What was the scope of their involvement?
I first took a trip to Calgary and sat down with Adina, their Office Manager. We went through a lot of description about the property—how the business operates, where we’re located, the beautiful scenery, why people stay at our resort, and the benefits to the owners of living in this beautiful spot. She took very thorough notes to understand both the business and the lifestyle, as that’s part of what we’re trying to sell. They set about preparing posts on Twitter, Instagram, Facebook, and Pinterest. They give me weekly reports with comparisons to other local and similar businesses. Using social media was new to me, and they explained it very well.
How did you come to work with Viral in Nature?
I did a Google search for social media companies. I put a brief description of what I wanted, and I got an excellent response from them offering their services. After exchanging a couple emails, I decided to go with them.
How much have you invested with Viral in Nature?
We’ve spent about $3,500 on their services. They send me what the invoice is going to be ahead of time and tell me when it’s going to be charged to my credit card, then I get a receipt.
What is the status of this engagement?
We began working together in November 2016, and the relationship is ongoing. They’ve managed to get us about a dozen inquiries, but we haven’t yet sold the property. We’ll be suspending their services at the end of April, as we get extremely busy when our season starts in May. If we haven’t found a buyer by October, we’ll restart the process with them.