Socialistics

Introduce your business and what you do there.

I’m the HR specialist at Green Bay Converting, a contract paper converter. Our customers send us products, which we convert to toilet paper, paper towels, and so on. From there, we ship it back to them.

What challenge were you trying to address with Socialistics?

We were hoping to reach more people and get more job applications, so we needed someone to strengthen our social media presence. We also wanted more people to go to our website.

What was the scope of their involvement?

Socialistics handles our social media accounts and paid advertising efforts on Facebook, Instagram, and LinkedIn. They create targeted posts and track their performance. Each piece of content they come up with first goes through an approval process before they go ahead and put it online. We also give them videos and photos to go along with the content. If needed, they also create graphics and videos. 

What is the team composition?

My main point of contact is Kayla (Account Manager), but I’ve also worked with Joanna (Director of Client Services), Heather (Paid Media Specialist), and Ashley (Director Of Business Development).

How did you come to work with Socialistics?

When we decided to outsource our social media needs, I researched a couple of companies and found Socialistics. Ashley gave a pitch via Zoom call. We considered other companies, but we decided to go with Socialistics because they were very responsive and seemed easy to work with. They were also a small team, and we felt like they would be more attentive than a bigger company.

How much have you invested with them?

We’ve spent $15,000.

What is the status of this engagement?

The project started in May 2021, and it’s ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

They genuinely care about what we want —  the team puts a lot of their energy and focus into working with us to fulfill our goals. They’ve done an excellent job of helping us stay active on social media. In terms of ads, our cost per engagement is very low, so we’re getting very good returns for the money we spend.

Our metrics improve with each month that we work with them. For example, our Facebook reach has gone up by 11%, and our engagement increased by 76%. We went from having a page likes count of below 600 to now having 759 likes. 

They’ve also done a fantastic job of redirecting people from our social media to our website. We’ve seen a boost in site traffic, and there’s been a dramatic increase in job applications made through our site. Overall, the project has been a success.

How did Socialistics perform from a project management standpoint?

Their project management is great. We haven’t had any issues with them, and they’ve done everything that we ask for. In terms of communication, they’re very responsive. We exchange emails with Kayla almost daily. Every month, we also have a Zoom meeting where they give us a monthly performance review. 

What did you find most impressive about them?

Socialistics is very committed to providing personalized work — they care about whether or not we’re getting results and are willing to work directly with us. They’re a small team of friendly people who are easy to work with. We get along with each other well, and we feel we can talk to them and bring up any problems we may have. The Socialistics team never gets upset by our feedback and is more than happy to try other strategies. They’re just a great company, and we’re very satisfied with them.

Are there any areas they could improve?

There’s nothing we would have them change — we’re delighted with their services. They’ve been pretty responsive to our needs.

Do you have any advice for potential customers?

Reach out and ask them for a proposal. You won’t be disappointed with their service.

Introduce your business and what you do there.

I’m chairman of the board for BCI and acting VP of a subsidiary called BCI Global. BCI works on behalf of agricultural, food, and beverage companies around the world. We work on international trade issues and provide companies with regulatory compliance services and databases.

What challenge were you trying to address with Socialistics?

We needed to find a company that could help us with marketing. The challenge was marketing a technical product to a specific audience.

What was the scope of their involvement?

Socialistic helped us create a targeted program that’s consistent with our brand. Earlier in the engagement, we wanted to increase awareness of a particular database among a targeted group. Socialistics created a program that involved the use of LinkedIn and targeted email lists. As a result of that campaign's success, we retained Socialistics to work on a number of projects. They helped create a 2021 marketing plan that has four specific objectives. Their team’s using email and social media for campaigns and works with our sales team on direct contact materials.

What is the team composition?

We work with three people from Socialistics' team, including Jason (Chief Social Officer). He also brought an independent PR contractor into the project who directly reports to me.

How did you come to work with Socialistics?

We sought a firm that was not focused on broad-based general consumer campaigns. We researched firms that would be able to raise our profile with print media, digital media, and one-on-one communications. We narrowed our options to five companies, invited proposals from them, and then interviewed 3–4 firms. At the end of that process, we decided to reevaluate our direction. Jason kept in touch with us. As we began to change our minds, he had ideas for how we could move in a new direction.

