis - The Exposure Campaign

Varonis is a global leader in data security, helping companies to manage and protect their sensitive files and information. Across the enterprise they are well known by both the infrastructure and IT security teams for their award winning solutions. 

Varonis turned to Bluetext to help position the company with C-level executives who are unaware of the potential risk they are placing on their enterprises by not leveraging solutions to understand who has access to the unstructured and human generated data that their enterprise relies on. Bluetext developed a two-part campaign, first highlighting the exposure of sensitive information, and second educating executives about insider threats.

Broadsoft - Rebranding a Fast-Growing Public Company Focused on Global Markets

BroadSoft is a leading global provider of software that enables service providers to deliver unified communications services to their customers. In early 2014, realizing that they they needed to up their visual identity and brand BroadSoft turned to Bluetext. The effort resulted in a global brand designed to enable the company to target new customers and new markets, and drive new solutions into the market.

Adobe is well known for its most popular creative products, including Photoshop and Acrobat. Yet, its complete suite of more than 80 products takes marketing customers from creative to enterprise tools that help manage the workflow and customer experience as well as measuring and mobilizing those campaigns. Bluetext developed a series of experiences that simplify Adobe’s complex suite of products. 

Bluetext produced an eye-catching experience using the Washington Mall as a backdrop to weave Adobe’s product line into one cohesive story.As a way to visualize the move from desktop to mobile, Bluetext took a series of statistics and literally made them dance– in the form of mobile devices that form numbers. During some of the coldest days of winter, Bluetext designed a guerilla campaign to thank Federal workers by handing out hot chocolate in front of their offices.

FireEye - It All Started With a Clean Sheet of Paper

Cybercriminals can easily bypass your traditional security defenses and steal your customers' sensitive data... until now. FireEye is the only company with a unified approach to identifying and stopping advanced cyber attacks. Retailers are a favorite target for cybercriminals. Credit card data is a lucrative asset and can be quickly monetized. High-traffic periods such as the holiday shopping season encourage attackers to invest in schemes that can be reused across multiple retailers for maximum profit. Bluetext developed a series of marketing materials that helped explain FireEye’s complex suite of products.

Workday - Leading Silicon Valley Company Turns to Bluetext to Help Visualize Its Payroll and Sustainability Stories

Workday is one the fastest growing companies in Silicon Valley. To effectively tell its Sustainability story to the market, which the company updates every two years, they turned to Bluetext to create an engaging web experience that provides stakeholders with a transparent look into its current efforts and future plans.

In an effort to engage with customers on the benefits of its Payroll Solution, Workday engaged Bluetext to design a visual pop-up book experience. As the user interacts with the experience they are taken through a series of scenes that tell the industry evolution story with customer case studies weaved throughout. The experience also includes a Direct Mail Component to engage users through the pop-up style.

 

Intel & McAfee - Driving Awareness for One of the World’s Most Revered Brands

Intel drives creativity and innovation with its marketing campaigns to demonstrate market leadership for its products.
This creativity can be seen across several programs Bluetext has executed with Intel’s Director of Federal Marketing Nigel Ballard.

Intel turned to Bluetext to design a campaign to demonstrate the advancements in cyber security that it is driving across the Federal Government. The solution integrates an interactive, 3D experience, and a series of videos with lead generation integrated throughout. 

Sourcefire - A partnership over 8 years, 2 global rebrands, and 1 $2.7 Billion Cisco acquisition. A Great Branding Story

Having successfully helped the company protect the core while growing and expanding to address a new base of customers, three years later Sourcefire came back to Bluetext to rebrand again with the goal of expanding internationally. Sourcefire achieved its goals as it was acquired by Cisco for $2.7 billion in 2013.

Sourcefire’s stated goal was to drive 50% of their revenue from international markets. The centerpiece of the design was a family of intricate, custom illustrations that have been incorporated throughout the website and corporate visual identity system to intrigue users and represent the various attributes of Sourcefire’s enterprise solution. These vibrant illustrations use complexity and color to set Sourcefire apart in a crowded industry. 

Bluetext's first task was to gather insights through a comprehensive global brand experience audit of how its brand is used and deployed, including a thorough market analysis. From that discovery process Bluetext was...

