Stratify Design

BACKGROUND

Please describe your company and position.

I am the Founder of Holm Energy Private Limited

Describe what your company does in a single sentence.

A deep tech startup in decentralised renewable energy.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Stratify Design to accomplish?

• We hired stratify to develop our company's logo as well as to help with setting up our brand identity and image.
• Also included the conventional stuff such as business cards, letterheads, social media posts, and such.

SOLUTION

How did you find Stratify Design?

• Online Search
• Referral

Why did you select Stratify Design over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Stratify Design were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project included setting up Holm Energy's (a deep tech startup in decentralised renewable energy) brand image- including but not limited to our logo, theme colours, typography, brand positioning, social media posts, website (certain elements), business cards, letterhead, amongst others. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our cumulative social media following increased by ~80% in the week following our posts by Stratify and our website retention time also increased by ~40%.

The logo took 4 different iterations before we were able to finalise on a design, even after which it took another 2 edits to finalise. The team was very patient and understanding of our needs. However, the theme colours and typography were spot on at the first attempt itself which saved us a lot of hassle. The business card design was quite fresh, and fit well with the entire brand image that had been curated for us. 

Lastly, the project milestones were delivered before the deadline which was the cherry on top. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team delivered prior to the agreed upon deadline. Our logo took multiple iterations but the team was very patient. They started the process with taking a thorough understanding of our brand and what we aimed to achieve with our startup which reduced a lot of friction as we moved ahead with the project. Their response was targetted, showcasing their experience. It was a good blend of their creative originality and our vision for the startup. 

What was your primary form of communication with Stratify Design?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The communication with the team was crystal clear and very fast. We were very particular about having a responsive team, and that promise was very well kept. 

Are there any areas for improvement or something Stratify Design could have done differently?

Stratify could have done a better job with the blogs we had requested. The content was not really what we were looking for, so the blogs needed to be edited majorly. Having written a more researched blog would have delivered better results. 

BACKGROUND

Introduce your business and what you do there.

I'm the co-founder and CMO of EnglishYaari, an education company. We provide 1-on-1 English conversation practice with expert tutors, offering affordable, personalized learning, especially for working professionals.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Stratify Design?

We needed to make our homepage visually appealing and deliver the brand message in an easy way.

SOLUTION

What was the scope of their involvement?

Stratify Design designed and developed our homepage, tutors' page, and a complete B2B landing page, including a B2B dashboard for managers and admins.

What is the team composition?

We worked with 2–5 teammates from Stratify Design.

How did you come to work with Stratify Design?

Someone referred Stratify Design to me. I chose them over other options because their pricing fit our budget, they offered good value for the cost, and their company values aligned with ours.

What is the status of this engagement?

We worked together from November 2024 to February 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Stratify Design's work was visually appealing. Many people, including investors, said the website looked good. We also noticed more scroll depth and time spent on the site after the redesign.

How did Stratify Design perform from a project management standpoint?

Stratify Design delivered on time. We mainly communicated via virtual meetings.

What did you find most impressive about them?

Stratify Design asked good questions that helped us give them more insights and data.

Are there any areas they could improve?

Frequent Communication

BACKGROUND

Introduce your business and what you do there.

I’m the assistant manager of B2B at Zingbus. We operate a tech-enabled intercity bus service in India, connecting over 500 cities with a focus on Tier 2 and Tier 3 regions. We offer safe, reliable, and premium travel experiences through a fleet of 300+ buses and innovative features like real-time tracking.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Stratify Design to accomplish for your business?

We needed help with social media creatives, Play Store creatives, web and app banners, and bus branding.

SOLUTION

What was the scope of their involvement?

Stratify Design provided us with creative assets and a strategy. They created ad creatives, social media reels, and online and offline assets.

What is the team composition?

We worked with 2–5 teammates from Stratify Design.

How did you come to work with Stratify Design?

Someone referred Stratify Design to us. We chose them over other options because they had high ratings, were a great culture fit, and offered good value for the cost.

How much have you invested with them?

We spent around $10,000–$50,000.

What is the status of this engagement?

We worked together from November 2023–November 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Stratify Design's work resulted in 2–3x more app and social media engagement. We also saw a positive change in our user downloads and customer acquisition cost (CAC).

How did Stratify Design perform from a project management standpoint?

We communicated via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Stratify Design's attention to detail and delivery timelines were impressive.

Are there any areas they could improve?

There's nothing they could have done differently.