10 Plus Brand, Inc.

BACKGROUND

Please describe your company and position.

 I am the Partner of a legal company 

Describe what your company does in a single sentence.

Global Full-Service Law Firm

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 10 Plus Brand, Inc. to accomplish?

• Develop personal brand
• Update LinkedIn profile to reflect same and advise on content guidelines for posting
• Develop Biography for Board and corporate in-house service
• Develop resume for Board and corporate in-house service

SOLUTION

How did you find 10 Plus Brand, Inc.?

• Referral
• Other

Why did you select 10 Plus Brand, Inc. over others?

• Close to my geographic location
• Great culture fit
• Referred to me

How many teammates from 10 Plus Brand, Inc. were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Joanne guided me through an extensive process of questionnaires and discussions to help me determine my personal brand.  She then helped me to describe it in a way that would appeal to the audiences that I need to hear my message.  She did not use AI to do this but drafted the brand messages by hand.  She provided guidance to me on my LinkedIn influencer strategy to make sure that my posting was supportive of my brand identity.  

Next, she helped me to redo my LinkedIn profile to reflect my brand.  She made recommendations about each part of the LinkedIn profile process.  She also advised me to add some additional things myself to demonstrate better my experience and background, which I did.

Next, Joanne helped me draft a revised bio to reflect my brand and desired pivot to board service and corporate in-house legal.  Finally, she helped me to revise my resume to reflect my brand and also speak to my fitness for the jobs I am pursuing. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

My LinkedIn engagement has gone up substantially, and I have completely revised my communications about what kind of lawyer I am, in order to get ready for my career pivot.  I am only now using the materials we developed in search of that new position but I feel much more confident in the process having received Joanne's support.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Joanne was very timely, always available, and drove the project to completion quickly, with the appropirate amount of momentum to meet my goals.

What was your primary form of communication with 10 Plus Brand, Inc.?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I liked that Joanne used an extensive set of questionaires and questions in real time to help me figure out how best to describe my value and success.  I liked that she did not rely on AI tools which can often result in language that is too flowery and not credible.  I found Joanne's approach helpful in leading me see myself more objectively and understand just how significant my offerings are.

Are there any areas for improvement or something 10 Plus Brand, Inc. could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Owner / CEO of ApexCX

Describe what your company does in a single sentence.

We provide consulting and advisory expertise in Customer Experience to customer-facing businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 10 Plus Brand, Inc. to accomplish?

• Create a new brand for the two merged companies that make up ApexCX
• Establish our brand presence online
• Merge thought leadership information from two legacy websites into the new company's site

SOLUTION

How did you find 10 Plus Brand, Inc.?

• Referral
• 10 Plus Brand was recommended by the founder of SKWeston based on a connection made via CEO forum

Why did you select 10 Plus Brand, Inc. over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from 10 Plus Brand, Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Development of a new brand including naming, articulation of vision and mission, and deployment of the new brand onto social media. Deliverables included:

1. a detailed description of the new company's brand DNA (vision, mission, core beliefs, differentiators, and aspirations); 
2. a new custom-developed website, tuned for SEO and high performance; 
3. transfer of thought leadership (e.g. blogs and white papers) from the legacy sites of SKWeston and TRG (the two acquired companies); 
4. recently, began assisting in identification and development of future messages related to CX industry trends

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

At this time, there are no metrics that we can track to assess and declare success. However, the outcomes desired have been met. These include getting the new website up and operational within a 6 week timeframe, from Design through Development, Testing and Go-live. Another desired outcome that has been met was to have migrated all relevant blogs and white papers from the legacy sites to the new site before the end of this month. This was already accomplished several days early.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The scale of this project was such that project management was very hands-on and highly engaged with me as the ultimate customer. Joanne, the 10 Plus Brand CEO, personally drove the schedule and the taskings. I met with Joanne multiple times per week during the Brand DNA and Website Development stages. She drove the process with rigor and with a clear eye toward finishing on schedule. As a result, all deliverables were met on or ahead of schedule. During the stages, I was also able to make reasonable requests for changes to the plans without being told that the schedule would be negatively impacted.

What was your primary form of communication with 10 Plus Brand, Inc.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Without question, the most impressive aspect of 10 Plus Brand, Inc. is the depth of their knowledge and hands-on involvement in the project, which has been invaluable in getting our new brand up and running in a very short time.

Are there any areas for improvement or something 10 Plus Brand, Inc. could have done differently?

I have no recommendations of areas for improvement. I have been highly satisfied by our relationship with 10 Plus Brand

BACKGROUND

Please describe your company and position.

