Viral In Nature

BACKGROUND

Introduce your business and what you do there.

I am an executive for a biotechnology company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Viral In Nature?

We had very little engagement on our social media platforms, and the audience that we did have didn’t live where we sold our products. 

We hired Viral In Nature to help us grow our audience through the use of social media.

SOLUTION

What was the scope of their involvement?

They’re providing us with social media management on platforms like Facebook, Instagram, and LinkedIn. 

What is the team composition?

Our main point of contact is Shawn (President). 

How did you come to work with Viral In Nature?

We found them through Trade Exchange Canada. 

How much have you invested with them?

So far, we’ve invested $15,000 CAD (approximately $10,900 USD). 

What is the status of this engagement?

We began working together in January 2022, and it is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Viral In Nature came up with a solution that we’ve been following, but we are still waiting to see how it works out. 

How did Viral In Nature perform from a project management standpoint?

They complete things on time, and we communicate through WhatsApp. 

What did you find most impressive about them?

Viral In Nature’s posts are well done and consistent, and they handle things in a professional manner. They’re providing high-quality graphics, and we can always count on them to be on time with their posts. 

Are there any areas they could improve?

There are always ways to improve, but I don’t want to get into that because we could be here for a while.

BACKGROUND

Introduce your business and what you do there.

We have a guest ranch in a remote location. I’m one of the owners; I look after the marketing and wear many hats.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Viral In Nature?

We were looking to build a website with a better UX and UI. We wanted the site to flow easily and capture people’s attention. Basically, for it to be easy to use and interesting enough so people would click on the next page, keep going, and eventually book us.

SOLUTION

What was the scope of their involvement?

Viral In Nature built our website. We already had one, but we started off from scratch because it just wasn’t working. We wrote up all of the text and provided pictures, and then they put everything together. They’ve got a great eye and great imagination for coming up with things.

They currently look after our social media and posts.

What is the team composition?

I deal directly with Shawn (President). He looks after everything and does a great job. On the other hand, I have no idea how many people he has working for him.

How did you come to work with Viral In Nature?

They were recommended to me. I looked them up and saw they were the number one web developers in Calgary, so I really wanted to know more and deal with them.

How much have you invested with them?

We’ve spent $25,000.

What is the status of this engagement?

We’ve worked with them for about three years now, starting in April 2018. We’ve done a couple of websites since then, and they provide maintenance, so our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It’s not my expertise, but our numbers have gone up, and we now have a great web presence. They’ve gotten us busy.

How did Viral In Nature perform from a project management standpoint?

I'm 100% happy with them in every way. It’s really great to work with them. Shawn is always in contact. If you call him, and he’s not there, he calls back immediately.

What did you find most impressive about them?

Their treatment is one-on-one. It’s almost like they’re your friends. You don’t feel like you’re talking to a big company, wondering who you could deal with — Shawn is the one that picks up the phone and deals with you.

Also, Shawn is just so interested in what he’s doing; it’s amazing. He’s actually booked and brought his family here so he could experience the ranch and take pictures.

Are there any areas they could improve?

I don’t think there’s anything.

Do you have any advice for potential customers?

I would recommend that they get going with Viral In Nature as soon as possible.

BACKGROUND

Please describe your company and your position there.

I am founder and PPC expert with PPC Marketing Solutions. We specialize in PPC marketing and hold Google Partner status. We have worked with Viral in Nature on a few projects where they provided exceptional social media marketing and web design.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Viral In Nature?

There have been a variety of projects that we have worked on and continue to work on.

What were your goals for this project?

To get the organic social media presence to a level that compliments companies and clients.

SOLUTION

How did you select Viral In Nature?

Viral in Nature are highly responsive, passionate and transparent. These are key factors in determining who we work with.

Describe the scope of their work in detail.

Gained access to a variety of social platforms, performed research on topics, created content and increased social presence.

What was the team composition?

I have worked closely with the founder of the company. We have developed a working relationship and will continue working together.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Brand awareness and consumer trust increased while working with Viral in Nature.

How effective was the workflow between your team and theirs?

Very effective. They are highly responsive, clear and precise.

What did you find most impressive about this company?

