Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital marketing agency specializing in social media marketing, PPC, and online branding strategies to drive lead generation and revenue growth. Reviews highlight their strong project management, responsiveness, and ability to deliver measurable results, such as increased revenue by 77% and 5X growth for clients. Over 90% of reviewers praise their authentic engagement and alignment with client values.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
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$1,000+$25 - $49 / hr2 - 9
Services provided
See all 1 projectsSEOPLUS.AM offers PPC traffic management and digital marketing services, evidenced by their work increasing traffic and sales for clients like TrotuarTrest. Reviews highlight their timely delivery, effective project management, and client-focused approach, resulting in significant increases in both website traffic and customer inquiries.
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UndisclosedUndisclosed10 - 49Richmond, VA
Services provided
See all 1 projectsFeedback is a digital marketing agency specializing in social media marketing, social media campaigns, and social media strategy. The overall feedback is positive, with 100% of reviewers praising their expertise in audience understanding and social media management. While the agency is commended for strong communication, there were minor concerns about task delivery speed.
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Featured
What are Featured Providers?
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
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UndisclosedUndisclosed10 - 49
Services provided
See all 1 projectsYlopo is a dynamic marketing firm specializing in lead generation and paid advertising for the real estate market. The company has been praised for its effective lead generation system, which has reportedly resulted in significant business growth. However, 100% of reviewers noted room for improvement in follow-up and accessibility, particularly in project management and regional support.
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$10,000+$100 - $149 / hr2 - 9Knoxville, TN
Services provided
See all 1 projectsFletcher Marketing PR is a comprehensive marketing firm that offers services such as market research, label design, website development, and digital marketing. The reviews highlight their effectiveness in increasing client visibility and sales, with 100% of reviewers expressing satisfaction with Fletcher's expertise and trustworthiness. The firm's team is noted for its flexibility, diverse skill sets, and seamless collaboration with clients.
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UndisclosedUndisclosed2 - 9Bluffton, SC
Services provided
See all 1 projectsRecharge Digital Marketing is a marketing agency that specializes in coordinating brand image, content, and creative services. The company is praised for its efficient project management, delivering projects punctually and maintaining effective communication. Notably, 100% of the reviewers highlighted their prompt response and fast delivery, and none identified areas for improvement, underscoring their industry knowledge and professionalism.
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UndisclosedUndisclosed2 - 9
Services provided
See all 1 projectsTopMediaGroups is a company specializing in IT technology and application development. The reviews highlight their strong communication skills and ability to foster successful collaborations across international teams. While specific project outcomes are confidential, 100% of reviewers were impressed by the company's interpersonal communication, indicating a positive overall experience.
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UndisclosedUndisclosed2 - 9
Services provided
See all 1 projectsOnda Works is a marketing and advertising firm specializing in media buying, particularly on Facebook. The company is praised for its ability to manage PPC campaigns effectively, delivering a significant return on ad spend and handling a high volume of ads. 100% of reviews highlight their excellent project management, though tracking improvements are suggested.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
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$1,000+$50 - $99 / hr10 - 49Bedford, England
Services provided
Karbon Creative is a graphic design agency. The team provides Graphic Design and Social Media Marketing, and the agency is based in Bedford, England.
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Undisclosed< $25 / hr250 - 999Karachi, Pakistan
Services provided
See all 2 projectsOutsource in Pakistan is a digital marketing and web development company, offering services such as SEO, paid campaigns, and website design. Client feedback is mixed; 50% of reviews highlight poor service and refund issues, while the other 50% commend their customer service and website design capabilities. The company demonstrates strengths in customer interactions and responsive communication.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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UndisclosedUndisclosed10 - 49
Services provided
Founded in 2002, 10xdigitalgroup is a small social media marketing agency. Their services include Social Media Marketing.
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$5,000+$100 - $149 / hr50 - 249Urbandale, IA
Services provided
Webspec is a web design company. Their midsize team is in Urbandale, Iowa. Their services include Web Design and Digital Strategy.
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$25,000+$150 - $199 / hr10 - 49Stowmarket, England
Services provided
Orbital Media is a Content Marketing company. The team offers Content Marketing and Digital Strategy and is headquartered in Stowmarket, England and Taunton, England.
