Iron Roots

BACKGROUND

Please describe your company and position.

I am the Senior Marketing Communications Expert of Advantest America Inc.

Describe what your company does in a single sentence.

Advantest specializes and leads in semiconductor and component testing technology in the semiconductor industry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Iron Roots to accomplish?

• Grow our YouTube Channel
• Grow our Advantest Talks Semi Podcast Channel
• Build a creative social content engine to engage an engineering audience and establish Advantest as a thought-leader in the semiconductor industry via our YouTube Channel.

SOLUTION

How did you find Iron Roots?

Online Search

Why did you select Iron Roots over others?

• Great culture fit
• First interview and pitch was a fit, good strategy proposal.

How many teammates from Iron Roots were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Iron Roots developed a comprehensive strategy for us aimed at enhancing online engagement and boosting brand visibility across our YouTube Channel. The primary goals were:

• Maximize Content Utilization: By repurposing our Advantest Talks Semi podcast content into diverse formats like highlight clips, videos, and GIFs, the strategy aimed to leverage existing resources to maintain audience engagement and reach. Iron Roots would also create thumbnails to use on LinkedIn to reference back to our YouTube channel.
• Video Creation: Transitioning from audio-only to video podcasting, we entrusted Iron Roots with the production of our full podcast videos. Iron Roots was responsible for editing the raw video materials and incorporating visually appealing elements to enhance the content's appeal and boost engagement rates.
• Innovate and Adapt: The strategy included generating monthly content for YouTube based on the Advantest Talks Semi podcast, as well as creating a social media calendar that resonates with our industry and upcoming events. They continuously strive to innovate and improve content to resonate more with the audience.
• Tailored Content for Platforms: By developing a strategy specifically for YouTube, the approach aimed to leverage the native features of this platform, ensuring optimal engagement through a mix of industry news, interviews, and updates.
• Community Management: Additionally, we've implemented a community management strategy to broaden our outreach on YouTube. 

This initiative focuses on actively engaging with viewers through comments, fostering discussions, and building a community around our channel, thereby enhancing viewer loyalty and attracting a wider audience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We measure our success by looking at our YouTube channel statistics, and download rates from our Advantest Talks Semi Podcast Channels.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Iron Roots always delivered on time and would always respond very timely back to our needs.

What was your primary form of communication with Iron Roots?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Everyone is very dedicated to the customer's project. The work environment is also very professional and proactive. 

Are there any areas for improvement or something Iron Roots could have done differently?

Up until this time we have regular meetings where we exchange new ideas. There is always room for improvement on both sides as our industry has a very high pace, but Iron Roots is keeping up with it.

BACKGROUND

Please describe your company and position.

I am the Owner of GoHardin LLC

Describe what your company does in a single sentence.

GoHardin provides tax and advisory services to individuals and business owners. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Iron Roots to accomplish?

• Develop GoHardin's social media strategy across multiple channels
• Develop case studies and testimonials to provide to potential customers

SOLUTION

How did you find Iron Roots?

Referral

Why did you select Iron Roots over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

When I first started to grow GoHardin, I engaged Iron Roots to develop my web presence. Through the time working together, we were able to identify the companies strategic voice and communicate that via LinkedIn, Facebook and Twitter. Iron Roots developed case studies and testimonals that I still use today. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increase in inbound leads via my website
• My company still gets referrels from certain posts made during the time we worked together
• I am able to provide case studies to potential clients on-demand
• I have marketing materials available to share when I go on podcasts/other speaking events 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Communication was perfect. No items were forgotten. 
• Team was personable, engaged and available to brainstorm with. 
• Onboarding was seamless.
• Offboarding was also easy at the end of the engagement.  All materials were delivered in correct formatting. 

What was your primary form of communication with Iron Roots?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• I really enjoyed the opportunity to strategize with the team. They were able to provide insight that I had never considered and really helped form my companies identity.
• The deliverables' quality was impressive and communicated what we had decided in the meetings. 

Are there any areas for improvement or something Iron Roots could have done differently?

NA - happy with the outcome 

BACKGROUND

Please describe your company and position.

I am the President of a glass company.

Describe what your company does in a single sentence.

Glass

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Iron Roots to accomplish?

Social Media Management

SOLUTION

How did you find Iron Roots?

Referral

Why did you select Iron Roots over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

• Research & Digital Strategy Development - includes brand discovery and outline for campaigns, goals, target market, KPI's, creative and distribution channels.
• Digital Media Audit
• Digital Media Optimization - including social media profiles with Facebook and Instagram, and creating a bidding strategy with AdWords
• Social Email Marketing
• Paid Media
• Custom Dashboard - included media performance, request forms, and access to billing and account information

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Substantial increase in traffic, conversions, subscribers, and content library.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Iron Roots responded to our needs and worked hard to meet or exceed them. Our project manager was wonderful to work with and ensured on-time deliverables.

What was your primary form of communication with Iron Roots?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were innovative and creative and genuinely cared about our company.  

Are there any areas for improvement or something Iron Roots could have done differently?

We were always pleased with Iron Roots.