Social Media 55

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a B2B company. We develop software for the film and TV production industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Social Media 55?

Since we work in a B2B market, developing brand awareness and exospore is a reoccurring problem. We’re doing well in our regional sphere of influence, but we needed an experienced social media marketing firm to help us reach more customers. Our users don’t use Google to find a firm like us. Instead, they’re sitting on Facebook, Twitter, or Instagram all day. Considering that brand equity is paramount to our success, we had to exist on those platforms.

SOLUTION

What was the scope of their involvement?

Social Media 55 helped develop our social media marketing strategy. That process involved evaluating which platforms to utilize, and advising us on which types of ads we should create. Since we don’t have any internal data to reference, we have to leverage their expertise and past experiences. They work to improve our presence on Facebook, Instagram, Twitter, and LinkedIn.

Their primary responsibilities include analyzing and consulting on how we create content. They don’t produce materials for us, but they do provide insight into what works and what doesn’t. So not only do they advise the scheduling of our content posts, but they also conceptualize new ideas by pitching efficient ways to relay information.

What is the team composition?

Their COO is our main point of contact.

How did you come to work with Social Media 55?

I found Social Media 55 by searching online. After speaking with some of their previous clients, I decided to hire them.

How much have you invested with them?

We’ve spent around $50,000 thus far.

What is the status of this engagement?

We started working together in 2018, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We certainly see more traffic coming to the website, but the project is still in its early stages. We expect to see more results in the coming months.

How did Social Media 55 perform from a project management standpoint?

They implement a hands-on approach. As a result, they’re attentive and available whenever we need them. Their team provides adequate support whenever we reach out to them with questions. We communicate via phone, email, and text.

What did you find most impressive about them?

Marketing and advertising involve a lot of iteration to see what works within a given industry. While modern analytics lower the chances of a failed marketing push, it’s still more of an art than a science. Considering every marketing firms says they’ll get us more exposure and traction, Social Media 55’s service and support make them stand out. If we decide to adjust our current approach, we know they’ll help us do that to the best of their ability.

Are there any areas they could improve?

No. I’m satisfied with how they’ve performed thus far.

Do you have any advice for potential customers?

Give them as much business-relevant information as possible. Break down the project’s long-term goals into a day-by-day plan. Creating a detailed roadmap facilitates a productive experience.

BACKGROUND

Introduce your business and what you do there.

I'm the owner and CEO of a consulting company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Social Media 55?

We needed help with branding and digital marketing.

SOLUTION

What was the scope of their involvement?

They created the wireframes for the website, developed the front- and backend, and oversaw the creative side. They also managed SEO for our website. Then, they developed a marketing strategy, handled content creation and newsletters, and helped us build a brand. They oversaw all the advertising work and created collateral materials, presentations for our investors, business cards, and letter templates.

In addition, they helped us with social media platforms, such as Facebook, Instagram, and LinkedIn, and set up MailChimp campaigns for us.

What is the team composition?

I mostly worked with their owner.

How did you come to work with Social Media 55?

I found them through an online search.

How much have you invested with them?

We spent $30,000 in total. We paid $25,00 for the website and all the collateral materials and $5,000 for the actual marketing strategy.

What is the status of this engagement?

We worked with them between April–July 2015.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We were getting 5–10 leads per week from the strategy they put together, while our brand and the website got very favorable feedback. Everyone was impressed with how professional and clear the website was. We received about $400,000 in revenue between July (when they completed the project) and the end of that year. I attribute a lot of those leads and success to the work Social Media 55 has done for us.

How did Social Media 55 perform from a project management standpoint?

They did an outstanding job. They were organized and fine-tuned the whole process. I worked with many other companies in the past and I found that many of them were overpromising and underdelivering, but Social Media 55 gave us everything they said they would. They met our deadlines (if we didn't hit a deadline, that was because of the delay on our part).

What did you find most impressive about them?

I appreciated their level of organization. They gave us clear and concise instructions on what we should give them in order for them to meet our goals. We had a lot of requests, but they made every effort to accommodate them and complete the project on time. They're the most organized marketing firm I've worked with in the past eight years.

Are there any areas they could improve?

I can't think of anything. They did a phenomenal job.

Do you have any advice for potential customers?

