KingPin Services

BACKGROUND

Please describe your company and position.

I am the Design Manager of Hyer Home

Describe what your company does in a single sentence.

Hyer Home is a luxury staging company in Charleston, SC. We combine curated design and top-quality furnishings to help maximize the value of each property that we stage. Our mission is to create refined spaces that inspire buyers and elevate the selling experience. We're committed to transforming homes into luxury showcases that drive superior returns.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire KingPin Services to accomplish?

• Pinterest Marketing to increase volume to our website and online storefront.

SOLUTION

How did you find KingPin Services?

Online Search

Why did you select KingPin Services over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from KingPin Services were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Organic content management on Pinterest. Campaign development using keywords and target demographic searches as well as a Pinterest Profile evaluation and uplift, where they performed relevant keyword research such home staging and implemented SEO into new and existing boards.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our profile visits increased over 5,000% (from 21K impressions monthly to over 1M at one point). Our cost per engagement was $0.28 for our second month of campaigns. Our cost per click was $0.30 and our outbound clicks increased 1,000% (from <20 to >1,000).

Describe their project management. Did they deliver items on time? How did they respond to your needs?

King Pin is always quick to respond and great at communicating their strategies and understanding our marketing needs. They provided in-depth loom videos every two weeks that went over every campaign and its performance as well as how they would like to improve. Very detailed and proficient with their time as well as ours and always ready to answers questions.

What was your primary form of communication with KingPin Services?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I'm impressed by their portfolio and statistics.

Are there any areas for improvement or something KingPin Services could have done differently?

Not that I can think of at this time; we are still working with them.

BACKGROUND

Please describe your company and position.

I am the owner of (a/an) eCommerce

Describe what your company does in a single sentence.

E-commerce business for handmade home decor

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire KingPin Services to accomplish?

• To grow our home decor brand on Pinterest and complement our Etsy sales.

SOLUTION

How did you find KingPin Services?

Referral

Why did you select KingPin Services over others?

• Pricing fits our budget
• Other

What was the size of KingPin Services’ team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired KingPin Services to create and manage our Pinterest account for organic management and paid ads. We started with an initial consultation to determine our goals, target audience, budget, and timeline. After familiarising themselves with our brand, they developed a tailored Pinterest marketing strategy around ad copy, images, and targeting parameters. Since our wreaths have seasonal themes, we needed to plan our Pinterest content marketing ahead of time.

KingPin Services continually forecasted search trends, monitored performances, and made adjustments to the ad creative periodically. Overall, their management was successful with high click-through and conversion rates that met our goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased conversions: 475 Add-To-Carts in a 2 month Holiday Campaign
• Increased website traffic by 150%
• Achieved consistent ROAS across seasonal campaigns

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Because of the seasonal nature of our products, marketing our products in a timely manner was paramount. KingPin Services delivered the campaigns effectively and targeted people searching for our wreaths and putting us ahead of the competition.

What was your primary form of communication with KingPin Services?

Email or Messaging App

What did you find most impressive or unique about this company?

KingPin Services are experts in Pinterest marketing and deliver a personalized approach. They’re always very responsive in communication.

Are there any areas for improvement or something KingPin Services could have done differently?

Nothing comes to mind.

BACKGROUND

Please describe your company and position.

I am the Vice President of Strategic Planning of sgm agence

Describe what your company does in a single sentence.

SGM is a marketing and communication agency offering 360 degree solutions to clients in Québec and France.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire KingPin Services to accomplish?

• White-label their Pinterest marketing capabilities
• Grow Pinterest presence of the eCom brands we manage with our agency

SOLUTION

How did you find KingPin Services?

Online Search

Why did you select KingPin Services over others?

Close to my geographic location, Pricing first our budget, Great culture fit

What was the size of KingPin Services’s team?

6-10 Employees

What was your primary form of communication with KingPin Services?

In-Person Meeting, Virtual Meeting, Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

KingPin Services did everything from optimizing our business profiles with SEO after performing considerable research on our target market, connecting the shop catalogs of our clients, creating Pinterest ad campaigns and reporting.

Their overall marketing expertise led to create visually stunning and engaging Pinterest creatives that pleased our clients.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased our social referral traffic by 40% within the first 3 months of our engagement.
• Pinterest brought in 1 million new impressions monthly for some of our key accounts creating awareness.
• Our CPCs from Pinterest averaged 0.09, the lowest from any of our social media platforms.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

KingPin Services provided full turnkey Pinterest marketing for us. After an initial discussion to clarify objectives and transfer brand assets, they took control and handled our Pinterest business accounts seamlessly.

We didn't have to closely monitor the performances, creatives, and optimizations. It was a relief to deal with them.

What did you find most impressive or unique about this company?

