Socialistics

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing for a book publishing company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Socialistics?

We needed Socialistics to manage our social media marketing (SMM). 

SOLUTION

What was the scope of their involvement?

Socialistics managed our SMM. They helped promote some of our book titles and categories across social media platforms that they felt most fitting which included Facebook, Instagram, Reddit, TikTok, and Pinterest. They were responsible for pushing our content out through ads and posts and identifying appropriate audiences within each platform. In addition, they created content for the platforms.  

What is the team composition?

We had two main points of contact from Socialistics. 

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

Kimberly (Project Manager) handled our accounts and Kimberly (Social Media Specialist) handled the paid ads. They both communicated effectively and worked very well with our internal staff to develop content and create assets, and promote our titles across the platforms. 

How did you come to work with Socialistics?

We vetted 3–4 companies and Socialistics was the best fit. 

How much have you invested with them?

The project cost over $50,000.

What is the status of this engagement?

We worked together between December 2022–July 2023. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Socialistics provided results for us based on the solid ads they created. They did a wonderful job reassessing, understanding, and analyzing the benefits of the tests. Through our analysis, there weren’t a lot of real results in terms of sales or huge upticks in consumers or file sizes. We need to reevaluate what we’re going to do. Once we have the budget to do it again, they will certainly be at the top of our list to consider. 

How did Socialistics perform from a project management standpoint?

Project management was excellent. We had a very collaborative and communicative process with the Socialistics team. They delivered on time and on budget. They kept us informed.

What did you find most impressive about them?

We were impressed by how Socialistics understood our book titles and what we wanted to communicate.

Are there any areas they could improve?

Some of the creatives could be improved but part of that is understanding our company a little bit better. From what they knew, they did a good job. If we continued to work together, they would improve in those areas. 

Do you have any advice for potential customers?

Be specific about the project you want and what the scope of the work is. Understand what the nature of that relationship is and what you’re trying to accomplish. As long as you assess metrics and define what the project is, they’ll do their best work. 

BACKGROUND

Please describe your company and position.

I am the Owner of an education company

Describe what your company does in a single sentence.

We offer online real estate licensing courses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Socialistics to accomplish?

• Scale our social ads from $800 - $1,000 per day in spend to $4,000-$5,000 per day.
• Increase sales from organic social

SOLUTION

How did you find Socialistics?

Clutch Site

Why did you select Socialistics over others?

High ratings

How many teammates from Socialistics were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Socialistics to scale our social ads and help drive more sales through organic social.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We spent around $200,000 on social ads with Socialistics over a 7-month period. Meta ads were profitable, but all other platforms were unprofitable. After paying Socialisitcs' monthly fee, they ads they managed lost money overall.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they delivered the paid and organic creatives on time each month.

What was your primary form of communication with Socialistics?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

There's nothing unique about Socialistics. Quite frankly, they are a dime-a-dozen ad agency. But they did deliver all of their creatives and reports on time.

Are there any areas for improvement or something Socialistics could have done differently?

There's nothing exceptional about their work. It became clear after several months of working with them that they will only deliver average results at best. Considering there are literally 10s of thousands of agency options out there, why settle for an average agency? There are freelancers on Upwork and Fiverr who can outperform them for a fraction of the price.

Company Responses

The vendor responded on July 1, 2023.

This is disappointing to see. We would have parted on amicable terms, but you requested to be let out of your final payment, despite the contract you signed being clear.

We have an obligation to our team that worked so hard for you, and we can’t offer refunds due to financial difficulty without directly impacting our employees.

We held you responsible for the contract you signed, and would do it again. I’m disappointed to see that you are shifting your anger regarding the payment to a public forum, once again directly impacting the team that worked so hard on your account.

BACKGROUND

Introduce your business and what you do there.

I’m the digital media manager at an urgent care company. We partner up with hospital systems to provide urgent care across the US.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Socialistics?

We needed assistance to manage our social media ad campaigns.

SOLUTION

What was the scope of their involvement?

Socialistics manages our daily social media marketing (SMM) strategy. They create and schedule our ads, manage our advertising spend, and monitor and optimize our campaigns on Facebook and Instagram. 

Socialistics has also helped define and optimize our target audiences to increase brand awareness. They recently suggested changing our campaigns’ objectives. 

What is the team composition?

I mostly work with Kyle (Paid Media Manager), Nicole (Senior Account Manager), and Joanna (Director of Operations).

How did you come to work with Socialistics?

Our relationship with Socialistics started before I joined my company. I’m unsure how we initially contacted them. 

How much have you invested with them?

We’ve invested around $114,000 yearly with Socialistics.

What is the status of this engagement?

We began working with Socialistics in July 2021, and our partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Overall, Socialistics has helped us lower our cost per thousand impressions (CPM) rate and increase our click-through rate (CTR), which are our main KPIs.

How did Socialistics perform from a project management standpoint?

Socialistics is excellent at project management. They provide us with weekly, monthly, and quarterly result reports. We have constant communication with Socialistics through Slack and email. We also have Google Meet calls once a week. 

What did you find most impressive about them?

I’m most impressed with Socialistics’ great attention to detail. I can send them a request and trust that they’ll accomplish it. Moreover, Socialistics is good at suggesting new campaign ideas — they’re experts in their industry. 

Are there any areas they could improve?

I’d like it if Socialistics suggested more testing ideas. However, I’ve already talked to Joanna, and Socialistics is working on it.  

Do you have any advice for potential customers?

I recommend to dig into the reports Socialistics sends because they show a lot of helpful insights. Additionally, I recommend having clear and measurable goals; this way, it’ll be easier for Socialistics to meet them.

BACKGROUND

Please describe your company and position.

I am the Marketing lead of MO MedSpa

Describe what your company does in a single sentence.

New concept medspa making healthier skin and a tighter body accessible.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Socialistics to accomplish?

• Have people sign up for a free trial at MO MedSpa.

SOLUTION

How did you find Socialistics?

Other

Why did you select Socialistics over others?

Other

Describe the scope of work in detail. Please include a summary of key deliverables.

Socialistics was task to upgrade MOMedSpa's organic posts and Meta advertising. The goal was to increase awareness of the new concept MO MedSpa to a targeted demographic and have them sign up for a free trial, which included a skin, face and body assessment and treatment of their choice.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Sign ups for a free trial session at MO MedSpa

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Socialistics is great to work with. I feel that they are part of my team. They listen to my concerns, incorporate feedback, work toward solutions. They are completely open to ideas that get us to our goal. No matter the situation they are always pleasant and solutions based.

What was your primary form of communication with Socialistics?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

One of the requests was to upgrade our organic posts. Their creatives are beautiful, on point, and quick. There's a fast time difference on our team as I'm located in Honolulu, HI and they're on the east coast, but they make it work. In fact, I'm I night owl and some of our most productive conversations have been at midnight HST.

Are there any areas for improvement or something Socialistics could have done differently?

Although they have a great system for tracking digital creative, it would be great if there were additional sort features.

BACKGROUND

Please describe your company and your position there.

I am on the Board of one of three Collaborative Law practice groups (the client) in the DC Metro area. I am one of 3 committee members working on the project (one each from DC, MD, VA).

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Socialistics, and what were your goals?

Digital marketing to better educate the public in the DC area about the benefits of Collaborative Law when seeking a divorce.

SOLUTION

How did you select this vendor and what were the deciding factors?

Jason had worked with a colleague in Seattle and the colleague highly recommended him. For a number of months, Jason met with me and members of the Committee of the 3 practice groups to help us understand his services. He was very generous with his time.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Establish a central website for the 3 groups, engage in marketing on FaceBook, LinkedIn and InstaGram, and enhance Google search results for Collaborative Law DMV.

How many resources from the vendor's team worked with you, and what were their positions?

• Jason (Chief Social Officer)
• Nicole (creatives)
• Kyle (digital ad placement, keywords, etc.)

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I haven't yet been able to quite understand the results as this is more of a campaign like "Got Milk" than marketing for a company. So far, the social media ads look great, and I understand the engagement by the public is good.

How effective was the workflow between your team and theirs?

excellent.

What did you find most impressive or unique about this company?

I am impressed with their dedication to learning about collaborative law and their generosity with their time.

Are there any areas for improvement or something they could have done differently?

