BS LLC

BACKGROUND

Please describe your company and position.

I am an executive at Cannon Hill Woodworking

Describe what your company does in a single sentence.

Cannon Hill Woodworking is a high-end custom furniture design/build company based in Boston. We specialize in wood dining tables.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BS LLC to accomplish?

• Elevate the brand
• Aid in the sale process
• Present beautiful photography

SOLUTION

How did you find BS LLC?

• Referral
• Other

Why did you select BS LLC over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from BS LLC were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Over about an 8 month period I worked with the team at BS LLC to design and build a new website for my custom furniture business in Boston. It was a huge undertaking, and there’s no way I would have been able to understand the scope of the project, make design decisions, and manage the project, without the incredible guidance they provided. A website is a very personal matter.

It is arguably the most important sales tool for a business like mine, which relies on the majority of its sales to come from the internet. From day one they took the time to learn about my business and my goals, and to alleviate any fears I would have about the process. When we moved from discovery to design they put together a beautiful Figma file for me to review and the project started to get exciting.

They were incredibly diligent and patient throughout the process of reviewing and editing the Figma file, which is essentially the template for the website. Once the website was developed and in the editing stage, they worked hard to trouble shoot and tweak, and we couldn’t be happier with the end result. I would highly recommend working with them if you really care about the process and final outcome of your website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The new website was the primary goal.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

At every step, they were quick to respond and did things on their promised timeline. Every time I had a question or needed an answer, they responded within 24 hrs.

What was your primary form of communication with BS LLC?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Ability to bring my vision to life.

Are there any areas for improvement or something BS LLC could have done differently?

No, they did a great job.

BACKGROUND

Please describe your company and position.

I am the Marketing Director of an arts, entertainment & music company

Describe what your company does in a single sentence.

We license music and provide custom music services to creatives in the film, tv, advertising and other industries.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BS LLC to accomplish?

• New venture year 1 budget
• SEO strategy
• Competitive research

SOLUTION

How did you find BS LLC?

Personal network

Why did you select BS LLC over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from BS LLC were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Market research: Used digital and SEO research tools to analyze the competitive landscape and gather valuable insights into competitors' marketing strategies. Identified relevant benchmarks for customer acquisition costs. Researched benchmark data for conversion rates and CPC costs. 
• Channel Analysis: Based on the insights gathered from the market research, analyzed the propensities of marketing channels (organic, search, referral, and CPC) in acquiring users for our new product. 
• Cost Analysis: Building upon the channel analysis and insights from the market research, estimated the potential costs associated with acquiring users through each marketing channel. Considered industry benchmarks, competitor strategies, and the overall market landscape to provide informed estimates for the cost of acquiring users through different channels. 
• Budget Targets: Utilizing the insights from the channel and cost analysis, determined budget targets.

 Deliverables; PDF Document: A comprehensive report outlining the findings of the research project, including market research insights, channel analysis, cost analysis, budget targets, and recommendations. The report presented the summarized results and insights derived from the calculations and analysis conducted during the research. Works cited and references were included as necessary.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We got information that allowed us to make an educated budget for our new venture.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were diligent and delivered everything on time.

What was your primary form of communication with BS LLC?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They listened closely to us rather than spewing info.

Are there any areas for improvement or something BS LLC could have done differently?

None come to mind.

BACKGROUND

Introduce your business and what you do there.

I’m a manager at a machine shop specializing in precision shafts for the pump and motor industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BS LLC?

We needed to implement a HubSpot CRM solution. We had trouble understanding our customers in regard to our quotation, follow-up, and sales processes.

SOLUTION

What was the scope of their involvement?

BS LLC implemented a HubSpot CRM solution. Initially, we went through our previous sales process to see how BS LLC could help us. We slowly started using this CRM platform, and BS LLC gave us access to online training so our employees could learn how to use the new platform. BS LLC also provided support as needed. 

What is the team composition?