How much have you invested with them?

We’ve probably spent less than $50,000 at this point.

What is the status of this engagement?

We hired them around January 2020, and it’s an ongoing engagement.

What evidence can you share that demonstrates the impact of the engagement? 

Their targeted program reached our audience and provided them with information via LinkedIn and direct communications. We had roughly 60% engage with us in the first round. That number decreased with further rounds of communication. However, we had 10%–15% of that audience seriously engage with us as a result of that campaign.

We’re more interested in thoughtful engagement than sales. We’re satisfied with the outcomes thus far. We learned a lot throughout this year as certain initiatives were more successful than others. We’ll build on those as well as try new ideas.

How did Socialistics perform from a project management standpoint?

We communicate via phone and email. Jason is excellent with communication. He replies right away. If I don’t provide him with the materials as promised, he politely reminds me, which keeps us on track.

What did you find most impressive about them?

Jason listens, and he’s responsive. Socialistics is open to suggestions on how we might need to change. They’re not resistant to altering plans as a project evolves, which I appreciate.

Are there any areas they could improve?

No, they’ve done what we’ve asked them to do.

Do you have any advice for potential customers?

Be clear with your expectations and how you’ll measure the success of the project. Listen to their ideas for how to achieve your goals.

Introduce your business and what you do there.

I’m currently a project manager at Health Supply US. We’re a wholesaler of personal protective equipment and other medical supplies.

What challenge were you trying to address with Socialistics?

We wanted to build a presence on social media. The company is only about a year old, and we didn’t have a social media presence or outward-facing persona.

What was the scope of their involvement?

Socialistics crafted our social media presence, posts, and tone. We occasionally provided them with suggestions that they turned into social media posts that we reviewed on a monthly basis. They challenged us to create answers to questions for the LinkedIn direct outreach campaign, and their team also began working on advertising for us.  

What is the team composition?

We worked with about six people from Socialistics.

How did you come to work with Socialistics?

I spent about a month researching different social media agencies, introducing our company, and assessing the different agencies' willingness to work with us. Socialistics came back with the most enthusiastic response. They understood the project was a challenge because our company sells PPE and didn’t have existing materials. However, their team wanted to help us craft our voice and work hard.

How much have you invested with them?

We spent approximately $12,000 on their services.

What is the status of this engagement?

We started the engagement in November 2020 and terminated it in January 2021 due to internal challenges. We were disorganized and weren’t in a position to invest in social media.

What evidence can you share that demonstrates the impact of the engagement? 

We grew the number of likes on our posts and increased our followers. We only worked with them for a couple of months. During those months, however, we got better feedback on our social media posts. Prior to our partnership, we cobbled together whatever we could post.

Socialistics struck the right tone in their posts. They managed to make us sound more interesting than we could make ourselves sound. We also appreciated that their team could roll with the punches. We had a lot of people who had different ideas about what our social media accounts should do. Their team challenged us to think about the organization and our target audience, and that was helpful for us as an organization.

How did Socialistics perform from a project management standpoint?

Socialistics gave us a lot of attention and never complained about it. We frequently changed our minds, and they were able to revamp our social media posts and make changes. Their team always rose to the challenge, and it was never hard to reach them.

What did you find most impressive about them?

Their team was willing to meet us halfway and guide us through the process of crafting our voice. They made the project easy even though managing social media at their level is a lot of work.

Are there any areas they could improve?

No, the problems were on our end.

Do you have any advice for potential customers?

Know yourself before engaging Socialistics. Know what your company needs and wants because they need that information to launch your online persona. You need to have your house in order to optimize an engagement’s results.

Introduce your business and what you do there.

The Ranch Film Studios has over 22,000 square feet of stage and production office space. My role there is CMO.

What challenge were you trying to address with Socialistics?

We opened a film marketing company inside The Ranch called The Arsonist. I was in need of social media partners to establish targets and clear parameters in order to build an audience for independent films. When someone makes an independent film and doesn’t get picked up for distribution, my company helps them get the word out and build an audience-following. The Arsonist helps people set their films ablaze.

