Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
I don't believe I have any metrics because we needed stuff. I think what we got out of them is fantastic, much more than we ever hoped for. I still get many compliments on a daily basis on the logo, website, and business cards. I think that's still working almost 4 years later, that it just stands there. We didn't have to adjust anything since they've created it a few years back.
How did UNIT partners perform from a project management standpoint?
They were excellent –much better than I expected. They're creative people – not very good on project management – but everything was done on time and tracked properly. There was absolutely no frustration on our side that I can link back to their performance being delayed or just being distorted.
What did you find most impressive about UNIT partners?
I would say that what I personally liked is that they're small and nimble. A little bit later in the process, I tried to engage a marketing consultant.
Generally, when I started talking to marketing consultants. I found that they learned one or two tricks, and they've been applying the same trick for 20 years. Simply put, they can't go beyond what they know. It's creative and they were willing to listen. There wasn't a set pattern like, "Hey, this is how we do it," or "Look. This is how it's done." It was more like "Tell us what you want, and then we're going to find the right solution for you." That's probably the best part that I think. I would reiterate that they are small, nimble, smart, creative, flexible, and they know their stuff.
Are there any areas UNIT partners could improve?
I would have to think a little bit more about it. I'll tell you very simply that, when we engaged in this, I didn't even know what we were doing. It took me from 0 to 100 very gently. I didn't have any expectations. I just needed it to be done. I think the result was fantastic. If I would go through the same process, I would just go with Unit partners.