Be as transparent as possible about your expectations. Let them know your hard deadlines and make sure you can commit to the work that they provide for you.

BACKGROUND

Introduce your business and what you do there.

I’m the general manager of Your Maui Escape. We’re a family-owned business that rents nine property units on Maui under general managers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Social Media 55?

We wanted higher visibility on social media and more bookings. Those results would benefit our business relationships with brokers. After a partnership with another vendor ended, I hired Social Media 55 to update our brand and improve our online and offline presence.

SOLUTION

What was the scope of their involvement?

Initially, the project focused on branding social media management for Facebook and Instagram. Services included logo design and social media content posting and scheduling. We then expanded the scope to web development, SEO, and strategy for organic growth. Currently, Social Media 55 is completing improvements on our recently-rebuilt site.

What is the team composition?

We work with Joseph (Brand Strategist, Social Media 55).

How did you come to work with Social Media 55?

I reached out to several agencies when my previous vendor suggested they would drop their social media clients. Out of everyone I contacted, Joseph had the quickest response. He was happy to hear about our business needs. The relationship evolved from there.

How much have you invested with them?

We’ve spent between $20,000–$30,000.

What is the status of this engagement?

We started working with them in June 2018 and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Social Media 55 grew one of my accounts from 3,000 to 17,000 followers in two months. According to Google Analytics, daily site traffic went from 200 visitors to approximately 14,000. Web-driven inquiries also jumped 400–500%. We now have around 50,000 Instagram followers and similarly impressive figures for Facebook. Consequently, brokers find our business’ growth potential exciting.

How did Social Media 55 perform from a project management standpoint?

The team is creative and proactive with communication. Their service and skill sets have exceeded my expectations. Joseph manages our social media strategy and our overall digital performance. Always professional and informative, Joseph reviews findings in clear and accessible language. I’m learning a lot about social media, including how scheduled posts can maximize results.

What did you find most impressive about them?

We expanded the scope because Social Media 55 excelled at branding and social media management. We got impressive results faster than we expected. Our site’s engagement levels have already exceeded our growth in social media followers.

Are there any areas they could improve?

No, because everything has exceeded my expectations. I’ve never been unhappy with them.

Any advice for potential customers?

Take a chance and work with them.

BACKGROUND

Introduce your business and what you do there.

I'm the owner of Easy Breakdance. Our company offers online tutorials for breakdancing. We also travel around the world teaching classes. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Social Media 55?

Since our company is made up of professional dancers, we engaged Social Media 55 to help with our branding, strategy, and content creation. We also hired them to upgrade our camp website and manage our social media.  By the end of the engagement, we wanted to have an attractive looking site, and a robust online presence, particularly on social media.

SOLUTION

What was the scope of their involvement?

Social Media revamped our company’s image and branding. They enhanced every aspect of our site, from the smallest detail to critical, large-scale components. After selecting a theme, they modified all our content for a consistent aesthetic. The entire website is structured to clearly articulate the exact nature of our services.

We often have to interface with business professionals about concert bookings. Since that’s not our area of expertise, Social Media 55 helps us secure these contracts. They built out a new series and funnel for the camps we host.

Social Media 55 provides copywriting, professional photography, and video production to create fresh content for us to use. Regarding social media, they took full ownership of our Facebook and Instagram accounts. The team creates, schedules, and posts content, designs advertisements, and manages events. 

What is the team composition? 

Joseph (CMO, Social Media 55) is our main point of contact. 

How did you come to work with Social Media 55?

I found Social Media 55 on Google when I searched for "top 10 social media agencies." 

How much have you invested with them?

Our group of professionals spends about $5,000 each month on Social Media 55's services. 

What is the status of this engagement?

We've been working together for at least six months now and have an ongoing partnership. They will help us with several of the upcoming tasks in our pipeline.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Social Media 55 has made a substantial impact on our company. Thanks to the improvements they’ve made to our Instagram, we’ve booked multiple events. We've been getting phone calls and messages from new leads at least once a day. Compared to before our partnership, many more people who are interested in our services contact us on a regular basis. 

How did Social Media 55 perform from a project management standpoint?

