Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital marketing agency specializing in social media marketing, PPC, and online branding strategies to drive lead generation and revenue growth. Reviews highlight their strong project management, responsiveness, and ability to deliver measurable results, such as increased revenue by 77% and 5X growth for clients. Over 90% of reviewers praise their authentic engagement and alignment with client values.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
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$10,000+$100 - $149 / hr10 - 49Matthews, NC
Services provided
See all 1 projectsbig is a full-service agency specializing in creative design and brand development. They are highly regarded for their innovative creative work, which significantly boosted sales and customer engagement, with 100% of reviewers noting their strong creative direction. However, 100% also mentioned a need for improved professionalism in client service.
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$10,000+$100 - $149 / hr10 - 49Subang Jaya, Malaysia
Services provided
I Concept Digital is a web design company. Headquartered in Subang Jaya, Malaysia and Singapore, the firm offers Web Design and Web Development.
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Featured
What are Featured Providers?
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
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$1,000+$50 - $99 / hr2 - 9Fresno, CA
Services provided
Digital Menus is a social media marketing firm. Established in 2020, the team focuses on Social Media Marketing and Corporate Photography.
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UndisclosedUndisclosed10 - 49Lungsod Quezon, Philippines
Services provided
Founded in 2017, Near Creative is a social media marketing company and video production company. The company provides Social Media Marketing and Video Production.
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$5,000+$200 - $300 / hr10 - 49Torrance, CA
Services provided
GROWTHBUSTER is a social media marketing firm. Launched in 2018, the firm is headquartered in Torrance, California. Their team provides Social Media Marketing and Video Production.
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$1,000+$25 - $49 / hr10 - 49Mumbai, India
Services provided
Senate Marketing offers services in digital marketing, including social media management, SEO, and PPC. Reviews highlight their ability to boost online visibility, enhance social media engagement, and drive sales. Clients commend Senate Marketing for their professional project management, transparent reporting, and tailored strategies that align with company values.
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$25,000+$100 - $149 / hr10 - 49Berlin, Germany
Services provided
FOUNDRY Berlin I Zürich I New York is a branding agency. The team is in Berlin, Germany and Zürich, Switzerland, and their services include Branding and Advertising.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
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$5,000+$50 - $99 / hr10 - 49
Services provided
See all 5 projectsRoyal Marketing Agency is an award-winning paid ads agency specializing in Local Businesses, B2B, and eCommerce growth. With a proven track record and extensive client success stories, we design and
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$100,000+$50 - $99 / hr10 - 49
Services provided
Launched in 2005, Red Rose AD is an Advertising company. The company offers Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$1,000+< $25 / hr2 - 9Villa Park, IL
Services provided
Our Favorite Social is a social media marketing firm established in 2003. The firm focuses on Social Media Marketing and Marketing Strategy, and is small.
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$1,000+$50 - $99 / hr50 - 249Marousi, Greece
Services provided
Think Plus is an e-commerce development company based in Marousi, Greece. They focus on E-Commerce Development and Pay Per Click and were launched in 2012.
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UndisclosedUndisclosed2 - 9Dubai, United Arab Emirates
Services provided
Digital Arabia is a social media marketing agency founded in 2016. The team specializes in Social Media Marketing and Search Engine Optimization.
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$10,000+$100 - $149 / hr50 - 249Portland, OR
Services provided
Adpearance is a social media marketing firm. Their midsize team of employees is headquartered in Portland, Oregon. Their team specializes in Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49Glasgow, Scotland
Services provided
We Are Hydrogen is a small social media marketing company launched in 2016. Their services include Social Media Marketing.
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$250,000+Undisclosed50 - 249Boca Raton, FL
Services provided
Superdigital is a social media marketing agency established in 2013. Based in Boca Raton, Florida, the team specializes in Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr50 - 249Praha 7, Czech Republic
Services provided
Bistro Agency is a social media marketing company founded in 2007. Their team provides Social Media Marketing and Video Production.
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UndisclosedUndisclosed10 - 49Singapore, Singapore
Services provided
Kobe Global Technologies is a social media marketing agency. Founded in 2016, the firm is headquartered in Singapore, Singapore. Their services include Social Media Marketing.
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$1,000+< $25 / hr10 - 49
Services provided
Social media marketing agency Clipping Expert Asia offers Social Media Marketing. They are located in Gobindaganj Upazila, Bangladesh.
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UndisclosedUndisclosed10 - 49București, Romania
Services provided
Founded in 2012, KOOPERATIVA 2.0 is a social media marketing agency. Their services include Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Social media marketing agency Shcherbakov SMM Agency was established in 2012. The team specializes in Social Media Marketing and is located in Kyiv, Ukraine.
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$1,000+$25 - $49 / hrFreelancer
Services provided
Socio Traffic is a social media marketing company. Their small team of employees is headquartered in Indiana, Indiana. Their team specializes in Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Didcot, England
Services provided
SocialPro is a social media marketing firm. Their small team is in Didcot, England and offers Social Media Marketing and Marketing Strategy. The company was founded in 2022.
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$1,000+Undisclosed10 - 49
Services provided
Founded in 2021, Instajet.io is a social media marketing firm. The team specializes in Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Barcelona, Spain
Services provided
100Seguidores is a social media marketing company. The team offers Social Media Marketing and Other Digital Marketing, and the company is located in Barcelona, Spain.