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$10,000+Undisclosed250 - 999Washington, DC
Services provided
SocialCode is a Marketing Strategy company. The company is headquartered in Washington, District of Columbia and New York, New York. Their team provides Marketing Strategy and Digital Strategy.
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UndisclosedUndisclosed2 - 9Plymouth, MA
Services provided
See all 1 projectsSenior Living Smart is a digital marketing agency specializing in SEO, social media campaigns, and online branding. The reviews highlight their effective project management and communication, resulting in a 20%–30% increase in site traffic. However, 100% of reviewers suggest they could adopt a more proactive, consultative approach. Overall, clients appreciate their dedication to enhancing online presence.
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$1,000+< $25 / hr10 - 49Pune, India
Services provided
Hovers is a social media marketing agency in Pune, India and London, England. The team focuses on Social Media Marketing and Advertising.
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$5,000+Undisclosed2 - 9Meguro City, Japan
Services provided
Social media marketing company hotice inc was founded in 2021. The team provides Social Media Marketing.
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$25,000+$150 - $199 / hr10 - 49Orlando, FL
Services provided
See all 2 projectsThe Advertising Media Specialist for Attractions, Destinations, & Outdoor Brands! At Watauga Group, we leverage two decades of advertising media expertise and our love for the outdoors and
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$10,000+Undisclosed2 - 9
Services provided
See all 1 projectsNewland offers PR strategy development and execution, including media pitches, article drafting, and securing high-profile media opportunities. Overall feedback highlights their impressive media placements and digitally native approach to marketing, effectively targeting desired demographics. Clients commend Newland's responsiveness, strategic partnership, and innovative methods.
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UndisclosedUndisclosed10 - 49Kuching, Malaysia
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SOLDigital is a social media marketing firm. In Kuching, Malaysia, the firm focuses on Social Media Marketing and Video Production.
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$1,000+$50 - $99 / hr10 - 49London, England
Services provided
Komodo is a social media marketing company located in London, England and Darlinghurst, Australia. Their services include Social Media Marketing and Content Marketing.
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$1,000+$100 - $149 / hr10 - 49Ultimo, Australia
Services provided
Wealthify is a social media marketing company and pay per click company based in Ultimo, Australia. Their services include Social Media Marketing and Pay Per Click.
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$1,000+Undisclosed2 - 9Edinburgh, Scotland
Services provided
See all 1 projectsBreaking Media offers digital marketing services, including lead generation and awareness campaigns, particularly through Facebook messaging. The overall feedback indicates high satisfaction with their tailored approach, effective communication, and impressive results, such as significantly increased leads. The company is praised for its attentive service and capability to meet client-specific needs.
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$1,000+$25 - $49 / hr2 - 9
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GoInSales, a social media marketing agency, is headquartered in Twickenham, England and Vilnius, Lithuania. They focus on Social Media Marketing and Web Design and were launched in 2014.
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$1,000+$25 - $49 / hr10 - 49İstanbul, Türkiye
Services provided
Ocelott, a social media marketing firm, was founded in 2007. The team provides Social Media Marketing and Advertising and is in İstanbul, Türkiye.
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$1,000+$25 - $49 / hr10 - 49Richmond, Australia
Services provided
Social media marketing firm Tailor Digital was founded in 2015. The team provides Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9YONGSAN-GU, South Korea
Services provided
SNS Social is a social media marketing firm. Their small team is headquartered in YONGSAN-GU, South Korea. Their team specializes in Social Media Marketing.
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$1,000+Undisclosed2 - 9
Services provided
Limitless Social, a social media marketing agency, is based in Mississauga, Canada. The team offers Social Media Marketing.
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UndisclosedUndisclosed50 - 249
Services provided
SocialMediaFreaks is a social media marketing company. The team offers Social Media Marketing, and the company is headquartered in India.
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UndisclosedUndisclosed2 - 9Cheshire, England
Services provided
SocialTap is a social media marketing firm. Their small team is located in Cheshire, England. Their team specializes in Social Media Marketing and Digital Strategy.
