Social Media Agency for B2Bs Ready to Grow Faster

B2B marketers often have big goals and small teams, so we build social media strategies and customer acquisition systems that help them grow faster (without hiring extra humans).

Interested? Read on...

Businesses used to look at social as “get an intern for it” work.

Nothing against interns, but, really?

Social is where customers build a relationship with your brand—and give you instant feedback through robust analytics.

Social media marketing done right fills the top of the funnel, allows you to test your “big picture” brand strategy, and brings a clearly definable ROI.

We're Sculpt, and we believe in doing social media marketing right.

(The way that generates awareness, funnels in leads, and empowers your internal team.)

If you’re looking for a digital marketing agency that can….

  1. Steer your brand’s customer acquisition strategy? We’ll build campaigns that convert visitors into buyers.
  2. Make social media work smarter for your brand? We’ll realign your strategy, and train your team to execute it.
  3. Create content that’ll make your prospects take notice? We’ll re-think your brand identity so it stops thumbs and communicates clearly.

Learn more about how we win fans, stop thumbs, define brands, and drive growth at wearesculpt.com.

Still reading? 

You seem nice.

Here's our story.

Sculpt is a social media agency with Hustle & Heart. We launched in 2012 with a mission to help the brands in our backyard connect with their human customers more humanly. Today, our team builds audiences that care, share, and convert for marketing and business leaders nationwide. (Though we're based in beautiful Iowa City, Iowa.)

Enough about us, what's your story?

 
$5,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
2012
Show all +
Iowa City, IA
headquarters
  • Sculpt 105 E College Street
    Iowa City, IA 52240
    United States

Portfolio

Key clients: 

Sculpt plays well with growth-minded small to large organizations in the B2B, professional services, and Education space—though we've likely worked in your industry, too. 

Social media marketing clients have included Allsteel, ACT, Ecolab, MidWestOne Bank, Mount Mercy University, Pearson, Steve Case, Village Capital, University of Iowa, and Workgroups. Work examples available upon request. 

Social Media Campaign for "The Third Wave"

Sculpt partnered with AOL co-founder Steve Case's team at Revolution to drive the social media marketing launch campaign for his best-selling business book. 

Our goals from the outset were to generate referral traffic to book retailers, cultivate conversation around Third Wave themes and concepts, and amplify earned media impact.

To break through crowded social feeds, we broke

down book concepts into vibrant static, GIF, animated, and cinemagraph-based content. 

Throughout the launch campaign, Third Wave posts achieved over 1 million organic impressions and post engagements on FB and ~2 million views on Twitter. Most importantly, The Third Wave hit its business goals, achieving the lucrative #1 Best-Selling Business Book of the Month title from the New York Times.

655% Engagement Lift for B2B Workplace Brand

Allsteel is one of the leading office workplace solutions brands in the world. So claims their competitors.

To amplify awareness, we doubled down on social as a primary channel to reach their most valuable audience — interior designers, commercial furniture dealers, and workplace leaders — with inspiring ideas for office innovation and productivity.

It worked. 

Allsteel acquired 19,000+&nbsp

;new fans on Facebook (3-yr), and ratcheted up post engagement 655% on Instagram (YoY) — building up critical channels to funnel targeted leads.

As the Social Media AOR, we supported their in-house product marketing team with a full range of social media capabilities.

  • Strategy development & leadership social media consulting
  • Creative production (animation, video, photo)
  • Community management and monitoring 
  • Reporting for executives, campaign snapshots, and growth tracking
  • Paid social campaigns on Facebook, Twitter, LinkedIn
  • Product launch campaign support

 

50+ Leads Generated with One Video for Economic Development Group

How do you convince millenials to leave big cities and move back to Iowa? 

You make it exciting. You make it personal. You make it easy. And if you're the regional development group ICR Iowa, you offer to get them an amazing job with a top local employer—for free.

With a committed goal of 10x new talent leads in one year, ICR Iowa tapped Sculpt to develop social media campaigns

that bring in qualified candidates. 

Our Approach

Start with the low hanging fruit: Young professionals 5-15 years out of college, that went to school in Iowa, and live in expnesive cities. To launch quickly we repurposed existing image assets into Facebook and Instagram carousel and animated video ads highlighting what life looks like in the region. The ads were localized for each target geo, and drove prospects to a HubSpot landing page with the offer (converting 10-15% on 'cold' traffic).

Recruit Me Videos

When candidates sign up, Tim, a non-robot employee, reaches out personally. Tim is a charismatic salesperson and truly the 'voice' of the brand. Naturally, Tim became the face of our campaign. Over the course of two days and a dozen locations, we shot a series of playful, spokesperson video ads to articulate the value proposition authentically.  

It worked.

