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https://10plusprofile.com/
1-888-288-4533
10 Plus Brand is a full-service, multi-media branding & digital marketing agency. We do the “whole 10 yards” of brand-building, branding, and brand marketing for businesses, including but not limited to B2B service firms, law firms, accounting firms, commercial lenders, investment bankers, business consulting firms, technology companies, funded or venture capital VC backed startups, corporations, mid-market companies, non-profit organizations, private equity (PE) portfolio companies during restructuring or pre and post M&A, and political campaigns.
We also develop individual business brands with LinkedIn profiles, bios, resumes for public and private board members, C-suites members, executive coaches & business consultants, commercial insurance brokers, realtors, etc.
1st, we are brand builders.
We brand, rebrand, and refresh existing brands for businesses, B2B services, technology companies, funded or VC-backed startups, corporations, mid-market companies, non-profit organizations, private equity portfolio companies during restructuring or pre and post M&A.
We also develop individual business brands for business leaders, experienced and growth- minded professionals, notables and influencers.
Second, we are content creators.
After we decode a brand’s DNA, we create brand messaging and tell brand stories, verbally and visually, to construct a brand’s persona and elevate its stature on websites and social media with original content, blogs, podcast, videos, vlogs, custom website design and development, LinkedIn business pages and personal profiles, webinars, and PR content.
Third, we are digital marketers.
We combine AI enabled digital marketing with human intelligence to multiply a brand’s influence with repurposed articles, SEO, SEM, PPC, social media marketing, influencer marketing, marketing analytics, and Google core web vitals.
Founder & CEO Joanne Tan leads cross-functioning teams to deliver top results.
Focus
Portfolio
We elevated this business from a local to national success
Over 7 years, we succeeded in lifting this commercial insurance agency from a locally based, Northern California business, to a nationally known agency, now getting clients from all 50 states. We did it with visionary market trend prediction, fast and powerful digital marketing, ORIGINAL content, and AI-human intelligence hybrid content marketing.
They hired us to rebrand them 3 times, each time we analyzed the changing landscape of the economy and the market, and suggested directional changes to drop soon-to-be-obsolete insurance market sectors, and add emerging market (e.g., adding cyber security insurance 18 months before it was prevalent, dropping small hotels as AirB&B was beginning to grow; adding senior living facilities, now adding robotic manufacturing to US market in Feb. 2021...)
We stick to their brand DNA that we honed throughout market changes, while we update strategies, write high quality original blog posts and articles, and establish them as industry thought leaders and influencers with "drip irrigation" of regular, consistent and HIGH quality content on website and social media.
In each of the 3 major rebranding or brand-refreshing, we decoded their brand DNA 3 times, created their brand promotional videos twice, and 3 times we completely updated website content and redesigned and re-developed their websites.
Every week day, we repurpose carefully selected curated content and custom-create summaries and hashtags relevant to their brand messaging before posting them on LinkedIn, Twitter, Facebook. We help them monitor and engage prospects on their social media platforms.
All these persistent efforts have lead to their success: without increasing overhead cost, they've got the most bang for their marketing bucks: They are now doing business all over the United States directly resulting from our brand-building, content creating, and digital marketing success.
Everything on this website is created by 10 Plus Brand, Inc., logo, slogan, content, design, etc.
Brand promotional video for Executive Forum Silicon Valley
Based on the Brand DNA Script that was distilled to 1.5 pages from 100 pages over 15 brainstorming and investigative sessions, we produced, directed, filmed and edited this video for the President of the Executive Forum Silicon Valley. This video tells his brand's unique value propositions and stories with verbal and visual brand messaging. This video, with another Clients' Testimonial Video, have significantly reduced his time and expenses in clients' acquisitions, and both are well received. The two videos now anchor his LinkedIn profile as well. We also re-branded his LinkedIn profile and optimized brand narratives with Google keywords and his value propositions for his target audience.
Decode, create, amplify - from brand DNA to website
After about 16 brainstorming sessions with the CEO and founder, with our comprehensive, in-depth and strategic "DNA Decoding" process, we created this organization's Brand Foundational Script, or DNA Script, and made a brand promotional video based on this Script; simplified its narrative structures and categories, revised all verbal wesite content's organizational strategies and stories, redesigned a brand new website that contains all of the above, and launched it right before a major healthcare conference that generated about ROI about 10 times more than their investment in our services, to decode, create, and amplify their brand messaging.
Cinema ad, TV commercial, brand promotional video
As part of a comprehensive campaign for this prestigous private museum, owned by a multi billionnaire, this video and our other PR work with media doubled the Musuem's attendance.
Website content, design, development
From decoding this company's brand DNA, to creating its brand promotional video based on the brand DNA script (now anchoring its website), to structuring website content and simplifying messaging, to design and development of this website, we took care of this engineering firm's digital marketing from end to end.
Reviews
the project
Web Design & Digital Marketing for Consulting Services Firm
"Their ability to create interesting and useful blogs on a monthly basis is impressive."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the owner of a2zCFO, LLC, a Consulting CFO services firm.
