What evidence can you share that demonstrates the impact of the engagement?
We had a project a few years ago and the creative CIRCA came up with was so good that it went viral, and was used worldwide. We originally intended to use it at a number of events over a short period of time, but the event attendees grabbed all of it to use on their own: web properties, stickers, and anything else they could make out of it. It was simply so impactful.
We ran another project around 18 months ago, where CIRCA heavily assisted with the creative redesign of our education website. It’s had a big impact for educators engaging with Microsoft.
How did CIRCA perform from a project management standpoint?
I wish that all my agencies worked the way they do. CIRCA is very good in terms of timing and scheduling. Very few projects have gone over deadline, and when it has happened, it was due to us, not them. They're fantastic in terms of communication and the different levels they provide. I appreciate the ability to be brief when it’s required, but at the same time, we can also dig in and spend a good amount of time on something, if it’s needed.
What did you find most impressive about them?
Some agencies like to talk through things to the nth degree when we really just need to get started and make things happen, and maybe iterate as we go. Other agencies are too brief, and don’t ask the questions they need to ask at the beginning of a project. CIRCA seems to have struck the right balance between those two.
I also appreciate being able to clearly articulate to them that something isn’t working. They can extract the right kind of information from my feedback, which allows them to course-correct. They usually only require one or two iterations in order to get to what I was envisioning in the first place.
They’re able to bring my crazy ideas to life. I know that other people haven’t had the same experience, but that’s because they weren’t able to articulate certain things. CIRCA and I have been on the same wavelength for every project we’ve had. I’ve had very little churn, I’ve been able to iterate quickly, and the output is of fantastic quality.
Are there any areas they could improve?
Sometimes, messaging has been a bit of a challenge. Creatively, they’re amazing, as they also are in terms of timelines and teamwork. The actual wording though has had to go through more iterations than needed. It hasn’t happened often with me, but I have had colleagues where it’s been an issue. It’s definitely something I would like them to continue working on, in order to round out their overall portfolio.
Do you have any advice for future clients of theirs?
I advise clients to take advantage of the first meeting, where they can fully outline everything they want. CIRCA asks questions for a reason, so they should be allowed to do so, and be given the answers. Secondly, it’s important to be very clear with feedback. They work well when they hear exactly what you don’t like and why, along with a suggestion for something they should try next. It’s harder for a company like CIRCA, or any other agency, to work with clients who won’t give reasons for disliking something, or won’t even express that feeling at all.