Design in conversation with strategy.

Gershoni is a creative agency that builds brands. We develop breakthrough strategy and design for evolving clients.

At the heart of our services is a cross-disciplinary practice that joins strategic insight with design thinking across every medium. Our collaborative approach connects companies and audiences through an executional dexterity that bring big ideas to life, making the journey as rewarding as the result.

We work with century-old institutions, Fortune top-10s, bleeding-edge startups, nonprofits and unicorns—leaders in consumer goods, financial services, food and beverage, retail and healthcare. Visit us at gershoni.com.

 
Undisclosed
 
Undisclosed
 
10 - 49
 Founded
1996
Show all +
San Francisco, CA
Headquarters
  • Gershoni Creative Agency
    785 Market St. 18th Floor
    San Francisco, CA 94103
    United States
    415.397.6900
other locations
  • Gershoni Creative Agency
    2919 Commerce St. Suite 536
    Dallas, TX 75226
    United States
    214.945.3481

Portfolio

Reviews

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Holiday Design for IT Company

"Gershoni has a history of great delivery."

Quality: 
4.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Sept. 2014 - Dec. 2015
Project summary: 

Gershoni updated holiday season gift card designs and provided supporting in-store displays. The work was enacted in order to provide variety from previous years’ designs. 

The Reviewer
 
10,001 + Employees
 
San Francisco, California
Head of Local Partner Marketing, Technology Provider
 
Verified
Feedback summary: 

Gershoni’s visual display was well liked, and the team hires the best of the best. Their project management is stellar, and they deliver on time and within spec. The team communicates well, and Gershoni’s principals are actively involved in client relationships. 

BACKGROUND

Introduce your business and what you do there.

My company is a multinational technology provider specializing in online services and products. At the time, I was the head of global partner marketing for the company, managing partnerships and doing additional marketing work for company gift cards. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Gershoni?

We updated gift card designs regularly for each holiday season. Gershoni was brought in to provide help with this because we were unhappy with our previous vendor's work. We were looking to shake the designs up a bit. 

SOLUTION

What was the scope of their involvement?

We worked with Gershoni on several projects, but one I can speak to was building new concepts around the experience provided by the gift cards. We went through several concepts, made many iterations, and Gershoni took the work all the way to production. We further engaged them for work around the in-store gift card displays. The project was a collaborative effort. We brainstormed around our brand values, working together with Gershoni in order to find ways of visually stretching our brand into the retail environment. They had a good understanding of what would pop off the shelves.

How did you come to work with Gershoni?

I first hired Gershoni for my previous company, where they helped us do interactive work. They did an amazing job and was able to deliver strong tech. We looked at a number of agencies, but Gershoni's hybrid experience was key. Gershoni is a great creative agency partnership, with solid experience in terms of offline marketing collateral. There are many creative agencies on the market, but good talent for extending a brand experience to the retail side and beyond is rare.

How much have you invested with Gershoni?

I cannot disclose this information.

What is the status of this engagement?

For the current project, we started working with Gershoni in September 2014. We worked again in 2015. The work was typically wrapped up by November or December, given that gift card production is a lengthy process which needs to be started 12-18 months ahead of time.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

The visual display was well-liked by our internal team, enough that we used Gershoni again the following year. I cannot disclose information in relation to sales.  

How did Gershoni perform from a project management standpoint?

My feeling about Gershoni is that they always hire the best of the best. The project management is extremely strong, delivering on time and within spec. Gershoni was always clear in communicating costs, deadlines, and all other details, making them an easy agency to work with. They are very collaborative and work well with multiple stakeholders. Gershoni is a small and nimble company, which is one of their strengths. We used Google Docs for the collaboration.

What did you find most impressive about Gershoni?

Gershoni has a history of great delivery. They're run by some of the most talented and experienced creative executives on the market. It's great to work with an agency whose principals have tremendous skill and expertise, and who are actually managing the work with the client. Typically, when working with large agencies, the creative director assigned to us will not always be on-point for the project. We've never felt that way about Gershoni. They're personally on top of projects, giving us a full agency experience.

Are there any areas Gershoni could improve?

I can't think of anything. The fact that I've used Gershoni for 2 companies is a high indication of my trust in them. I've referred Gershoni for other projects as well. 