Their experience is second to none. They are detail oriented and know how to think outside of the box and stay on the cutting edge. This industry moves fast and a company has to have their finger on the pulse and adapt to constant changed, which Viral in Nature does better than most.

Are there any areas for improvement?

While everything can be improved, I can't think of anything specific to recommend.

BACKGROUND

Introduce your business and what you do there.

I’m the manager of a comedy club.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Viral in Nature?

We had been using a third-party platform to sell tickets. Our team hired Viral in Nature to build a website with an e-commerce component that would enable to sell tickets on the site.

SOLUTION

What was the scope of their involvement?

Viral in Nature developed a website from scratch with a new e-ticketing system. The latter enabled our team to control the number of tickets we sell, in addition to how we sold them. They also executed social media integrations for Facebook, Twitter, and Instagram, which could be used to promote bought tickets. The team then installed an SSL certificate.

What is the team composition?

Angel (Web Developer, Viral in Nature) was our main point of contact.

How did you come to work with Viral in Nature?

One of their clients recommended them after a successful partnership.

How much have you invested with them?

We spent $3,500.

What is the status of this engagement?

We worked with them from September–December 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The sales process became streamlined and a significant number of people used the social platforms to buy tickets. Users trust our site more than third-party platforms, as evidenced by the volume of same-day tickets sold.

How did Viral in Nature perform from a project management standpoint?

Angel responded to calls and email within 10–15 minutes to resolve any issues. We had weekly calls to discuss the project and timeline.

What did you find most impressive about them?

The team was highly accessible, especially for a company of their size. Their level of responsive service was a rarity.

Are there any areas they could improve?

Some of our events expired early on the site. This might have been the result of miscommunication between teams. Viral in Nature could have asked for clarification on different occasions to ensure complete understanding.

Do you have any advice for potential customers?

Prospective clients should hire Viral in Nature and then make a clear specifications checklist. The team will meet any requirements.

BACKGROUND

Introduce your business and what you do there.

I'm the owner of an outdoors lifestyle brand.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Viral In Nature?

We were looking for a vendor to help us increase our social media presence.

SOLUTION

What was the scope of their involvement?

I explained my goals to them and they developed a plan to help me accomplish those goals. They manage Instagram, Pinterest, Facebook, and other social media platforms for me. They also are willing to help me create videos and develop some specific campaigns to attract more followers.

What is the team composition?

Over the course of the project, I've worked with 2–3 members of their team.

How did you come to work with Viral In Nature?

I checked their ratings on Clutch and they were among the top three vendors. I had a couple of conversations with them and felt comfortable hiring them.

How much have you invested with them?

I've spent about $20,000.

What is the status of this engagement?

I started working with them in November 2017 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their social media strategy is part of my overall branding effort, so they're helping me reach my goals.

How did Viral In Nature perform from a project management standpoint?

We mostly talk via email and they do an excellent job managing the project.

What did you find most impressive about them?

They're great at listening and executing what I ask them.

Are there any areas they could improve?

I can't think of anything.

Do you have any advice for potential customers?

Give them clear directions and they'll do their best to meet your expectations.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Dee Health n' Fitness.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Viral In Nature?

I hired them to manage my social media after a current employee transferred to other job duties.

SOLUTION

What was the scope of their involvement?

They handle all of our major online profiles, including Facebook, Instagram, Twitter, and LinkedIn.  We’ll chat about my business goals, what I’m looking for in terms of content, and what outcomes I expect from the online marketing. They create and schedule all of the posts, and also handle advertising campaigns for me. In terms of visual content, I have a collection of photos that I’ll share with them but they also take their own photos at some of our events, which we use for promotion as well.

What is the team composition?

There’s one person who manages our social media. We also sometimes reach out to Shawn, their owner, with more general questions.

How did you come to work with Viral In Nature?

I met Shawn at a networking event.

How much have you invested with them?

We’ve spent about $10,000 so far.

What is the status of this engagement?

We started working together in January 2018 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The online activity and ad campaigns have broadened my exposure. Our summertime promotion turned out well.

How did Viral In Nature perform from a project management standpoint?

I make an effort to be very clear from the outset regarding my expectations and they’ve responded well to that. We meet in person at least twice a month and I also visit their office regularly because Shawn is one of my fitness clients. Aside from that, we touch base via email and instant message to discuss the social media content. They always respond very quickly.