Force3 - Partner with Bluetext on a Comprehensive Rebranding Effort

Force 3 is one of the fastest growing network security services and solutions companies servicing the Federal Government, with revenues of more than one billion dollars annually. Force 3 chose Bluetext to design a new brand strategy, website and messaging for its evolving business. We added a fresh set of colors and a new design with the sensation of motion to the logo, a theme that plays out across the website. We also created an animated introduction that uses the color palette to draw the visitor into the site.Our first major creative deliverable was the moodboard shown below-- a visual representation of all the brand elements that set the tone for the corporate visual ID.

Inspirata - Bluetext Inspires Data in Cancer Diagnostics With the Launch of Inspirata

When entrepreneur Satish Sanan needed a branding firm to bring his new cancer diagnostics venture to market, he turned to Bluetext. Working with his extended management team, Bluetext created the name, messaging, brand, logo, visual identity, responsive website, family of videos, and process infographic to most effectively share with their target audience the impact of their solution.

Georgetown University McDonough School of Business - The institution turned to Bluetext to Deliver New Website with World-Class User Experience

When David A. Thomas, Dean and William R. Berkley Chair of Georgetown University’s McDonough School of Business, arrived at McDonough he publicly stated his desire to move McDonough up the business school rankings. McDonough's marketing and communications team knew that a big piece of showing the world the impact students at McDonough make started with a world-class website. They engaged Bluetext to take their digital platform to new levels with a fully responsive website.

Digital - Cigital Turns to Bluetext To Deliver Powerful New Brand to The Market

As an extremely successful security consulting company, Cigital has built a strong business helping companies drive best practices in building security into their applications and software. As the company looks to expand both globally and to a broader audience of companies who need to understand the importance of application security testing earlier in their development lifecycle, Cigital turned to Bluetext to completely rebrand the company. Everything was in play for this rebrand.

JLL - Bluetext Works with Jones Lang LaSalle on Innovative Skyline Application

47 cities across the United States and Canada. More than 1,000 buildings with more than 650 million square feet. This data provides unparalleled insights to Jones Lang LaSalle clients and real estate investors. After years of producing a printed book, JLL decided to digitize the experience and selected Bluetext as its digital partner. To continue leading the market, they felt that digitizing the content and experience would give their clients the most impactful view of the market by keeping the data fresh. The JLL teams in markets across the U.S. and Canada can update their data on a regular basis to ensure clients have the most updated view of building availability and other insights into their markets. Experience the Skyline at www.jll.com/skyline

CSC - Raising the Digital Marketing Bar for a Fortune 500

CSC turned to Bluetext to design and launch an industry-specific landing page around its approach to targeting the requirements of the manufacturing industry. CSC’s vision is called Orchestrated Manufacturing, and it represents an

age where manufacturing processes are orchestrated through digital interactions and cyber-physical production systems. Bluetext brought the Orchestrated Manufacturing vision to life.

Alcatel-Lucent - Bluetext Selected After Global Agency Search

Bluetext worked with a global team to support this major endeavor, conducting major research into personas and ensuring that all brand equity built into the current site would move into the new site. Bluetext worked with marketing representatives across the globe to define personas and ensure the new site addressed their content needs. The new design “consumerized” the message. To promote Intel’s new 2in1 device, Bluetext designed a guerilla campaign to give out free ice cream to Federal Government employees outside Federal agencies.

Google - Telling A Story for Google Earth and Maps

Google's challenge was telling its Google Earth and Maps story in a way that showcased it applications for businesses and government agencies on land, in the air, in space, and both on and under the seas.

Bluetext designed a campaign that began with a StoryGraphic. Using the Google color pallet, we delivered a graphic that could live online or as a full-size poster insert distributed through key industry publications. The campaign included social sharing and other digital engagement components.

Reviews

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Rebranding for Digital Accessbility Provider

"Their deliverables were always on time and the team we had was great at managing the project and budget."

Quality: 
4.0
Schedule: 
3.5
Cost: 
3.5
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Aug. 2015 - Ongoing
Project summary: 

In order to pivot their company image, the client relied on Bluetext for their branding identity, website development, and naming.

The Reviewer
 
51-200 Employees
 
Washington, DC
Director of Marketing, SSB BART Group
 
Verified
Feedback summary: 

Bluetext was selected over other providers for their impressive methodology process and overall expertise in the field.

BACKGROUND

Introduce your business and what you do there.

Our organization, SSB BART Group, manages digital accessibility needs. We make websites, mobile applications, and learning management platforms accessible to people who have visual, hearing, and mobility impairments.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bluetext?

Our messaging did not represent what we do as far as a cutting-edge software firm. For example, SSB BART Group had no meaning. We sounded more like a consulting firm versus a software company. None of our colors represented what we do. 