I primarily worked with four teammates from BS LLC, including Maddy (Digital Analyst) and Sebastien (Managing Partner). Maddy was with whom I communicated most; she answered my questions and helped me understand the software’s capabilities.

How did you come to work with BS LLC?

I’m unsure how we initially contacted BS LLC since our partnership precedes my time at the company. 

What is the status of this engagement?

We engaged with BS LLC between January–March 2023.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our overall sales process has improved since we started using the HubSpot CRM solution that BS LLC implemented. Our follow-up process also improved since we now have all our customers’ information in one place. 

Overall, BS LLC’s work was excellent. They were supportive and helped me understand the platform enough to communicate its capabilities to my company for use and implementation.

How did BS LLC perform from a project management standpoint?

BS LLC’s project management was excellent, and they met deadlines. The project took longer than we expected, but it was because of our delays. Moreover, we had weekly Zoom meetings and shared a document to track the project’s tasks. 

What did you find most impressive about them?

I was most impressed with BS LLC’s technical abilities. They listened to our company’s needs and improved our sales process. 

Are there any areas they could improve?

I can’t think of anything for BS LLC to improve — they did an excellent job. 

Do you have any advice for potential customers?

I recommend to ask BS LLC a lot of questions about their work. There were some things we thought this solution could resolve, and it couldn’t. Make sure you understand the solutions BS LLC offers, and if you don’t understand them, ask questions. Put your project’s goals forward, so everybody understands how to reach them.

BACKGROUND

Introduce your business and what you do there.

I’m the former president of the Literary Club of Cincinnati.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BS LLC?

We needed help with our organization’s branding.

SOLUTION

What was the scope of their involvement?

BS LLC came to our club to sense the feel of the building, its color scheme, and its history; they spent an hour walking around the building, taking photographs, and asking questions to get the general vibe of the place. After that, they looked at the material we wanted to use to upgrade our public look branding-wise, including logos, color scheme, and digital and printed materials.

To jumpstart the process, they also had conversations with our president, VP, graphic designer, and other members to develop the materials we wanted to use at every step of the process.

What is the team composition?

We worked with three members of their team, including Ben (Partner) and Brooke (Client Experience).

How did you come to work with BS LLC?

Someone referred them to us.

How much money have you invested in this partnership?

So far, we’ve spent about $8,500 with them.

What is the status of this engagement?

We started working together in October 2020, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Everybody has given positive feedback on the materials that BS LLC has provided so far.

How did BS LLC perform from a project management standpoint?

They’ve been fabulous with project management; they’re a cooperative team that can cope with our slow internal processes. BS LLC has an overall patient and timely approach.

Regarding tools and communication, we use Skype, Zoom, phone calls, and in-person meetings.

What did you find most impressive about them?

The quality of their work is exceptional. Also, we like how they adapt to our internal situations to make the most out of the process.

Are there any areas they could improve?

I don’t think there’s anything they can improve on — we’ve been pleased with their work.

Do you have any advice for potential customers?

Have face-to-face meetings with hands-on materials — that’ll make a top-notch connection between both parties.

BACKGROUND

Please describe your company and your position there.

I am co-owner of the short term rental property management business in Cincinnati. I am responsible for branding, customer service, and guest facing roles.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BS LLC, and what were your goals?

We wanted to create a modern and unique brand to stand out and as the go-to short term rental company in Cincinnati. We also needed a website that was modern & easy to use for our guests to book and property owners to reach out to us.

SOLUTION

How did you select this vendor?

We looked at the BS portfolio for creative feel and also liked that they were local to us.

Describe the scope of their work in detail, including any steps and the final deliverables.

We started with a questionnaire, then went into branding, and finally web design & build with WordPress. We had some collateral related to the brand like business cards, social media posts, etc.

How many people from the vendor's team worked with you, and what were their positions?

I worked directly with their project manager but Ben and Sebastian earlier in the process with branding and web design.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I love the final design of the website!

Describe their project management style, including communication tools and timeliness.