5.0
Overall Score From the creative side to project management, Gershoni is amazingly great to work with. They are flexible, easy, and creative. I can't speak more highly about their principals.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Gershoni always delivered when they promised to.
  • 5.0 Cost
    Value / within estimates
    Working with Gershoni gives us the opportunity to work with a full team of experts. Larger agencies would likely give us a lower creative director for the same amount of money.
  • 4.0 Quality
    Service & deliverables
    The company was a large organization with many constituents, making it challenging to deliver a product that is loved by everyone. They had to manage several expectations.
  • 5.0 NPS
    Willing to refer
    I bring Gershoni on to practically every company I work for. They're easy to rely on and they deliver.

Branding and Web Design for Educational Institute

"The team took all the input and distilled that in a really beautiful way."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Oct. 2014 - Mar. 2015
Project summary: 

Gershoni Creative Agency led a rebranding process and provided a toolkit for maintaining the brand in the future. The updated branding guidelines included a logo, purpose, mission, voice, and tone to be carried forward.

The Reviewer
 
51-200 Employees
 
San Francisco, California
Content Lead and Production Manager, Educational Institute
 
Verified
Feedback summary: 

The new materials and brand identity bolstered admissions efforts and supported a capital campaign. Project management was among Gershoni’s greatest strengths. Gershoni Creative Agency was able to respect opinions from a multitude of stakeholders and distil the input effectively.

BACKGROUND

Introduce your business and what you do there.

I worked for a local educational institution. I was the content lead and production manager. I was responsible for the copywriting and editing, content strategy, and ensuring that the brand was upheld across all platforms in the school which included print, media, website, and social media. I was also one of the key stakeholders in the rebranding that we did.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Gershoni Creative Agency?

We contracted Gershoni to lead the rebranding of the institution. They also gave us a toolkit for maintaining the brand in the future. Their team created brand guidelines to document the purpose, mission, voice, and tone of the institution which could guide us forward in all communications.

We wanted to do the rebranding because we didn’t feel the visual identity accurately represented the institution. Because of that, we had a harder time attracting and retaining students to the school. We also wanted to keep the alumni connected to the school.

SOLUTION

What was the scope of their involvement?

They helped with posting on social media platforms and helped with fundraising for major infrastructure projects. Because there were so many stakeholders involved in the rebranding, Gershoni acted as an outside party that could moderate and incorporate the ideas of everyone.

The first thing they did was lead a series of workshops with various stakeholders at the school. That made sure everyone had a voice.

Their deliverables were a brand deck which included vision, values, who we are and are not, and voice and tone guidelines. Those guidelines could inform all future communications. They also produced a new logo and visual guidelines to go along with that.

They spent a lot of time on campus talking to students to get a feel for the campus environment. We ended up choosing a logo that directly corresponded to some of the materials used in the architecture. We did several iterations to get to the final logo.

Gershoni also completely revamped our website. We wrote the content, and Gershoni helped us with that. For the website, they did the design and development. The majority of the design was done by them. They would show us wireframes, and we gave them feedback.

How did you come to work with Gershoni Creative Agency?

We put out an RFP [request for proposal], and I really felt that Gershoni had done the research to understand how special the institution was, and they had the best proposal as well. My director brought them and several other agencies in to interview to ensure they would be the right fit.

How much have you invested with Gershoni Creative Agency?

The project cost was between $50,000 and $200,000.

What is the status of this engagement?

We began working with them in fall 2014, and the project was completed March 2015.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Our admissions efforts were bolstered tremendously by having the new materials and identity. The alumni felt more connected to the school as well. There was a major capital campaign happening when I was leaving the company, and the institution is moving from one neighborhood to a beautiful pier. I would say it’s because of the success of the rebranding effort that the move has been possible.

How did Gershoni Creative Agency perform from a project management standpoint?

Gershoni's project management is one of their greatest strengths. They have an account director who keeps everything on track. She’s very responsive. After any meetings we had, she always sent action items from the meeting.

The website took longer than was projected, but that was because of internal things on our side.

The relationship was very collaborative. Gershoni was able to respect the opinions of the many strong-willed, creative people who had input in the project. Gil [Creative Director and Co-founder, Gershoni Creative Agency] is a true visionary. The team took all the input and distilled that in a really beautiful way. He made everybody feel heard, and that was a big deal.

What did you find most impressive about Gershoni Creative Agency?

Because they are a husband and wife team, they have a mix of expertise. Gil guides all the design while Amy [President and Co-founder, Gershoni Creative Agency] helps refine strategy and content and makes sure the account is running smoothly. They were fun and easy to work with. They have a lot of energy, and Gil is extremely passionate.