For what projects/services did your company hire 10 Plus Brand, Inc.?
To establish, maintain, and expand my brand and marketing presence.
What were your goals for this project?
To have a professional level website for my current and future customers while giving them a sense of what and who a2zcfo, llc is. Provide relevant accounting and financial information.
How did you select 10 Plus Brand, Inc.?
10 Plus Brand was introduced to me thru a trusted advisor group.
Describe the scope of their work in detail.
The whole "10 yards" of brand-buildng, identity design, video, website, content development, ghost-writing articles and blogs, social media marketing, as my brand-builder, content creator, digital marketer, and my outsourced CMO.
What was the team composition?
I primarily worked with 10 Plus Branding's owner Joanne for the Strategy, Branding, and messaging work as well as website design. Joanne produced my video. Her fellow team members update and maintain my website and blogs.
Can you share any outcomes from the project that demonstrate progress or success?
I immediately had a large number of visitors to my LinkedIn and website. Peers and friends were impressed with the video. Prospective clients usually visit my website before hiring me.
How effective was the workflow between your team and theirs?
The a2zcfo and 10 Plus Brand teams have always worked together well, producing and maintaining my website and monthly blogs.
What did you find most impressive about this company?
1st, the Development of my website and video which I had never done before. Joanne was quickly able to identify and promote what makes a2zcfo unique and valuable. Their ability to create interesting and useful blogs on a monthly basis is impressive.
Are there any areas for improvement?
I am not aware of any significant areas of improvements.
the project
Branding for Coaching & Consulting Practice
"What set them apart was their work process that had a theoretical basis."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m a solopreneur with a coaching and consulting practice. I work with executive leaders and business owners.
What challenge were you trying to address with 10 Plus Brand?
I needed their team to uniquely market the services that I offered.
What was the scope of their involvement?
Initially, 10 Plus Brand asked me to complete a 40-question survey for them to completely understand my business and the unique services that I offered to my customers. After that, we had a series of conversations to discuss what must be done to refine my brand and meet all my goals. Their team solely focused on identifying my business’s core strengths and how to promote those effectively. More importantly, they helped me articulate what my practice meant and how I was supposed to use that to provide exclusive services to people.
What is the team composition?
I worked closely with Joanne (CEO & Branding Expert).
How did you come to work with 10 Plus Brand?
I found Joanne’s profile on LinkedIn after searching for CEOs in the San Francisco Bay Area. I thought the profile looked great enough for me to call her for an initial conversation — the meeting ended well, so we started working together to improve my practice’s branding.
What is the status of this engagement?
The project ran from October–December 2020. They’re currently working with me on another project, providing LinkedIn building and website redesign services.
What evidence can you share that demonstrates the impact of the engagement?
Joanne precisely articulated what I offered my customers and why I wanted to offer it — I was able to find more relevance to the kind of work I was doing because of her team’s efforts. Prior to this, I had a pretty solid yet varied career, working different roles for different target customers, but 10 Plus Brand helped identify what was unique about my skills and my services. My metrics were mainly subjective, but that’s only because they delivered a collaborative experience that worked solely for me and my practice. Additionally, there were a lot of people who reached out to me and asked me about my services upon looking at my refined business profile and pages.
How did 10 Plus Brand perform from a project management standpoint?
I surely had a unique working experience with 10 Plus Brand. I had regular conversations with Joanne — she scheduled these calls and managed everything workflow-related. Joanne was 100% attentive to my needs and questions — despite the instances wherein we misunderstood the concepts we were talking about, she remained invested and persistent. What really struck me was her ability to manage a project smoothly.
What did you find most impressive about them?
What set them apart was their work process that had a theoretical basis. 10 Plus Brand, especially Joanne, demonstrated a range of flexibility that I never encountered before. Flexibility was an important factor that led me to the discovery of the uniqueness of my business — without Joanne’s flexible workflow and inputs, I would’ve lost sight of my work. Her knowledge and expertise were broad enough to accommodate exactly what I needed for my business.
Are there any areas they could improve?
I didn’t think there were areas that needed improvement.
Do you have any advice for potential customers?
It’s not gonna be easy because branding does require a lot of work, but trust 10 Plus Brand to intensely and exactly deliver what you expect and need from their team.
the project
Web Dev & Digital Marketing for Commercial Insurance Co
“They’re efficient, cost-effective, and results-oriented.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
We’re a commercial insurance broker.
What challenge were you trying to address with 10 Plus Brand, Inc.?
In recent years, it has become a necessity for businesses to have a presence online. 10 Plus Brand, Inc. put together digital marketing campaign for us that would grow our presence on social media sites, such as LinkedIn.
What was the scope of their involvement?
At the beginning of the project, they gave me a 10-page packet of questions for me to answer. Once I went through that, they refined my mission statement and identified what we needed to change on my website.
Then they redesigned and developed our website from start to finish. Recently, they redid the website again due to changes in Google’s algorithm.