What was the scope of their involvement?

Socialistics has been a huge partner in shaping both my organic and paid advertising and helping me develop a plan and strategy. They’re managing two campaigns for me right now, for two separate films. I’ve also brought them on to work on an existing website that I’ve revamped.

What is the team composition?

I’ve worked with four of their people, including their paid advertising strategist — who does media buying for social media — their organic social media strategist, and their CEO.

How did you come to work with Socialistics?

I found them on Clutch. I liked that the reviews on Clutch list the points of emphasis for each company clearly — that helped my search a lot. I was looking for people that focused more on social media than other aspects of marketing.

How much have you invested with them?

I’ve invested $18,000–$20,000 so far.

What is the status of this engagement?

We started working with Socialistics in late-June or early-July 2020, and it’s ongoing.

What evidence can you share that demonstrates the impact of the engagement?

Socialistics had to take a film with no social following and bring it to the next level. I find that their planning, creative packaging, and execution skills are excellent. They use tools that I can easily access to help my campaigns along.

On one of the campaigns, they’ve led me to almost one million reached to date. A lot of that is them driving people to not just look at our ads and trailers, but to go to a website and actually view the movie. We’ve had tremendous success with landing page views just because of their ad placement and ability to hone in the target.

How did Socialistics perform from a project management standpoint?

They don’t miss a beat. I’ve worked as brand manager and creative director for a large apparel company, and it’s rare to find companies with such strong communication skills. I feel like Socialistics is top-notch in understanding the need to communicate. Jason (Principal Owner & CEO) comes out of a corporate background. He’s extremely efficient in making sure communications are quickly answered and that my problems are quickly solved. In fact, the overall company culture is one of exemplary customer service. They set up a lot of the organic side on Planable, which is a great way to review creative.

What did you find most impressive about them?

I appreciate having access to and working with their leadership. I wasn’t skilled in some of the things we were doing, and they were really good teachers and patient in explaining processes and outlining the path we were going to take. Those are very important qualities. They didn’t just want my money; they were really concerned about my campaign being a strong success.

Are there any areas they could improve?

I deal with a lot of companies, and I rarely say this, but I think Socialistics has been above excellent. I’m probably a great advertisement for them because I can be really tough and tend to hold strong standards of excellence, and they’ve just checked all the boxes. Socialistics is good at communicating, follow-through, and execution, and they’ve guided me from a tutorial standpoint on how to make my campaign more successful.  

Do you have any advice for future clients of theirs?

As with any company, we have to have a clear eye toward the target, and Socialistics is really helpful in developing that plan. They can also handle a lot of the creative part, but we came to the table with a lot of content.

Introduce your business and what you do there.

We are a K¬–8 charter school in New York State. Charter schools are public schools open to anybody who applies. We are located on the west side of Buffalo, which is a very diverse, low-socioeconomic area. We have about 22 languages, and about 90% of our students receive free or reduced-price lunch.

We were founded nine years ago, and I’m one of the co-founders and the COO. In my former life, I was a CPA, and then I became an inner-city school teacher after about 14 years. It was a perfect fit for me to start a school and then handle all of the compliance, finance, facilities, and educational parts that it takes to start a school. 

What challenge were you trying to address with Socialistics?

Part of my role is to make sure that we have students in our seats, because that's what funds our school. Similar to a private school, enrollment drives our revenue. At a time like COVID, it was really hard to market the school when we couldn't be out there, especially in the pre-K and early childhood centers, which is the bulk of our year-over-year recruitment effort. If you don't get in in kindergarten, your chances of getting in the school are slim to none; obviously, kindergarten rolls up to first, and all the way up through eighth, until we graduate those students. While there are a few intermittent spots along the way because of transiency, you really have to get in in kindergarten. 

We didn't see our kindergarten application rate to be the same as in previous years, and we were getting nervous. We connected with Socialistics as a way to drive our online marketing and presence, because that was really the only way we were going to see people. We had a website and were posting on Facebook, but we knew we weren't optimizing our efforts. Because we're a K–8 charter, our parents are pretty young, as is our staff. We realized that parents weren't going to read brochures, direct mailers, and other materials we were spending money on in the past.

Once we created a Facebook page, that's what drove all of our informational content. When we needed to share information or updates with parents, we had much more success through Facebook than our website.

What was the scope of their involvement?

We primarily worked with Socialistics on Facebook Ads. They did targeted advertising for households of 4¬–5-years, not necessarily older ones. I didn’t want to put a huge effort into overall marketing because it was such a targeted audience. They were able to take what we were already doing and get us more bang for our buck. They targeted the audience more and boosted certain things. 

What I needed immediately was access to an online application, which we hadn’t had before. They were able to build that into our website and then drive traffic to the website to fill out the application online. The online application was definitely worth it. We used to like having people actually come into the school to fill out the application so that we could know they were invested; we didn’t want a whole bunch of applications from people that weren’t that interested. With COVID, we had to bring our application online. It resulted in a lot more applications.

One of the other things they did was optimize and showcase our success with remote learning. Schools closed in our area on a Friday, and we anticipated that happening; the following Monday, our teachers and students were already up and running on remote learning, while a lot of the schools in the district — our competition — didn’t have a plan. We wanted people to see what we were doing in a remote capacity compared to other schools, and Socialistics showed a lot of that.

Once the recruitment period was over and we filled our seats, we started working with them on a forward-thinking ad campaign. I wanted to create buzz about the school; I was tired of hearing people say that they’d never heard of the school, when we’re the fifth top-ranking school in all of Buffalo. Ideally, our next round of marketing will make it so that we don’t have to market in a few years because people will already know about the school, and our success will speak for itself. These targeted efforts tell our story and share all of the good news. Socialistics is creating content and targeting the time that the content goes out on Facebook and Instagram.

What is the team composition?

I primarily work with three people, including Ashley (Social Media Strategist), who is local, and Joanna (Paid Media Strategist), who sends me our reports and what we’re generating. Jason (Principal Owner & CEO) let me know what we could do with our budget and what we could expect. 

How did you come to work with Socialistics?

One of our parents actually works for Socialistics, so that’s how I found them. The parent consulted with us before she joined Socialistics. Having a daughter enrolled here, she was able to speak as not just an ad person or a social media content creator, but also as a parent. Her strong perspective of the school made me want to meet them, and then I decided to go with them after speaking with the owner.

How much have you invested with them?

For the first few months, we spent $3,000–$3,500 a month. Now that we’re overenrolled, it’s more about sustainability, so we’re spending about $2,500 a month. We’ll spend $25,000–$30,000 a year.

What is the status of this engagement?

We started working with Socialistics in March 2020, and it’s ongoing. One contract ended, and we just started a new one with a new problem area for different types of marketing.

What evidence can you share that demonstrates the impact of the engagement?

I will happily say that we are fully enrolled; in fact, as of today, we are overenrolled. What I like is that it’s a customizable, casual partnership; they don’t just have to work with me. I wear a lot of hats and am super busy, and I can ask my leadership group to hop on a call with Ashley or Jason to go over what we’re looking to do. 

We were posting a lot that wasn’t being seen, or it wasn’t being sent at the right time. We were already connected to enrolled families, but we weren’t connecting to the audiences we needed to access. I definitely feel that we’re accessing them now. 

How did Socialistics perform from a project management standpoint?

We’re in a pretty unique industry, and Socialistics allowed me the time to tell them about our nuances, especially in the current times we’re living, to actually customize what they were doing for us. They have people who are very specialized, but they collaborate well. Their team calls us, lets us talk about what we need, and then internally figure out who the best person is to do what. I don’t know much about this industry, so it’s nice that I don’t have to be too involved. I can tell their services are working based on the applications and traffic we’re getting.  

What did you find most impressive about them?

I’d highlight their ability to listen to the specific and unique needs of the industry. Every industry is different, so the fact that they took the time was great. They had a lot of people on our first call so that they could ask good questions and let me really explain. I was able to tell them that their first couple of suggestions wouldn’t work for us, and it wasn’t combative or anything. I explained that I didn’t need the whole school advertised, and that we really wanted to target kindergarten. A couple of ad companies just didn’t get it, and I think it’s because they didn’t listen. Socialistics listened and figured out what worked best for us. I think they’re more customizable than some of the other places I’ve tried to work with.

