What evidence can you share that demonstrates the impact of the engagement?
Their enthusiasm for the product has been incredible and exactly what we need as a startup. We are trying to convince a lot of groups, from investors to real estate agents, from lenders to borrowers that this product is the way the mortgage market should be. We are taking a stance, and that requires a lot of change and upsets a lot of incumbents. We’re facing challenges every day in creating this new mortgage product, and Mabbly responds by creating great content, believing in our vision, having a grounded approach and understanding how these campaigns work. Their work is so crucial for our success. It’s incredible.
We had raised $200,000 in funding, and since our work with Mabbly, we’ve raised $315,000 altogether in funding. They helped us bring in an additional $115,000 through the work that they are doing and communicating the vision and sharing the video with potential investors.
People say they like the logo, the content looks fresh, and that it looks like a real company. A lot of people have said they haven’t seen anything like it before. The logo is strong and sleek and truly resonates with our brand. People have had positive feedback on all the creative work.
How did Mabbly perform from a project management standpoint?
They’ve been incredible. They’ve met deadlines and been ahead of deadlines. When they say they are going to do something, they do it. They communicate upfront, and it’s been refreshing that the timelines are strict and that they stick to them. They do such a good job. I usually give them a little bit of guidance, and then they come back with something that is thought through, and if it needs tweaks, they are minor. It’s been great to see what they said they would do, what they did, and that they also crushed it.
We usually communicate through email. We have a pretty simple working relationship. They do a lot of the administrative work themselves. We do check-ins to make sure everything is going well.
What did you find most impressive about them?
Every time we go to visit their office, we feel inspired and refreshed. There is a raw, genuine spirit there. What attracted us to Mabbly was this indescribable quality of them being good people, and they believe in the work they are doing. They want to be good at that work, and it isn’t just a paycheck for them. They are genuine people that connected with our product. We needed someone who has the spirit of innovation and creativity because we need a spark to light and help create our brand; Mabbly does that so well. They have a unique spirit.
Are there any areas they could improve?
They’ve been successful in what they’ve done with us. We are extremely happy and inspired. They’ve delivered 100% of what we have asked of them and have gone above and beyond in a lot of cases.
Do you have any advice for potential customers?
Go to Mabbly if you want to bring something to life. You have to want and need that spirit that Mabbly has for your product. If you believe there is something unique and different about your products, you should engage with Mabbly because they are great at what they do.
Have buy-in with Mabbly from all levels of the organization so that you aren’t impeding progress, because they do good work and they do it fast. You want to build a relationship with them because they are relationship people. It doesn’t seem like they are transactional at all, and you need buy-in and a little bit of patience to make that a reality.