Name: PLAYBOOK STUDIO
Address: 910 North Lake Shore Drive, Chicago, United States, IL, 60611, US
Telephone: 9175455491
Price range: $200 - $300
Rating: 4.8

Sharp Strategies. Beautifully Executed.

We are a group of thinkers, planners, designers, and makers. United by the power of exploration, interrogation, collaboration, and inspiration to arrive at the insights, strategies, and actions required to allow companies and brands to become their best selves.

Min project size
$75,000+
Hourly rate
$200 - $300 / hr
Employees
2 - 9
Locations
Chicago, IL
Year founded
Founded 2018

Service Lines

Branding: 45%
Logo: 20%
Advertising: 15%
Market Research: 10%
Business Consulting: 5%
Web Design: 5%

Select Focus Area

Branding Focus

Brand strategy: 35%
Corporate identity: 35%
Brand messaging: 15%
Naming: 10%
Product branding: 5%

Advertising Focus

Broadcast video advertising: 40%
Print advertising: 35%
Out of home advertising: 10%
Radio advertising: 10%
Other advertising: 5%

Market Research Focus

Market Research Interviews: 55%
Market Analysis: 15%
Market Research Surveys: 15%
Observational Research: 15%

Industries

Consumer products & services: 20%
Hospitality & leisure: 20%
Information technology: 20%
Manufacturing: 20%
Medical: 20%

Clients

Small Business (<$10M): 100%

Pricing Snapshot

Min. project size $75,000+

Avg. hourly rate $200 - $300 /hr

Rating for cost 4.7 /5

What Clients Have Said

PLAYBOOK STUDIO is noted for providing good value for cost, particularly in branding and design projects. Clients appreciated their responsive project management and thoroughness. Specific project sizes and costs were not disclosed, but overall, the company is recognized for its effective pricing relative to the quality delivered.

This summary is based on verified Clutch reviews.

Most Common Project Size

Confidential based on 3 reviews

< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

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PLAYBOOK STUDIO Review Insights

Overall Review Rating

4.8

Quality 5.0
Schedule 5.0
Cost 4.7
Willing to Refer 5.0

Top Mentions

Review Highlights

Clarifying Scope with Partners

One area for improvement identified by a client is the need for clearer scope alignment with external partners. This suggests a potential opportunity for PLAYBOOK STUDIO to enhance their project scoping processes to ensure mutual understanding from the outset.
Comprehensive Communication Methods

The company employs a variety of communication methods, including in-person, virtual meetings, email, and messaging apps, to ensure effective collaboration with clients. This flexibility in communication is appreciated by clients.
Responsive and Timely Project Management

PLAYBOOK STUDIO is noted for their promptness and responsiveness in project management. They ensure timely delivery of project milestones, maintain effective communication, and are readily available to address client needs throughout the project lifecycle.
High Ratings and Referrals

PLAYBOOK STUDIO is often chosen due to high ratings and positive referrals. This indicates a strong reputation in the industry, which plays a crucial role in attracting new clients and projects.
Effective Brand Strategy and Identity Development

Clients commend PLAYBOOK STUDIO for their expertise in developing compelling brand strategies and identities. Their work has resulted in well-received brand refreshes, increased brand equity, and social media engagement, even for long-established companies.
Strong Leadership and Intelligence

PLAYBOOK STUDIO is praised for their leadership, intelligence, and enthusiasm, which are seen as unique qualities that set them apart in their industry. Clients have noted these attributes as significant contributors to successful project outcomes.

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PLAYBOOK STUDIO Reviews

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Branding Business Consulting Digital Strategy Market Research
Brand messaging Brand strategy Product branding Corporate identity
Confidential
Mar. - Dec. 2019

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"This was the smoothest branding project I've ever experienced."

May 1, 2023

Former Marketing VP, Lafayette 148 NY

Donna Faircloth

Retail
Brooklyn, New York
51-200 Employees
Online Review
Verified

A women's clothing retailer hired PLAYBOOK STUDIO LLC to provide rebranding services. The team was also responsible for web design, advertising strategies, social media management, and packaging design.

PLAYBOOK STUDIO LLC was able to define the company's brand story as a luxury apparel brand. The team was thoughtful and communicative, and internal stakeholders were particularly impressed with the vendor's receptiveness to feedback and ideas.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the VP Marketing of Lafayette 148 NY

Describe what your company does in a single sentence.

Women's Clothing Design

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PLAYBOOK STUDIO LLC to accomplish?

Create a compelling rebrand for L148, a 25 year old women's designer clothing company to establish it as a modern option for women ages 40+

SOLUTION

How did you find PLAYBOOK STUDIO LLC?

Referral

Why did you select PLAYBOOK STUDIO LLC over others?

Great culture fit
Good value for cost
Referred to me
Company values aligned

What was the size of PLAYBOOK STUDIO LLC’s team?

2-5 Employees

What was your primary form of communication with PLAYBOOK STUDIO LLC?

In-Person Meeting

Describe the scope of work in detail. Please include a summary of key deliverables.

Guide the company and the creative team through a compelling brand identy discovery process that will set the 25 year old women's apparel company up for success for the next 25 years! Deliverables: Brand Definition including Mission, Values, Story, Pillars, Consumers, Wardrobe Elements Brand Identity including Look and Language Brand Execution for all pillars including, Website, Advertising, Social Media, Catalog, Packaging

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The development of a captivating brandbook that clearly states the brand story and defines where it sits in relationship to women's luxury apparel. A living document to be used internally (and occasionally externally with clients) as a tool to guide salespeople, design team members, organizational leadership and potential customers.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was thoughtful, insightful, thorough, methodical. It had a 6 month timeline that was completed as planned. The project kicked off with in depth stakeholder interviews to ensure buy in from every level of the organization and following those initital conversations the project moved through development of Mission, Values, Brand Pillars, etc.

Playbook Studios created a cadence of longer weekly "workshop" meetings with the core team and monthly touchbases with Leadership to ensure that they were bought in to each of the key decisions being made along the way. This schedule fully allowed all levels of the company to particiapate on the journey.

What did you find most impressive or unique about this company?

It was impressive how Playbook Studios could take in the various "opinions" from so many key players on the team and assimilate them into one look and feel that served the brand as a whole.

Are there any areas for improvement or something PLAYBOOK STUDIO LLC could have done differently?

This was the smoothest branding project I've ever experienced - which says a lot because it was a very complex assignment. I honestly can't come up with anything that the Playbook team could have done better!

RATINGS

5.0

Branding Content Writing Services Corporate Photography Graphic Design Logo Market Research Video Production
Confidential
Sep. 2022 - Mar. 2023

4.5

Quality: 5.0

Schedule: 5.0

Cost: 4.0

Willing to Refer: 5.0

"Their knowledge and expertise in branding were vast."

Apr 12, 2023

Director of Marketing, Manufacturing Company

Anonymous

Manufacturing
Chicago, Illinois
1,001-5,000 Employees
Online Review
Verified

A manufacturing company hired PLAYBOOK STUDIO LLC for their branding services. After conducting qualitative research and workshops, the team refined the client's brand strategy and created a new brand playbook.

The company's new brand identity was well-received by their target audience. As a result, the client saw an increase in brand equity and social media engagement. The team utilized their in-depth knowledge and expertise to deliver quality results. They were also communicative, timely, and responsive.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of (a/an) Manufacturing

Describe what your company does in a single sentence.

We design and manufactures electronic components and solutions that connect humans and machines.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PLAYBOOK STUDIO LLC to accomplish?

Refine brand strategy
Overhaul brand design
Hone brand language

SOLUTION

How did you find PLAYBOOK STUDIO LLC?

Referral

Why did you select PLAYBOOK STUDIO LLC over others?

