What was the scope of their involvement?
They helped with posting on social media platforms and helped with fundraising for major infrastructure projects. Because there were so many stakeholders involved in the rebranding, Gershoni acted as an outside party that could moderate and incorporate the ideas of everyone.
The first thing they did was lead a series of workshops with various stakeholders at the school. That made sure everyone had a voice.
Their deliverables were a brand deck which included vision, values, who we are and are not, and voice and tone guidelines. Those guidelines could inform all future communications. They also produced a new logo and visual guidelines to go along with that.
They spent a lot of time on campus talking to students to get a feel for the campus environment. We ended up choosing a logo that directly corresponded to some of the materials used in the architecture. We did several iterations to get to the final logo.
Gershoni also completely revamped our website. We wrote the content, and Gershoni helped us with that. For the website, they did the design and development. The majority of the design was done by them. They would show us wireframes, and we gave them feedback.
How did you come to work with Gershoni Creative Agency?
We put out an RFP [request for proposal], and I really felt that Gershoni had done the research to understand how special the institution was, and they had the best proposal as well. My director brought them and several other agencies in to interview to ensure they would be the right fit.
How much have you invested with Gershoni Creative Agency?
The project cost was between $50,000 and $200,000.
What is the status of this engagement?
We began working with them in fall 2014, and the project was completed March 2015.