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$1,000+$25 - $49 / hrFreelancer
Services provided
Based in Dubai, United Arab Emirates and United Arab Emirates, Adarsh Aneppil Suresh Freelancer Dubai is a social media marketing company. Their services include Social Media Marketing.
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UndisclosedUndisclosed2 - 9Wayne, NJ
Services provided
KML Consultants is a small social media marketing agency. Founded in 2018, the team specializes in Social Media Marketing and Mobile & App Marketing.
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UndisclosedUndisclosedFreelancerHigginsville, MO
Services provided
KCMO ADs is a social media marketing agency. Their small team is headquartered in Higginsville, Missouri. Their team provides Social Media Marketing.
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UndisclosedUndisclosed2 - 9Toronto, Canada
Services provided
Snack Toronto Social Media Agency is a small social media marketing agency based in Toronto, Canada. Their services include Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Cheras, Malaysia
Services provided
Tinker Society, a social media marketing firm, was established in 2017. The team offers Social Media Marketing and Content Marketing and is headquartered in Cheras, Malaysia.
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$1,000+< $25 / hrFreelancerHyderabad, India
Services provided
SSS Digital Marketing is a social media marketing agency. They are located in Hyderabad, India and Hyderabad, India and have small team. They offer Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Jaipur, India
Services provided
Digital Webspot is a social media marketing agency. Founded in 2013, the team offers Social Media Marketing and Email Marketing. The agency is in Jaipur, India.
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$1,000+$50 - $99 / hr10 - 49Jaipur, India
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Headquartered in Jaipur, India, Brilliance IT Techno is a social media marketing firm. They specialize in Social Media Marketing and were founded in 2019.
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UndisclosedUndisclosed2 - 9London, England
Services provided
In London, England, BrandRefer is a small social media marketing agency. The team focuses on Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Tampa, FL
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Compound Digital is a Tampa, Florida-based social media marketing firm. They provide Social Media Marketing and were founded in 2020.
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$5,000+$150 - $199 / hr2 - 9Minneapolis, MN
Services provided
Located in Minneapolis, Minnesota, LumberJack Social LLC is a small social media marketing agency. Their services include Social Media Marketing.
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$1,000+< $25 / hr2 - 9Guwahati, India
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Digitalize Zone, a social media marketing firm, specializes in Social Media Marketing. The company is located in Guwahati, India.
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$1,000+$25 - $49 / hr10 - 49Thane, India
Services provided
Digimarketerz LLP is a social media marketing company. Their small team is in Thane, India. Their services include Social Media Marketing.
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$1,000+< $25 / hr2 - 9Toronto, Canada
Services provided
Merged Dental Marketing is a small Toronto, Canada-based social media marketing firm. Their services include Social Media Marketing.
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UndisclosedUndisclosed10 - 49Calgary, Canada
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Embold Inc., a social media marketing agency, was established in 2018. The agency offers Social Media Marketing.
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UndisclosedUndisclosed2 - 9Aurangabad, India
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E Web Digital is a social media marketing agency. The agency is based in Aurangabad, India. Their services include Social Media Marketing.
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Undisclosed$100 - $149 / hr2 - 9
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Peacock Social is a social media marketing company. Located in Toledo, Ohio, their small team focuses on Social Media Marketing and Web Design. The agency was launched in 2015.
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$5,000+$25 - $49 / hr10 - 49İstanbul, Türkiye
Services provided
Aduket Advertising Agency is a small social media marketing firm located in İstanbul, Türkiye. The team specializes in Social Media Marketing and Digital Strategy.
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$5,000+$300+ / hr50 - 249Westfield, NJ
Services provided
Social media marketing firm Client Accelerators provides Social Media Marketing. They are based in Westfield, New Jersey.
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$5,000+$25 - $49 / hr50 - 249Delhi, India
Services provided
Vyapar Infotech, a social media marketing agency, was launched in 2011. The team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Karachi, Pakistan
Services provided
Websightpro is a social media marketing agency. The Karachi, Pakistan-based firm was established in 2016. Their team specializes in Social Media Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.7/40.019.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.