I received emails initially about timelines. Most of the communication was through email and sometimes meetings. I prefer to meet and work through during the meetings since I dedicate time set aside to discuss it.

What did you find most impressive or unique about this company?

They are still small enough to feel connected with what you want for your business. The quality of their work was good.

Are there any areas for improvement or something they could have done differently?

I would recommend better communication with timelines and what items were waiting on me (and don't be afraid to keep asking!)

BACKGROUND

Introduce your business and what you do there.

I’m the owner and operator of Luxury Car Care LLC, a boutique car detailing, paint correction, and paint protection business in Cincinnati, Ohio. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BS LLC?

My business was young and my primary marketing approach was via SEO and Google. I already had a marketing person when I started the business. I wasn’t disappointed, but I also wasn’t enthralled with the results I saw. Given that, I hired BS LLC to do a full business assessment for me in terms of how I ranked among car detailing companies in my area and region. 

SOLUTION

What was the scope of their involvement?

I had a number of meetings with BS LLC and their experts to learn more about my business. They’d never engaged a car detailing company before, so they spent much time and energy learning our market, understanding the business, researching keywords, and finding out our main competitors in the industry. 

From there, they’ve come up with an assessment and provided us with 10–12 detailed items that they suggest I go after. In general, these things fall into 3–4 major categories. For one, I’ve learned that my customers are more focused on my brand and what others are saying about my company instead of my pricing. This is interesting because it means that when customers are searching, they might be specifically searching for my business or items around my business. BS LLC has also checked my website and helped me find out where it’s lacking and what I can do to improve it.  

We obviously have a lot of specific actions to do, and I’ve since hired them to do those things. From a budgetary perspective, I can’t do everything all at once. However, over the next 12 months, they’re going to review the site again and improve a number of SEO components that should hopefully help my growth and customer engagement.

Moreover, the BS LLC team has helped me prioritize which things to do first. I tell them my budget, and they tell me where I can get the biggest bang for my buck by hitting my highest priorities and doing the biggest things on the list. In the future, we’ll work on rebranding my company, but that’s not on the list yet — it takes a lot of time and resources, and it’s not going to bring me any immediate results for growing my business. It’s on the backburner right now. 

What is the team composition?

I’ve worked with Sebastien (Managing Partner), who has been leading the entire engagement. He’s the technical expert when it comes to digital marketing and SEO. Another person also works with me, and he’s also a co-owner of the firm. This person is focused on the customer side, so his job is to ensure that I’m happy with how everything is being handled. 

Cecily (Project Manager) is the project manager. She takes care of the day-to-day work and answers my questions. On top of that, she makes sure I see the files that I need by checking whether or not they’re uploaded to our shared drive to keep things moving. 

How did you come to work with BS LLC?

BS LLC was recommended to me. 

How much have you invested with them?

I’ve spent $5,000 on the initial strategy report. Then, I’ve signed a contract for them to execute SEO and digital marketing tasks — the total cost of that is close to $22,000. I’ll be paying that over the next 12 months.

What is the status of this engagement?

We started working together in October 2021, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I don’t have any quantitative metrics yet since all we have so far is a strategy. Once they start implementing the things on our action list, we’ll have more success metrics. Anecdotally, I’m 100% satisfied with BS LLC’s work. They’ve exceeded my expectations. 

How did BS LLC perform from a project management standpoint?

Their project management is great. BS LLC has done everything on time if not earlier, and everything has been on budget. 

In terms of communication, we use formal meetings and updates. We use Zoom to do video conference calls. They also have Excel trackers and scheduling tools that they share with us. For contracts and action items, we use Word documents. Up to this point, we haven’t used any project management tools. As we move on to the execution of our action items, it’ll be interesting to see how they’ll manage the engagement. 

What did you find most impressive about them?

The way they manage their work with customers is impressive. They’re extremely knowledgeable and technically savvy, and the feedback I’ve received from other people about them has been highly positive. On top of that, they’re great communicators. 

Are there any areas they could improve?