Social Media 55 is excellent in project management. They keep everything running smoothly and on time. We speak on the phone exclusively, and our communication is perfect. I never felt like I was being kept in the dark. My partners equally valued their honesty and openness. 

What did you find most impressive about them?

Social Media 55 is incredibly passionate about the work they do. We work with quite a few companies, and they stand apart.  They seem genuinely invested in our projects, and I admire their dedication and work ethic. 

Are there any areas they could improve?

I wish they would open a branch of their company in my town. 

Do you have any advice for potential customers?

Social Media 55 is a trustworthy company. They'll conduct the necessary research to find out exactly what you need. 

BACKGROUND

Please describe your company and your position there.

I’m the director at a dry cleaning shop called Nettoyeur Jack in Montreal. The business is family owned and operated.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Social Media 55?

We recently moved our business to a different neighborhood and needed to increase our online visibility to spread the word. We needed more exposure on social media to let locals know we moved to their neighborhood. We were looking to expand our clientele, increase brand awareness, and let the community know that we’re open for business.

What were your goals for this project?

Our goal was to improve our social media presence on Facebook, Instagram, and Twitter.

SOLUTION

How did you select this vendor?

One of our more loyal and trusted customers had mentioned working with Social Media 55 and achieving positive outcomes in their own business. We reached out and had several introductory meetings, during which they took time to understand our goals and create a plan to achieve our desired outcomes.

Describe the scope of their work in detail.

The Social Media 55 team manages our accounts and creates content, including videos and photos, to be posted on all platforms. The team set up our Facebook and Instagram pages, which we use regularly to promote our business.

What was the team composition?

We worked directly with Joseph (Brand Strategist, Social Media 55) and Steven (Regional Manager, Social Media 55).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Within days of hiring Social Media 55, we noticed significant increases in user engagement on our social media profiles and overall foot traffic in our store.

How effective was the workflow between your team and theirs?

We set clear expectations around our goals and objectives, and we were always in regular communication with their team. They were attentive in keeping us up to date on our social media accounts. All tasks were completed in a professional and timely manner.

What did you find most impressive about this company?

Both Steven and Joseph take the time to listen and educate you on the process. When I engage with outside vendors, I value that level of personal connection with any individual I hire.

BACKGROUND

Introduce your business and what you do there.

I’m president of a plumbing company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Social Media 55?

We needed proper branding and exposure. We were working with another social media marketing firm, but it was mostly focused on Facebook. I wanted a global marketing campaign rather than focusing on only one social media channel.

SOLUTION

What was the scope of their involvement?

They came in with a plan. They laid out where they want our business to go and these are the steps we need to take to market your company. In addition to social media (Facebook, Twitter, and Instagram), they help with Google AdWords and with the style of our website. We're in the middle of working on an email campaign but it hasn’t gone out yet. We're just getting started in our work together.

What is the team composition?

Their brand specialist serves as my account manager, and I also work with another member of their team.

How did you come to work with Social Media 55?

A couple of companies that I know worked with them, and I was impressed with their marketing and branding. I got a referral and reached out to them to set up a meeting, and I liked the quality of their overall message.

How much have you invested with them?

Over the course of the contract we have agreed to invest $24,000 CAD.

What is the status of this engagement?

We started in February 2018 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've seen additional sales coming in from Google searches, as well as through Facebook. We've also had greater call volume since the start of their efforts. They’ve also solidified our branding. I've had numerous people compliment me on the way they're portraying what our company is about. People are always complimentary on our posts and telling us to keep up the good work.

How did Social Media 55 perform from a project management standpoint?

They’re very fast. There are times I barely finish answering a question and they’ve already finished executing a project. On one project, they had a two-week deadline and they came in a week early. They’re responsive and able to take everything that I say to heart and adapt it almost instantly into a solution. They surpass my expectations. It's a pleasure to work with the team.

What did you find most impressive about them?

The enthusiasm and excitement with which they do their job is impressive. They’re genuinely excited about their clients. In the past I've worked with people who make a lot of suggestions, but Social Media 55 brings fresh ideas and enthusiasm. They make me excited about my company. They understand marketing and have a vision of success.

Any advice for potential customers?

