DDW

2016 to do a project – and it’s been a love fest partnership ever since.

We’ve designed over a dozen of their craft and seasonal beers and even a few national brands – each one with its own take on the oddball dockside personality that has always defined Blue Point.

Distributed nationally, ‘The IPA’ is a New York style IPA with bright hoppy overtones and a classic big city attitude.

Inspired by New York’s most famous pop-culture icon, ‘The IPA’ is available as a Warhol-like series of differently colored cartons – perfect for a cookout, museum opening or street art campaign. And of course, there has to be a hint of nautical humor tossed in. Can you spot the hidden fisherman enjoying his relaxing day in the city?

Working with Blue Point is a blast. Each project is fast paced and collaborative. Our work typically begins with some lively brainstorming sessions with the Blue Point team, from which we develop clever concepts, ridiculous brand names and playful package designs that bring each beer to life in the oddball sea-side spirit of the Blue Point Brewing Company.

Each of our Blue Point beer labels tells a story, And each one is a crowd pleaser on Instagram. Oh and the beers are pretty damn good, too.

2 simple goals: Drive store foot traffic and generate over $1 million in sales in the first 2 weeks. And do it fast and on a budget… gulp!

DDW uncovered a simple brand truth from which we created an entire campaign. Decathlon designs and produces every item they sell, so quality is high and costs are low. This translates to amazing products at amazing prices – making sports accessible for everyone.

Our media solution was an integrated mix of paid and earned social, experiential and out-of-home advertising – all concentrated around Emeryville and the adjacent communities.

For social, we created video demonstrations of innovative Decathlon products (like a tent that can be set up in 2 seconds and a full-face snorkel that lets you breathe through your nose and mouth), as well as videos touting Decathlon’s unique product assortment spanning more than 80 different sports.

DDW also conceived of the ‘Have A Ball’ campaign. We branded a quintessentially French 1963 Citroen panel truck – dubbed ‘Le Bleu’ – and stocked it with basketballs, soccer balls, golf balls and more. ‘Le Bleu’ then drove around the community, passing out over 15,000 free balls to kids at local schools and playgrounds. What a joy to be a part of giving back to the community.

Results were astonishing. Foot traffic to the grand opening event exceeded our goal of 15,000, and sales on the first weekend were through the roof.

Bon pour nous!!

airtight brand story and strategy, updated logo, clear brand voice, and a refreshed identity and look & feel system.

Oh, and they also needed to sell and ship the never-before tasted ice cream by early July. That meant a revitalized brand, a fully functional website including e-commerce and how-we-do-it videos, ice cream packaging and unboxing, and an ice cream truck to generate buzz.

The timeline: Just over 3 months.

Working closely with the company founders, DDW crafted the Perfect Day brand story and voice.

We developed an approachable, informative design system that blends the science of the Perfect Day product with the cheerful optimism and bold action of the brand.

Our work also included a refreshed identity, a photoshoot to further express the exuberant Perfect Day brand personality, a lively animated ‘How We Do It’ video that cleverly explains the science behind the product, a new engaging and informative website, and some ice cream packaging, which, just like their incredible animal-free ice cream, is delicious.

Everything launched right on time and Perfect Day’s ice cream sold out in one (perfect) day. Riding on the excitement and buzz around their revolutionary new technology, Perfect Day plans further announcements in the near future. And DDW will be there right by their side.

time for Layla to wake up and get moving.

Layla entrusted DDW to help find their voice and bring it to life.

Re-imagining what Layla Sleep brand could be visually, verbally and digitally, DDW crafted a strategic brand story narrative that is both authentic and bold, so it grabs shoppers by their PJs.

With that as the foundation, we created a vibrant and sunshiny look & feel that awakened the brand.

We designed their new website, including e-commerce, D2C packaging, a share-worthy unboxing experience and even the mattress covers themselves. We art directed several photoshoots, both lifestyle and product, so no one could ever call us copycat again.

“I’ve never seen a team bring our ideas to life with the same creative force they’ve shown. They’re a team of outstanding individuals.”

— LAYLA SLEEP

immediately went to work.

The answer was clear. With their number one competitor being all black, copper and extremely serious, the Energizer brand needed to be bright and optimistic and maybe even a bit cheeky.

Enter the Energizer BunnyTM

We all know and love Energizer Bunny. He’s one of the most recognizable brand icons in the world, but his role on packaging was as an extra – not the star. It was finally time The Energizer Bunny take center stage. And that’s exactly what he’s done.

DDWs solution is bold and lighthearted – with The Energizer Bunny featured larger than life. He’s finally taken his rightful place as the proud hero of the No. 1 battery brand.

The new battery and lighting packaging system is clean, radiant and well-organized as are the new battery designs. A nice contrast to the dark and serious look next door.

Energizer has a massive global portfolio, a system that includes thousands of different packages spanning many categories, and nearly every market and language in the world. And a lot of shapes and sizes.

The Energizer Bunny does not live in every global market. In some parts of the world, his counterpart, Mr. Energizer, a tireless living battery, is the hero character. And in other global regions, neither iconic character is featured.

DDW developed a strategic solution, a singular packaging system that is both highly organized and extremely flexible, ensuring it works effectively in every market of the world.

bold and energetic. It bounces right off the shelf and into social media. Dynamic shapes define each of the brand’s unique protein segments, while electrifying colors bring the many delicious flavors to life.

The new name, a confident call to action, stands proudly front and center – inviting consumers to Think! about their choices and the products they put into their bodies.