Designed from the inside out.
DOES YOUR PACKAGING TELL YOUR STORY?
Great package design tells your brand story without saying a word, communicating with your customers in ways that can’t be expressed in traditional advertising. But it takes a unique approach to design a package that successfully connects with a customer. A method that designs from the inside, out. Or, as we like to put it, Unpack’d Design.
Focus
Portfolio
Charlotte's Web, Vital Farms, Heaven Hill Brands, Onnit Labs, Credo Foods, Rethink Water, Live Kombucha Soda, Cuvee Coffee, Daily Greens, Milestone Brands, Wahaka Mezcal ....
Charlotte's Web
Improve lives naturally. This mantra is lived each day by the seven Stanley brothers that developed a non-psychoactive hemp plant for their company Charlotte’s Web. Unpack’d captured the spirit of their mission visually, using references from Colorado. When arranged on a store shelf, a row of their products displays the Colorado Front Range, and spirit of Charlotte’s Web brand.
OUR ROLE: Brand Strategy, Packaging Design
Vital Farms
Vital Farms had five carton styles that contained a very similar product. The cartons lacked a recognizable brand, which caused consumer confusion. Our approach gave a distinct artistic approach to each egg line while creating a synergy of brand identity to Vital Farms. Line extensions followed as product innovation came with the brand’s success.
OUR ROLE: Brand Strategy, Packaging design (original chalkboard design by Dana Tanamachi)
Deep Eddy Vodka
Our design for Deep Eddy Vodka carried the brand’s story across its entire product line. To convey Deep Eddy’s quality and use of real ingredients, we chose vibrant colors and highly detailed textures. The result envisioned a classic era of history, making the package design make a declaration of quality on any shelf.
OUR ROLE Brand Strategy, Logo design (with Toby Sudduth), Packaging design, Collateral
Rethink Kids Water
Rethink Water provides kids and parents a tasty drink without sugar, sodium, or calories. We focused the brand’s design on outdoor fun and activity. Our goal? Capture the essence of each flavor, and reflect the joy of a young mind setting its imagination loose.
OUR ROLE Brand Strategy, Logo design, Packaging design, Website design, CollateralReviews
the project
Branding & Packaging for Mushroom Supplement Producer
"They’re great listeners and it’s clear they care about me, my brand, and our goals."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the founder and CEO of Mushroom Revival. We’re a dietary supplement company obsessed with the healing power of mushrooms, reviving people’s health with functional mushrooms.
What challenge were you trying to address with Unpack'd?
We hired Unpack’d to help differentiate us in the marketplace. We wanted to show our X factor to reach a greater audience with our product.
What was the scope of their involvement?
The project is two parts, starting with our brand strategy. We went over the higher-level aspects of the business and identified where we’re going. They interviewed eight people, including board members, employees, and external people, to get their views on our company and brand. Then, we moved into part two. They’ve helped redo our packaging and logo redesign for our products.
What is the team composition?
I work with two people directly but I know they have others working behind the scenes.
How did you come to work with Unpack'd?
They were recommended to me by a few different people and we had a lot of mutual contacts. We kept hearing their name in our circle, so we decided to reach out.
How much have you invested with them?
We’ve spent $27,000.
What is the status of this engagement?
We’ve been working together since February 2020 and we’re still in the process with them.
What evidence can you share that demonstrates the impact of the engagement?
I appreciate the quality that they bring — it’s unbelievable and the packaging is some of the best I’ve ever seen. They go above and beyond to make sure we’re happy. All of their work has been educated, strategic, and top-level.
How did Unpack'd perform from a project management standpoint?
Their team is unbelievably communicative. I’m able to get on a texting basis with the project lead. Any time or day that I need to be in contact with them, I can. They are super open to my feedback and any suggestions I have. They ensure they set up meetings and stay in contact with us.
What did you find most impressive about them?
They’re great listeners and it’s clear they care about me, my brand, and our goals. I’ve done brand refreshers in the past and designers had their own style and didn’t care about our mission. With Unpack’d, they take their time to care about our interests and are really thorough.
They are detail-oriented, flexible, and organized. As great individuals and humans, they’re just easy to work with. Working with designers as skilled as them is amazing.
Are there any areas they could improve?
There is a bit of a timing delay, but I say that with a grain of salt because of everything going on in the world with COVID-19. It’s totally understandable why we haven’t met the original deadlines.
Do you have any advice for potential customers?
Have a good balance between knowing what you want and trusting in them. Express yourself and what you want but know they are experts and know what they’re doing.
The work thus far has been top-notch in terms of quality and matching the client’s vision. It’s clear Unpack’d is a team of active listeners striving to achieve the project’s goals. Their willingness to incorporate feedback into their work and flexibility around timelines stands out.