Find someone that understands your ideas and the direction that you want from your marketing strategy. They should be able to help establish and implement the plan, as well as bringing new ideas and strategies to the table.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO and owner of Good Product Sense, a distributor of electronics in the US and Canada.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Social Media 55?

I needed help generating traffic to my e-commerce site. Before working with a vendor, I wasn't generating any sales.

SOLUTION

What was the scope of their involvement?

Social Media 55 provides ongoing SEO and social media services. They set up an Amazon and eBay account for my store, linking them directly to my website and updated some of the features on my Shopify site, providing feedback to optimize it.

They also set up an Instagram account for me to start marketing my products and provide training on posting and responding to comments on social media, so I'm able to do it myself and train my employees on best practices as well.

What is the team composition?

I work directly with Joseph (Advertising Director, Social Media 55).

How did you come to work with Social Media 55?

I found them through an online search. After speaking with them on the phone, I felt confident they would be able to help with the challenges I was facing.

How much have you invested with them?

I've invested about $22,000 thus far.

What is the status of this engagement?

We started working together in August 2016 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Before working with Social Media 55, I wasn't generating any sales. Thanks to their efforts, I sold over 250 items last month alone. My numbers are going up across the board, from sales to website traffic and overall online engagement. They've helped achieve amazing results.

How did Social Media 55 perform from a project management standpoint?

Anytime I have an issue or a question, they respond very quickly to my calls and emails. I have nothing bad to say about working with their team.

What did you find most impressive about them?

I think their company takes an ethical approach to their work and they genuinely care about client success. They're also very knowledgeable in their field and effectively generate results.

Do you have any advice for potential customers?

Give them a shot. They've helped me dramatically improve my business, and I'm confident they could do the same for others. 

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of a digital agency. We offer web services like SEO, local search, digital marketing, and PPC like Google Ad Words. We cultivate a digital presence for businesses by producing beautiful websites and helping them rank them in search engines. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Social Media 55?

Social Media 55 helped us generate new clients to address the businesses’ branding and services. 

SOLUTION

What was the scope of their involvement?

Social Media focuses on producing brand awareness. Their work encourages potential clients who are interested in our services to fill out online forms. Most of these efforts take place through Facebook, Instagram, and LinkedIn. 

Once we have that information, we can turn social media connections into leads. The team both produces new content and uses sponsored ads to reach out to people who don't follow our accounts. This tactic enabled us to reach out to and secure new clients. 

What is the team composition? 

I mostly worked with Joseph (Account Manager, Social Media 55). He’s been very good at showing me the ropes of online lead generation. I know that he also works with a content creator who does graphic design, as well as a resource who produces sales for the company. 

How did you come to work with Social Media 55?

In Montreal, Social Media 55 highly ranked in the search engines. When I contacted them, I was able to get to know their team. I also researched the type of work they've done for corporations in our area. They service big businesses in the U.S. as well, and social media is their forte. 

How much have you invested with them?

So far, the cost is about $30,000 and ongoing. 

What is the status of this engagement?

We started working together in February 2018, about five months ago. We’re still in a contract together. They provide training, manage all my social media accounts, and also fulfill some needs for my websites. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've had substantial growth from this partnership, and I'm thrilled with the results they’re getting. I've seen more than a 60% increase in the volume of clients and work from Social Media 55 promoting my brand. 

I'm delighted with their services. They've performed at a high level. Social Media 55 has been outstanding at keeping in touch with me. They follow through with exactly what they say they'll do.

How did Social Media 55 perform from a project management standpoint?

I speak with them at least once a week over the phone. In the meantime, we send lots of emails to confirm status and progress. They reach out to proof concepts and provide statistics on the growth of our project. In terms of tools, we have Google Analytics installed on my main website and other sites they manage for me. Facebook Pixel also shows me exactly what's going on. 

What did you find most impressive about them?

Working with Social Media 55 has been a far more personable experience than many large agencies I’ve worked with. Many teams that offer a variety of marketing services hire students to create posts and content. 

Unlike these competitors, Social Media 55 is passionate about their work. I have regular one-on-ones with my account manager, who’s excellent to work with. Whenever I ask him for anything, he gets back to me right away with what I need.

Are there any areas they could improve?

Based on my experience dealing with past teams, I don't have any complaints about Social Media 55. They've been helping me quite a bit, and I don't know how they could be any better. 