I am the CEO of GoalTegic, Inc.

Describe what your company does in a single sentence.

Financial and accounting consulting services for tech startups and companies

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 10 Plus Brand, Inc. to accomplish?

• Branding strategies, brand identity (Business name, tagline, logo)
• Website design and development, web content
• Blogs
• Social media marketing
• Coaching and consulting

SOLUTION

How did you find 10 Plus Brand, Inc.?

Online Search, Other

Why did you select 10 Plus Brand, Inc. over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Referred to me
• Company values aligned

What was the size of 10 Plus Brand, Inc.’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

10 Plus Brand helped me and my company build both my business and personal brand from scratch: Joanne, Founder and CEO of 10 Plus Brand, Inc, has been advising and coaching about my value proposition in relation to my unique brand DNA. She has a process for going very deep in order to discover all elements as building blocks for my brand.

More than a top notch coach and consultant, she leads her wonderful teams who delivered my logo, website, SEO, social media marketing, and other services that are truly top quality. I love the logo-tagline-business name design so much that I proudly made swags and promotional items. Her web team custom-coded my websites that are scoring 100% by Google metrics in 2 areas, and above 90% in other areas.

Most importantly is the content: after many brand brain-storming sessions with Joanne, the content for both my company's website and LinkedIn profile sets us way above the crowd. The content that they have been creating for my company, as well as other services, are based on an overall digital marketing strategy with superb craftsmanship.

I am extremely pleased with all the deliverables that I am continuing retaining 10 Plus Brand for blogging, social media marketing, SEO, coaching, and consulting services.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• SEO performance
• Prospects are impressed by my LinkedIn and website, they become clients

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Delivered on time and timely

What was your primary form of communication with 10 Plus Brand, Inc.?

Virtual Meeting

What did you find most impressive or unique about this company?

Brand DNA decoding is their unique strength that sets them apart from all other agencies

Are there any areas for improvement or something 10 Plus Brand, Inc. could have done differently?

Not that I am aware of

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of TEP.GLOBAL; we are a boutique consulting operation that focuses on anything that involves people and organizations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 10 Plus Brand, Inc.?

Our business challenge was branding; we wanted to brand our organization differently because there are so many consultants. We’ve been trying for years to do this, and we haven’t been very successful.

SOLUTION

What was the scope of their involvement?

10 Plus Brand, Inc. worked on everything for us. They started with a deep dive into our company and looked at our personal stories to understand our background and what we were looking to do. The first step in the process was to find what they call the brand DNA, and to search for the thing that made our company unique. 

After this, we went through the process of designing a new logo and name; they also created content for our website and coded it using WordPress. The website is completely unique, and they’ve helped us choose new imagery that represents us as an organization. 10 Plus Brand, Inc. has also been assisting us in defining our target audience. 

We worked on SEO next, and they wrote everything for us. We went through keywords, and we collaborated to determine what would work best. 10 Plus Brand, Inc. also brought in a linguist for us to work with who specialized in optimizing the language. 

We plan on keeping them on board for content creation, and we’re currently working on building our social media. This includes redoing our LinkedIn profile and then looking towards other platforms like Twitter, Facebook, and Instagram. 

What is the team composition?

Our primary contact is Joanne (CEO), but we know there is a team working with her behind the scenes. 

How did you come to work with 10 Plus Brand, Inc.?

We met at a networking event and felt like we had finally found someone who understood what we were doing. 

What is the status of this engagement?

We started working together in May 2022, and the engagement is ongoing. We plan on working with them on a long-term basis.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We don’t have any metrics for the website yet, but we already have traction on LinkedIn, and people have been reaching out because of the new profile. We’ve also received positive feedback from our customers. This is by far the most professional, in-depth, and effective engagement we’ve had after working with different companies for nine years. The results speak for themselves. 

How did 10 Plus Brand, Inc. perform from a project management standpoint?

They’ve met all deadlines, stayed within budget, and have been very reliable. We communicate via Zoom, email, and phone calls. 

What did you find most impressive about them?

They are incredibly in-depth and thorough. We’ve worked with other branding agencies before, but their approach has been completely different. 10 Plus Brand, Inc. really listens to our stories and has been able to put all of the pieces together in a way that we would never have been able to come up with. We’ve never received a product like this. 

Are there any areas they could improve?

They’ve exceeded our expectations, and we don’t think there’s anything more they could be providing us with. 

Do you have any advice for potential customers?