Perhaps having a better understanding of the topic prior to beginning the campaign ads. But they came up to speed pretty quickly. If I had to pick something, that would be it.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of the Full-Service Agency. We manage and execute marketing strategies for businesses that need marketing support, don’t have an internal marketing department, or are trying to expand their marketing department without increasing the headcount.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Socialistics?

Social media is an essential component for any company, and our goal is to represent our client's brands and get people to engage with and ultimately support and utilize their products. We hired Socialistics to help us with one of our accounts.

SOLUTION

What was the scope of their involvement?

Socialistics did a complete audit of what the client was doing on their social media, and put together a recommendation based on that data. Factors that went into the recommendation were the client’s location, the industry they were in, and their competitors. Socialistics then put together a step-by-step blueprint for us to follow on how that client should be approaching social media. 

The blueprint was designed to be executed on all major social media platforms, including Facebook, Twitter, Instagram, and TikTok. They also created content boards for us and made sample advertisements to show to the client when we met with them.  

What is the team composition?

We worked with Jason (Principal Owner & CEO), Joanna (Director of Operations), a media buyer, and a media player. 

How did you come to work with Socialistics?

We found them on Clutch. 

How much have you invested with them?

We invested between $5,000–$6,000 with Socialistics. 

What is the status of this engagement?

We worked with them on this project between September–October 2022. We are partnering with them on future projects. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The client was blown away by the plan that Socialistics helped us put together. Beyond that, we feel like working together and now being a partner with them has put our company in a much better position to understand social media. They’ve given us so much information and taught us so much. 

How did Socialistics perform from a project management standpoint?

The project management was fantastic, and they paid attention to every detail. They were responsive and always available to make appointments if we needed to meet. We communicated via email and Google Meet. 

What did you find most impressive about them?

They gave us everything we needed and nothing we didn’t. Everything was detail-oriented, and they brought things to our attention that we never would have considered. They went above and beyond with creating content for us to give to our client, and made the process so much easier. We liked some of their processes so much that we’re considering using them in our business. 

Are there any areas they could improve?

There’s nothing that they could improve upon for us at this point.

BACKGROUND

Introduce your business and what you do there.

I’m the director of digital marketing at AuthenticID; we’re an identity proofing B2B company that provides identity verification services to companies to verify their customers or employees.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Socialistics?

We needed help with social media management for our organization. We wanted to grow our social media followers across YouTube, Instagram, Facebook, LinkedIn, Twitter, and TikTok.

SOLUTION

What was the scope of their involvement?

Socialistics did social media management for us. They had a schedule they followed to post on our social media channels regularly with the material and assets their team created.

They also did programs to find influencers interested in reposting content. Socialistics also encouraged follower interaction by giving away prizes. In addition, they were instrumental in managing a scholarship campaign we put out.

In terms of tools, they used Seek Socially and High Social TikTok to take care of our social growth needs.

What is the team composition?

We worked with Nicole (Senior Account Manager), Joanna (Director of Operations), and Kyle (Paid Media Manager).

How did you come to work with Socialistics?

They were already working with us when I took my current position. They had been referred to us by someone on our team who had previously worked with them.

How much money have you invested in this partnership?

We spent $10,000–$50,000 with them on this project.

What is the status of this engagement?

We worked together from October 2021–August 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We noticed an increase in our lead follow, mainly on Instagram and TikTok.

How did Socialistics perform from a project management standpoint?

They were always on top of everything, pushing new content for us to approve. Their team was great at pivoting and leading a proactive approach to self-manage and taking care of what could slow us down.

Regarding communication, we used email and had biweekly meetings to review and discuss potential gaps.

What did you find most impressive about them?

They were responsive to our issues, and we enjoyed working with them.

Are there any areas they could improve?

I don’t think there’s anything they can improve on — they did an excellent job managing our goals and expectations.

BACKGROUND

Please describe your company and your position there.

I am a recruiter at a fish processing company with two vessels.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Socialistics?

We needed a team to help us develop and improve our social media presence, including creating content and ads, and managing the accounts.

SOLUTION

How did you select this vendor and what were the deciding factors?

I wasn't part of the team that chose them, however members of that team did mention that their positivity and transparency were two leading factors in their decision.

Describe the project in detail and walk through the stages of the project.

