Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital marketing agency specializing in social media marketing, PPC, and online branding strategies to drive lead generation and revenue growth. Reviews highlight their strong project management, responsiveness, and ability to deliver measurable results, such as increased revenue by 77% and 5X growth for clients. Over 90% of reviewers praise their authentic engagement and alignment with client values.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
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$1,000+$50 - $99 / hr10 - 49Minato City, Japan
Services provided
Ad Arch is an Advertising company. Founded in 2016, the team provides Advertising and Video Production.
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$1,000+$50 - $99 / hr2 - 9Seaford, England
Services provided
See all 2 projectsblazon is a marketing and advertising agency renowned for its comprehensive services, including brand strategy, social media, and email marketing. While one client reported a remarkable 100% increase in sales and engagement, another expressed dissatisfaction due to poor deliverables and project management. Approximately 50% of reviewers highlighted positive involvement, whereas the other 50% noted professionalism and integrity issues.
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Featured
What are Featured Providers?
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
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$1,000+$100 - $149 / hr250 - 999
Services provided
See all 1 projectsContechtive offers Social Media Marketing, Online Branding, and Digital Marketing services. Client reviews highlight their exceptional proactiveness, creativity, and innovative marketing strategies. They consistently deliver measurable outcomes such as increased website traffic, improved online reviews, and higher social media engagement, demonstrating a strong return on investment.
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UndisclosedUndisclosed2 - 9
Services provided
See all 1 projectsTerry Arnold Global Business Development is a company specializing in web development, particularly utilizing platforms like Shopify and communication tools such as Zoho. Overall feedback highlights their cooperative project management and timely updates, with approximately 100% positive reviews mentioning good pacing and market-rate fees. Reviewers express satisfaction with the alignment of company values and budget-friendly pricing.
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$5,000+$200 - $300 / hr2 - 9Burlington, Canada
Services provided
Stock Media Inc is a social media marketing firm in Burlington, Canada. Founded in 2015, the team focuses on Social Media Marketing and Content Marketing.
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$1,000+< $25 / hr2 - 9Tampa, FL
Services provided
Manno Marketing is a social media marketing company. Located in Tampa, Florida, the company was founded in 2017. Their team provides Social Media Marketing and Web Design.
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$1,000+$150 - $199 / hr2 - 9Amsterdam, Netherlands
Services provided
MANYCREATORS, a social media marketing firm, was founded in 2020. The team offers Social Media Marketing and is headquartered in Amsterdam, Netherlands.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
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$5,000+$25 - $49 / hr10 - 49Dhaka, Bangladesh
Services provided
View Baba is a social media marketing firm. The Dhaka, Bangladesh-based team provides Social Media Marketing.
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$25,000+$150 - $199 / hr10 - 49Minneapolis, MN
Services provided
Launched in 2013, Goodbye Vanilla is a small social media marketing agency. Their services include Social Media Marketing and Digital Strategy.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$1,000+$100 - $149 / hr2 - 9Medellín, Colombia
Services provided
See all 1 projectsBRAINT offers digital marketing services, digital market analysis, and SEO consulting. The overall feedback highlights their professionalism, effective communication, and impressive expertise, which resulted in a significant increase in user conversions. Clients appreciate their operational efficiency, though they suggest improvements in providing more SEO and content insights.
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$1,000+Undisclosed10 - 49Kolkata, India
Services provided
Headquartered in Kolkata, India, Adbuffs is a social media marketing firm. The team specializes in Social Media Marketing and Graphic Design.
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$1,000+< $25 / hr10 - 49
Services provided
See all 1 projectsBoost your business with the best Google Ads agency in the USA! Our expert Google Ads specialists craft highly effective ad campaigns, driving targeted traffic and maximizing ROI. Trust our Google
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$1,000+$50 - $99 / hr10 - 49London, England
Services provided
Founded in 2014, Social Life is a social media marketing company. The small team offers Social Media Marketing.
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$100,000+$150 - $199 / hr10 - 49Los Angeles, CA
Services provided
ROSEWOOD Creative is a small social media marketing agency launched in 2013. Their services include Social Media Marketing.
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UndisclosedUndisclosed250 - 999Gangnam-go, South Korea
Services provided
The SMC Group is a social media marketing firm. The team is located in Gangnam-go, South Korea, and their services include Social Media Marketing and Advertising.
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UndisclosedUndisclosed10 - 49Auckland, New Zealand
Services provided
Easy Social Media | Social Media Marketing Agency is a social media marketing company. Their small team is based in Auckland, New Zealand. Their services include Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Singapore, Singapore
Services provided
Digital Alpha Agency is a social media marketing agency founded in 2018. The company provides Social Media Marketing and Pay Per Click, and is small.
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$5,000+$100 - $149 / hr10 - 49Lenexa, KS
Services provided
In Lenexa, Kansas, Social Apex Media is a small social media marketing firm. Their services include Social Media Marketing and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Miami, FL
Services provided
Adacted, a social media marketing agency, provide Social Media Marketing and Pay Per Click. They were established in 2019.
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$1,000+Undisclosed2 - 9
Services provided
Based in Wichita, Kansas, Depict Media is a social media marketing firm. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Fridley, MN
Services provided
Established in 2011, e-Merge Online Marketing is a social media marketing company. Their services include Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Services provided
Social media marketing company Webchefz Infotech Pvt. Ltd. Is located in Sahibzada Ajit Singh Nagar, India and North Parramatta, Australia. They specialize in Social Media Marketing.