Be very open to the process and trust their guidance because that’s how you can get the most out of the engagement. You also need to be brutally honest about what is working and what isn’t. If you go in with preconceived notions, then you’re going to be taking away creative freedom from them.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of a business consulting services company. I work with entrepreneurs and remote workers to help them focus better and skyrocket their productivity. It's a boutique coaching service, and I work primarily with people who would like to focus, for instance, people with ADHD.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 10 Plus Brand Inc.?

I wanted to get my branding and a good LinkedIn profile.

SOLUTION

What was the scope of their involvement?

10 Plus Brand, Inc. helped me with headshots for LinkedIn and other channels. In addition, they helped me with SMM bot both my personal and business profiles.

What is the team composition?

We only worked with Joanne (Owner).

How did you come to work with 10 Plus Brand Inc.?

I found them through an ad. We chose them because Joanne was great at exploring the project with me through a collaborative approach.

What is the status of this engagement?

We worked together from January 2021–2022. We plan on using their services again in the future.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The clicks on my LinkedIn profile skyrocketed; people started texting me, and our engagements increased.

How did 10 Plus Brand Inc. perform from a project management standpoint?

They did great with project management; they met every deadline and communicated with us through phone calls, WhatsApp, and Zoom.

What did you find most impressive about them?

Their personalized approach was their best attribute.

Are there any areas they could improve?

I don't think there's anything they can improve on.

Any advice for potential customers?

Go with them and follow their flow — they're very good at their work.

BACKGROUND

Please describe your company and your position there.

I am the CEO, Executive Coach & Consultant for Catamentum Leadership Coaching. Through coaching, facilitating, and consulting we help leaders unleash the power of their teams & their own potential.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 10 Plus Brand, Inc., and what were your goals?

Identifying the core brand for my business, creating an overall rebranding strategy, and executing that strategy, including creating visual and written content for a new website, logo, and all social media.

SOLUTION

How did you select this vendor?

I met the CEO, Joanne Tan, through a business development group to which we both belong. Joanne is so passionate, knowledgeable, and dedicated to her work. She is truly a strategic thought partner throughout the entire process. I chose her because of her expertise, direct approach, the way she connects personally with her clients, and how diligently she works to understand and serve each individual business.

Describe the scope of their work in detail, including any steps and the final deliverables.

Joanne met personally with me every step of the way. She first provided a document as pre-work to an intensive interviewing process about me, my mission, the type of clients I want to serve, my competition, etc.

Then, we met 1:1 throughout the process to drill down to the core elements of my brand, my "brand DNA." Those elements became the roots for everything we developed. She worked with me to tailor my LinkedIn details (personal and company) and my bio to authentically align with my brand DNA.

We strategized about a new name for the company to bring me forward into the next stage of my business. She worked with me to create a logo and social media visuals (e.g., LinkedIn banner and Zoom background). She and her team developed my website, transitioned core content from my existing website, and they are about to SEO the entire website.

Throughout this process, Joanne was a true thought partner and helped me ruthlessly prioritize my content based on the elements of my brand DNA, drilling down to the core, and creating a result that was clear, clean, and concise.

How many people from the vendor's team worked with you, and what were their positions?

Three people. I primarily worked with Joanne Tan, the CEO. I also worked with two individuals who assisted me with creating a Podbean account for podcasts and how to most effectively provide the content to them. Someone else also helped me with other aspects of finalizing my website and content. For the most part, however, I worked directly with Joanne.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have not yet launched the new brand. So I do not yet have data on the impact. However, I have signed up for ongoing services with 10 Plus Brand Inc., which speaks to my level of overall satisfaction and desire to continue to work with Joanne and her team.

Describe their project management style, including communication tools and timeliness.

Joanne provides great structure for the process. She meets with clients 1:1 to studiously walk them through the entire process. She was great at balancing high-quality content with really pushing to get things done. Communication tools were primarily email, Zoom, and Google. Everything with Joanne has a personal touch. She is the glue connecting everything together and ensuring a smooth, fluid experience for the client.

What did you find most impressive or unique about this company?

Joanne is a real thought-partner. The process for unearthing my DNA was deep, intensive work. The company seeks to learn everything they can about you and your business inside and out. As a result, she can capture that authenticity in her writing and in the visuals/brand elements she creates for you. The experience really helped me to become more clear about who I am as a coach and practitioner, the clients I want to serve, and how I want to continue to develop my business.

Are there any areas for improvement or something they could have done differently?

Joanne has such a hands-on approach, and the client is involved at every step. There may be elements of the process that could be done without the client present so the client's schedule doesn't slow the process and a little less time is required from the client.

BACKGROUND

Please describe your company and your position there.