They connected with out clients personally and managed with a hands-off approach from our end.

Are there any areas for improvement or something {provider_name} could have done differently?

They're great.

BACKGROUND

Please describe your company and position.

 I am the equity research of a financial services company 

Describe what your company does in a single sentence.

research

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire KingPin Services to accomplish?

• Pinterest Consultation

SOLUTION

How did you find KingPin Services?

Online Search

Why did you select KingPin Services over others?

• High ratings
• Company values aligned

How many teammates from KingPin Services were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Introductory consultation on Pinterest ad platform and recent changes under new CEO

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Introductory discussion on Pinterest. I've spoken with many other agencies on Pinterest and Alex was by far the most knowledgeable about the platform and up to date on recent happenings I've spoken to

Describe their project management. Did they deliver items on time? How did they respond to your needs?

yes, Alex is extremely responsive and on top of things

What was your primary form of communication with KingPin Services?

Virtual Meeting

What did you find most impressive or unique about this company?

Alex's singular focus on Pinterest sets him apart from other agencies who often have a broad focus with less in-depth understanding of platforms except for Google and Meta. 

It's challenging to find people with real expertise on platforms like Pinterest, Snap, etc and Alex was more than capable and exceeded my expectations

Are there any areas for improvement or something KingPin Services could have done differently?

n/a

BACKGROUND

Please describe your company and position.

I'm an executive at Daydream Dessert

Describe what your company does in a single sentence.

High Quality Chocolate Confections

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire KingPin Services to accomplish?

• Increase our marketing conversion and success on Pinterest

SOLUTION

How did you find KingPin Services?

Online Search

Why did you select KingPin Services over others?

• High ratings
• Great culture fit
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

Kingpin Marketing was able to deliver on taking a small investment and turning it into a successful campaign on Pinterest. Without a ton of resources from our content creation team, Alex was able to create professional level ads for our Pinterest campaign!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Sales
• ROAS
• ROI

Describe their project management. Did they deliver items on time? How did they respond to your needs?

KingPin Services was quick to deliver results as well as handle requests promptly.

What was your primary form of communication with KingPin Services?

Virtual Meeting

What did you find most impressive or unique about this company?

Alex was very easy to communicate with and took time to ensure he was available for all of our requests. His attention to detail was very impressive and he was overall a very nice person to work with.

Are there any areas for improvement or something KingPin Services could have done differently?

no

BACKGROUND

Please describe your company and position.

I am the PRINCIPAL AND PRESIDENT of KEEPIT HANDSOME

Describe what your company does in a single sentence.

we make hair products

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire KingPin Services to accomplish?

• increase hair sale products through pintrest

SOLUTION

How did you find KingPin Services?

Referral

Why did you select KingPin Services over others?

Pricing first our budget, Other

What was the size of KingPin Services’s team?

6-10 Employees

What was your primary form of communication with KingPin Services?

Virtual Meeting

Describe the scope of work in detail. Please include a summary of key deliverables.

KingpinServices creatred our Pinterest profile which accurately reflected our brand identityand showcasedour high end hair products. They sorted through our database of photoshoots and how to videos to create captivating visuals.

overall, they managed our Pinterest account on an ongoing basis, run-ing Pinterest Ad campaigns, creating fresh content, engaging with followers, and optimizing boards, and pins for maximum visibility and engagement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 120% revenue increase
• 4x ROAS
• 85% increase

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Kingpin Services wee very communicative with our Pinterest Marketing strategies and results. Alex was always readily available for a catch up chat to discuss new objectives. Their Loom video reporting gave a more personal and qualitative touch to reporting.

What did you find most impressive or unique about this company?

Not only does Kingpin Services excelin Pinterestknowledge, but they also contributesubstanstial marketing knowledge , especially with DTC brands. Their expertise extends to business development strategies, content creation, and Amazon integration.

Are there any areas for improvement or something {provider_name} could have done differently?

None, Their services come highly recommended

BACKGROUND

Please describe your company and your position there.

I work in marketing with lead generation, follower growth etc.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KingPin Services?

Alex with KingPin Services has helped me with Pinterest marketing.

SOLUTION

How did you select this vendor and what were the deciding factors?

I found him online and contacted him for consulting services.

Describe the project in detail and walk through the stages of the project.

Alex's help consisted of a series of calls and advice on how to optimize my Pinterest ad campaigns.

How many resources from the vendor's team worked with you, and what were their positions?

I worked with Alex for consulting.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Yes, Alex's consultation calls helped me bring my CPC down significantly.

How effective was the workflow between your team and theirs?

Great

What did you find most impressive or unique about this company?

They were very experienced and knowledgeable.

Are there any areas for improvement or something they could have done differently?

Nope!