What evidence can you share that demonstrates the impact of the engagement?
We were the first medical insurance for pets company that had these types of social media pages for veterinary professionals. Being the first to do this, we didn’t have a successful precedent to learn from. Socialistics took the burden of building that community off of us.
When we said we wanted to do paid advertising to grow our audience, they ran with it almost instantly. They really took some time to focus on the audience that we wanted with specific tagging and filtering. Within one paid round, We saw over 100% growth within one paid round. We were really happy with it.
How did Socialistics perform from a project management standpoint?
They set us up with Sprout Social so we could review our audience growth, engagement, and regular reporting. We regularly connected with them via email to send and review content. We had regularly scheduled phone calls. They’re a local company and we could meet up in person relatively regularly if necessary.
What did you find most impressive about them?
I’ve worked with a lot of vendors in the past, and Socialistics’ personal touch stands out.
They want to succeed, and they want to ensure that their clients are having a great experience and succeeding as well. They’re always asking questions about our goals and what we need from them. Since they’re the experts, they make suggestions.
They’re a smaller company, which enabled them to hone in on what we were looking for. We didn’t feel we were one of many clients. We felt very well taken care of.
Are there any areas they could improve?
With every relationship, there’s always going to be a learning period where they are figuring out who we were, what our voice is on social media, and what’s the process for how we get content out there.
When it comes to insurance, there’s a very thin line between this is okay and this is not okay. They had to learn that, but it took very little time for them to get up to speed.
Do you have any advice for potential customers?
Communicate with them. Know what it is you want to do and what your goal is. Listen to them because they are the experts.