Greenlight Content

BACKGROUND

Please describe your company and your position there.

I am the founder at Clear Digital. Clear Digital is an internet marketing company specializing in digital marketing including SEO, PPC and Analytics.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Greenlight Content?

We consistently hire Greenlight Content for a variety of needs from Google Ad copy development to on-page SEO content optimization and posts.

What were your goals for this project?

It is important that our Google Ad copy and on-page content for websites leverages the keyword research and insights we develop. Greenlight Content consistently delivers against those goals.

SOLUTION

How did you select Greenlight Content?

We selected Greenlight Content for a variety of reason including: friendly customer service, fair value, fast turn around time, and excellent quality of work time and again!

Describe the scope of their work in detail.

There have been several scopes of work including but not limited to: Google Search Ad Copy Development, On-Page SEO content development including URL structures, title tags, meta tags and H-tag optimization.

What was the team composition?

We have worked exclusively with Vanessa Green, the owner at Greenlight Content.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The Google ad copy developed is in market and many of the on-page optimization for website content will be launching shortly!

How effective was the workflow between your team and theirs?

Greenlight Content is super easy to work with from project briefings, to project workflow and communications, to final delivery of work and incorporation of feedback and revisions (which are at most - minimal!)

What did you find most impressive about this company?

Their fast turnaround times and great quality of work at fair value impress us.

Are there any areas for improvement?

None - keep up the great work Greenlight Content!

BACKGROUND

Introduce your business and what you do there.

I’m the president of a digital media agency. We specialize in a variety of services including SEO, social media, content strategy, and website building.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Greenlight Content?

We had a client that was looking to run some contests online. They needed help with content strategy, paid social media advertising, and Hubspot expertise.

SOLUTION

What was the scope of their involvement?

For advertising, we tried out several social media platforms including Facebook, Twitter, Linkedin, and Instagram. Facebook delivered the best ROI, so we moved our investment over there. They also helped with consulting on organic posting. 

What is the team composition? 

I worked with Vanessa. 

How did you come to work with Greenlight Content?

Vanessa reached out to us. Her skills matched up with what we needed for this project. 

How much have you invested with them?

We spent less than $5,000. 

What is the status of this engagement?

For this project, we worked together from February 2019 to fall 2019. We continue to stay in touch with Greenlight Content about additional opportunities. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The project exceeded our internally set targets and industry averages across the board. The client was very pleased with the work. They delivered on concrete metrics and contributed to our overall strategy. 

How did Greenlight Content perform from a project management standpoint?

They have great project management skills and always delivered on time and within budget. Their communication was proactive and organized. We primarily used Slack to communicate, but we also used Teamwork for project management. 

What did you find most impressive about them?

Their expertise is impressive. They’re professional and knowledgeable because of their years of experience working in this industry.

Are there any areas they could improve?

No. 

Do you have any advice for potential customers? 

Bring them into the process early so they can contribute to planning and strategy.