Are there any areas they could improve?

No. I just know that I’m getting the results that I expected to get — or better — from investing with Socialistics. 

Any advice for potential customers?

Take the time upfront to really make sure that there is a true understanding of your industry and what affects your industry, whether it’s timing, scheduling, age, demographics, etc. We were able to customize what worked for us. I think that taking the time upfront, being assertive about what we were looking for, and bringing in my team that had been doing some of the work added value to the partnership. They have fidelity to their products and procedures, and I appreciate that. 

Introduce your business and what you do there.

I’m a recruiter for a branch of the military.

What challenge were you trying to address with Socialistics?

We try to reach a younger demographic that is generally on social media. We hoped that by partnering with Socialistics, we could gain exposure and get in front of our target audience. We want to educate them and inspire people to join.

What was the scope of their involvement?

We really needed help with Instagram and creating consistent content. They helped us with content creation, and they outlined one month’s worth of content. A paid ad strategist determines which ads we’re going to boost on Facebook.

They also helped us create our own landing page that we could link to from our website. Locals can easily click on the link to our landing page and provide their contact information.

What is the team composition?

I communicate with Jason (Principal & CEO), the paid ad strategist, and then the content creator.

How did you come to work with Socialistics?

My supervisors went through and looked at a few companies in the Pacific Northwest. They were excited about the fact that Socialistics is more of a boutique shop and it’s more personable that other large media companies we’ve worked with in the past. Working with Socialistics, they’re a smaller outfit so we had constant communication with them.

What is the status of this engagement?

We started working with them in February 2020 and it’s ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

We wanted to establish an area where we could target locals so we could funnel in leads faster. We found that the landing page has helped boost our leads. Since everything has been established, the number of leads we’ve seen have increased by about 150.

How did Socialistics perform from a project management standpoint?

We liked that we didn’t have to speak to too many people to get something done. There was a very direct chain of command in terms of content. I know exactly who I need to talk to in order to get something done.

We rely on direct calls, text, and email whenever we need. That has worked out pretty well. We’ve hopped onto a Zoom call a few times if need be. It has been great working with them directly.

What did you find most impressive about them?

It was a custom, relatable experience. Whenever we thought something could be improved, they went back to the drawing board. In contrast, other media companies made us go through a sales rep, and they weren’t giving us what we want. Socialistics was very direct and it was easy to make modifications.

Are there any areas they could improve?

If they added a few more team members, we’d have more variety in the types of content they create. We’re happy with what they create for us, but we would love to look at something like video.

Please describe your company and your position there.

I am the retail manager at a swimming pool supply store in Western New York.

For what projects/services did your company hire Socialistics?

We were looking for a company to take control of ads and posts on our social media accounts, specifically Facebook. Things which we did not have the time to do.

What were your goals for this project?

We wanted to gain more followers, which would in turn gain us more customers. We also wanted to have more interaction with our followers and put out more informative posts

How did you select this vendor?

I found them through an internet search and requested a quote. Jason called very promptly and we discussed our needs. Within a few days he had put together a package explaining the services that they offer, along with a personalized quote based on our needs.After speaking with him and getting the quote, I felt confident that they would be the perfect choice for us.

Describe the scope of their work in detail.

After we decided to go with Socialistics, we had a phone consultation (due to the quarantine, otherwise I'm sure it would have been in person) with Ashley, who was going to be our creating all our posts and handling our account.

We discussed the things we wanted to focus on and then she emailed over a questionnaire about our business, brands we sell, sales and specials we were running, etc. We also emailed back and forth about ideas for posts that we both had. She was able to utilize lots of resources, such as our website, to gather information for the posts.

What was the team composition?

I have been involved with 3 people total from the company. Jason, the President of the company was the person I originally talked to when inquiring about the company, Ashley, our social media representative who does a great job creating all of our posts, and Joanna, who takes care of the paid posts and ads that we do.

Can you share any outcomes from the project that demonstrate progress or success?

We have had an 800% increase in page likes since we went with Socialistics. We also have significantly more interactions with our posts, with post engagements being up 313% in a month. Our sales for the month of May were also up 42% over normal. We are very happy that we went with Socialistics.

How effective was the workflow between your team and theirs?

We haven't been able to meet in person yet due to the quarantine mandates, but Ashley and I have been in constant contact through phone and email throughout the entire process so far. I gave her some ideas and some information about our company and she took the ball and ran with it.

What did you find most impressive about this company?

Even though they are a Seattle based business, they have a representative that is based out of Buffalo, NY (where we are located). This was great because although she didn't know much about specifics of our industry, she knew a lot about the demographics of the area and was able to target people that mattered with relevant posts and ads.

Are there any areas for improvement?

For our needs, no, there is nothing that they need to improve.

Introduce your business and what you do there.

I’m the senior account manager at ABI Insurance and I oversee our social media platforms and website.

What challenge were you trying to address with Socialistics?

We weren’t satisfied with our prior website and social media manager. Deadlines were missed and communication expectations weren't. We felt that we weren’t even a priority, let alone on their radar so, we just needed a better service. 

What was the scope of their involvement?

Socialistics moved our website and did some redesigning, not because they necessarily had to, but because our last provider made it so difficult for the transition to happen. They scrapped everything and started afresh. In addition to going through the website and making form changes, the team transformed our monthly newsletter into a PDF format and created a new tracking system for it. 

They also helped us make all of the old newsletters accessible. Socialistics is also managing our social media accounts and paid advertisement, on top of working on website enhancements, which I haven’t had much time to do.

What is the team composition?

Jason (President) is our main point of contact, and I also work with Joanna (Paid Media Strategist) and Ashley (Social Media Strategist).

How did you come to work with Socialistics?

I had met Jason when I was working with another company. So, when we were researching other options for this project, he was the first person I reached out to.

How much have you invested with them?

We spend about $4,000 per month.

What is the status of this engagement?

We started working with them in October 2019. The website was fully transferred over by November 2019, but our engagement is still ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

In terms of ROI, we are getting calls coming into the office which we are tracking through Google Business. We haven’t arrived at the point of analyzing conversion, but it’s something we’d like to do. Their team has been able to lift some of the tasks from my plate, which has been very helpful.

How did Socialistics perform from a project management standpoint?

Although there was a lot of work to be done, Jason, who oversees everything, made the whole process seamless. Anytime there was a problem, he figured out exactly what needed to be done. Every month, Joanna, Ashley, and I meet up to discuss the results from the prior month and any changes we want to make to our spend or advertising. 

What did you find most impressive about them?

They’re passionate about what they do and they care about the client. They are sensitive and truly want to helps us. It isn’t just a business transaction for Socialistics; they actually want to invest in their clients’ companies.

I really appreciate that I am able to tell them when something needs to be fixed. We have an understanding that when there are issues, they should be communicated. They’re always open to constructive criticism, and working with them has been incredibly easy. 

Are there any areas they could improve?

No, nothing I can think of.

Please describe your company and your position there.

I am the President of The Carlyle Recruiting Group. We are a boutique recruiting firm specializing in the Consumer Packaged Goods industry. Trusted by Fortune 500 companies to deliver top talent nationwide.

For what projects/services did your company hire Socialistics?

We have had established clients for many years, and have decided to branch out and grow our business. For years we were doing things the same way, without a need to attract new client. Once we decided to grow we realized times have changed so we needed a company to help guide our new direction and way of doing things. We hired Socialistics to lead our digital marketing strategy, and Social Media Management.

What were your goals for this project?

Our goal was to gain an online presence and have professional email marketing campaigns delivered on our behalf.

How did you select this vendor?

I field calls and messages frequently from combines offering similar services. I was ready to hire a firm, and knew I needed to in order to take the next step in growing my business. For me personally, fit is always an important factor. After numerous introductory conversations, I didn't feel a fit.

Then I agreed to sit down with Jason and from the moment we met it was a no brainer for me. Jason listened and understood exactly what I was looking for. Right then he was able to draw up a step by step plan that both made sense and was easy to follow. I knew then Jason, and Socialistics was the fit I had been looking for.