Are there any areas Gershoni Creative Agency could improve?

They could have been more stern with how we were rewriting the website.

5.0
Overall Score Gershoni Creative Agency is incredible.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Any delays were because of our team.
  • 5.0 Cost
    Value / within estimates
    We were able to get a discount because of being a non-profit organization.
  • 5.0 Quality
    Service & deliverables
    I can’t imagine getting anything better than what we got.
  • 5.0 NPS
    Willing to refer
    I have referred Gershoni Creative Agency already.

Branding for On-Call Primary Care Service

"The Gershoni team was very efficient in helping us get to market on a relatively tight timeline."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
Project summary: 

Gershoni Creative Agency created a homogenized brand to aggregate many localized brands. Services included go-to-market strategy, naming, copy, design, and web development, with a goal of creating a brand that could scale.

The Reviewer
 
11-50 Employees
 
San Francisco, California
CEO, On-Call Primary Care Service
 
Verified
Feedback summary: 

The brand expressed technical savvy without alienating customers, and Gershoni Creative Agency included dedicated customers throughout the process. The final product was well received by key stakeholders. The team outperformed expectations in project management and brought value and direction to the process.

BACKGROUND

Introduce your business and what you do there.

My company at the time was a high-touch primary medical service. We did on-call delivery of primary care. These were either high net-worth individuals or folks who needed primary care when traveling. We had doctors on staff that would provide a variety of services. I was the CEO of the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Gershoni?

My company was opening clinics in a number of cities, and each of those clinics had their own localized brand. We realized that this would be unscalable at a certain point. We started talking to agencies because we needed a new brand and naming contention that would work and scale across territories. There needed to be a lot of strategic thought that would go into what that brand was. We also wanted to develop assets, including the trademark and logos. We needed a pretty broad range of work. 

SOLUTION

What was the scope of their involvement?

Gershoni Creative Agency did a general go-to-market strategy, naming, logo, copy, and design. They executed a general strategy for building a brand, including designing and developing our website, and some of its functionalities. The team ran the shots of videos for patient and doctor testimonials.

As time went by, we realized that their capabilities were broader than we initially understood. Because the work was going really well, we ended up doing more work with them than we anticipated at the beginning. This made the partnership pretty convenient for us, so we were very happy with that.

How did you come to work with Gershoni Creative Agency?

We interviewed some agencies whose work we admired. We were most impressed with the responsiveness of Gershoni and many of their ideas, insights, and general understanding of how to build meaningful brands that will last.

How much have you invested with Gershoni Creative Agency?

In total, we spent around $250,000.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We had a few different activities going on, and we were able to run them in parallel to some extent which we thought was great. You would think you can’t make a website until you know what the brand is going to be. The Gershoni team was very efficient in helping us get to market on a relatively tight timeline.

From a qualitative perspective, we were very happy with what we ended up with. The brand felt very authentic and fresh. There is a certain level of technical savvy articulated in the work, but it wasn’t alienating to our average customer. We thought they found a really good tone and blend of both branding and technology sets.

We had very dedicated and enthused customers working with us during the process. They did a lot of the video testimonials. We heard really positive feedback both during the process and once we launched as well.

How did Gershoni Creative Agency perform from a project management standpoint?

Their process was very strong. Gershoni had a very organized and clear methodology that they used to keep clients informed. Their process for helping clients make tough decisions was unique and really helped us focus on what was important and not important. I give that very high marks.

Gershoni outperformed our expectations. We were very pleased with how well they kept the ball rolling. Everything was software driven, super high-touch, and very personal. We had no problems with missed deadlines. The relationship was carrying out what we instructed which was our preference.

We didn’t have a strong vision in mind. Our goal was to find agencies that could really help us do some soul-searching and discover how we wanted to present ourselves to the world. That’s the process that they led, and we loved it.

What did you most impressive about Gershoni Creative Agency?

We like the team a lot. We were impressed with the variety of talent that was involved. They were very personable and pleasurable to work with - the founders and the whole team.

Are there any areas Gershoni Creative Agency could improve?

Nothing comes to mind. We were really happy with their work.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Gershoni Creative Agency hit all deadlines.
  • 5.0 Cost
    Value / within estimates
    We got big agency quality for a mid-sized agency price.
  • 5.0 Quality
    Service & deliverables
    It was world-class creative work.
  • 5.0 NPS
    Willing to refer
    I’ve hired Gershoni since my first engagement, and I’ve referred them on multiple occasions.