What evidence can you share that demonstrates the impact of the engagement?
We’ve learned a considerable amount about the behavior of the 62+ age demographic on social media. For instance, we discovered that most seniors use mobile devices to engage in social media. Because of Firebelly Marketing, we found a lot of success in growing our audience and understanding them.
Earlier this year, I attended a major industry presentation about this very topic, which I already knew about through my work with Firebelly Marketing. They were a step ahead of an industry leader.
How did Firebelly Marketing perform from a project management standpoint?
We had weekly meetings, often in-person, and communicated via email. Any challenges were due to our highly regulated industry, not Firebelly Marketing’s performance. I’m sure Firebelly Marketing is quite skilled at things like influencer marketing and out-of-the-box content creation, but we couldn’t use such services. However, they accomplished exactly what we expected from them.
What did you find most impressive about them?
Their channel management stood out to me. They created a content and social media calendar each month. Because we’re in such a compliance-driven industry, Chad had to have every calendar and all content approved by a busy internal legal team that did not prioritize our social media agenda. Firebelly Marketing navigated these time and content restraints well. They were very skilled at executing content and then reporting on the results.
Are there any areas they could improve?
This is a more general challenge and not necessarily something Firebelly Marketing can improve upon, but it’s hard to connect revenue directly to social media.
Any advice for potential customers?
I’ve found that it can be challenging to decipher an agency’s strengths. Social media encompasses many attributes, including content development, channel management, reporting and analytics, and paid media and influencer media. Most agencies are stronger in a couple of these areas, but not all of them. It’s important to align your organization’s objectives with the agency’s strengths. However, Firebelly Marketing seemed to be strong in all of those areas.