Digital Strategy, SMM & PR for Full-Service Creative Agency
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- Confidential
- Aug. 2020 - Jan. 2023
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"Their attention to detail and dedication to delivering excellent services made us feel valued and taken care of."
- Advertising & marketing
- Los Angeles, California
- 1-10 Employees
- Online Review
- Verified
Social House, Inc. handled a variety of marketing services for a creative agency. The tasks ranged from content strategy and calendar creation to SMM, community management, paid media placement, and PR.
With Social House, Inc.'s help, the client saw improvements in brand awareness and sentiment, engagement, positive media coverage, and website traffic. The team displayed top-notch project management, delivering high-quality services on time while addressing queries and requests along the way.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Chief Strategy Officer / Parner of Lucid Theory
Describe what your company does in a single sentence.
Lucid Theory is a hybrid creative agency and production company headquartered in Los Angeles. We specialize in the development and execution of fully integrated campaigns for our clients, which includes everything from the ideation of cutting-edge content to its delivery and distribution, as well as the implementation of paid and organic social media campaigns and PR strategies.
We are committed to not only creating compelling content, but also to tracking and analyzing performance metrics to measure the return on investment for our clients.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Social House, Inc. to accomplish?
- Generate Brand Awareness: Create engaging organic social content to generate significant brand awareness and reintroduce legacy brands to the target audience.
- Foster Community Engagement: Actively engage with the online community through responding to comments, organizing giveaways, and facilitating conversations.
- Develop Brand's Online Personality Tone and Style: Define and establish a distinct online personality for the brands, ensuring consistent tone and style across all social media platforms.
- Performance Tracking and Analysis: Diligently track the performance of social media initiatives, providing valuable data and insights to refine strategies and ensure the relaunch and post launch achieves desired goals.
- Create Buzz and Excitement: Strategically develop campaigns to create a buzz around the brand relaunch and captivate the target audience with compelling visuals and storytelling through both Organic Social and PR.
SOLUTION
How did you find Social House, Inc.?
Partner personally met the founder.
Why did you select Social House, Inc. over others?
- Pricing fit our budget
- Great culture fit
- Good value for cost
- Company values aligned
How many teammates from Social House, Inc. were assigned to this project?
6-10 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
The "Program" includes:
- Content Strategy
- Content Calendars
- Community Management
- Paid Media Placement and Management
- Public Relations
- Reporting
- Developing Brand's Online Social Media Voice and Tone.
SERVICES:
- STRATEGY & CALENDARS: Content Strategy & Calendars: Strategically curating content calendars for up to four content themes and three platforms (Facebook, Instagram, and TikTok). Content Calendar Strategy: Developing strategies, rudimentary graphic edits, curation, and copywriting for in-feed content, Stories, Instagram Reels, and TikTok posts.
- COMMUNITY MANAGEMENT: Community Management: Monitoring and responding to conversations on Facebook, Instagram, and TikTok, engaging with relevant communities, updating response grid, and managing customer support and crisis management escalation.
- PAID MEDIA: Paid Media Placement & Management: Providing ongoing paid media placements, strategy, and optimization on platforms such as Facebook, Instagram, Google Search, and Programmatic outlets.
- PUBLIC RELATIONS: Public Relations: Developing press materials, crafting press releases, pitching for gift guides, charitable initiatives, and product stories, facilitating launch announcements, wire releases, and product reviews, conducting sustained media coverage through pitch letters, media outreach, and aggressive follow-up.
- REPORTING: Reporting: Providing data-driven reports on organic and paid media performance analysis, creative audit, growth, optimizations, and recommendations.
- DEVELOPING BRAND'S ONLINE SOCIAL MEDIA VOICE AND TONE: Developing Brand's Voice and Tone: Defining and establishing a distinct online personality, ensuring consistent tone, style, and messaging across all social media platforms.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
- Increased Brand Awareness: Measure the growth in brand mentions, reach, and impressions across social media platforms.
- Improved Engagement Metrics: Monitor and track metrics such as likes, comments, shares, and user-generated content to gauge community engagement levels.
- Enhanced Community Growth: Measure the increase in the number of followers, subscribers, and community members on social media platforms.
- Higher Website Traffic: Analyze website analytics to track the increase in referral traffic from social media platforms.
- Improved Brand Sentiment: Analyze sentiment analysis to measure the positive sentiment towards the brand and the reduction in negative sentiment.
- Positive Media Coverage: Assess the quantity and quality of media coverage received through public relations efforts, including media mentions, features, and articles.
- Quarterly and Monthly Reports: Provide detailed reports on key performance indicators, campaign performance, and recommendations for optimization.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Social House, the chosen social media agency, exhibited excellent project management throughout the duration of the project. As a testament to their dedication and professionalism, Social House consistently delivered items on time, ensuring a seamless workflow and timely execution of tasks. Their commitment to meeting deadlines showcased their reliability and efficiency in managing the project.
In terms of responsiveness, Social House exceeded expectations by promptly addressing our needs and requirements. They maintained open lines of communication, actively listening to our feedback and suggestions. Their team demonstrated a proactive approach, anticipating our needs and proactively offering solutions to challenges that arose during the project.
This level of responsiveness and attentiveness fostered a strong working relationship, enabling us to collaborate effectively and make progress towards our relaunch goals.Social House's communication skills were outstanding, ensuring clear and effective dialogue throughout the project. Their team actively sought feedback and engaged in regular communication to provide updates, seek clarification, and align their strategies with our objectives.
Their willingness to adapt and incorporate our input into their work was commendable, demonstrating their commitment to meeting our specific needs. Overall, Social House's project management was exemplary, delivering items on time and showcasing a responsive and attentive approach.
Their professionalism, commitment to communication, and proactive problem-solving contributed to a highly positive and productive partnership, ultimately leading to the successful relaunch and ongoing campaigns of our clients legacy brands.
What was your primary form of communication with Social House, Inc.?
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
What struck us the most about Social House was the incredible mix of talent and diversity within their team. It was inspiring to see individuals with different backgrounds and perspectives come together to create something truly exceptional. Their varied skill sets and unique experiences brought a fresh and innovative approach to our social media campaigns, making them stand out from the crowd.
One of the things we deeply appreciated about Social House was their unwavering commitment to their principles. They were not afraid to speak up and advocate for what they believed was right, even if it meant going against the grain. This authenticity and integrity shone through in their work, allowing us to connect with our audience on a deeper level.
What set Social House apart was their inclusive and non-judgmental nature. They created a welcoming and supportive environment where everyone's ideas were valued, and constructive feedback was encouraged. This fostered a strong sense of trust and collaboration, making the entire project feel like a true partnership.
Furthermore, Social House's personal touch was evident in every interaction. They took the time to truly understand our brand, our goals, and our values, which translated into content that felt genuine and aligned with our identity. Their attention to detail and dedication to delivering excellent services made us feel valued and taken care of throughout the process.
Are there any areas for improvement or something Social House, Inc. could have done differently?
Any areas for improvement that we identified were communicated openly and constructively throughout the process. This feedback wasn't limited to Social House alone but extended to our own team as well. We were committed to providing them with all the necessary resources and information to excel in their work, ensuring that they had a clear understanding of our objectives and expectations.
In the spirit of collaboration, we worked together to address any potential areas for growth and refinement. This mutual feedback loop allowed us to constantly evolve and deliver the best possible outcomes for our relaunch project. We appreciate Social House's willingness to listen, adapt, and incorporate our suggestions, which ultimately led to the successful achievement of our goals.
RATINGS
-
Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
-
Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS