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Top Global Naming Agency # 1 Ranked NYC

<p>River + Wolf is a New York City based naming agency with clients around the globe. But whether working with clients in the United States, or in the UK, the Middle East, Europe, Asia, or Latin America, our goal is always the same: to develop extraordinary company, product, and service names. We work in all industries, including healthcare innovation, personal care, food and beverage, apparel, education, and technology, to mention a few. River + Wolf also provides total branding packages for our naming clients, from strategy and name development to design.&nbsp;</p>
<p>River + Wolf ranks in the Clutch Leader's Matrix for a reason: not only have we been widely quoted or featured in media such as AdAge, NBC, the New York Times, Crains, The Next Web, and Fast Company, but we do whatever it takes to provide are clients with the best possible names and best possible service experience, from strategy and name development to trademarking, global linguistic checks, and, if needed, design and taglines.</p>
<p>Clients includes: De Beers, NBC Universal, Kia, Hyundai Motor Group/Innocean, Medical Micro Instruments, Bangkok Bank, HeinzKraft, Calvin Klein, Starbucks, Nexon Games, Coca Cola, Ghostery, Sephora, The Frank Mason Group, Unilever, Korean Ginseng Company, the Universith of California Santa Cruz, Auberge Resorts, and Burt's Bees--and that's just for starters. Our combination of professionalism and true caring for our clients--whether Fortune 500s or start-ups--sets us apart from all other agencies. But don't take our word for it. Read our reviews.</p>
<p>&nbsp;</p>

  • Min project size
    $10,000+
  • Hourly rate
    $200 - $300 / hr
  • Employees
    2 - 9
  • Locations
    New York, NY
  • Year founded
    Founded 2014
  • Languages
  • Timezones

1 Language that we service

  • English

1 Timezone that we service

EST
Eastern Standard Time (EST)

1 Locations

  • New York , NY

Service Lines
Select Focus Area
Branding Focus
Industries

No Industries have been added yet…

Clients
Midmarket ($10M - $1B)
35%
Small Business (<$10M)
35%
Enterprise (>$1B)
30%
Certified in:
Branding Naming

Pricing Snapshot

Min. project size $10,000+
Avg. hourly rate $200 - $300 /hr
Rating for cost 4.7 /5

What Clients Have Said

River + Wolf offers good value for cost, with projects typically ranging from $10,000 to over $50,000. Clients appreciate the thorough process and quality deliverables, emphasizing the company's responsiveness and expertise in naming. Most engagements involve multiple rounds of naming options with trademark support.

This summary is based on verified Clutch reviews.

Most Common Project Size

$10,000 - $49,999 based on 65 reviews
< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

Select a service to see pricing information

River + Wolf Review Insights

Overall Review Rating

5.0
  • Quality 4.9
  • Schedule 5.0
  • Cost 4.7
  • Willing to Refer 4.9

Top Mentions

Review Highlights

  • High Client Satisfaction

    Clients expressed high levels of satisfaction with the final outcomes, often highlighting that the names chosen were well-received both internally and externally. Many would recommend River + Wolf to others.

  • High-Quality Deliverables

    The quality of the deliverables, including detailed presentations and well-researched name options, was frequently highlighted as a key strength of River + Wolf's services.

  • Potential for Improvement: Diversity and Global Reach

    One client suggested that River + Wolf could benefit from expanding their team to include more diverse perspectives, especially when working with international clients to better understand cultural nuances.

  • Creative and Thoughtful Naming Process

    The agency's creative approach to naming, including the use of historical and cultural references, resonated well with clients. Many noted the thoughtful rationale and storytelling behind each name option.

  • Comprehensive Industry Knowledge

    River + Wolf demonstrated comprehensive industry knowledge, which was instrumental in delivering names that were both creative and strategically aligned with the client's market positioning.

  • Responsive and Flexible

    The agency's responsiveness and flexibility were frequently mentioned as key strengths. They adapted to changing client needs and were available to address questions and concerns promptly.

River + Wolf Reviews

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Branding for Oil & Gas Company

  • Branding
  • Confidential
  • Feb. 2022 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"Their personalized service, prompt feedback, and attention to detail set them apart."

Mar 31, 2022
CEO, Medallo Energy
Abdirizak Abdi
  • Energy & natural resources
  • Nairobi, Kenya
  • 51-200 Employees
  • Online Review

River + Wolf is providing branding services for an oil and gas company. They’ve initially studied the client’s business by asking relevant questions and providing a questionnaire. 

Brand Name for Clothing Brand Consulting Firm

  • Branding
  • $10,000 to $49,999
  • June 2021 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"We've been happily working with them and we'd be happy to do so again."

Jul 30, 2021
Owner, Clothing Brand Consulting Firm
Anonymous
Verified
  • Other industries
  • Austin, Texas
  • 1-10 Employees
  • Online Review
  • Verified

River + Wolfz is tasked to develop a brand name for a new clothing brand consulting firm. They were chosen out of three options, thanks to their strong chemistry together.

Company Renaming for Financial Services Firm

  • Branding
  • $10,000 to $49,999
  • Nov. 2020 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"Margaret's direct involvement in the project as the founder, and her guidance throughout the process is impressive."

Jan 12, 2021
Project Lead, Financial Company
Anonymous
Verified
  • Financial services
  • Hong Kong
  • 11-50 Employees
  • Online Review
  • Verified

A financial services company partnered with River + Wolf to help them rename their business with something that reflected their vision and long term goals.

Renaming for Computer Software & Analytics Company

  • Branding
  • $10,000 to $49,999
  • Apr. - June 2019
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"The workflow was very clear and flexible as needed."

Jul 12, 2019
VP of Marketing, Computer Software Company
Anonymous
Verified
  • Other industries
  • New York, United States
  • 11-50 Employees
  • Online Review
  • Verified

River + Wolf led the naming efforts for a computer analytics and software company. The team created a list of names that would be inspiring and fit the company's message. 

Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services.

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Verified Client Reviews
76
Overall Review Rating
5
Source
Clutch
Last Updated
May 5, 2026

Business Entity

Business Entity Name RIVER AND WOLF LLC
Source NYS Department of State
Jurisdiction of Formation New York
Date of Formation March 3, 2014
Status Active
Last Updated October 29, 2020
ID 4537121

Credit Report Results

International Credit Risk Assessment Low Risk
Source Creditsafe
Last Updated October 29, 2020
Learn More About The Clutch Verification Process

Locations (1)

276 Fifth Avenue, Suite 704-3049 New York, New York 10001 New YorkNY, United States 10001

2 - 5

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