The video ads immediately improved our conversion rates, tripling monthly leads.  See the video and campaigns here: http://facebook.com/icriowa

Powerful brand stories stop thumbs, restore our faith in humanity, make us smile and drive action. Enjoy a selection of social content, campaigns, and videos produced for Sculpt clients in 2018.

Reviews

Sort by

Digital Marketing and Video Production for Development Org

"They've been able to capture our humor and laid-back approach to communication, and they're really funny."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. - Dec. 2019
Project summary: 

Sculpt did video production, social media advertising, and CRM consultation as part of a digital marketing partnership. They wrote, directed, and filmed videos and ran Facebook and LinkedIn campaigns.

The Reviewer
 
1-10 Employees
 
Iowa City, Iowa
Tim Carty
Director of Talent Attraction, ICR IOWA
 
Verified
The Review
Feedback summary: 

The first video generated more than a 200% increase in lead capture, and the qualification of the leads has also improved. Sculpt offers a deep understanding of brand details and customer needs, and their team leaders are transparent and easily accessible.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

ICR IOWA is a regional economic development organization that works on business attraction, talent attraction and development, and regional marketing for our seven-county region in east central Iowa. As the Director of Talent Attraction, my job is to find interested candidates and connect them with growing companies and careers here in the region. We're specifically targeting major metros, mostly in the Midwest, and appealing to people on social media with quality of life imagery and video.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sculpt?

We hired Sculpt to handle our digital marketing strategy. The projects include video (writing, filming, directing, promoting), social media advertising and content, CRM (Hubspot) consultation, and LinkedIn management (strategy, advertising).

What were your goals for this project?

Our goals are, most simply, to promote the region through social media. More specifically, we wanted to drive 500 candidates into our talent funnel and to convert as many as possible into hires for our growing companies. We need people outside of ICR to connect (or re-connect) with what makes this region a special place to live. Sculpt is delivering on every bit of this, and more.

SOLUTION

How did you select this vendor?

In late 2018, we sent out an RFP to pre-selected local marketing agencies. We told them our budget and a few ideas that we had in mind. We also told them our very specific goals. We received four responses to our RFP and had follow-up meetings with each of the agencies.

We selected Sculpt because of their creativity, willingness to try new things, track record for success, and deep understanding of our brand and its tone. When we stacked up the four agencies, the answer became very clear that Sculpt was the right choice for this job.

Describe the scope of their work in detail.

Upon selecting Sculpt as our agency, we had a series of pre-launch meetings to discuss their ideas and ours, make sure they had an intimate understanding of our target markets and prospects, select platforms, and whiteboard our goals.

We launched with a few test ad campaigns on Facebook to gauge the markets that we thought would be best. We learned, in a relatively short time, how to best allocate our budget. Sculpt has been very strategic in this case. We don't have a huge budget, so we need to be sure that we're spending money on the right platforms and in the right markets. Thanks to them, we are.

Then, we shot a video that we have been using on Facebook and LinkedIn. Sculpt wrote, directed, and filmed the video, and it has been a tremendous success.

Now, as we look into what's ahead, we're able to capitalize on the success of the video and put more together. The way the contracts are structured with Sculpt (based on a detailed points system), we have the ability to shift our strategy based on success we're seeing. They haven't locked us into anything but rather helped us build on current and past efforts that have been working well. I've never worked with an agency that structures their contracts this way.

What was the team composition?

We work closely with many people on Sculpt's team, including their CEO, designers, creative team, writers, and video producers, but our main point of contact is our project manager, Arlene. Arlene is keeping everyone on the same page as we move and make decisions quickly. She deeply understands our needs, goals, and work styles, and has become an invaluable member of our team. The response time from Sculpt has been shockingly fast. They're able to meet when we need them. They answer emails promptly. They keep us aware of success and let us know when something needs to be tweaked. The process has been flawless.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The results of our campaigns have been very impressive. Since we launched our first video, we've seen an over 200% increase in lead capture. We've passed our six-month goal in three months and show no signs of slowing down. Additionally, the leads that we're getting are more qualified than ever before.

How effective was the workflow between your team and theirs?

Arlene, our project manager, is amazingly reachable. She's able to answer, or find an answer, to our questions really quickly. She manages workflows in our CRM (HubSpot) and communicates clearly, which is important since we're not professional marketers. We chose to communicate through email, which is easiest for us, but on the backend of the program, the team at Sculpt uses Slack to keep everything in line.

What did you find most impressive about this company?

Results aside, Sculpt really, really understands our brand. It's extremely important that we have an agency that knows how to talk to our targets and prospects because we have a very specific tone in how we communicate. They've been able to capture our humor and laid-back approach to communication, and they're really funny.

The humor is super important to us and the way we communicate. Also, people are shocked at the quality of the video production and have a hard time believing that a local company had that type of writing and producing talent and equipment.