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UndisclosedUndisclosed1,000 - 9,999Dubai, United Arab Emirates
Services provided
Graphic design company KingsResearch is based in Dubai, United Arab Emirates. The team focuses on Graphic Design and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Ho Chi Minh City, Vietnam
Services provided
FinT Marketing Company is a social media marketing agency. Headquartered in Ho Chi Minh City, Vietnam, their team focuses on Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Las Vegas, NV
Services provided
See all 1 projectsREQ is a PR and content creation agency specializing in public sector messaging and content development. The company consistently receives positive feedback for its expertise, with 100% of reviewers highlighting their ability to produce high-quality, audience-specific content. Clients praise REQ for exceptional project management and communication, with no areas identified for improvement, indicating a high level of satisfaction and strong client relationships.
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UndisclosedUndisclosed50 - 249دبي, United Arab Emirates
Services provided
See all 1 projectsAlsayegh Media is a PR and media agency offering services such as creative design, copywriting, translation, and event management. Review feedback is overwhelmingly positive, emphasizing their creativity, prompt responsiveness, and market understanding, with 100% of reviewers highlighting their impressive creativity and agility in delivering results. The agency is commended for providing good value for money and being among the best in Dubai.
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UndisclosedUndisclosed10 - 49Dhaka, Bangladesh
Services provided
See all 1 projectsBoostUp Ads offers Digital Marketing services, including Social Media Marketing and Online Branding, with a focus on lead generation and search engine ranking. The overall feedback highlights their professionalism, dedication, and effective strategies, with clients expressing satisfaction in their organized and supportive approach to project management.
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$1,000+$50 - $99 / hr2 - 9Pittsburgh, PA
Services provided
Love Social Media is a social media marketing firm. They were launched in 2017, and their services include Social Media Marketing.
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$5,000+$300+ / hr10 - 49Vancouver, Canada
Services provided
Social media marketing firm GrowRev Marketing provides Social Media Marketing and Digital Strategy. They were founded in 2014.
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$1,000+$25 - $49 / hr2 - 9Compton, CA
Services provided
Evolver Tech is a social media marketing company. They were launched in 2010 and specialize in Social Media Marketing.
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$25,000+$100 - $149 / hr10 - 49College Place, WA
Services provided
Launched in 2020, IN THE BLACK MEDIA is a small branding company in College Place, Washington. Their team offers Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
Services provided
See all 1 projectsGemFind Digital Solutions is a web design company specializing in site development and UX customizations. Their reviews highlight superior industry knowledge and professionalism, with 100% positive feedback regarding their ability to meet deadlines and respond effectively to client needs. All reviewers noted the absence of any areas for improvement, indicating high client satisfaction.
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$10,000+Undisclosed10 - 49Minneapolis, MN
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Social media marketing company The Social Lights was founded in 2011. The team focuses on Social Media Marketing and is located in Minneapolis, Minnesota.
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$5,000+$50 - $99 / hr10 - 49London , England
Services provided
Agency:2 is a social media marketing firm. Based in London , England, the team provides Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Santa Barbara, CA
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Founded in 2013, Dapper Goat Social Media is a small Los Angeles, California-based social media marketing firm. Their team offers Social Media Marketing and Content Marketing.
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$5,000+$25 - $49 / hr50 - 249São Paulo, Brazil
Services provided
Social media marketing firm B-Young Social Media Co. Specializes in Social Media Marketing and Branding. They are in São Paulo, Brazil.
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$5,000+$150 - $199 / hr10 - 49Toronto, Canada
Services provided
Spark Growth is a social media marketing agency. Located in Toronto, Canada, the company focuses on Social Media Marketing and Advertising.
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$1,000+$100 - $149 / hr50 - 249
Services provided
TRGT Digital, a social media marketing firm, was established in 2014. The team specializes in Social Media Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Jaipur, India
Services provided
In Jaipur, India, Sun Shine IT Solution is a small social media marketing company. Their services include Social Media Marketing.
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UndisclosedUndisclosed10 - 49Newton, MA
Services provided
Social media marketing company SocialMadeSimple is based in Newton, Massachusetts. Their services include Social Media Marketing and Content Marketing.
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$5,000+Undisclosed10 - 49Tychy, Poland
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Social Media London Style Sp. Z o.o., a small social media marketing agency, is located in Tychy, Poland. Their services include Social Media Marketing and Digital Strategy.
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$50,000+$200 - $300 / hr50 - 249Paris, France
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Founded in 2012, JIN Agency is a midsize PR company and social media marketing firm in Paris, France. Their team specializes in Public Relations and Social Media Marketing.
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$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Services provided
SocialMediaMarketing.com is a social media marketing company established in 2010. The team focuses on Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Chichester, England
Services provided
Kitch Media Ltd, a social media marketing agency, was established in 2012. The team provides Social Media Marketing and is headquartered in Chichester, England.
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UndisclosedUndisclosedFreelancerBengaluru, India
Services provided
Godrej Park Retreat Sarjapur is a small Bengaluru, India-based social media marketing firm. Their services include Social Media Marketing.
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$10,000+Undisclosed50 - 249Ahmedabad, India
Services provided
Digital 45 SEO Company is a social media marketing firm and Other Digital Marketing company. Founded in 2010, their team specializes in Social Media Marketing and Other Digital Marketing.
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$1,000+< $25 / hr10 - 49
Services provided
Netsviral, a social media marketing company, was launched in 2022. The team provides Social Media Marketing and is headquartered in Delhi, India and North East Delhi, India.
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UndisclosedUndisclosed10 - 49Tempe, AZ
Services provided
Norvision is a social media marketing agency. They are in Tempe, Arizona and have small team of experts. Their services include Social Media Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.7/40.019.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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What Meta's Andromeda Update Means for Businesses in 2026
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.