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Brand Development | Baltimore MD | Backroom

Backroom is a female owned, founded, and fueled brand strategy and activation agency headquartered in Baltimore, with team members located across the United States.

We design brand identity systems, messaging frameworks, and activation plans that support demand and lead generation, brand awareness, product launches, and public relations.

  • Min project size
    $10,000+
  • Hourly rate
    $200 - $300 / hr
  • Employees
    10 - 49
  • Locations
    Baltimore, MD
  • Year founded
    Founded 2014

1 Locations

  • Baltimore , MD

No have been added yet...

    Pricing Snapshot

    Min. project size $10,000+
    Avg. hourly rate $200 - $300 /hr
    Rating for cost 4.9 /5

    What Clients Have Said

    Backroom offers good value for cost, with project investments ranging from $10,000 to $100,000. Clients appreciate their detailed and personalized approach, effective project management, and responsiveness, leading to successful branding and marketing outcomes.

    This summary is based on verified Clutch reviews.

    Most Common Project Size

    $10,000 - $49,999 based on 7 reviews
    < $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000
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    Backroom Review Insights

    Overall Review Rating

    4.9
    • Quality 4.9
    • Schedule 4.8
    • Cost 4.9
    • Willing to Refer 4.9

    Top Mentions

    Review Highlights

    • High-Quality Deliverables

      The quality of Backroom's deliverables, including branding materials, websites, and marketing content, was consistently praised. Clients noted that the end products were professional, well-received by stakeholders, and exceeded expectations.

    • Strong Client Relationships

      Backroom's ability to build strong, long-term relationships with clients was frequently mentioned. Many clients had worked with them on multiple projects and recommended them to others, highlighting trust and satisfaction.

    • High Employee Engagement

      Backroom's rebranding efforts not only improved external brand perception but also increased internal employee engagement and pride. This positive internal impact was noted as a significant benefit of their work.

    • Areas for Improvement: Visual Design Iterations

      While most feedback was positive, one client noted that the visual design process involved several iterations and could have been faster if the initial designs had met expectations. However, the iterative process allowed for ample feedback and revisions.

    • Proven Track Record in Various Industries

      Backroom's work spanned a range of industries, including media, technology, staffing, non-profit, and aviation. Their ability to adapt and deliver high-quality results in diverse sectors was frequently highlighted.

    • Personalized and Collaborative Approach

      Backroom's personalized approach and dedication to understanding their clients' unique needs were highly appreciated. They were seen as an extension of the client's team, showing deep care and passion for their projects.

    Backroom Reviews

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    Branding & Design for Children's Media Company

    • Branding Content Writing Services Logo Web Design
    • Less than $10,000
    • Apr. - July 2022
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "They went the extra mile with each deliverable and were always very positive!"

    CEO & Co-Founder, MAKA Media
    Anonymous
    • Media
    • New York City, New York
    • 1-10 Employees
    • Online Review 
    • Verified

    A children's media company hired Backroom to provide branding and design services. The team was tasked with creating the client's brand identity, conceptualizing stories, and implementing a visual identity.

    Rebrand for Interactive Agency

    • $10,000 to $49,999
    • Nov. 2014 - Feb. 2015
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “Backroom delivered a successful rebrand that resulted in increased sales and brand recognition.“

    Former Account Strategy Director, Chalk + Chisel
    Ashly Oehrl
    • Software
    • Baltimore, Maryland
    • 11-50 Employees
    • Phone Interview 
    • Verified

    Backroom orchestrated a rebrand for an interactive agency. After conducting a competitor audit, they delivered a brand identity suite, including a new logo, brand name, color scheme, font, and style guide.

    Branding & UI/UX Web Design for Employment Center

    • Branding Marketing Strategy UX/UI Design Web Design
    • $50,000 to $199,999
    • Nov. 2019 - Oct. 2020
    4.5
    Quality
    4.0
    Schedule
    4.0
    Cost
    5.0
    Willing to Refer
    4.5

    “Backroom’s creative eye and focus on creating a solid brand for the market were their strengths.”

    Department Manager, Employment Center
    Anonymous
    • Human Resources
    • Hanover, Maryland
    • 10,001+ Employees
    • Phone Interview 
    • Verified

    Backroom overhauled an employment center’s branding and website to define their brand voice, mission, and archetype. Ultimately, they delivered new brand guidelines and a new UI/UX design for their site.

    Social Media Marketing for Nonprofit Organization

    • Content Marketing Social Media Marketing
    • $10,000 to $49,999
    • Mar. - June 2022
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “They were comprehensive in their scope of work but also incredibly flexible.”

    Project Director, NH School Funding Fairness Project
    Zack Sheehan
    • Nonprofit
    • Concord, New Hampshire
    • 51-200 Employees
    • Phone Interview 
    • Verified

    A nonprofit organization hired Backroom to handle their social media marketing efforts. This involved managing their Facebook and Instagram, drafting posts and newsletters, and building an onboarding plan.

    Branding Strategy for IT Consulting Company

    • Branding Marketing Strategy
    • $10,000 to $49,999
    • July 2022 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "They’ve delivered multiple strategic, impactful insights into how we can move forward and grow."

    Founder & COO, Magna Marketing
    Adam Blake
    • IT Services
    • New York City, New York
    • 1-10 Employees
    • Phone Interview 
    • Verified

    Backroom has developed a branding framework. Their work is informed by an internal survey they distributed to the client's employees. They're also wireframing a new structure for the client's website. 

    Digital Marketing Strategy for Threat Detection Company

    • Other Digital Marketing
    • Confidential
    • Jan. 2019 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "Backroom is always accessible and extremely personal with their approach to our strategy and needs."

    Sales & Marketing Manager, Threat Detection Company
    Anonymous
    • Other Industry
    • Baltimore, Maryland
    • 1,001-5,000 Employees
    • Online Review 
    • Verified

    Backroom supports a biotech division of a threat detection company with digital marketing strategy services. They are managing the client's social media campaigns, SEO, and are creating content for marketing,

    Website Revamp for Aviation Company

    • Web Design
    • $50,000 to $199,999
    • Jan. - Oct. 2021
    5.0
    Quality
    5.0
    Schedule
    4.0
    Cost
    4.0
    Willing to Refer
    5.0

    "They've been working efficiently."

    CEO & President, AIRtec Inc.
    Tom Jarboe
    • Other Industry
    • Lexington Park, Maryland
    • 51-200 Employees
    • Online Review 
    • Verified

    Backroom handles web development services for an aviation firm. They are tasked with revamping the client's outdated website, which is expected to accurately represent the company's values and overall branding.

    Branding for Video Production Company

    • Branding
    • $10,000 to $49,999
    • Jan. - June 2015
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "They took the time to get to know us."

    Co-Founder, Early Light Media
    Darren Durlach
    • Motion Pictures & Film
    • Baltimore, Maryland
    • 11-50 Employees
    • Online Review 
    • Verified

    Backroom provided branding services to a video production firm. They created the client's logos, messaging, and more. Their main goal was to help the client communicate their identity to their customers.

    Locations (1)

    6 - 9

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