What did you find most impressive about them?

Every time we meet to adjust our marketing strategy, they’re immediately responsive. We’ve redefined our approach several times and they adapt well to the changes.

Are there any areas they could improve?

No. If anything, I need to work harder to keep them up to date on what’s happening with the business.

Do you have any advice for potential customers?

Social media management takes up a lot of time, so consider whether or not it’s worthwhile to delegate those tasks to someone else. That said, make sure you can generate enough profit to cancel out the expense of delegating.

BACKGROUND

Introduce your business and what you do there.

I'm the partner of an accounting firm based in Calgary. We have an additional office in North Carolina.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Viral in Nature?

Our main challenge was to generate leads and make sure people are aware of our available products. I had tried to manage online marketing independently for quite a while. Viral in Nature has come in handy as I’ve worked to achieve those goals. 

SOLUTION

What was the scope of their involvement?

Viral in Nature created social media accounts for our company on Facebook, LinkedIn, and Google Plus. I’m not familiar with some of the platforms they used because I wasn't involved in making them. They produce content including pictures and videos and are in charge of scheduling. The team is very hands-on and have guided me the whole way since they took me on as a client.

Sometimes Viral in Nature visits our office to conduct interviews, take new pictures, and gather information about our programs. The send me all the posts for the week to review prior to publication. They also handle our e-mail marketing and provide web design to update my site whenever necessary. The team works hand in hand with a different consultant I use for SEO. 

What is the team composition? 

We've worked with two people from Viral in Nature. They've experienced a lot of growth, so they moved me to a new consultant. Both of them offered me the exact same level of service. 

How did you come to work with Viral in Nature?

The owner contacted me about accounting services. It just so happened that their company offered the services I needed. We've had a great business relationship ever since we started working together. I feel comfortable knowing they're monitoring all the things I can't personally. 

How much have you invested with them?

We've spent about $55,000. 

What is the status of this engagement?

We've been working together for five years since 2014 and have an ongoing engagement. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Right when Viral in Nature came on board, I started getting more leads. As more people are referred from those social media pages to my website, my business has been growing continuously. 

When clients pose questions to me through social media like Facebook, Viral in Nature is very proactive about letting me know. Sometimes I don't pay attention even though I have access and receive links through email. Compared to when I was handling social media myself, I've seen a 10%–20% increase in business. 

How did Viral in Nature perform from a project management standpoint?

Viral in Nature is productive and proactive. We have different ways to communicate but mostly use email. They point out areas to improve and encourage me to find a consultant if necessary. 

 Overall, they've been extremely helpful for my business. They are much better than other vendors I’ve used. Their performance from a project management standpoint is one of the best I have ever seen.

What did you find most impressive about them?

Viral in Nature is very professional. They’re not accountants from my understanding, yet the content they generate for social media posts is remarkably relevant for my industry. Even as an accountant myself, I doubt I could replicate the same results on my own. 

Are there any areas they could improve?

I've seen such a huge level of growth that it's very difficult to point out anything negative. I don't have time to micromanage them, and they do everything so perfectly I never need to. They work so hard it's as if they were the owners of my business. 

Do you have any advice for potential customers?

I recommend giving Viral in Nature full access because they know exactly what they're doing. They've been in the industry for a long time. I've worked with them for five years now and honestly believe they’d be helpful for any business that needs support. I had very few clients when I started. Since working with Viral in Nature, I've had to turn away business since I get so many requests. 

BACKGROUND

Introduce your business and what you do there.

I'm the owner and operator of a restaurant called China Rose.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Viral In Nature?

We lacked social media skills internally. I needed a professional marketing agency to launch our brand into the 21st century.

SOLUTION

What was the scope of their involvement?

Viral In Nature manages all our social media, including Facebook, Twitter, and Instagram. The team creates and posts content. They take photos onsite and upload them on a weekly basis. Before making notable changes or responding to user comments, they always get my approval.

How did you come to work with Viral In Nature?

One of my contacts recommended using them.

How much have you invested with them?

We’ve spent over $20,000 on their services.

What is the status of this engagement?

We've partnered together for 3-4 years and our work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Before I started working with Viral In Nature, we had next to no followers. They've increased our user engagement by quite a bit. We currently have over a thousand connections.

How did Viral In Nature perform from a project management standpoint?

Shawn (President, Viral In Nature) is our main point of contact. We mostly communicate through email. The team is responsive and organized the project in detail. I've never any major problems. They resolve any issues right away.

What did you find most impressive about them?

Viral In Nature excels at customer service. I admire their prowess at managing social media.

Are there any areas they could improve?

No, I can't think of anything.

Do you have any advice for potential customers?

Viral in Nature is easy to work with. Partnering with them is a great opportunity for any company.

BACKGROUND

Introduce your business and what you do there.

I’m a speaker and coach, and I’m self-employed. I run a podcast and create content that helps women find success, happiness, and confidence.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Viral in Nature?

I was looking to grow my audience and increase engagement on social media.

SOLUTION

What was the scope of their involvement?

After doing research and meeting with me to understand my brand, Viral in Nature has produced weekly content for my social media pages, which include Instagram, Facebook, Twitter, and Pinterest. I have opportunities to edit posts before they’re uploaded. They also design quote graphics for Instagram/Pinterest posts and respond to comments when necessary.

What is the team composition?

Our primary point of contact is Morgan (Assistant Manager and Social Media Artisan, Viral in Nature).

How did you come to work with Viral in Nature?

A colleague of mine recommended them for social media management projects.

How much have you invested with them?

We invest about $1,000 per month on their services.

What is the status of this engagement?

We started working with them in March 2017, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen higher engagement across platforms, and the content has been top notch. Follower counts have also increased significantly over the last year.

How did Viral in Nature perform from a project management standpoint?

They are very responsive and make changes in a timely fashion. We’ve never had any issues with deadlines and they’re in constant communication.

What did you find most impressive about them?

The quality of the content that they’ve produced has been outstanding.

Are there any areas they could improve?

Nothing comes to mind. I’ve enjoyed working with the Viral in Nature team. They’re very good at what they do.

Advice for potential customers?

The more clearly you explain the details of your brand, the better the content will be. Work closely with them to make sure everyone is on the same page.

BACKGROUND

Introduce your business and what you do there.

I'm the owner of Cold Calling Company, a telemarketing services provider.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Viral In Nature?

I needed help managing our social media accounts (Facebook, Twitter, and LinkedIn) to enhance our overall online presence.

SOLUTION

What was the scope of their involvement?

Their team creates daily posts for all of our social media accounts. They send each post to me for approval; however, if I don't respond, we're in agreement that it's OK to post the content. I also occasionally provide content to give them more direction.

What is the team composition?

I work with both Shawn Michael Alain (President, Viral In Nature) and Silvana Franco (Social Media Artisan, Viral In Nature).

How did you come to work with Viral In Nature?

Shawn and I are both in an organization, so I knew of his company and reached out. In the past, they had also helped me with my website when I was having an issue with another provider.

How much have you invested with them?

We spend at least $12,000 per year, so we've probably invested $30,000–$40,000 in total.

What is the status of this engagement?

We've been working together for about five years and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

When clients call in, they say they found us on the first page of Google—I attribute that to Viral In Nature since I haven't done any other form of marketing.

How did Viral In Nature perform from a project management standpoint?

Shawn makes himself available at all times. In the past, he's helped me troubleshoot some issues I'd been having with another web hosting service, which I'm very grateful for. Silvana is also great to work with and receptive to any feedback I have. We generally communicate through email but schedule regular check-ins as well.

What did you find most impressive about them?

I'm most impressed by their teamwork, flexibility, service availability, and honestly. If they make a mistake, they don't try to hide it. They're thorough in their approach.

Are there any areas they could improve?

I have a sense that their work has improved my overall website performance, but it'd be helpful if they could provide some of those metrics. I'd also prefer if the brainstorming sessions were a little more collaborative when discussing strategy for the future, even if it means including everyone virtually.

Do you have any advice for potential customers?

If you're going to bother investing in social media, do it for the long-term. If you can commit to a year or two, you'll see the returns. Their team will work with you through the ups and downs if there are any.