They’re not the cheapest in the world by any means. Their price is the only thing that worries me a bit because it’s pretty expensive, especially for a small business like mine. However, if they can help me grow, then I’m willing to pay for it. 

Beyond that, I haven’t had the chance to see what metrics tie with the changes that we’ll do to my business. It’s important for me to see how over $20,000 ties into metrics to see if we’re truly successful or not. For context, my previous marketing company just wanted me to pay money and then they’d do things without metrics or results; that wasn’t good enough for me. 

Do you have any advice for potential customers?

Do an upfront assessment of your business with BS LLC, and make sure that you understand what they think is important. It may seem like it’s better to spend money on advertising and creating a new website, understanding your priorities and where your company fits in the competition are still crucial. On top of that, they need to do the assessment before they can truly start working for you. 

BACKGROUND

Please describe your company and your position there.

I am the founder of a digital marketing agency based out of San Francisco.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BS LLC, and what were your goals?

Our first brand was put together haphazardly and without much thought. As we continued to grow, I knew we needed to work with some professionals to put together a thoughtful and creative brand that we could move forward with into the future.

SOLUTION

How did you select this vendor?

I found them via a Google search. I really liked the way they described their process on their website and my initial conversations made me feel excited and comfortable to work with them.

Describe the scope of their work in detail, including any steps and the final deliverables.

Our scope included several team meetings to discuss our brand, its vision, our goals, and how we wanted to represent ourselves. Then they presented us with the iconography first. Next we moved onto colors and fonts. When we nailed down a brand guide that we liked, they did collateral design for us including a sales sheet, presentation deck, and business cards. Lastly they provided a website design mock up for my team to build out our new branded website.

How many people from the vendor's team worked with you, and what were their positions?

We worked with 4-5 different people from account managers to designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our new brand has been received really well by both our employees and our clients. As the owner of the company, I feel that they delivered exactly what I was looking for.

Describe their project management style, including communication tools and timeliness.

They were highly communicative and laid out all deadlines at the beginning of the project.

What did you find most impressive or unique about this company?

I liked their quirky, friendly style and how well they walked us through the whole process, especially when we weren't sure which direction we wanted to go at the start.

Are there any areas for improvement or something they could have done differently?

We weren't totally impressed with the collateral designs and ended up making our own from the brand guide.

BACKGROUND

Please describe your company and your position there.

I am the Director of Operations and Community Affairs at Government Strategies Group. We offer local and state lobbying services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BS LLC, and what were your goals?

Our website was not easily navigable and did a poor job of communicating our services. We turned to BS to redesign our website to create a better user experience, brand our company and team, and improve the site's function and searchability.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were referred to BS from a marketing specialist we were working with and were impressed with their creativity and ideas during our initial meeting.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

BS designed a website and new copy that improved SEO, an interactive impact map showcasing our regional footprint and key projects, and ran analysis on our site and competitors to best position our firm to potential clients. The site was built on WordPress with Elementor and featured a Google Maps impact map that is easy to navigate and click through for more information as a case study.

How many people from the vendor's team worked with you, and what were their positions?

We primarily worked with 3 people from the BS team: Cecily, the project manager; Ben, who ran the creative direction; and Sebastian, who did the backend updates and technology. Cecily was our primary contact and incredibly responsive.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Almost immediately after the new site launched, we received a cold call from a prospective client who had searched for a government relations firm on Google and was impressed with our site. Search engine optimization and a user-friendly interface were key components of our goal for the new site, and we got results right away!

Describe their project management style, including communication tools and timeliness.

We had regular contact with Cecily, the project manager, and all members of the team made themselves available to us via email or phone call as edits or new ideas came from our team. When it came to zoom calls for progress updates, several members of their team would be on to talk through edits and where the project was, each taking time to answer all of our questions fully and make sure we were comfortable with the direction.

What did you find most impressive or unique about this company?

BS gave us a site that is professional, modern, and marketable. The site creatively showcases our services in an accessible way and highlights our past success to help raise our profile in the industry. BS spent time getting to know our business and industry in order to put us in the best position.