Do you have any advice for potential customers?

Call Joseph (Account Manager, Social Media 55) about getting involved. I highly recommend Social Media 55 for producing leads and brand awareness online. 

BACKGROUND

Introduce your business and what you do there.

As a real estate broker, I sell houses, condos, and revenue properties in Montreal. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Social Media 55?

I work in a saturated market with lots of competition, so I needed a team who could give me a boost. I hired Social Media 55 to help me stand out and generate more leads coming in. 

SOLUTION

What was the scope of their involvement?

Social Media 55 started off our engagement two years ago by creating a digital marketing strategy. Since then, we’ve developed a lead stream. My profiles are constantly receiving requests and inquiries. They handle virtually everything about my business aside from actual home sales. Concerning specific social media platforms, they've mostly worked on my LinkedIn. 

The team writes blogs for my personal website as well as my company page. I work with their photographers to create new visual content. I like to have some level of control over the content I put out, so we work together 50/50. They have so many amazing tips and methods to attract attention online and give me a lot of great feedback. 

What is the team composition? 

I’m mostly in touch with Social Media 55’s content manager and photographer.

How did you come to work with Social Media 55?

Social Media 55 is the biggest company of their kind in Montreal, Canada. I know a lot of brokers who work with them, and they were the first result in my Google search. Even though they came up right away, I still did my due diligence. 

How much have you invested with them?

I probably spend about $10,000 a year on their services. The total cost of our engagement has been just south of $30,000. 

What is the status of this engagement?

We've been working together since January 2015, for almost three years now

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I hear a lot of great feedback the content my network of clients and friends see when they search my name online. I'm not alone in my favorable impression of their work.

My sales have gone up because of Social Media 55. They constantly send me reports that show where my business and industry as a whole are going. These metrics are broken down to indicate which parts of that growth are attributed to the social media aspect.

How did Social Media 55 perform from a project management standpoint?

Our primary form of communication is over the phone. Social Media delivers everything they say they’ll do when they say they’ll do it. They do amazing work and are always on point.

What did you find most impressive about them?

The way they innovate is outstanding. Social Media 55’s work is always one step ahead of what I see online as I monitor my competition. When they give me advice, they’re always right. The whole team is really a pleasure to work with, too, which is very important for me.

Are there any areas they could improve?

I can’t think of any way they could improve. They complete everything we’ve planned together.

Do you have any advice for potential customers?

Potential clients should absolutely go ahead with the engagement. Don't be afraid to spend the time and money because you will get it all back from online sales.

BACKGROUND

Introduce your business and what you do there.

I’m the co-president of a life insurance practice located in Canada.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Social Media 55?

Our website was very out of date and we didn’t have any online presence, so we hired them to do a site rebuild and develop our social media profiles.

SOLUTION

What was the scope of their involvement?

They handled everything for the new site, including design and content, and helped us understand how to maximize the site’s effectiveness. On the backend, they set us up for email marketing campaigns with access to data on whether our messages were being read and which links were clicked through. They’ve also helped us establish a social media presence using Facebook ad campaigns and are currently developing our Instagram account.

What is the team composition?

I worked directly with their director, Joseph Rothstein.

How did you come to work with Social Media 55?

I’d been working with another web design company prior to hiring them. I decided to move to Social Media 55 because I’d seen their other work online and liked their reputation, so I reached out to them through Facebook.

How much have you invested with them?

We’ve spent somewhere between $15,000–$20,000 CAD ($11,361–$15,148 USD).

What is the status of this engagement?

We started working with them in February 2016 and we’re still working together.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

One of our goals was to drive leads, and I noticed clear results based on the campaigns they helped us run that turned into sales for us. They were able to help us grow our online leads very effectively.

How did Social Media 55 perform from a project management standpoint?

They were always on the ball. We keep in touch via phone and email, and I’ll get answers within 10 or 15 minutes anytime I have a question. They also did an excellent job with all of our projects and ensured that we’ve met our goals.

What did you find most impressive about them?

Their expertise set them apart from several previous companies I worked with. They do their due diligence in terms of market research. They know how to create leads and follow up on them.

Do you have any advice for potential customers?

Follow their advice and you’ll be successful.