From there, they outlined a digital marketing strategy. They created social media profiles on platforms such as LinkedIn. They also write monthly blog posts. Not only do we feature their articles on our website, but we also post them on social media. 10 Plus Brand, Inc. makes sure we have all of the hashtags included on those posts as well.
What is the team composition?
I worked directly with Joanne (Founder & CEO).
How did you come to work with 10 Plus Brand, Inc.?
Joanne is a member of a business network I belong to. I figured I might as well work with somebody I knew and trusted. I looked at 10 Plus Brand, Inc.’s website and was impressed by how clean and organized it was. Anyone would be able to navigate their site, and that’s how I wanted mine to look too.
What is the status of this engagement?
We’ve been working together for 5–6 years. We began our partnership around January 2015 and it’s ongoing.
What evidence can you share that demonstrates the impact of the engagement?
We’ve earned about six different accounts that we wouldn’t have won if it wasn’t for our web presence. I even heard that someone all the way in Washington, DC follows the blogs that 10 Plus Brand, Inc. writes for us. We’ve definitely gained interest from potential clients across the country.
How did 10 Plus Brand, Inc. perform from a project management standpoint?
Joanne is a task-master. If I don’t complete something on time, she lets me know. She makes sure we stay on track. We used to talk on the phone, and before the COVID-19 pandemic, we met in person, but we recently began using Zoom.
What did you find most impressive about them?
They’re efficient, cost-effective, and results-oriented. They can take a project from start to finish. They understand what I do, develop it, and get the content online.
Are there any areas they could improve?
They deliver everything they promise.
Do you have any advice for potential customers?
Follow Joanne’s lead. Answer her questions and she will develop the results you’re looking for.
the project
Promotional Business Videos for Business Consultant
‘’I can say that 10 Plus Brand helped to streamline the qualification process for us.’’
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the owner and president of a business coaching organization. We focus on groups of leaders and leadership teams.
What challenge were you trying to address with 10 Plus Brand?
We wanted to promote our business through a series of videos using the communication of our brand and the references and testimonials of our customers.
What was the scope of their involvement?
10 Plus Brand started the process with what they call a ‘DNA Process,’ which is a series of discovery interviews that establish our value proposition as an organization, the essence of the market we want to address, and the problems we’re trying to solve for our customers. From that information, the team started creating the script for the video. Later, their team came to one of our coaching sessions to create the content in line with the script that described our value proposition and our customers' excitement about our services.
Members who participated in that session later went into separate video calls with 10 Plus Brand’s team and provided testimonials about our services and about what they individually get out of working with us; I think that’s where we doubled up and got the most value. Through those conversations, they captured enough footage time to create a brand video for our forums offering, which we can use on YouTube, with email campaigns, and in our email signatures. We also utilize those testimonials as a whole or edit them for individual use, so that we can get a lot of content from those videos; it’s been 18 months, and we’re still applying them for our business.
What is the team composition?
We worked primarily with Joanne (CEO), but more people were involved in the scriptwriting and the filming processes.
How did you come to work with 10 Plus Brand?
I met Joanne through a networking group called ProVisors, and she later came to speak to one of my business owner groups, so I got a chance to see what she was offering. During that process, she got a client out of that, and I later got feedback from that engagement. Everybody talked about YouTube and how businesses have to have video content, so we decided to do something about it and selected Joanne’s work.
What is the status of this engagement?
The project lasted from July–October 2019.
What evidence can you share that demonstrates the impact of the engagement?
We’ve been getting positive feedback from people telling me that we have great videos. Last week, I received an email saying that they enjoy the story in the video of how I grew to become the entrepreneur that I am. Additionally, we regularly attach the testimonial videos when somebody I first meet wants to know more about what we do. I’m sure that 10 Plus Brand has a dime in that dollar every time we move forward.
I can say that 10 Plus Brand helped to streamline the qualification process for us. Now people see our work, and they know our capabilities, which allows us to modify faster. That’s golden.
How did 10 Plus Brand perform from a project management standpoint?
I’m a stickler for detail, so I was on top of everything all the time. I had to be turned around to see things from their expertise and perspective, and everything went great. Before the COVID-19 pandemic, we communicated in person. We also communicate through emails, Zoom, and shared documents.
What did you find most impressive about them?
What differentiates 10 Plus Brand is the way that they get to know the essence of a client’s business and amplify it into creating content that aligns.
Are there any areas they could improve?
One of the things that can be improved is giving context to the clients. 10 Plus Brand’s team knows the material and the process so well. They just told me how they were going to do everything. If they gave some context to understand the big picture better, I might not have been as much as a burr under the saddle for them.
Any advice for potential customers?
Don’t try to get in the middle and add too much of your ingredients to the soup; understand that they know what they’re doing.
The client has seen an increase in their LinkedIn profile's visitors. 10 Plus Brand, Inc. collaborates closely with the client to ensure the growth of their business. Their deep understanding of the client's brand allows them to curate interesting and relevant content on a regular basis.