What was the scope of their involvement?
They completely rebuilt the web site and transferred everything over to Shopify as e-commerce is an underutilized tool for us. Working with our existing logo and packaging, they developed a site that is visually appealing, functionally strong, and encapsulates the feel of a clean, “better-for-you” product.
They also worked extensively to refine our social media presence and messaging, and outline the differentiation of our products. They helped define our brand voice and explored how we could provide value to different types of consumers. Through these discussions, we identified the millennial consumer as one of our primary marketing targets, which further honed our messaging and brand image.
Now, they handle our website and social media, and pitch in on projects outside their initial scope, such as integrating apps with Shopify and online contests and promotions.
What is the team dynamic?
We worked most closely with Alex [Founder and CEO, Blue Bear Creative], but also with two others on his team.
How did you come to work with Blue Bear Creative?
We interviewed several companies, but landed on Blue Bear after seeing their innovative past work. They have a deep understanding of millennial consumers, what they’re interested in, what they want to see on social media. They also have a niche focus on CPG (Consumer Packaged Goods) companies and food companies specifically, which was very important to us. They know how to market to buyers and stores that may want to put our products on their shelves.
How much have you invested with them?
On average, we spend $3,000–$4,000 per month for social media management and other digital marketing initiatives. Building the website was a higher-cost project—roughly $12,000.
What is the status of this engagement?
We started working with Blue Bear in late 2014, and the engagement is ongoing.