River + Wolf

BACKGROUND

Please describe your company and position.

I am the Global Brand Manager of Versuni (previously known as Philips Domestic Appliances)

Describe what your company does in a single sentence.

We discover, design and deliver premium home appliances, as a house of consumer brands globally.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire River + Wolf to accomplish?

• Create a new company name
• Create the story / new verbal identity for the new name

SOLUTION

How did you find River + Wolf?

Clutch Site

Why did you select River + Wolf over others?

• Pricing first our budget
• Great culture fit
• Good value for cost
• Other

What was the size of River + Wolf’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The team of River+Wolf worked so hard and dedicated on finding and creating the name for our company, and then extending it to the full verbal identity including name story in different formats, video script to present our new name, copy for brand guidelines and website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Number of potential names
• Legal & cultural checks
• Delivering well in time and having few options available for the client

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team of River+Wolf, headed by wonderful Margaret, has been very well on track by first accepting the project with challenging deadlines, and then delivering on time. They were eager to go one step ahead proposing extra valuable services and input, having clear deadlines set and respective review rounds and clarifications along the way.

What was your primary form of communication with River + Wolf?

Virtual Meeting, Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed with the team's dedication, knowledge, and involvement, especially Margaret Wolfson, into the project. This is admirable how much one person can do and move things around for the client. We do also appreciate a lot the valuable extra input from the River+Wolf team - those things that we might not have taken into account first, but were knowledgeably guided for by Margaret and the team.

In addition, the team has been very open to take on new requests and discuss the changes that were coming in.

Are there any areas for improvement or something River + Wolf could have done differently?

Maybe just a suggestion - if there is a possibility to have a special platform/ location to have all the working files and deliverables together, so to rely less on the email for the last version tracking - might be good for the process as well.

BACKGROUND

Please describe your company and your position there.

Our company provides software consulting services to businesses of all sizes. We specialize in high quality product development and building high-scale, lovable user experiences. My role is Co-founder and Managing Partner.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire River + Wolf, and what were your goals?

As our business scaled we needed to level up our brand. The start of that journey was a new name. We engaged with River + Wolf to take us through a process to develop and choose a new name for our company.

SOLUTION

How did you select this vendor?

We found a handful of companies online and quickly narrowed them down based on initial conversations. It was immediately apparent River + Wolf was the right choice based on a fantastic working relationship right away and the deep naming insights provided.

Describe the scope of their work in detail, including any steps and the final deliverables.

They took us through a very well-thought-out process of gathering information about us, developing name options, and guiding us through exercises to narrow down our choices. The process was very clear every step of the way. After narrowing down our options from several dozen to a handful of top choices, they made a seamless handoff to a very experienced trademark attorney to secure the name.

How many people from the vendor's team worked with you, and what were their positions?

We worked almost exclusively with Margaret, the Founder and Chief Creative. She was an excellent partner through the entire process.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

While we are still building out the rest of our brand, the name we chose is something the entire company is very pleased with. Additionally, it has led to some really excited overall brand direction we are finding a lot of promise in.

Describe their project management style, including communication tools and timeliness.

We had regular, weekly check-ins to ensure we were aligned on progress. Things that could be handled async were done over email with very quick replies. Main presentations were done on a video call. Additionally any time an ad-hoc face-to-face was needed, they were happy to accommodate.

What did you find most impressive or unique about this company?

The most impressive thing to me was the thought put in to every name option presented. We did not receive simple name options, we received names each with a story behind it. This allowed us to dive deep into our choices and really understand what it would be like to have that name. I also thought it was impressive how much the team truly knew about naming and how they incorporated that into the process.

Are there any areas for improvement or something they could have done differently?

Nothing significant comes to mind.

BACKGROUND

Please describe your company and your position there.

I am the senior marketing manager at an impact fund services company. We offer fund administration, fund management and impact advisory services in community development.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire River + Wolf, and what were your goals?

We are updating the branding for our organization and our current name was no longer serving us since we expanded our product offerings. After a few unsuccessful attempts at finding a new company name with the help of agencies, we were put in touch with River and Wolf to help us through the process.

SOLUTION

How did you select this vendor?

Lisa Singer at Namebase recommended River + Wolf for the assignment. After an initial meeting with Margaret, I knew she was the person to get the job done.

Describe the scope of their work in detail, including any steps and the final deliverables.

To start, River + Wolf conducted a discovery meeting to understand our business and goals for the new brand . Since we had already been engaged with a branding agency, we were able to hand off that research to download River + Wolf on the findings. River + Wolf did a thorough review of the information we sent and also gathered their own findings from meetings and emails.

The scope was for an abbreviated naming process that was based off of a core phrase that we liked. River + Wolf offered to present a percentage of names outside of this phrase as well. They presented a large variety of names to our company and there were many that we liked. With their guidance we were able to do an initial IP screening with an attorney to help us narrow down the final choices.

How many people from the vendor's team worked with you, and what were their positions?

Margaret- Founder/Chief Creative There may have been more people involved but because this was an expedited project, we only interfaced with Margaret.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Because of the project and having a name selected, we are on track to complete our rebranding project. We now have a name that is expressive of what we do and is inspirational to our future goals.

Describe their project management style, including communication tools and timeliness.

Communication was regular and efficient. We received emails in a timely manner and the scheduling of calls was very easy. At our initial meeting a timeline was proposed and agreed upon and it was followed without incident.

What did you find most impressive or unique about this company?

From the start, they understood what we needed and how to get us there. The expertise and track record in company naming was impressive and made us feel like we were in the right hands. The creativity and thoughtfulness behind the names was above and beyond anything we had seen before (this was our third naming vendor). Margaret was able to pick up on the complex offerings of our business right away which made the process run smoothly.

Are there any areas for improvement or something they could have done differently?

I do not have any areas of improvement. They were so accommodating with the budget and project timing that we feel very fortunate to have had their expertise to complete the project.

BACKGROUND

Introduce your business and what you do there.

I’m the director of strategy and development at a surgical robotics company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with River + Wolf?

We hired them to come up with a name for our new product.

SOLUTION

What was the scope of their involvement?

Initially, we had a discovery meeting with River + Wolf to figure out exactly what type of product they had to name; we also provided them with a product overview. From there, they started with the naming process, identifying some high-level traits that we were looking for. They eventually presented us with some name options, including a rationale for each one, to choose from.

What is the team composition?

We only worked with Margaret (Founder & Chief Creative).

How did you come to work with River + Wolf?

Before I joined the company, they had already worked with us on a previous project. We chose to work with them again based on their process, creativity, and familiarity with our company.

How much have you invested with them?

We spent $20,000 on their services.

What is the status of this engagement?

We worked together on this project from August–September 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

With River + Wolf’s help, we were able to come up with a name and establish a personality for our product. This enabled us to jumpstart conversations around future marketing projects.

How did River + Wolf perform from a project management standpoint?

They delivered everything on time and stayed within budget. For communication, we used Zoom.

What did you find most impressive about them?

We really liked working directly with Margaret — she was very accessible, creative, and clearly good at naming brands.

Are there any areas they could improve on?

No, we were satisfied with their work and process.

Do you have any advice for potential customers?

Make sure to go in with an open mind and trust the process that they utilize.

BACKGROUND

Please describe your company and your position there.

We are an independent publisher based in New York City with a 20-year history and 10,000+ books published. I'm a senior editor here.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire River + Wolf, and what were your goals?

We are launching a new imprint (a subsidiary brand) devoted to publishing professional and personal development books. We needed to create a brand name that both captured our character and unique value proposition and would distinguish from the competition us in a crowded industry.

SOLUTION

How did you select this vendor?

We requested proposals from multiple teams and boutique organizations in the area. We evaluated proposals based on time and cost; we needed a provider who could complete the job within a couple months and at a price that a small, independent publisher could afford.

Describe the scope of their work in detail, including any steps and the final deliverables.

The naming team created a number of recommendations in a few different categories of character. They provided preliminary screening for those names to make sure they were not exact matches with existing businesses. We joined the team on a call to narrow the choices, where they guided us through exercises to winnow the choices. From there, the provider offered selected vendors with discounted pricing to do a comprehensive trademark screening and create a logo, which we ultimately performed in house.