Are there any areas for improvement or something they could have done differently?

Our timeline was off, but we take responsibility for that! BS remained patient with us as our ideas and priorities changed, especially on the impact map. Their patience and flexibility were very appreciated.

BACKGROUND

Please describe your company and your position there.

I'm a Principal at a public sector service design firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BS LLC, and what were your goals?

We hired BS to help us redesign our website and branding. This is not our team's strong suit so we were excited to work with an external team!

SOLUTION

How did you select this vendor and what were the deciding factors?

BS has a working style and approach to product that complements ours - they are fun, flexible, down to earth, and have a great eye for design!

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We worked with BS to determine our brand identity and set our goals for the project. From there, we used Google Suite to stay in touch throughout the project and share copy, provide feedback on early design iteration, etc.

How many people from the vendor's team worked with you, and what were their positions?

Four - both founders worked with us on high-level direction, then we worked with a project manager and an account manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We love our new website and branding materials!!

Describe their project management style, including communication tools and timeliness.

The BS team is flexible and uses easy, modern tools to keep things moving.

What did you find most impressive or unique about this company?

The culture of the team made them super fun to work with!

Are there any areas for improvement or something they could have done differently?

We discussed some proposed improvements to general clarity of project management, which I believe have already been implemented with new customers!

BACKGROUND

Please describe your company and your position there.

I own and operate a small luxury travel company, which focuses on high end, customized journeys for our loyal clientele.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BS LLC Branding Agency?

We hired BS LLC for:

• Rebranding (new logo, new font, new colors/style)
• New Website - New Collateral to reflect the brand and match the high end look & feel of our company.

What were your goals for this project?

While we had felt that, over the course of our business we had developed a loyal, high-end client base, our website and branding did not match this. With the pandemic bring all travel to a halt, we felt this would be a great time to truly rework and match who we are as a business with how we are portraying ourselves online.

SOLUTION

How did you select BS LLC Branding Agency?

We were curious about working with a local company (we had previously worked with a company in another state, who we felt no longer met our needs ). We loved the work on BS LLC's portfolio, and I was a big fan of their past clients.

In initially speaking with Ben and Sebastian, it was clear that they not only understood what I was looking to do, but that they were enthusiastic and inspired to help me. This synergy continued throughout the project.

Describe the scope of their work in detail.

BS assisted in interviewing me and finding out as much as they could about our process / our competitors. They worked to put together logo options, branding color options, and put together a mood board to help encapsulate this.

After several presentations / iterations, we chose our logo, and the website design began. BS worked to put together the website, though during this time i also took more of a hands on role in providing copy, selecting photographs, and ensuring the website looked and flowed exactly like I wanted it to.

They also designed and sourced incredible branding collateral, to help as a 'brand reveal'.

What was the team composition?

We started out working with Ben and Sebastian during the initial rebranding presentations and brainstorming of the logo.

Brooke was our project lead from start to finish, but after the initial logo / branding was selected, Ben and Sebastian took a back seat while I worked predominantly with Brooke, and she in turn worked with her website designers, etc.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have had so many compliments about our new website, and new look and feel! It has given me the confidence that we look the way our service is, and to really explain that we only work on high end trips, as this is where we shine when providing service.

While travel is still slow to start up due to continued restrictions, the positive reactions we have received are wonderful.

How effective was the workflow between your team and theirs?

I found the workflow to be clear, and if I ever was confused, they were quick and responsive to help. I appreciated their honestly if things were delayed, and also liked when they would set boundaries if I asked for additional work that would be an additional cost.

What did you find most impressive about this company?

BS LLC has exquisite taste - They understand how to be creative, fresh, and high-end without feeling cliched. They are small, attentive, and really are true to themselves. I loved this about them.

Are there any areas for improvement?

There were times during the project when I sensed they were very busy with other projects, but this never affected the overall deadline (I don't think). As they continue to grow, keeping an eye on bandwidth would be important.