What evidence can you share that demonstrates the impact of the engagement?
Everyone I’ve come in contact with says that they love the design and feel of my company. I’ve been able to use the brand playbook to maintain the same branding and content moving forward, in different services we’ve added and plan to add. The website, marketing, and so on are all in line with that brand playbook. I’ve used a lot of Robyn & Robyn’s messaging on my website, and it’s gotten great feedback.
Their work has served as a foundation for other things that I have done, and the feedback’s been overwhelmingly positive, especially for a startup in the space. When we have high margins for the services that we’re selling, they have to be presented in a certain way. I’ve received good feedback from clients and potential clients about the quality of my branding and messaging.
How did Robyn & Robyn perform from a project management standpoint?
I’m not sure what project management tools they used, but Michelle was very responsive. Everything was pretty much done through email, but I could also jump on a call with her if I needed to. Even if it wasn’t scheduled, she would usually call, text, or email me back within the hour. They met my deadlines. I requested some revisions on the brand playbook, and they made those right away. They were accommodating of those. It was an easy collaboration, and there was always communication. I was kept in the loop, which was very much appreciated.
What did you find most impressive about them?
I was impressed by the quality of work on the first pass. They did a great job of capturing what I wanted and what my company represented in the messaging. My company is in a very niche area, and not a common area like real estate. I have the only minority-owned search firm in college athletics at this point. For them to nail what I wanted to represent in terms of my personality and what I liked stood out for sure.
Are there any areas they could improve?
No. The pricing was great for the quality of work. They took care of whatever needed fixing right away, and they were very responsive.
Do you have any advice for future clients of theirs?
Especially when starting a new brand or company, clients should provide as much information as possible on the frontend to make the collaboration more impactful. They may need to go back and forth in the beginning to really identify what the brand is. Robyn & Robyn does a great job in the initial call of just laying all of that out. They had an extensive questionnaire that we filled out, and we had to do our homework as well. It’s not something that they can do without the client’s collaboration. The more we think about it, the more we know, and the more impactful the collaboration will be. Clients should really have an idea of what they want the brand to be, and not rely on Robyn & Robyn to provide those ideas. If they do, the ideas may not measure up to what they have in their heads.