Firebelly Marketing

What evidence can you share that demonstrates the impact of the engagement?

The number of Facebook followers increased from fewer than 1,000 to more than 10,000 within a couple of months. We achieved ROI because they were ahead of the social media game.

How did Firebelly Marketing perform from a project management standpoint?

The reports and metrics positively impacted our business. Likewise, we readily gained insight into the different aspects of our company. We communicated via video conferences and 1–2 annual in-person meetings.

What did you find most impressive about them?

They had a forward-looking approach. During conversations, the team tied everything back to the business. As a result, we did not overspend or do ineffective vanity campaigns.

Are there any areas they could improve?

They could be a larger organization, but Firebelly Marketing did do right by their customers by not expanding too quickly. They were conservative with growth, which enabled them to provide quality service to their existing clients.

Do you have any advice for potential customers?

I’ve already recommended them to several people looking for an integral marketing partner.

What evidence can you share that demonstrates the impact of the engagement?

Firebelly Marketing’s efforts assist us in achieving our budget and occupancy goals. We can measure our success in the monthly reports their team provides, and we can see the value this engagement has had through tracking in Google Analytics. The properties that use Firebelly Marketing typically achieve higher traffic to their websites compared to others. They've elevated out overall property brand by producing creative and engaging content for us. Thanks to their work, those using their services now have a defined and consistent voice on social media. 

How did Firebelly Marketing perform from a project management standpoint?

Firebelly Marketing has done a wonderful job handling each project we give them. Every month, they provide us with a detailed report on engagement levels reached and recommendations for the next period. They’ve are heavily involved in the marketing strategy and have developed a personalized structure for this service—one that is valued across the board within our company. They are proactive and contact each team weekly to review the content.

What did you find most impressive about them?

Their detailed reports and capable execution of our plans is highly valuable to our company. They create strong, accurate content with little oversight or direction from us. Additionally, they’re able to produce quality work on short notice and take the initiative in each project. I can trust that Firebelly will execute work within our brand guidelines in an efficient manner. I'm constantly impressed by their high level of customer service and the ability to coordinate on a rotating basis. 

Are there any areas they could improve?

We’ve worked with Firebelly Marketing for over four years, and have been consistently impressed by their ability to cater to our ever-changing needs. At this time, I don't feel there is anything they could improve on— I'd rate them five stars so far.

Do you have any advice for potential customers?

Trusting their judgment is key, and you should provide as much information on your product as possible. Firebelly Marketing is an expert in the SMM field and they know how to make your content and ads be effective. Once you provide them with your information, they'll give you insight and recommendations for your project.

What evidence can you share that demonstrates the impact of the engagement?

When I first came in, we didn’t have many metrics in place for gauging our success in numerical terms. After hiring Firebelly Marketing, we saw increased visibility and engagement on our pages, as well as increased foot traffic in our restaurants. Managing the data became much easier. It’s still hard to determine the impact overall, but in looking at the results for each individual location, we can tell that the marketing work has had a positive impact.

How did Firebelly Marketing perform from a project management standpoint?

I had weekly and monthly calls with our project manager to make sure we stayed in sync and covered everything on our editorial calendar. The line of communication was always open since social media is highly reactive. They were constantly attentive to any changes to our accounts and reacting to customer behavior. When it came to content, their biggest challenge was learning how to understand the restaurant business. They were eager to learn and helped teach me more about social media management in return, which made for a solid collaborative relationship.

From a reporting standpoint, there was always fine-tuning. It wasn’t their fault; we needed to determine the right KPIs to measure, which is difficult within the restaurant space. It was relatively easy to see correlations between a digital media promo offer and increased sales, but it was harder to determine the effectiveness for more intangible qualities like customer satisfaction.

What did you find most impressive about them?

They understand the social media space and were able to effectively help us manage some very complex and difficult marketing. We had 18 locations that all needed to strike a balance between local authenticity and broader brand presence, and Firebelly Marketing handled the work admirably. They helped us identify the best structure for pushing brand communication through on a local level and kept an eye on local community events we could attend to maintain visibility.

Are there any areas they could improve?

Their team is highly knowledgeable, but it’s sometimes hard for them to showcase the value of that knowledge through reports. There are so many variables when it comes to social media marketing, many of which aren’t under our control, and it can be difficult to understand which data we need to consider when changing our strategy in response to customer actions. It’s really critical for a marketing agency to have the right tools to quickly showcase how they’re bringing value to a client.

Do you have any advice for future clients of theirs?

I can’t think of anything else to add.