SOLUTION

What was the scope of their involvement?

We hired Bluetext for a complete rebrand of our business. Bluetext came up with a name change, branding, logo, tagline, and messaging. Once the rebranding was complete, they redesigned our corporate website and marketing collateral. Since we also integrate with Salesforce, those components had to be built into our corporate website and made accessible to our users.

How did you come to work with Bluetext?

We approached several agencies, gave them a list of requirements, and asked for a proposal. As each agency came onsite, they gave a presentation and talked to us about their proposal and methodologies. We ultimately decided to go with Bluetext.

How much have you invested with Bluetext?

The brand identity project cost us between $60,000 and $70,000. We spent $110,000 on the corporate redesign.

What is the status of this engagement?

We started working with them in fall 2016. Our corporate identity rebranding is complete, and we are now in the process of web design.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

For the corporate identity, what impressed us the most was their methodology and process for getting from point A to B. Since we are a very process- and methodology-driven company, we look for that in our partners. We grilled them pretty hard on why they would do things a certain way and their responses were always great. Furthermore, they had to make sure to build accessibility into the site. We did not have time to teach them how to do this, so it was something they needed to take on themselves. They have taken care of our challenges and have done it well.

How did Bluetext perform from a project management standpoint?

They are great from a project management standpoint. We have a dedicated project manager. Communication goes through her and then she relays information from her team back to us. All of our communication is documented. After every phone call, they send out meeting minutes and action items for each team member, whether internal or external.

What did you find most impressive about Bluetext?

We were impressed by their expertise in the field. The group, as a whole, works really well together and they pick up on each other sector’s part, which is great. There is one employee of theirs whose eye for design is very aesthetic while there is another one who is just as aesthetic when it comes to messaging. I cannot stress the fact that their methodology on how they came up with our new corporate identity was the reason that we ultimately chose them. Although they were more expensive than other vendors, their process and methodology were the most in-depth.

Are there any areas Bluetext could improve?

I do not think so.

5.0
Overall Score There were not many hiccups we encountered throughout the process. Their deliverables were always on time and the team we had was great at managing the project and budget.
  • 3.5 Scheduling
    ON TIME / DEADLINES
    As far as deliverables are concerned, their timeline has been great. However, we have set up meetings where they canceled quite regularly due to conflicts on their end.
  • 3.5 Cost
    Value / within estimates
    They were a little more expensive than other vendors we have worked with, but we still decided to go with them based on the reasons stated previously.
  • 4.0 Quality
    Service & deliverables
    When we were at brand identity, they showed us some designs that we did not like. However, we had to go through the exercise of reviewing designs that were not our favorite in order for us to get to where we wanted.
  • 5.0 NPS
    Willing to refer
    I would most certainly recommend them.

Naming and Branding for Cancer Diagnostics Company

"They get their head into your business and think about it as if they were part of the internal team."

Quality: 
4.0
Schedule: 
3.0
Cost: 
3.0
Willing to refer: 
4.0
The Project
 
$200,000 to $999,999
 
July 2014 - Mar. 2015
Project summary: 

Bluetext aided the client in completely rebranding their company including a new name, logo, graphics platform, and a website.

The Reviewer
 
11-50 Employees
 
St. Petersburg, Florida
Director of Marketing, Cancer Diagnostics Company
 
Verified
Feedback summary: 

What sets Bluetext apart is their creative and strategic thinking. Their rebranding effort greatly helped this client progress in an emerging marketplace.

BACKGROUND

Introduce your business and what you do there.

We are a digital pathology solution provider. Our focus is on cancer diagnostics and improving the workflow for pathologists using digital pathology and leveraging all the benefits that it affords besides slide sharing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bluetext?

We turned to Bluetext mid-2014 to help us brand our company. We needed everything including a name, logo, graphics platform, and a website.

SOLUTION

What was the scope of their involvement?

We started out with the naming of our company. We were using a working name that we knew was not going to be our go-to-marketing. We wanted a professional, creative name development approach. Bluetext did a very good job of coming down and hosting ideation sessions with our key executives, working through different iterations on names and then ensuring they were available from a domain standpoint to be registered. That’s how we ultimately selected our name.

They also developed our graphics platform—logo, colors, and imagery—through ideation and strategy sessions with our key executives.

How did you come to work with Bluetext?