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$5,000+Undisclosed50 - 249Riyadh, Saudi Arabia
Services provided
UTURN is a social media marketing firm established in 2010. Located in Riyadh, Saudi Arabia and Jeddah, Saudi Arabia, the team focuses on Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9London, England
Services provided
Social Tree Global is a social media marketing firm. They are located in London, England and have small team of experts. Their services include Social Media Marketing and Content Marketing.
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$1,000+$150 - $199 / hr2 - 9Vancouver, Canada
Services provided
Burden Brand Management is a social media marketing company. Established in 2018, the team offers Social Media Marketing and Content Marketing. The company is located in Vancouver, Canada.
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$1,000+< $25 / hr10 - 49Kochi, India
Services provided
Bluelagoon infotech, a social media marketing agency, was established in 2011. The firm provides Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Middle West Pubnico, Canada
Services provided
Social media marketing firm word-craft specializes in Social Media Marketing. They are headquartered in Middle West Pubnico, Canada.
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$1,000+< $25 / hr50 - 249Chennai, India
Services provided
Digital Ranko is a social media marketing company established in 2016. The team focuses on Social Media Marketing.
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$10,000+$200 - $300 / hr50 - 249Ho Chi Minh City, Vietnam
Services provided
Fame Media Co.,Ltd is a midsize social media marketing company. They provide Social Media Marketing and Content Marketing and were launched in 2020.
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UndisclosedUndisclosedFreelancerSt. Louis, MO
Services provided
The Apollo Service, a social media marketing agency, was launched in 2020. The team provides Social Media Marketing.
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UndisclosedUndisclosed50 - 249
Services provided
Midsize social media marketing agency and Funding & Investment company Cekindo Business International, is in Jakarta, Indonesia. The team provides Social Media Marketing and Funding & Investment.
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$5,000+$25 - $49 / hr50 - 249New York, NY
Services provided
Headquartered in New York, New York, Gensoft SEO Company USA is a social media marketing company. Established in 2008, the team provides Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Surry Hills, Australia
Services provided
Atomic Social Media is a social media marketing company founded in 2016. Their services include Social Media Marketing.
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Undisclosed$100 - $149 / hr2 - 9Brighton, England
Services provided
Social Firefly is a social media marketing agency. The Brighton, England-based firm offers Social Media Marketing.
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UndisclosedUndisclosed50 - 249London, England
Services provided
Look First Marketing - Marketing Specialists In London, a social media marketing firm, is in London, England. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
Services provided
Founded in 2021, Rocket Socials is a social media marketing agency. Their team offers Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Followershop.uk is a social media marketing company. Their small team of employees is headquartered in Garston, England. Their team focuses on Social Media Marketing.
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UndisclosedUndisclosed2 - 9São Bernardo do Campo, Brazil
Services provided
Agência Bridd / Marketing is a social media marketing agency. Headquartered in São Bernardo do Campo, Brazil, the team offers Social Media Marketing.
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$1,000+Undisclosed10 - 49Milwaukee, WI
Services provided
Tiddle.io is a social media marketing company. They specialize in Social Media Marketing and Mobile & App Marketing and are in Milwaukee, Wisconsin.
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$10,000+$150 - $199 / hr10 - 49Cincinnati, OH
Services provided
In Cincinnati, Ohio, Dooley Social Studio is a social media marketing company. The team specializes in Social Media Marketing and Media Planning & Buying.
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$1,000+$50 - $99 / hr2 - 9
Services provided
MiscGyan is a social media marketing company. Launched in 2020, the team specializes in Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Siliguri, India
Services provided
Social media marketing company Macro Webber is located in Siliguri, India. They specialize in Social Media Marketing and were launched in 2023.
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$25,000+Undisclosed10 - 49Glasgow, Scotland
Services provided
Based in Glasgow, Scotland, Saulderson Media is a social media marketing firm. Established in 2018, the team offers Social Media Marketing and Content Marketing.
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$1,000+< $25 / hr10 - 49
Services provided
SMMOWL is a social media marketing firm headquartered in Delhi, India and Delhi, India. The team provides Social Media Marketing and Digital Strategy.
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$50,000+$150 - $199 / hr50 - 249London, England
Services provided
Founded in 2016, Coolr is a midsize social media marketing firm. Their team offers Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Cremorne, Australia
Services provided
Hyro Digital is a social media marketing firm established in 2015. Based in Cremorne, Australia, the team specializes in Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed50 - 249
Services provided
Brand Ripplr is a midsize social media marketing agency. They provide Social Media Marketing and Advertising and were established in 2015.
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$5,000+$25 - $49 / hr1,000 - 9,999
Services provided
Design Fox Studio is a Denver, Colorado-based social media marketing agency. Their services include Social Media Marketing and Web Design.
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$5,000+$150 - $199 / hr10 - 49Byron Bay, Australia
Services provided
New Beach Co. Is a Marketing Strategy company launched in 2006. The team provides Marketing Strategy and Social Media Marketing and is in Byron Bay, Australia.
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$100,000+$100 - $149 / hr10 - 49Costa Mesa, CA
Services provided
Founded in 2014, Blue Light Media is a social media marketing agency. The team provides Social Media Marketing and Corporate Photography.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.7/40.019.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.