Are there any areas for improvement?

There are always ways to improve, of course, but I can't think of anything that I would change or do differently. Sculpt has been out in front of every question or issue that we thought may arise. In fact, the structure of our organization causes more issues than anything, and Sculpt has found a way to work with it.

5.0
Overall Score Sculpt is absolutely top-notch. They've exceeded every expectation we have ever had.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Scheduling has been very easy, and Sculpt is available any time we need to call a team meeting.
  • 5.0 Cost
    Value / within estimates
    We gave Sculpt a very specific budget and they've been able to accommodate without cutting corners.
  • 5.0 Quality
    Service & deliverables
    Sculpt's work is smart, well-written, beautiful, and funny.
  • 5.0 NPS
    Willing to refer
    I can't possibly recommend working Sculpt highly enough.

Ongoing Marketing Support for Manufacturing Startup

"They're eager and able to learn quickly. They absorb every piece of information to form a clear and executable strategy."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2018 - Ongoing
Project summary: 

Sculpt provides ongoing marketing support. They set the tone for marketing initiatives and priorities, and assist with monthly account management, digital strategy and execution, and content development.

The Reviewer
 
11-50 Employees
 
Woodstock, Illinois
Patricia Miller
CEO, MATRIX 4
 
Verified
The Review
Feedback summary: 

Sculpt is a proactive and effective extension of the internal team. They've not only helped strengthen the brand and messaging, but they help set and reach new goals and standards. They communicate well, are agile learners, and have an impressive array of talent.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the CEO and visionary of Matrix 4, or M4. We design, engineer, and manufacture plastic products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sculpt?

Sculpt provides ongoing marketing support. They assist in strategy, messaging, branding, public relations, account management, and digital marketing.

What were your goals for this project?

We wanted to strengthen the brand messaging and drive our reach further through new marketing strategies.

SOLUTION

How did you select this vendor?

I have a strong background in marketing and have worked with large marketing vendors in the past. When I joined M4, a startup, I knew we would need a perfect combination of talent and value. Sculpt is exactly that. They operate like a large agency and I knew they could help us make an impact.

Describe the scope of their work in detail.

Our statement of work (SOW) outlines ongoing marketing support. This includes defining strategy, setting tone for initiatives and priorities, monthly account management, digital strategy and execution, content development, and more.

What was the team composition?

The Sculpt team is lean but strong. The founder is engaged when needed but effectively delegates to the team for execution. They're a strong team of creatives for every possible marketing need.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Sculpt has made it possible for us to start collecting data and measuring our brand awareness. They help us set key performance indicators (KPI) and have strengthened our brand and messaging.

How effective was the workflow between your team and theirs?

We meet quarterly, have biweekly progress calls, and share a Slack channel and Google Drive for more informal communication. Sculpt is truly an extension of our own team.

What did you find most impressive about this company?

For a smaller sized agency, their level of talent is outstanding. They're eager and able to learn quickly. They absorb every piece of information to form a clear and executable strategy.

Are there any areas for improvement?

No, we're excited to see Sculpt continue to grow!

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Social Media Strategy for Furniture Retailer

"Their team was very knowledgeable about the social media realm; they knew exactly what our company needed for growth."

Quality: 
4.0
Schedule: 
3.0
Cost: 
2.0
Willing to refer: 
4.0
The Project
 
$50,000 to $199,999
 
Jan. 2015 — Apr. 2018
Project summary: 

Sculpt developed a social media strategy and produced key materials for online growth efforts. They oversaw all metrics and account activity and created plans for creating an online community.

The Reviewer
 
501—1,000 Employees
 
Muscatine, IA
Manager, Media and Events, Furniture Retailer
 
Verified
The Review
Feedback summary: 

The strategy for social media growth resulted in a significant increase in overall engagement. Sculpt’s work led to a larger community for communication with relevant industry personas. Their team had extensive knowledge, and their creative work reflected their bright ideas. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the media and events manager for a workplace furniture manufacturer and retailer.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sculpt?

We needed help in developing a social media strategy. We wanted them to manage our metrics, creatives, and campaigns.

What were your goals for this project?

We wanted our brand presence to increase on social media channels. Ultimately, our goal was for our community to grow on Facebook, Instagram, LinkedIn, and Twitter to connect with industry influencers.

SOLUTION

How did you select this vendor?

We wanted a local, young and engaged firm. With this criteria, Sculpt was our first choice.

Describe the scope of their work in detail.

Sculpt created campaigns for product launches, developed, managed, and executed all writing and creative materials. They handled all metrics, followers, advertising, and calendars.

What was the team composition?

We had a dedicated account manager and between two-four other team members from the Sculpt team. The team they assigned us had a high turnover rate, and we had to re-introduce our company and project multiple times throughout our three-year relationship.  