Other

What was the size of PLAYBOOK STUDIO LLC’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Qualitative research and workshopping that led to a refined brand strategy for an 80-year-old company, culminating in a Brand Playbook for use in all aspects of company identity.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

New brand identity that has been well-accepted, even with 80-year history
Great increase in social media engagement
Expect increase in brand equity as a result of the refresh after all expressions planned

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Meetings weekly helped keep everyone on task for deliverables with a diverse team of Playbook experts and our internal team. Readily available to strategize whenever needed as our two groups shepherded this big lift to the finish line.

What was your primary form of communication with PLAYBOOK STUDIO LLC?

In-Person Meeting
Virtual Meeting
Email
Messaging App

What did you find most impressive or unique about this company?

Their knowledge and expertise in branding were vast. The quality of subject matter experts (designer, copy writer, market researcher) was also top-notch.

Are there any areas for improvement or something PLAYBOOK STUDIO LLC could have done differently?

Aligning on clarity of scope with outside partners has been a lesson learned by all of us on the project.

RATINGS

4.5

Branding Content Marketing Graphic Design Logo Web Design
Confidential
Jan. 2021 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

''Their leadership, intelligence, and verve are unique.''

May 8, 2023

Chair, EPIC-N

Joel Rogers

Education
Madison, Wisconsin
Online Review
Verified

An educational organization has hired PLAYBOOK STUDIO LLC for website design. They take care of designing templates and texts and serve as a marketing counsel.

PLAYBOOK STUDIO LLC's work has helped the client grow the quality and reach of their educational program. PLAYBOOK STUDIO LLC is a prompt and responsive team that uses in-person and virtual meetings for communication. The client also praises their leadership and intelligence as a partner.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Chair of EPIC-N

Describe what your company does in a single sentence.

Promotes and improves application of the EPIC Model of university-community engagement.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PLAYBOOK STUDIO LLC to accomplish?

Fix our website and other communications

SOLUTION

How did you find PLAYBOOK STUDIO LLC?

Referral

Why did you select PLAYBOOK STUDIO LLC over others?

High ratings

How many teammates from PLAYBOOK STUDIO LLC were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Design templates, graphics, text, marketing counsel

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Growth in program quality and reach

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes on promptness and yes on responsiveness

What was your primary form of communication with PLAYBOOK STUDIO LLC?

In-Person Meeting
Virtual Meeting

What did you find most impressive or unique about this company?

Their leadership, intelligence, and verve are unique.

Are there any areas for improvement or something PLAYBOOK STUDIO LLC could have done differently?

Not really

RATINGS

5.0

Showing 1-3 of 3 Reviews

Locations (1)

910 North Lake Shore Drive Chicago, IL, United States 60611

2 - 5

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PLAYBOOK STUDIO

Sharp Strategies. Beautifully Executed.

Pricing Snapshot

What Clients Have Said

Most Common Project Size

Select a service to see pricing information

Highly Rated Similar Providers

PLAYBOOK STUDIO Review Insights

Overall Review Rating

Top Mentions

Review Highlights

Clarifying Scope with Partners

Comprehensive Communication Methods

Responsive and Timely Project Management

High Ratings and Referrals

Effective Brand Strategy and Identity Development

Strong Leadership and Intelligence

Reviews mentioning:

PLAYBOOK STUDIO Reviews

Rebranding Services for Women's Clothing Retailer

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Branding Services for Manufacturing Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Website Design for Educational Organization

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Locations (1)

PLAYBOOK STUDIO

Sharp Strategies. Beautifully Executed.

1 Locations

Services

Focus

Industries

Clients

Pricing Snapshot

What Clients Have Said

Most Common Project Size

Select a service to see pricing information

Highly Rated Similar Providers

Reviews

PLAYBOOK STUDIO Review Insights

Overall Review Rating

Top Mentions

Review Highlights

Clarifying Scope with Partners

Comprehensive Communication Methods

Responsive and Timely Project Management

High Ratings and Referrals

Effective Brand Strategy and Identity Development

Strong Leadership and Intelligence

Reviews mentioning:

PLAYBOOK STUDIO Reviews

Rebranding Services for Women's Clothing Retailer

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Branding Services for Manufacturing Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Website Design for Educational Organization

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Portfolio & Awards

Location

Locations (1)

Contact

Connections