I am the owner of a2zCFO, LLC, a Consulting CFO services firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 10 Plus Brand, Inc.?

To establish, maintain, and expand my brand and marketing presence.

What were your goals for this project?

To have a professional level website for my current and future customers while giving them a sense of what and who a2zcfo, llc is. Provide relevant accounting and financial information.

SOLUTION

How did you select 10 Plus Brand, Inc.?

10 Plus Brand was introduced to me thru a trusted advisor group.

Describe the scope of their work in detail.

The whole "10 yards" of brand-buildng, identity design, video, website, content development, ghost-writing articles and blogs, social media marketing, as my brand-builder, content creator, digital marketer, and my outsourced CMO.

What was the team composition?

I primarily worked with 10 Plus Branding's owner Joanne for the Strategy, Branding, and messaging work as well as website design. Joanne produced my video. Her fellow team members update and maintain my website and blogs.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I immediately had a large number of visitors to my LinkedIn and website. Peers and friends were impressed with the video. Prospective clients usually visit my website before hiring me.

How effective was the workflow between your team and theirs?

The a2zcfo and 10 Plus Brand teams have always worked together well, producing and maintaining my website and monthly blogs.

What did you find most impressive about this company?

1st, the Development of my website and video which I had never done before. Joanne was quickly able to identify and promote what makes a2zcfo unique and valuable. Their ability to create interesting and useful blogs on a monthly basis is impressive.

Are there any areas for improvement?

I am not aware of any significant areas of improvements.

BACKGROUND

Introduce your business and what you do there.

I’m a solopreneur with a coaching and consulting practice. I work with executive leaders and business owners.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 10 Plus Brand?

I needed their team to uniquely market the services that I offered.

SOLUTION

What was the scope of their involvement?

Initially, 10 Plus Brand asked me to complete a 40-question survey for them to completely understand my business and the unique services that I offered to my customers. After that, we had a series of conversations to discuss what must be done to refine my brand and meet all my goals. Their team solely focused on identifying my business’s core strengths and how to promote those effectively. More importantly, they helped me articulate what my practice meant and how I was supposed to use that to provide exclusive services to people.

What is the team composition?

I worked closely with Joanne (CEO & Branding Expert).

How did you come to work with 10 Plus Brand?

I found Joanne’s profile on LinkedIn after searching for CEOs in the San Francisco Bay Area. I thought the profile looked great enough for me to call her for an initial conversation — the meeting ended well, so we started working together to improve my practice’s branding.

What is the status of this engagement?

The project ran from October–December 2020. They’re currently working with me on another project, providing LinkedIn building and website redesign services.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Joanne precisely articulated what I offered my customers and why I wanted to offer it — I was able to find more relevance to the kind of work I was doing because of her team’s efforts. Prior to this, I had a pretty solid yet varied career, working different roles for different target customers, but 10 Plus Brand helped identify what was unique about my skills and my services. My metrics were mainly subjective, but that’s only because they delivered a collaborative experience that worked solely for me and my practice. Additionally, there were a lot of people who reached out to me and asked me about my services upon looking at my refined business profile and pages.

How did 10 Plus Brand perform from a project management standpoint?

I surely had a unique working experience with 10 Plus Brand. I had regular conversations with Joanne — she scheduled these calls and managed everything workflow-related. Joanne was 100% attentive to my needs and questions — despite the instances wherein we misunderstood the concepts we were talking about, she remained invested and persistent. What really struck me was her ability to manage a project smoothly. 

What did you find most impressive about them?

What set them apart was their work process that had a theoretical basis. 10 Plus Brand, especially Joanne, demonstrated a range of flexibility that I never encountered before. Flexibility was an important factor that led me to the discovery of the uniqueness of my business — without Joanne’s flexible workflow and inputs, I would’ve lost sight of my work. Her knowledge and expertise were broad enough to accommodate exactly what I needed for my business.

Are there any areas they could improve?

I didn’t think there were areas that needed improvement.

Do you have any advice for potential customers?

It’s not gonna be easy because branding does require a lot of work, but trust 10 Plus Brand to intensely and exactly deliver what you expect and need from their team.

BACKGROUND

Introduce your business and what you do there.

We’re a commercial insurance broker.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 10 Plus Brand, Inc.?

In recent years, it has become a necessity for businesses to have a presence online. 10 Plus Brand, Inc. put together digital marketing campaign for us that would grow our presence on social media sites, such as LinkedIn.

SOLUTION

What was the scope of their involvement?

At the beginning of the project, they gave me a 10-page packet of questions for me to answer. Once I went through that, they refined my mission statement and identified what we needed to change on my website.