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our follower count and overall online engagement increased, which was critical to our success in the social media realm. We were able to form a better online community.

How effective was the workflow between your team and theirs?

We worked together well; they provided a bright, solid team of writers. They produced a great creative with analytics to match.

What did you find most impressive about this company?

Their team was very knowledgeable about the social media realm; they knew exactly what our company needed for growth. Additionally, they were very responsive.

Are there any areas for improvement?

Having a better understanding of our industry would have benefitted our project. Also, better communication during transitional periods would have been helpful.

4.0
Overall Score
  • 3.0 Scheduling
    ON TIME / DEADLINES
    It was sometimes difficult to align our schedules for meetings.
  • 2.0 Cost
    Value / within estimates
    Their price is more expensive than other firms.
  • 4.0 Quality
    Service & deliverables
    They produce good work.
  • 4.0 NPS
    Willing to refer
    Yes, they did good work for us.

Social Media Marketing Tests for Education Company

"Sculpt was thoughtful in their communication with us, and the team was always incredibly well prepared." 

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. - Apr. 2018
Project summary: 

Operating with quick turnaround requirements, Sculpt developed and implemented a social media marketing campaign to gather preliminary data on a projected new product launch.

The Reviewer
 
1,001-5,000 Employees
 
Iowa City, Iowa
Jonna Higgins-Freese
Program Director, New Product Development, ACT, Inc.
 
Verified
The Review
Feedback summary: 

Sculpt worked quickly and thoroughly to execute the detailed plan. Engaged and transparent, the team provided regular updates, experienced assistance in troubleshooting and issue resolution, and candid assessments of campaign results.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am a product manager in the new product development sector of our company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sculpt?

We hired Sculpt to rapidly design and implement a social media marketing campaign that would help us test our ability to promote a new product in a new market.

What were your goals for this project?

The goals were to determine the cost per conversion and observe any trends over a six-week period as we tested new content and platforms.

SOLUTION

How did you select this vendor?

Of the three vendors we spoke with, Sculpt seemed best able to quickly implement a high quality solution. They were also reasonably priced.

Describe the scope of their work in detail.

Sculpt developed and deployed a detailed social media marketing plan. Exceptionally collaborative and communicative, they held three or four in-depth conversations with the entire team and myself to develop the plan and ensure the goals were on target. They then provided weekly updates. Sculpt worked closely with several internal teams and another vendor to troubleshoot and resolve an issue regarding the site design and its impact on analytics.

What was the team composition?

The Sculpt team included the team leads, a content developer, and an individual responsible for executing the plan.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In addition to obtaining reliable data, their efforts significantly reduced costs per click and per conversion. Sculpt was open and articulate about what had worked and, most importantly, frank about what hadn’t worked. They also helped us determine how we could interpret the data going forward.

How effective was the workflow between your team and theirs?

The workflow was extremely effective. Sculpt was thoughtful in their communication with us and the team was always incredibly well prepared.

What did you find most impressive about this company?

They offered deep knowledge, thoughtful strategy development, and impeccable execution.

Are there any areas for improvement?

We experienced no areas needing improvement.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Social Media Marketing for Bank

"They convey the "human" element incredibly well and deliver content that people really care about."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Oct. 2017 - Ongoing
Project summary: 

After conducting an audit, Sculpt developed a marketing strategy and created advertisements on Facebook, Twitter, LinkedIn, Instagram, and YouTube.

The Reviewer
 
501-1,000 Employees
 
Iowa City, Iowa
Lynda Whittle
SVP of Marketing, MidWestOne
 
Verified
The Review
Feedback summary: 

Sculpt's marketing strategy has increased exposure and customer engagement. Their team developed a thorough understanding of the business and its audience. Their ability to bring a human element to advertisements stands out.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the senior vice president of marketing at MidWestOne Bank.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sculpt?

We needed a social media strategy to support content development and engagement. Our advertisements didn’t feel organic/authentic and weren’t working. We wanted to increase engagement with prospective and existing customers and existing through our social media.

SOLUTION

What was the scope of their involvement?

Sculpt first conducted a social media audit to understand our company, our goals, and locations (as we are in five different states). They primarily focused on our community involvement in Iowa City where our headquarters is located. Their team discussed and planned with us a strategy to help us grow on all channels, increase engagement with our audience, and develop engaging content for all demographics and regions.

Then, they developed our marketing strategy using 3 different key areas: financial literacy, community involvement, and integrating a human element. Sculpt made sure our audience was engaged with our advertisements on Facebook, Twitter, LinkedIn, Instagram, and YouTube.

What is the team composition?

We work with their CEO and an account manager.

How did you come to work with Sculpt?

