What evidence can you share that demonstrates the impact of the engagement?
The reason I’ve delegated all my marketing budget to the web and social media is because I want to quantify the results. When I post something on Facebook, I see exactly how many clicks and shares it receives. Whether I work with Social Media 55 or another social media company, I will still see those figures and will remain part of the creative process regardless.
The reason I’ve stuck with them is the ease of communication. I can reach Joseph Rothstein at any time, and he will get the job done right away without supervision from me. Another reason for their effectiveness is the price point, which is fair compared to their competitors. Social Media 55 offers the exact same service at a better price.
How did Social Media 55 perform from a project management standpoint?
Compared to my previous partners, I’m very satisfied with Social Media 55’s work on multiple levels. I can reach Joseph—who is the face of the company—directly at any time. Given that I am constantly busy with my restaurant, ease of communication was very important to me. Everything needs to be scheduled immediately beforehand, not a day in advance. It’s comforting to know that I can call Joseph and easily communicate with him. I know that I’m getting value for my money.
Other companies would hike up the prices when subcontracting artisans for photography and design, but Social Media 55 doesn’t. I can speak directly to the external resources they find for me, without markup charges.
I’ve always chosen my third parties and paid them directly, so I knew they were fair. If I don’t like a designer’s work, I can now contact them directly. Joseph follows up at the administrative level after I’ve given my instructions. He makes sure that the project is done on time and that it’s appropriate for posting online.
I have meetings with Joseph once every two weeks, either over the phone or in person. He sends the information down the ladder to everyone else. The team has always been on schedule, and they know what they’re doing.
What did you find most impressive about them?
They stand out in terms of efficiency, communication, and hands-on management. I never felt like I was being sold something. Instead, they gave me a list of services for a set price and allowed me to decide between them. They gave valuable suggestions about how to make a marketing campaign more successful, but I always had the last word.
Are there any areas they could improve?
I’m not a social media expert, so I can’t say for sure, but there’s a reason I’ve been working with Social Media 55 for over four years. This is surprising because, as a restaurant owner, I’m always looking for better services and prices.
There’s a ton of competition out there, and I get pitched on a weekly basis by companies that want to manage my social media. I tend to refuse them because I’m happy where I am; I can’t find anything to criticize. I see myself continuing to work with Social Media 55 in the future.
Do you have any advice for future clients of theirs?
I’m hands-on with my marketing campaigns. Social Media 55 has a good management system, but it’s still good to be involved in its creative aspects. If someone is looking for a managerial agency, I would highly recommend Social Media 55. They’re efficient and get the job done.
People who are looking for more creative content—and who have no personal experience in the field—should choose a more creative company, although this will cost a lot more money. I like to delegate my work, so Social Media 55’s management-oriented style works very well for me.
Expanded social media engagement has garnered increased revenue and more restaurant patrons. Social Media 55's experience-based consulting offers a varied perspective. Attentive customer service exemplifies the team’s genuine dedication to success.