Describe the scope of their work in detail.

Jason outlined a detailed game plan. The implementation was was executed to perfection. Our goal was to build a digital marketing plan and schedule, run campaigns guided by Socialistics, as well as run email marketing efforts.

What was the team composition?

I worked closely with Jason, thought I am sure there were other involved to make it all happen. Jason has been great to work with. His insight and communication has been both educational and very easy to understand.

Can you share any outcomes from the project that demonstrate progress or success?

Its exciting for us to see how the hiring Socialistics has given a boost to our business.

How effective was the workflow between your team and theirs?

Seemless. Jason understood our vision and we continue to work closely. It is all I was looking for in an agency, Jason is a part of our team and it has been a delight working with him.

What did you find most impressive about this company?

They get it! From the moment we met, they had an understanding of what it was I was hoping to gain. He formulated he plan based on listening to my goals. Cant say enough, its been a experience.

Are there any areas for improvement?

Not that I can see. A+ all the way!

Introduce your business and what you do there.

I’m the former marketing director at Trupanion, a medical insurance company for cats and dogs.

What challenge were you trying to address with Socialistics?

We wanted to build a community on social media to provide information for veterinary professionals. 

For context, we have a very large field sales force that speaks with veterinarians about our medical insurance. They talk about the value it can bring to their practice.

What was the scope of their involvement?

They helped create our social media presence from start to finish. They established a community on Facebook and one on LinkedIn specifically for veterinary professionals. 

They built out the strategy for how we would build the audience and get people to engage with the posts. They also provided the content. We wanted to have about a month of content built prior to fully launching the two accounts. 

They were posting something different for us every day, and we had a chance to edit the content. We also provided assets to them like infographics, images, and information about upcoming events.

We were able to watch from the background and just made sure it was what we wanted. They continue to manage the pages.

What is the team composition?

We worked with Jason (Principal Owner, Socialistics) on building out the strategy and scope of the project. He was the overseer. 

We also worked specifically with Candice (Social Media Marketing, Socialistics) who helped to write the content and do the posts. She’d respond to any comments under those posts.

How did you come to work with Socialistics?

I researched companies that did social media management. I didn’t know exactly what I was looking for, but it was kind of a gut feeling. 

I did some searching and right around the same time, Socialistics had sent a cold email. It was perfect timing. They were offering the service I was looking for. It turned out they were the team I liked the best and had what we wanted for the right price.

How much have you invested with them?

We’ve invested about $4,000 per month with the team.

What is the status of this engagement?

We started working together in April of 2019, and the work is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

We were the first medical insurance for pets company that had these types of social media pages for veterinary professionals. Being the first to do this, we didn’t have a successful precedent to learn from. Socialistics took the burden of building that community off of us. 

When we said we wanted to do paid advertising to grow our audience, they ran with it almost instantly. They really took some time to focus on the audience that we wanted with specific tagging and filtering. Within one paid round, We saw over 100% growth within one paid round. We were really happy with it.

How did Socialistics perform from a project management standpoint?

They set us up with Sprout Social so we could review our audience growth, engagement, and regular reporting. We regularly connected with them via email to send and review content. We had regularly scheduled phone calls. They’re a local company and we could meet up in person relatively regularly if necessary.

What did you find most impressive about them?

I’ve worked with a lot of vendors in the past, and Socialistics’ personal touch stands out. 

They want to succeed, and they want to ensure that their clients are having a great experience and succeeding as well. They’re always asking questions about our goals and what we need from them. Since they’re the experts, they make suggestions.

They’re a smaller company, which enabled them to hone in on what we were looking for. We didn’t feel we were one of many clients. We felt very well taken care of.

Are there any areas they could improve?

With every relationship, there’s always going to be a learning period where they are figuring out who we were, what our voice is on social media, and what’s the process for how we get content out there.

When it comes to insurance, there’s a very thin line between this is okay and this is not okay. They had to learn that, but it took very little time for them to get up to speed.

Do you have any advice for potential customers?

Communicate with them. Know what it is you want to do and what your goal is. Listen to them because they are the experts.