When I was working for a different company, a college recommended them to me. They were a startup working with schools and local businesses. They were the right fit for us, as we wanted to get away from our failing large-scale, corporate media. We contacted Sculpt and they gave insightful critiques of our marketing.

How much have you invested with them?

We spend $10,000 per month.

What is the status of this engagement?

We started in October 2017, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It has only been a few months, but they’ve significantly increased our audience and engagement thus far; All our channels have grown by double digits.

How did Sculpt perform from a project management standpoint?

Even with all my experience with various agencies, I’ve never known an agency that can manage a project better than Sculpt. We conduct bi-weekly meetings, and they are always 30 –60 days ahead of schedule on content development review and approval.

What did you find most impressive about them?

They take care of absolutely everything and provide all the resources they can.  Their team creates the strategy, comes up with the concept, and executive it wonderfully. They understand our audience and our company extremely well. They convey the "human" element incredibly well and deliver content that people really care about.

Do you have any advice for potential customers?

Don’t overthink your social media and let the agency take control of it. It's not the place to push your products. All the channels are very unique and different. Let the experts do their job.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I would refer them to anyone.

Real Estate Branding and Social Media Consultation

"Our social media impressions, engagement and clicks have all increased dramatically."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Jan. 2018 - Apr. 2018
Project summary: 

Sculpt helped expand upon brand identity and provided hands-on design work. They also gave social media strategy consultation.

The Reviewer
 
51-200 Employees
 
Iowa City
Heather Gierut
Communications Director, Lepic-Kroeger, REALTORS®
 
Verified
The Review
Feedback summary: 

In only two months, impressions practically doubled, engagement tripled, and clicks quadrupled. Sculpt’s team, who were both easy to work with and critically engaging, helped a small firm’s communication director jumpstart and sustain community recognition and outreach.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the communications director for a locally owned real estate company that works with both residential and commercial clients. In my role, I manage the company’s social media and marketing. I also assist our agents with graphic design work, social media maintenance, website auditing and marketing consulting.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sculpt?

We enlisted Sculpt to help guide conversations between ownership, agents and myself which would expedite the process of establishing a marketing strategy framework.

What were your goals for this project?

We wanted to establish a formal marketing plan for the company to move forward with. Our greatest challenge was launching a new brand that uplifted both the company and our realtors and—at the same time—still portrayed our firm as an educational and informational resource for our community.

SOLUTION

How did you select this vendor?

Sculpt management had previously encountered poor experiences with other vendors in the area and were hesitant about considering another one. However, my having personally known the Sculpt team for many years prompted some initial conversations about goals, challenges and needs. These conversations ultimately led to a working relationship.

Describe the scope of their work in detail.

Josh (CEO, Sculpt) and Emily (Operations Leader, Sculpt) met with me for initial conversations that preceded meetings with the ownership team. There, they discussed themes, goals and challenges to help envision our future partnership. From there, I met with our agents to discuss how the new brand strategy would influence their work. After these initial conversations, Sculpt synthesized our feedback and worked with us to build out brand standards and guidelines, create themes for ongoing social media campaigns, build an editorial calendar and expand on our new logo with mood boards, new fonts and added color.

What was the team composition?

After initial conversations, I worked closely with the managing director and communication designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our social media impressions, engagement and clicks have all increased dramatically since we began implementing Sculpt’s editorial calendar. In just under two months, our impressions have increased 84%, our engagement has almost tripled and clicks have more than quadrupled. We now use clean templates and brand guidelines to consistently post with purpose and meaning. The new direction allows me the time work on agent projects, research blog post topics and invent new, fun ideas for our social media.

How effective was the workflow between your team and theirs?

Working with Sculpt was super easy. They clearly identified a project timeline, set up meetings in a timely manner and—during each meeting—allocated plenty of time for creative brainstorming and collaboration. When building out our new templates, they worked with my own skills and design tools to make future execution seamless.

What did you find most impressive about this company?

They asked challenging questions and took a deep dive into what our brand means for our owners and agents. They challenged our mindsets in a collaborative, effective manner. They were able to meet us where we were and expand from there. Overall, Sculpt met my already high expectations.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    Right on par.
  • 5.0 Quality
    Service & deliverables
    The increase in our social media activity is a testament to the quality of their work.
  • 5.0 NPS
    Willing to refer

Sporting Event Promotion for Local Tourism Bureau

“Sculpt has a unique understanding of what is possible in digital marketing.”

Quality: 
4.0
Schedule: 
4.0
Cost: 
4.5
Willing to refer: 
4.5
The Project
 
$10,000 to $49,999
 
Jan. - Apr. 2018
Project summary: 

Sculpt created targeted social media and digital advertising content for campaigns promoting a high-profile international event.