How many people from the vendor's team worked with you, and what were their positions?

One, the founder and chief creative officer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our name was chosen and a trademark application started within 6 weeks, ahead of the initial estimate.

Describe their project management style, including communication tools and timeliness.

Prompt communication via email.

What did you find most impressive or unique about this company?

I was impressed by Margaret's personal investment in this project, wealth of knowledge, and expertise in naming. Margaret took the time to understand the project and our goals, and she had some previous experience with the publishing industry, and so fully immersed herself in the project and our competitive landscape. She was personally accountable for delivering a quality name on time and on budget, and our sole point of contact and doing so. I felt very comfortable in her knowledge and expertise, her understanding of our industry, and the quality of the options she provided us. She held us accountable to our timelines, too, and was flexible with her normal rates to accommodate us.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Introduce your business and what you do there.

I’m a shareholder and managing partner for a maritime AI company. We have a couple of subsidiaries located in France, Portugal, and the US. I’m responsible for the business management side, including marketing, finance, and HR-related matters.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with River + Wolf?

Our company is a tech company that was founded by engineers, so the entire branding setup was not adequate or professional. At the same time, the company operates in an industry where branding is relevant, so we couldn’t allow this to continue. If you don’t have a really strong brand identity, no one is going to remember you. Hence, we hired River + Wolf to help with our rebranding efforts and find a new name for our company.

SOLUTION

What was the scope of their involvement?

River + Wolf mainly worked on producing a new name for our company. We kept in contact with them throughout the rebranding process that was handled by our vendors within our existing German network. We liaised and aligned with River + Wolf so that they were integrated in that process.

Their team also did a lot of research to understand the world that we work in. They then ran an integrated process with the creative and legal teams. Since the legal side can sometimes be quite difficult, they created a wealth of name options that we could choose from. When they delivered the final versions, I got my partner involved so that we could make the final decision together. They assisted with purchasing our website domain as well.

What is the team composition?

We were always in touch with Margaret (Founder & Chief Creative). She had her own team working behind the scenes.

How did you come to work with River + Wolf?

We had done an unsuccessful project with some freelancers before. After that, we went with a German advertising agency, but we didn’t like their proposals. For this particular project,  we needed creative English speakers, so we started searching online for an American agency and found River + Wolf. They had a great website and impressive examples of their previous work that resonated with us.

How much have you invested with them?

We spent over $20,000.

What is the status of this engagement?

We worked together on this project from February–June 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

A sign of success for us was that we found a solution that was worth going through the effort of rebranding our entire company. It was a solution that was widely accepted within the company. Overall, the initial feedback was extremely positive, and we’re looking forward to our relaunch.

How did River + Wolf perform from a project management standpoint?

At the beginning of the project, they gave a clear project plan, stuck to it, and met all deadlines; there were no delays from their side. In the decision-making stages, there were a couple of delays, but that was entirely on us because we had so many good alternatives to choose from. Overall, River + Wolf always delivered on time. 

The project wasn’t too complicated, so we didn’t need to use project management tools. We communicated with them via Zoom, Microsoft Teams, and email.

What did you find most impressive about them?

We were impressed with their integrated legal and creative process as well as the quality of their work.

Are there any areas they could improve?

I don’t think so. They did a wonderful job.

Do you have any advice for potential customers?

Work with them. If I were to do the project again with their team, I wouldn’t do anything differently because the way they managed the process was great. As their client, you can basically follow their lead in running the project.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of a new wellness concept that combines a day spa and a craft beer bar into one.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with River + Wolf?

We were looking to rebrand our company as part of our expansion, so we needed a new company name.

SOLUTION

What was the scope of their involvement?

The main focus of our engagement was the branding and naming, where they walked us through the process that included timeframes, budget, and background information.

We filled out a straightforward and thoughtful questionnaire to get more information about our company, goals, and expectations, which was followed by proposing a wide variety of naming options. They explained the reason behind every name, where they come from, and what message they convey.

What is the team composition?

We mainly interfaced with Margaret (Founder & Chief Creative).

How did you come to work with River + Wolf?