Our social media goals were somewhat atypical, in that our industry is so niche. The team worked very closely with us for the first two months to develop creative content that fit our needs and our company feel. All the feedback we gave them on their work was addressed quickly and professionally. They really used to adjust the content. They really listened to what we wanted. Now that we are over a year in, we have meetings at least once a month and our team is always responsive and helpful for anything we need.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with an account manager and a paid media manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We didn't have an Instagram page and barely used our Facebook page before hiring Socialistics, and had little application traffic on our website. Now website applications (where our social media posts direct applicants) make up a third of all our candidates.

How effective was the workflow between your team and theirs?

Very effective. They address any questions or ideas we have within the day, and the immediately communicate any questions or clarifications that they have.

What did you find most impressive or unique about this company?

We admire their willingness to listen and work with us to find our social media voice. They've accurately represent our company brand.

Are there any areas for improvement or something they could have done differently?

Nothing I can think of.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of an online retail business that specializes in 3D-printed products. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Socialistics?

We hired Socialistics to work with us on our social media marketing and advertising efforts. Our team needed them to run our social media efforts so we could push for other business avenues.

SOLUTION

What was the scope of their involvement?

Socialistics helped us navigate the ever-changing dynamics of the social media marketing world. Their team worked with us on social media posting and advertising across Facebook and Instagram. We provided them with content and branding guidelines in terms of what voice and themes they could use. That way, their outputs would feel authentic to our brand. 

Moreover, they made a list of tools that we needed to use to become more successful in our campaigns while working toward a unified and professional-looking social media presence.

What is the team composition?

We had an initial meeting with Jason (Principal Owner & CEO), and then we worked with Artemis (Account Manager). Joanna (Director of Operations) gave us numbers and made sure that everything was up to date. Under Artemis, Nicole (Senior Accounts Manager) and another person helped with the odds and ends of the engagement, such as posting things on social media and designing graphics. 

How did you come to work with Socialistics?

Our group found Socialistics through Google. We were looking for social media companies, and they were the first team that popped up. They didn’t normally work with small businesses like ours — they mainly dealt with real estate and bigger businesses — but they were willing to take us on, so we engaged with them. 

How much have you invested with them?

We invested around $10,000–$25,000. 

What is the status of this engagement?

Our engagement lasted from January–June 2022. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our website had greater traffic, and our sales increased. 

How did Socialistics perform from a project management standpoint?

Socialistics performed amazingly well. In terms of tools, we used Planable for a little while and then switched to another app. They had access to our Instagram account, and they did most things through the platform. To communicate, we used Zoom calls. 

What did you find most impressive about them?

Their professionalism and straightforward communication were impressive. They never led us on to get our business; the team was upfront about anything we’d asked, and we appreciated that. 

Are there any areas they could improve?

No, there weren’t any. They were amazing. 

Do you have any advice for potential customers?

Be open about your hopes and dreams for your business. If you’re upfront with them, Socialistics will make everything happen for you. Be transparent with them, and they’ll go above and beyond to do everything for you. 

BACKGROUND

Please describe your company and your position there.

Burwood Group is a national IT Consulting firm. While I wear many hats, I'm the digital campaign manager mostly.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Socialistics?

We needed to outsource our social media channels to create a consistent brand message and convey thought leadership all while driving conversions. We need someone to build the graphics, videos, and post text around our planned content and campaigns.

SOLUTION

How did you select this vendor and what were the deciding factors?

This was our first outsourced social media partner and took our time finding the right agency. Through online research, reviews, and interviews we selected Socialistics.

Describe the project in detail and walk through the stages of the project.

We work together to identify our target audiences, specific hashtags, and the type of content that resonates with the target audience. They create posts, videos, etc. based on content recommendations that we have each month. They also recommend adjustments and content topics that are relevant.

How many resources from the vendor's team worked with you, and what were their positions?

We work closely with our account manager and the Director of Client Services. They are amazing!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our followers on two key social channels have increased since bringing them on board and we've been able to create a consistent brand message.

How effective was the workflow between your team and theirs?

We have a well-established communication system through email, regular calls, and our social media management platform. There are always small things that you can't plan for and they are great at creating timely posts with very little heads up.

What did you find most impressive or unique about this company?

They are responsive, collaborative, and well-informed on market norms, trends, and strategies.

Are there any areas for improvement or something they could have done differently?

Not really.