Before I came into the picture, our company had interviewed six agencies throughout the nation, but we liked Bluetext’s strategic thinking. One of their Principals, Michael Quint, graphed very quickly what we were hoping to achieve with our strategy. We worked very closely with Michael Quint and Jason Siegel on the graphic design, key messaging, and brand identity for the company.

How much have you invested with Bluetext?

We have spent approximately $200,000.

What is the status of this engagement?

We had gotten down to the proposal stage with Bluetext in July 2014. The work is now completed. Following our market launch in March 2015, we are in self-maintenance mode.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We have been very well received in the market. There is more intrinsic value in that than actual measurable value. We received the 2016 Technology Innovation Best Practices Award from Frost & Sullivan, but that is more related to our approach to the market, technology, and business model.

They also worked very closely with us to brand ourselves in a marketplace that was yet to mature. Over the last 2 ½ years, we have made great progress. We have the first digital pathology implementation that we are working on right now at OSU James Cancer Center in Columbus, Ohio, one of the 42 comprehensive cancer centers in this country, which is a very prestigious opportunity. We got there due to our unique approach and the brand that we were able to establish in a very short timeframe.

How did Bluetext perform from a project management standpoint?

We went through a transition because our account rep became ill and had to take a leave of absence, so there were bumps along the way. Bluetext is a niche agency, so they were juggling clients and priorities. But in general, I think it went very well. Everything was delivered on time although sometimes too close to deadlines.

What did you find most impressive about Bluetext?

Their creative and strategic thinking. They get their head into your business and think about it as if they were part of the internal team.

Are there any areas Bluetext could improve?

They could do better at managing deadlines and deliverables. Regarding project management, multiple things were pushed to the end, converging together with other activities such as launching the website, video production, tradeshow booths, and development.

4.5
Overall Score
  • 3.0 Scheduling
    ON TIME / DEADLINES
  • 3.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer

Digital Software Design for Workday

"The expectations were set high and [Bluetext] nailed it."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
Project summary: 

Bluetext provided web design and front-end development support, working closely with members of the client’s team to ensure that two corresponding projects were prepared for a successful launch.

The Reviewer
 
1001-5000
 
San Francisco Bay Area
Associate Creative Director, Workday
 
Verified
Feedback summary: 

Bluetext has become one of the client’s top vendors due to their ability to accommodate a tight schedule and constant demands while keeping things on budget. The client feels that they can always reach out to Bluetext and be sure they’re going to get a high quality of service.

BACKGROUND

Please describe your organization.

I work at a company called Workday, a software service provider.

What is your position?

I am the Associate Creative Director for Digital Marketing. I focus on our websites and our other interactive marketing components.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Bluetext?

We had two projects that came in at the same time. Both were interactive micros sites that we needed external help for.

SOLUTION

Please describe the scope of their involvement in greater detail.

Bluetext conceptualized different creative directions for the challenges that we had. They provided design and front-end development support, and worked closely with various members of my team to ensure we were prepared for a successful launch.

Bluetext was very accommodating with our tight schedule and constant demands. They made sure we were delivering everything on time and they were very receptive to our back and forth as we got feedback from stakeholders.

How did you come to work with Bluetext?

We had an open call for these projects, but I've known the executive team at Bluetext for a number of years and they were at the top of my list. We went through a number of conversations with other agencies that already work with our company, but ultimately chose Bluetext because they were the most accommodating of our schedule and budget. It turned out to be an excellent experience, and now they're one of our top vendors.

Could you provide a sense of the size of this initiative in financial terms?

The project was around $100,000.

What is the status of this engagement?

It is ongoing.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

The sites have been live for about a year now. We plan to keep them live and add content to keep them fresh, as needed. We plan to leverage experiences within other marketing tasks on an ongoing basis.

What distinguishes Bluetext from other providers?

I have worked with Bluetext a number of times before this project and know the caliber of work that they deliver. Bluetext's ability to take our brand and creative drive and run with it was ultimately what they delivered on. The expectations were set high and they nailed it.

Is there anything Bluetext could have improved or done differently?

No, and we still have an ongoing relationship with them. When the need arises, we can always reach out to them and be sure we're going to get the same quality of service that we got previously.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Website Development for The Washington Times

"They [Bluetext] far exceeded any expectation that anyone on our team had."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
Project summary: 

Bluetext helped the client transition from old-school to digital media by creating their new platform and updating the mediums through which they reached their audience.

