Exter Media

BACKGROUND

Please describe your company and position.

 I am the CMO of a retail company 

Describe what your company does in a single sentence.

Ours is a London-based supplements and wellness company offering high-quality products designed to support everyday health, energy, recovery and overall wellbeing. We focus on effective formulations, trusted ingredients and accessible wellness solutions that help customers feel and perform at their best.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Exter Media to accomplish?

• Increase website conversion rate by 30–40% through product page improvements, clearer messaging, stronger trust signals, better landing page structure, and checkout optimisation.
• Improve paid social efficiency by reducing CPA by around 15–30% through better Meta campaign structure, creative testing, audience testing, and budget allocation.
• Increase ROAS to a more sustainable level, with the aim of reaching around 3–5x+ ROAS depending on the product margins, offer, and campaign stage.
• Scale monthly ecommerce revenue by improving both acquisition and conversion, with the target of increasing paid social revenue by 25–50% while keeping CAC under control.

SOLUTION

How did you find Exter Media?

Referral

Why did you select Exter Media over others?

• High ratings
• Company values aligned
• Unique approach

How many teammates from Exter Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged Exter Media to manage and improve our paid social performance and website conversion rate. Their scope of work included the management and optimisation of our Meta advertising campaigns, covering campaign structure, audience testing, budget allocation, creative testing, performance monitoring and ongoing optimisation. They regularly reviewed performance to improve customer acquisition cost, return on ad spend and overall revenue efficiency. Exter Media also supported our creative strategy by developing and testing different messaging angles around product benefits, customer pain points, social proof, promotional offers, educational content and UGC-style creatives. Approximately 20–30 new ad creatives were tested each month to identify the strongest-performing concepts and continuously improve campaign results. Alongside paid social, they carried out a detailed CRO review of our ecommerce website. This included analysing our product pages, landing pages, messaging, trust signals, add-to-cart flow and checkout journey to identify areas where potential customers were dropping off. Their key deliverables included ongoing Meta campaign management, creative testing plans, performance reporting, audience and budget optimisation, landing page recommendations, product page improvements, stronger trust and social-proof elements, clearer messaging and practical recommendations to reduce friction throughout the customer journey. As a result of the work, our website conversion rate increased by approximately 43%, paid social CPA decreased by around 34%, paid social revenue increased by approximately 50%, and ROAS improved towards a more sustainable 3–4x range depending on the campaign and testing phase. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered clear improvements across both paid social performance and website conversion efficiency. Our website conversion rate increased by approximately 43%, demonstrating that the CRO improvements helped convert more of our existing traffic into customers. Paid social CPA decreased by around 34%, allowing us to acquire customers more efficiently through Meta advertising. ROAS improved towards a stronger and more sustainable range of approximately 3–4x, depending on the campaign, product margins and stage of testing. Paid social revenue also increased by around 50%, supported by improved campaign structure, more effective creative testing and stronger landing page performance. Overall, the work helped us generate more revenue from both our advertising spend and existing website traffic while creating a more efficient and scalable acquisition system.

Paid social CPA was reduced by approximately 34%, meaning the brand was able to acquire customers more efficiently through Meta ads.

ROAS improved towards a stronger and more sustainable range of around 3–4x, depending on the campaign, product margin, and testing phase.

Paid social revenue increased by approximately 50%, supported by better creative testing, improved campaign structure, and stronger landing page performance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Exter Media managed the project in a structured, organised and proactive way. The team established clear priorities, maintained regular communication and kept us informed about campaign performance, testing activity and recommended next steps. Deliverables were completed on time, including campaign launches, creative testing, performance reviews and CRO recommendations. They were also flexible when priorities changed or when performance data indicated that budgets, messaging or creative direction needed to be adjusted. The team responded quickly to our questions and feedback and took the time to understand our products, customers and commercial goals. Rather than applying a fixed approach, they adapted the strategy based on our needs and the results of ongoing testing. Overall, they were responsive, reliable and easy to work with throughout the project.

What was your primary form of communication with Exter Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was Exter Media’s unique system for combining paid social, creative testing, and CRO rather than treating each area separately. Their approach was structured, data-led and focused on improving the entire customer journey, from the first ad impression through to purchase. We were also particularly impressed by their transparency and honesty. They communicated clearly about what was working, what was not working and where further testing was needed, without overpromising results. Their recommendations were practical, commercially focused and always based on the available data. This made them feel like a genuine extension of our team rather than simply an external agency.

Are there any areas for improvement or something Exter Media could have done differently?

Overall, we were very satisfied with the work and did not experience any major issues. One area for improvement would be to provide even more detailed forward planning around upcoming creative tests and CRO priorities, particularly across longer testing periods. As the project developed, having a more visible monthly roadmap showing which creative angles, audiences and website improvements would be tested next could have made internal planning even easier. However, the team was always responsive when we asked for clarification and adapted quickly whenever priorities changed.

BACKGROUND

Please describe your company and position.

I am the CEO of a wellness brand.

Describe what your company does in a single sentence.

We are a wellness brand, specialising on bringing the newest Korean beauty trends to the UK customers

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Exter Media to accomplish?

• Increase Online Store Conversion Rate From 2% to 5%
• Repeat customers rate in
• Increase New Monthly Sales By 100%

SOLUTION

How did you find Exter Media?

Referral

Why did you select Exter Media over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Exter Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They genuinely cared about growing our sales, not just running ads.

Exter Media worked with us to drive revenue growth for our DTC wellness products. They planned and launched paid campaigns across Google and Meta, refined our audience targeting with AI, and helped optimise our landing pages for higher conversions. They also set up automated email flows to capture and convert more abandoned carts.

Since working with them, we’ve seen consistent month-on-month increases in online sales and repeat customers. Their team has been transparent, responsive, and proactive in suggesting new ideas. We’ve appreciated how committed they are to delivering clear, profitable results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in leads and enquiries from paid and organic campaigns

Growth in monthly revenue and sales (where applicable)

Improvement in return on ad spend (ROAS) and marketing efficiency

Reduced cost per acquisition while maintaining volume and quality

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Exter Media employees and have demonstrated a high level of skill in all of the areas of business optimisation, which has hapoened rapidly after signing the contract.

Their precise actions have helped us to swiftly scale our social media presence, while his new strategy has allowed us to quickly up the quality of the customer service, retraining our employees.

What was your primary form of communication with Exter Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Appropriately to our age, Exter Media manages to combine their marketing skill with the power of AI, optimising the workflow and freeing up our employees time, while not compromising on the customer service quality.

Are there any areas for improvement or something Exter Media could have done differently?

Everything was executed perfectly. Exter Media can improve on the onboarding process to reduce timelines. However, we have still achieved a huge process acceleration.