What was the scope of their involvement?
We’d been thinking about the naming piece for a while, so we had some general sketches but nothing specific. For the most part, Gold Front did it soup-to-nuts. We wanted to rename the company; we needed a new website, we needed a new visual identity, and we needed it all by spring of this year. We knew there was going to be a big press release, so we needed to make sure we had an interim site, the name, and at least part of the visual identity locked down by that time. Gold Front put together everything.
In addition to the new name, logo, and website, Gold Front also gave us quick and usable blurbs that help the company describe and position itself in the greater marketplace. They did a good job putting these together. They ran a workshop, talked to all the executives, and spent a lot of time with my co-founder and me. We worked through how we see our position in the marketplace, how we view our advantages, and how we support those. Gold Front characterized that in a way that is crisp, detailed, precise, and compelling. They gave us a substantial set of materials, including examples of a visual identity.
The interim website was the one we needed to get up quickly, and they’ll be finished with the complete website within a couple of weeks. We’re not a very consumer-facing organization, so our website is a spot for people to land and see that we are a real company. Secondarily, it helps in our talent acquisition. There wasn’t any complex functionality. It needed to be crisp, clear, professional, and represent our identity. Gold Front did all the design and development.
In addition, we’ve had some conversations about marketing, but that wasn’t part of the original scope.
How did you come to work with Gold Front?
We were intending to rebrand and rename the company for some time, so we had information on companies that would be appropriate for this project. Gold Front was one of those. I know a creative director at Gold Front. We asked various companies to put together proposals, and we did a bidding process. Gold Front impressed us, and they ended up winning the bidding process.
How much have you invested with Gold Front?
We’ve invested $80,000 in total.
What is the status of this engagement?
We began working together in August of 2016, and the relationship is ongoing.