The Reviewer
 
51-200 Employees
 
Washington DC Metro Area
Former COO, The Washington Times
 
Verified
Feedback summary: 

The client’s partnership with Bluetext was successful and fruitful. Bluetext built a dynamic website and provided SEO services, improving the client’s web presence. The agency is praised for their great project management and development skills.

BACKGROUND

Please describe your organization.

Our organization is The Washington Times, an international media firm.

What is your position?

I was the chief operating officer.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Bluetext?

We were looking for a firm to come in and help us transition the company from an old-school media company to a digital media company. We wanted to reach our audience through different media: newspapers, websites, and apps. I was looking for a firm that could understand our business and how to build operating platforms that could help us grow.

SOLUTION

Please describe the scope of their involvement in detail.

Bluetext was responsible for creating a single platform that would allow us to distribute our content on various devices: computers, smartphones, iPads and so on. We have reporters that create the content. We needed a firm that would help us display that content in a way that would be rich, inviting, and sticky. We wanted readers to stay on our site after reading the article that brought them to the site. That could mean going to another page, clicking on an advertisement, or purchasing something. Bluetext created that experience within our site. They build a very dynamic site and did some SEO [search engine optimization] work around it.

How did you come to work with Bluetext?

Bluetext came highly recommended.

Could you provide a sense of the size of this initiative in financial terms?

It was more than $100,000.

What is the status of this engagement?

The project is completed.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

We're privately owned, and the information that we have on our site is confidential. I will tell you they far exceeded any expectation that anyone on our team had. 

How did Bluetext perform from a project management standpoint?

Bluetext's project management was outstanding, and they were sympathetic teachers and mentors. They did what they said they were going to do and then some.

What distinguishes Bluetext from other providers?

Bluetext's team is made up of subject matter experts in their field. There were never any excuses. 

Is there anything Bluetext could have improved or done differently?

I don't think so. There's nothing they should have done differently on their end.

5.0
Overall Score Outstanding.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Digital Marketing Campaign for Accounting Firm

"Bluetext was just the right fit."

Quality: 
4.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
Project summary: 

Bluetext did a complete rebrand of the client’s company and a corresponding redesign and build of their website, moving it to the Drupal platform, with SEO.

The Reviewer
 
1001-5000 Employees
 
Philadelphia Metro Area
Former Marketing Director, Reznick Group
 
Verified
Feedback summary: 

Bluetext’s understanding of the client’s target market, hands-on approach, creativity, and strong project management have led the client to consider this project a huge success. They note that Bluetext dramatically improved the usability, reach, and depth of their website.

BACKGROUND

Please describe your organization.

For my partnership with Bluetext, I was working with Reznick Group. It's around the 10th largest accounting firm in the world.

What is your position?

I was the National Director of Marketing for the group, but I’m now no longer with the firm.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Bluetext?

The challenges for that firm were enormous, from a digital perspective. The website hadn't been updated in close to eight years. It was a first generation website platform. The company brand, overall, was disjointed and watered down, as a professional services accounting firm. While the marketing efforts were very prolific, none of them were really targeted at the correct audiences, and really were not integrated.

I teamed with Bluetext for a full-scale digital review of the digital assets at Reznick Group and my team. We engaged them for a complete rebrand of the company, also a complete redesign in terms of the website.

SOLUTION

Please describe the scope of their involvement in greater detail.

We teamed with them over the course of a year and completely redid the website. We built it out on the Drupal platform, complete with search engine optimization [SEO] as well as full-scale content review and updates.

How did you come to work with Bluetext?

We considered quite a few agencies in the DC area as well as New York. Bluetext was just the right fit. They spoke our language and they understood our target market. They were extremely flexible to work with in terms of pricing and project management.

Could you provide a sense of the size of this initiative in financial terms?

The partnership with Bluetext exceeded $200,000.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

There are all kinds of success stories in terms of specific metrics that Bluetext brought to usability in their website, as well as new business. Also, specific applications that they helped us build out focused on target audiences. I don't remember the specific analytics around it, but suffices to say that they dramatically improved the usability, the reach, and the depth of the website.

What distinguishes Bluetext from other providers?

Bluetext is just very, very hands-on, great project managers, very creative in terms of overall design, and very on point in terms of budget. They don't work on an hourly basis; its project fee-based, which is very attractive to professional services firms.

Is there anything Bluetext could have improved or done differently?

I can't think of anything that comes to mind.

4.5
Overall Score Four point
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    As I said, they never went a dime above the stated fee for the project.
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I refer them all the time. I'm one of biggest proponents for them. I refer a lot of business their way.