Adforce

BACKGROUND

Please describe your company and position.

I am the CEO of Klerk

Describe what your company does in a single sentence.

Klerk is a B2B SaaS company which offers a unified platform to manage all events travel logistics to ensure success and trips ROI. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Adforce to accomplish?

• Email Marketing
• Direct Marketing

SOLUTION

How did you find Adforce?

Referral

Why did you select Adforce over others?

• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Adforce were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Direct emails have always seemed like a shot in the dark to me. 
You send out thousands of pieces and hope for the best. I've worked with agencies in the past who were happy to take my money but couldn't provide any real insight into who was responding or why. 
But Adforce showed me that sometimes, the tried-and-true tactics are the most effective. They didn't just slap together a generic mailer and call it a day. They took the time to understand my business, my audience, and my unique selling proposition. They crafted messaging that was compelling and authentic, and they designed pieces that really stood out in the mailbox.
But what really set Adforce apart was their focus on testing and optimization. They were constantly looking for ways to improve the campaign, whether it was tweaking the offer or adjusting the targeting. And they were always transparent about what was working and what wasn't. I wanted to be as aware as possible of what was happening, but thankfully our constant communication with them made me feel more secure and comfortable through the process.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes that demonstrate the success of the project include increased response and conversion rates, a positive return on investment (ROI), reduced customer acquisition cost (CAC), and enhanced engagement and retention rates. These metrics collectively reflect the effectiveness and financial viability of the campaign.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Adforce's project management was highly effective. They've consistently delivered items on time and were very responsive to my needs. Throughout the campaign, they maintained clear and open communication, ensuring I was always updated and involved in the decision-making process. Their ability to adapt and make adjustments based on feedback was particularly noteworthy, demonstrating their commitment to optimizing the campaign's success.

What was your primary form of communication with Adforce?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive about Adforce was their dedication to testing and optimization. Unlike other agencies that might stick to a one-size-fits-all approach, Adforce really focused on understanding my business and audience to create highly customized and effective marketing pieces. 
Their transparency in sharing what was working and what wasn’t, along with their proactive adjustments to the campaign, set them apart. This level of involvement and continuous improvement was both unique and highly beneficial.

Are there any areas for improvement or something Adforce could have done differently?

While Adforce performed exceptionally well in many areas, one aspect they could potentially improve is the speed of implementing changes. While their thoroughness in testing and optimization is commendable, sometimes the iterative adjustments could be made more quickly to capitalize on emerging trends or feedback.