The Reviewer
 
1-10 Employees
 
Iowa
Director of Marketing & Communications, Tourism Bureau
 
Verified
The Review
Feedback summary: 

Thanks to Sculpt’s efforts, 8,000 tickets were sold for the event and local hotels achieved a 100% occupancy rate that weekend. They were highly communicative and sent regular updates that kept the project on track.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the director of marketing for a local convention and visitors bureau. Our goal is to improve our city’s quality of life and communicate travel opportunities to visitors.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sculpt?

Our community was hosting an Olympic-level sporting event. We hired Sculpt to assist us with attracting casual fans in the region.

What were your goals for this project?

Our goal was to sell 7,500 tickets and fill all of the hotels in the area for the weekend.

SOLUTION

How did you select this vendor?

Our agency of record declined the opportunity, claiming it was out of their expertise. Fortunately, I was aware of Sculpt's capabilities and have been impressed with their work and community outreach.

Describe the scope of their work in detail.

Sculpt was hired to determine and target very particular demographics via social media and digital advertising. They developed and deployed creative and informational content. Plus, they A/B tested all of our advertisements and reported results.

What was the team composition?

I worked closely with an account representative who worked with a graphic artist, a copywriter, a programmer, and their CEO.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We sold over 8,000 tickets and booked all the hotel rooms in the area for the entire weekend.

How effective was the workflow between your team and theirs?

Sculpt provided constant feedback on successes and failures. They were quick to answer my questions and implement my suggestions.

What did you find most impressive about this company?

Sculpt has a unique understanding of what is possible in digital marketing, including the most granular information.

Are there any areas for improvement?

The onboarding process is a bit grueling, but for a good reason. It is how they can set plans for success.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

Social Media Strategy for Venture Capital Firm

"They have a lot of talented people that they can tap into..."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
May 2017 - Ongoing
Project summary: 

Sculpt runs social media campaigns and has introduced improved social media strategy. In addition, they have developed images and posts to create content geared towards specific users. 

The Reviewer
 
11-50 Employees
 
Washington, D.C.
Marketing Manager, Village Capital
 
Verified
The Review
Feedback summary: 

Sculpt has impressed with their talented team and ability to add members to the project as needed. They have been a great partner and consistently offer strategic marketing and social media advice.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the Marketing Manager of Village Capital, we're a nonprofit and venture capital firm. We find, train, and invest in early-stage entrepreneurs across the world.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sculpt?

We wanted to improve our social media presence. We have a decent following and we put out a lot of content, but all our efforts had been in-house. We did not have any overarching strategy, and Sculpt could provide that. 

SOLUTION

What was the scope of their involvement?

They've been training us on social media strategy, teaching us how to use Facebook and Facebook ad manager. They have also been teaching us to set goals for social media which is really important, like how to turn a stranger into a customer, and then an advocate for your business. Also, how to measure your success at doing that.

We're still very much in the process of learning and the ramp-up phase, but before we started, we were only really measuring how many Twitter followers we had. We had a gut feeling on whether a Tweet or Facebook post worked or not. Now we're getting to a point where we have a much more rigorous schedule for social media. We are running multi-part campaigns where we target certain users based on their engagement with certain posts. We're getting a lot more focused on converting social media impressions to website views, essentially inbound leads. They have created some content, but mostly they create templates for us.

We've got a book coming up, The Innovation Blind Spot. Sculpt is creating social media content for the book, with posts, images. They are going to create and basically run that campaign, and we’re hoping the book will make a big splash. We want to be able to share it in an engaging way, and we think Sculpt is a good firm to do that.

They have made some changes and recommendations for our website in order to maximize inbound leads. They did things like install Facebook Pixel. They're also helping us make a decision on whether to buy HubSpot, and analyzing which features of HubSpot would be most useful. They generally have been very good at giving us strategic advice.

What is the team dynamic?

Every time we have a call, I deal with two people, Kaitlyn and Laura, they keep bringing in other people who help though. Josh just seems like a genius when it comes to strategy. We’ve got another guy that does the digital and then they have a visual team.

How did you come to work with Sculpt?

I was not involved in the selection process.

How much have you invested with them?

Somewhere between $10,000 and $50,000.

What is the status of this engagement?

May 2017 - Ongoing

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had a campaign, we put out a report, and they basically ran the whole social media campaign. They created content, scheduled its release and we targeted ads. They are marketing and branding our business in a unified way.

How did Sculpt perform from a project management standpoint?

Overall, it's been a smooth process. We usually do Google Hangouts, they're always happy to get on a call on short notice.

What did you find most impressive about them?

Referring back to the team composition, they have a very deep bench from what I gather. They have a lot of talented people that they can tap into, beyond just the two account representatives.

Are there any areas they could improve?