We vetted about 5–10 different branding companies and ended up hiring River + Wolf because of their strong linguistics background and understanding of the cultural implications of naming.

How much have you invested with them?

We invested roughly $10,000.

What is the status of this engagement?

We worked together from June–July 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We haven’t implemented the name yet as we’re still creating all our other brand assets such as the logo. We loved partnering with them because they were highly professional and put in a lot of work in regard to researching the naming options they provided.

How did River + Wolf perform from a project management standpoint?

They performed well from a project management standpoint and strictly adhered to the agreed-upon budget and timelines — which they were highly conscious of.

They worked in tandem with a trademark lawyer and found cost-effective strategies to complete their tasks.

What did you find most impressive about them?

We were impressed with Margaret’s personality, as she made the process very approachable. We also like her experience and knowledge of working with well-known international brands, as well as their flexibility to accommodate smaller businesses.

Are there any areas they could improve?

I can’t think of anything they need to improve on as the process was very well-structured from beginning to end.

Do you have any advice for potential customers?

I would advise you to put the time and thought into completing their questionnaires and clearly understand your expectations before approaching River + Wolf.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and creative director of a fashion business that specializes in handbags and jewelry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with River + Wolf?

I was looking for a new name and didn’t like any of the options I was coming up with on my own.

SOLUTION

What was the scope of their involvement?

To start, I provided product details to show them the creative soul of the company, and they responded with a brief that highlighted their first steps. I also filled out a questionnaire for them detailing some of the names I’d already come up with, as well as some personal information about myself.

After a few days, they came back with a great list of possible names. After refining it to a shortlist, they used their in-house counsel to run a copyright screen to see which names were available compared to my competitors in the fashion industry. In terms of the legal steps, I only asked them to do a preliminary search, as I wanted to have my internal IP lawyer do a deeper analysis.

Finally, Margaret (Founder) sat down with me and had a conversation about my chosen name after running a risk assessment on it. In terms of the legal steps, I only asked them to do a preliminary search, as I wanted to have my internal IP lawyer do a deeper analysis. She also had me run through a quick description of the company based on the name to see if it worked. It was a bit like going on a podcast and giving an introduction for my company. Finally, I chose my ultimate selection and moved forward.

They also gave me a lot of branding advice along the way. As part of the naming process, Margaret made sure I thought about how the name would go with the visual look of the brand. I come from an engineering background, and I mix a lot of engineering elements into my designs. I was also a literature major in school, however, so I wanted to mix those styles. Margaret was very comprehensive in terms of which names would represent that combination best.

What is the team composition?

I only interacted with Margaret, who acts as the firm’s creative director.

How did you come to work with River + Wolf?

They had great reviews, and I really liked Margaret (Founder) when I talked to her.

What is the status of this engagement?

We worked together from June–July 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I can’t disclose the name yet, as we’re waiting on the legal steps, but River + Wolf was extremely organized.

I don’t have the full specifics yet, as I’m about to register a domain name and trademark, but I have run some qualitative experiments with my friends and family, as well as my IP lawyer, and they’ve all yielded positive reviews. My lawyer confirmed that, if I liked the name, I should go full steam ahead with it. The other people in my life like how the name reflects my interests, specifically the intersection between engineering and art. The name is very clever, and I’m very happy with the results.

How did River + Wolf perform from a project management standpoint?

Margaret doubled as our project manager. She was incredibly responsive, answering our questions within a few hours with comprehensive discussions.

In the beginning, they laid out all the steps for me, including the timelines we were looking at. Everything went according to plan. I especially liked how they added a buffer in case some resources weren’t available.

We had a phone call at the beginning, and then we worked mostly through email. There was a final presentation over Zoom for an hour or two.

What did you find most impressive about them?

They were incredibly kind and helpful. I was very impressed with their speed of work and the quality of their results.

Are there any areas they could improve?

No, I can’t think of anything. I was very impressed.

BACKGROUND

Please describe your company and your position there.

I am the director and CEO of a video game and software company. We produces both tabletop and video games that focus on quality and novel experiences for hardcore gamers. We develops software tools that effectively convert ideas to content for game creators. We provides consulting services for small-to-medium-sized companies to enhance their knowledge base and improve workforce productivity.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire River + Wolf, and what were your goals?