Then they redesigned and developed our website from start to finish. Recently, they redid the website again due to changes in Google’s algorithm.

From there, they outlined a digital marketing strategy. They created social media profiles on platforms such as LinkedIn. They also write monthly blog posts. Not only do we feature their articles on our website, but we also post them on social media. 10 Plus Brand, Inc. makes sure we have all of the hashtags included on those posts as well.

What is the team composition?

I worked directly with Joanne (Founder & CEO).

How did you come to work with 10 Plus Brand, Inc.?

Joanne is a member of a business network I belong to. I figured I might as well work with somebody I knew and trusted. I looked at 10 Plus Brand, Inc.’s website and was impressed by how clean and organized it was. Anyone would be able to navigate their site, and that’s how I wanted mine to look too.

What is the status of this engagement?

We’ve been working together for 5–6 years. We began our partnership around January 2015 and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve earned about six different accounts that we wouldn’t have won if it wasn’t for our web presence. I even heard that someone all the way in Washington, DC follows the blogs that 10 Plus Brand, Inc. writes for us. We’ve definitely gained interest from potential clients across the country.

How did 10 Plus Brand, Inc. perform from a project management standpoint?

Joanne is a task-master. If I don’t complete something on time, she lets me know. She makes sure we stay on track. We used to talk on the phone, and before the COVID-19 pandemic, we met in person, but we recently began using Zoom.

What did you find most impressive about them?

They’re efficient, cost-effective, and results-oriented. They can take a project from start to finish. They understand what I do, develop it, and get the content online.

Are there any areas they could improve?

They deliver everything they promise.

Do you have any advice for potential customers?

Follow Joanne’s lead. Answer her questions and she will develop the results you’re looking for.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and president of a business coaching organization. We focus on groups of leaders and leadership teams.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 10 Plus Brand?

We wanted to promote our business through a series of videos using the communication of our brand and the references and testimonials of our customers.

SOLUTION

What was the scope of their involvement?

10 Plus Brand started the process with what they call a ‘DNA Process,’ which is a series of discovery interviews that establish our value proposition as an organization, the essence of the market we want to address, and the problems we’re trying to solve for our customers. From that information, the team started creating the script for the video.  Later, their team came to one of our coaching sessions to create the content in line with the script that described our value proposition and our customers' excitement about our services.
 
Members who participated in that session later went into separate video calls with 10 Plus Brand’s team and provided testimonials about our services and about what they individually get out of working with us; I think that’s where we doubled up and got the most value. Through those conversations, they captured enough footage time to create a brand video for our forums offering, which we can use on YouTube, with email campaigns, and in our email signatures. We also utilize those testimonials as a whole or edit them for individual use, so that we can get a lot of content from those videos; it’s been 18 months, and we’re still applying them for our business.

What is the team composition?

We worked primarily with Joanne (CEO), but more people were involved in the scriptwriting and the filming processes.

How did you come to work with 10 Plus Brand?

I met Joanne through a networking group called ProVisors, and she later came to speak to one of my business owner groups, so I got a chance to see what she was offering. During that process, she got a client out of that, and I later got feedback from that engagement. Everybody talked about YouTube and how businesses have to have video content, so we decided to do something about it and selected Joanne’s work.

What is the status of this engagement?

The project lasted from July–October 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve been getting positive feedback from people telling me that we have great videos. Last week, I received an email saying that they enjoy the story in the video of how I grew to become the entrepreneur that I am. Additionally, we regularly attach the testimonial videos when somebody I first meet wants to know more about what we do. I’m sure that 10 Plus Brand has a dime in that dollar every time we move forward.

I can say that 10 Plus Brand helped to streamline the qualification process for us. Now people see our work, and they know our capabilities, which allows us to modify faster. That’s golden.

How did 10 Plus Brand perform from a project management standpoint?

I’m a stickler for detail, so I was on top of everything all the time. I had to be turned around to see things from their expertise and perspective, and everything went great. Before the COVID-19 pandemic, we communicated in person. We also communicate through emails, Zoom, and shared documents.

What did you find most impressive about them?

What differentiates 10 Plus Brand is the way that they get to know the essence of a client’s business and amplify it into creating content that aligns.

Are there any areas they could improve?

One of the things that can be improved is giving context to the clients. 10 Plus Brand’s team knows the material and the process so well. They just told me how they were going to do everything. If they gave some context to understand the big picture better, I might not have been as much as a burr under the saddle for them.

Any advice for potential customers?

Don’t try to get in the middle and add too much of your ingredients to the soup; understand that they know what they’re doing.