I understand that they're adapting their on-boarding according to needs, but there could be better tracking of where we are in the process. For instance, we've had weekly meetings and we've done a strategy session and then an ad manager session. It'd be helpful to see the progress we’ve made on reaching a marker. Then, once we meet that marker, help us to understand what is going to happen, perhaps directing us on how to do ads ourselves, or transition to a more advisory relationship. Regular check-ups would be helpful.

4.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
    They could do a better job with checking back in on where we are.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Social Media Strategy for Cider Producer

"They work with small businesses to promote them on a level that I’ve never seen before."

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Aug. - Nov. 2016
Project summary: 

Sculpt applied their marketing skills to cultivate a dynamic social media presence for a craft cider producer, conveying a strong brand identity to complement a growing product line.

The Reviewer
 
11-50 Employees
 
Iowa City, Iowa
Alex Kline
Marketing Manager, Wilson's Orchard Hard Cider
 
Verified
The Review
Feedback summary: 

With Sculpt’s expertise, brand awareness and community interest in new products increased swiftly and broadly, as indicated by online analytics and consumer interactions. The team’s engaging demeanor, versatility, and coaching ensured long-term customer engagement.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I work for Wilson’s Orchard Hard Cider, a craft cider company in Iowa City, Iowa. We grow over 120 different varieties in our u-pick orchard, all chosen based on one simple criterion: great taste. The varieties we grow ripen from the beginning of August through October. In September 2015, Wilson’s Orchard began crafting our own hard cider with the same passion used to grow some of the best fruit in the Midwest.

As the marketing manager for the company, my role is to share our story with our Iowa customers and support our wholesalers in their efforts to promote and sell our products in retail and on-premise locations throughout the state. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sculpt?

The main challenge we faced when entering our partnership with Sculpt was boosting awareness of our hard cider brand and building an engaged network of brand ambassadors in a community that wasn't knowledgeable about craft cider. While many in the Iowa City/Cedar Rapids area were familiar with our u-pick orchard, recognition of our hard cider products was relatively low.

With the release of our new packaging and our facility's growing capacity, building a social media presence for our hard cider flavors was a key aspect to encouraging sales and gaining new customers. We saw this as an opportunity to re-introduce ourselves to the market and to share our brand values and origin with our Wilson Orchard fans and craft beverage enthusiasts throughout the state. 

SOLUTION

What was the scope of their involvement?

Overall, the scope of their services for this project covered many aspects of digital marketing implementation, including content development and scheduling, theme design, photography, audience targeting and testing, advertisement placement and budgeting, and training and support for me, the in-house marketing manager.

Having Sculpt as a resource really helped us launch our hard cider social media pages on Facebook and Instagram and start to engage the community around our brand. They were very flexible with us and used an all-in-one approach. I was a little familiar with social media but not at all familiar with paid targeted advertising. They helped us fill the content calendar, build some themes, and make some very interesting content that shared our story. Beyond that, they helped us market that story to people who would be interested in learning more about our brand.

Sculpt was in charge of a lot of our advertising campaigns, as well as the graphic design templates. They did an amazing job of coaching me on how to continue their strategy after our agreement ended. They showed me what type of content works, walked me through what I had posted, and explained how I could make it better. If it worked well, they showed me why. They also provided me with easy paid targeting for audience groups. I could then curate the information they had developed and tested in order to implement it on my own.

How did you come to work with Sculpt?

We chose Sculpt as our digital strategy firm because of the versatility of their services provided and proven track record helping small businesses in similar markets. Their team was really easy to work with, and it was clear they were passionate about creating smart and valuable solutions. They were willing to be flexible with us and very hands-on with the coaching.

How much have you invested with Sculpt?

The entire four-month project was under $10,000.

What is the status of this engagement?

We began our project with them in August of 2016 and wrapped it up at the end of November of that year. We’ve continued our partnership with them on a new project, which started in January of this year and will probably run through July. 

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or impact of the engagement?

Sculpt took us from zero to over 3,000 engaged followers. The reach for that was even farther—at times up to 12,000 people in our area. The growth on that was exponential for those four months. It’s tapered off since then, so it’s clear that their services were really targeted and effective. We’ve had people tell us how awesome our social media is and how they really enjoy our post updates. People really respond to some of the content we’ve been posting, both in person and in online engagement metrics. Their coaching continues to be a valuable tool for me.

Their direction has helped us speak to our customers directly, which has been especially helpful in sharing our story with the broader community and handling customer feedback and suggestions. For example, when we released our new packaging, we encountered numerous breakage issues. The original four-pack handle was not sturdy enough to hold four 12 oz. bottles. In addition to working with our distribution team and finding a new carrier manufacturer, we were able to address the issue and share our resolution with customers via social media.

How did Sculpt perform from a project management standpoint?