We are about to ship our first product, which is a video game. We'd like to re-evaluate our company name before we debut. Our goal is either verify our current name is a good name or have a new name that meets all the requirements.

SOLUTION

How did you select this vendor?

We found 15 compines online after ccomparing reviews and ratings. We contact the best 10 of them and have their proposal. We went with our vendor because of their professionalism, communication skills and costs.

Describe the scope of their work in detail, including any steps and the final deliverables.

Steps: To start, they interviewed key members of our team to know what our company is. This includes our products, our target audience and our company values etc. Then they gather the requirement of our ideas of a good name. This includes the meaning, presence, and sounds etc. Once they had a firm understanding of our company and requirements, they created a naming breif document which contains the detailed infomrmation and their insights with it.

Then they run a name creation process to create new names base on the naming brief document. When the process is done, they present us the new names in three categories. They carefully walk through each name, introduce its idea, background, and how it can meet our requirement. After that, they also provide additional support on trademark screening, logo design and trademark related legal issues. Deliverables: 40 new names which meet our requirements in different aspects.

How many people from the vendor's team worked with you, and what were their positions?

We worked directly with their chief creative director. Their naming specialists also support different stages of the work.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Because of the project, we get several new names that we think fits our company. In addition, we have a clear mind that our current name is also good enough. In order to avoid the risk, we decided to postpone the name chaning process after shipping our first product.

Describe their project management style, including communication tools and timeliness.

We set up a zoom meeting if we needed. We mainly communicated over emails. They replied email very fast. Everytime when we have questions, they can always answer them in a fast and effeciency way. They finish works in our expected timeline.

What did you find most impressive or unique about this company?

Their chief creative director is very knowledgeable, professional, thoughtful, and enthusiastic. She reply our email in a very fast and detailed manner. Our questions were always answered very detailed. The most impressive part is that their creative director does not only give straightforward advice but is also reasonable. At the beginning, she point out several negative points to our current name. But after we explain the ideas behind it, she accepted it and understood why we took this name.

Are there any areas for improvement or something they could have done differently?

We think they are doing very well!

BACKGROUND

Introduce your business and what you do there.

I’m a senior associate at a wealth management firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with River + Wolf?

We wanted to break free from traditional company names and devise a new name that represents our brand better.

SOLUTION

What was the scope of their involvement?

I had an initial call with River + Wolf to ask about their naming and branding process and work with their team on finalizing our project scope. After two weeks, they called back to present the list of potential company names that they came up with — they explained the meaning and branding impact behind each name to guide us in choosing the right name for our team. River + Wolf then offered to help us with trademarking after we selected the best name option, but our board of directors decided to handle that phase.

What is the team composition?

Our main point of contact was Margaret.

How did you come to work with River + Wolf?

We found them on Google while searching for potential naming firms to onboard for this project. Apart from topping the search results, they also had an appealing website and areas of service. We then reached out to Margaret and immediately liked her responsive and transparent nature.

How much have you invested with them?

We spent between $15,000–$20,000.

What is the status of this engagement?

The entire process took place in September 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

River + Wolf generated insightful, fresh, and striking ideas and delivered a promising list of company names. Their exemplary presentation skills also highlighted their trusted expertise, which our boss particularly appreciated. 

Overall, we were impressed with what their team delivered, and our clients shared positive feedback about our new name — we’re also hoping to reach a wider audience and leave more positive impressions in the future.

How did River + Wolf perform from a project management standpoint?

River + Wolf had seamless project management skills that expedited the entire process. Margaret communicates each phase clearly and sets realistic timelines. I encountered a minor technical issue when she emailed the final presentation, but it wasn’t a factor that impeded the process.

What did you find most impressive about them?

River + Wolf had the passion, knowledge, and creativity needed to make a naming project work — I understood through their work why a lot of companies with naming and branding needs continue to approach them.

Are there any areas they could improve?

I didn’t encounter any areas for improvement throughout the process.

Do you have any advice for potential customers?

Have an open mind and trust their team to deliver the results you need.