We had a relatively large team on both sides. There were three of us from Wilson’s Orchard Hard Cider; at any given point, we felt we had access to any of their team members. They had Alec doing online analytics. Emily was managing the project and keeping track of everything, and she can run a meeting like nobody I’ve ever seen before. In a room of eight people, she’s pretty commanding and awesome. We also had access to the graphic designer, their photographer, and several other key players on their team. From a project management standpoint, they’re really all hands on deck. They’ve very organized, effective, and easy to work with.

What did you find most impressive about Sculpt?

They did a great job of explaining why they’re doing what they’re doing. They work with small businesses to promote them on a level that I’ve never seen before. You can tell when Sculpt has their hands on a project. It’s very well done and looks professional, but it’s campy enough that you feel connected to a brand. We have a few people who don’t understand social media at all. Sculpt did an amazing job explaining how social media can help a small business, how it can share our story, and how we can define our target audience to get the results we need and promote sales.

Are there any areas Sculpt could improve?

We really enjoyed working with them, and I’ve learned a lot. I suppose one point of advice would be that if you’re going to engage in a coaching arrangement, really drill down and give a good understanding of what the advertising budget looks like, how the testing and targeting can be adjusted, and how to read those results. They’ve got a great staff that can do that for you, but when you’re moving into the independent work without them, it can be a bit of a head-spin. They did what they could to wean me onto that, but I guess I could have worked harder to use them as a resource while they were in a contract agreement. 

5.0
Overall Score I think they do a great job. I can’t wait to work with them again.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    They were very prompt in delivering content themes and suggestions. Our project extended longer than anticipated, but they were understanding and flexible on finishing to ensure we ended well.
  • 4.0 Cost
    Value / within estimates
    Their initial proposal was specific and accurate. It’s an investment to work with social media agencies, but we definitely saw results. We get good feedback every day from the community and our customers.
  • 5.0 Quality
    Service & deliverables
    Their quality is phenomenal. It’s professional and stays true to the brand image in an interesting way. Every recommendation was well-thought-out.
  • 5.0 NPS
    Willing to refer
    We really enjoyed working with their team and are moving forward with their services again for a new project.

Social Media & Event Planning for Solution Provider

"They helped improve our brand perception and strengthened our credibility with existing and prospective customers."

Quality: 
4.0
Schedule: 
3.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Sept. 2015 - Apr. 2016
Project summary: 

Sculpt provided end-to-end social strategy to promote a brand at a national creative/marketing event. Their performance on the initial collaboration won other social projects to support two new products.

The Reviewer
 
11-50 Employees
 
Iowa City, Iowa
CMO, Computer Software Company
 
Verified
The Review
Feedback summary: 

Within months, Sculpt's social strategies substantially grew social media engagement and improved audience quality. They were key in helping to strengthen the brand and expand its reach to a multinational level.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

We develop workflow and collaborative productivity solutions that help marketing, creative design, packaging and prepress workgroups around the world be more productive. We have over 1000 business customers. I am the CMO/COO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sculpt?

As the Platinum sponsor of Adobe's 2015 #AdobeMax conference, we needed to make a powerful statement with our prospects. We hired the Sculpt team to develop and execute a social campaign that got the attention of in-house marketing leaders before, during, and after the event.

We even asked a Sculpt team member to be onsite at the event to capture and promote content in real-time while a team back at Sculpt's HQ made sure we stayed at the top of the social media conversation.

The team did such a fantastic job that we hired them to provide ongoing management of our social media presence and to help launch a new product, Proofme.

SOLUTION

How did you select this vendor?

Sculpt had been on our radar as a fast-growing, creative and results-oriented social media and marketing firm. When the opportunity arose to work with them, we jumped at the chance.

Describe the scope of their work in detail.

The provided end-to-end strategy, creative content, audience building, social media management and analytics for our accounts. We worked with them for about 9 months building, across multiple nationwide events and in support of two products. 

We followed up the AdobeMAX engagement with a similar endeavor in support of our sponsorship at HOW Design Live. HOW Design Live is one of the most celebrated gatherings of creative professionals from agencies and in-house teams across the world.

Our goal was to break through the noise. To make a lasting impression with B2B and B2C audiences, we tapped Sculpt to lead HOW’s social campaign for Workgroups and ProofMe.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Over the months Sculpt worked with us, we significantly grew our social media engagement metrics and improved the quality of our audience. Their strategy and execution in support of our presence at AdobeMAX and HOW Design Live resulted in our accounts reaching a huge global audience of attendees and event followers. They helped improve our brand perception and strengthened our credibility with existing and prospective customers. 

4.0
Overall Score Excellent
  • 3.5 Scheduling
    ON TIME / DEADLINES
    Very Good
  • 4.5 Cost
    Value / within estimates
    Excellent
  • 4.0 Quality
    Service & deliverables
    Very Good
  • 5.0 NPS
    Willing to refer
    Very likely