Making You Likable & Profitable Via Social Media

Gold
VERIFIED

Firebelly Marketing is an award-winning social media marketing agency with a single mission: to make brands more likable and profitable via social media.

 

The award we're most proud of? Sprout Social's Cultivate Award received for "going above and beyond in providing excellent social media services to clients."

 

Services include social media audits, social media management, social media ads, blogging, community management, and influencer marketing. 

 
$1,000+
 
$100 - $149 / hr
 
2 - 9
 Founded
2007
Show all +
Indianapolis, IN
headquarters
  • 6235 Carrollton Avenue, Suite B
    Indianapolis, IN 46220
    United States

Portfolio

Key clients: 

Cisco, FIJI Water, For Dummies, Herff Jones, HerRoom, Hopcat, Indiana University, Jack's Pizza, Karma Nuts, Metronet, Noble Roman's Craft Pizza & Pub, NW Rugs & Furniture, Ponderosa Steakhouse, Qdoba, SONY, Team USA, Tractr Jeans, United Way, Upland Brewing Company, Visit Bloomington, V&V Supremo, Web.com

Relationships Fuel Everything | Upland Brewing Co.

Relationships fuel everything. Firebelly Marketing helps your brand connect and build relationships on social media through authentic and engaging conversation. We helped Upland Brewing Co. find their people, let us find yours.

Reviews

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Social Media for High-End Interior Design Firm

"They're outstanding, and they’ve been outstanding since day one."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
May 2018 - Ongoing
Project summary: 

Firebelly Marketing implements social media campaigns for an interior and architectural design studio. The team publishes videos to connect with users and reach new potential clients.

The Reviewer
 
1-10 Employees
 
Carmel, Indiana
Julie O'Brien
President, Julie O'Brien Design Group
 
Verified
The Review
Feedback summary: 

Firebelly Marketing distributes videos that receive thousands of views, leading to increased engagement and a wider social media reach. Leveraging an adaptive feedback process, the team exceeds expectations regarding communication and attention. Their professionalism and dedication set them apart.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I own an interior design firm that also provides architectural services. Our clients are primarily high-end residential property owners, as well as some commercial buildings, like restaurants, retail spaces, and hospitality companies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Firebelly Marketing?

We were painfully aware of how much our industry had changed after the recession; it seemed that all of the standard methods of marketing had gone to the wayside. We realized that we could no longer rely on print media and word-of-mouth marketing.

I was looking for a new method to show off our work and make people aware of us again. We were particularly concerned about our fall season and wanted to get a project rolling in preparation for that.

SOLUTION

What was the scope of their involvement?

They developed a social media marketing campaign for us that included several videos.

What is the team composition?

There’s one person who works with us day-in and day-out, Kelly (Social Media Manager, Firebelly Marketing), and we’re frequently in contact with Duncan (Founder, Firebelly Marketing).

How did you come to work with Firebelly Marketing?

My husband is an expert in the marketing industry, and he recommended them. I was worried at first about hiring a national agency, but they made the project affordable for us. We talked to a range of people to compare services, and it became clear that Firebelly was a leader in the industry.

How much have you invested with them?

I’m not sure, but probably $20,000.

What is the status of this engagement?

We started working together about a year and a half ago. We started before the fall of 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The videos are incredibly effective. We’ve had thousands of viewers, which is a pretty significant impact. It’s been every bit as impactful as the magazine ads that we used to rely on. Firebelly is continuing to find ways to get people to look at our work, primarily through social media.

We’re starting to see people who are less connected to us take an interest in our services. We’ve also noticed that our yearly downtimes are much less pronounced. I’m very grateful for what they’ve done with our social media accounts. The numbers have increased dramatically.

How did Firebelly Marketing perform from a project management standpoint?

Our project manager is watching over everything constantly, and we hear from her every week via email. Communication happens on an as-needed basis, and they’ll reach out if they ever have concerns. We’ve also had a few large meetings at critical junctures. They couldn’t be more responsive. We feel like we’re getting plenty of attention, probably more than what we signed up for.

What did you find most impressive about them?

They’ve shown me ways to do social media advertising that feel natural yet are still effective. I worry about distinguishing between my voice and our company voice, and I appreciate how Firebelly makes that distinction.

In particular, they’ve done an excellent job with the videos. They’re interesting and fun, which is why people give us so much feedback and engage with them. Also, Duncan, the owner, is one of the dearest, most thoughtful people I’ve ever worked with.

Are there any areas they could improve?

I don’t think so, I’ve been nothing but happy working with them and don’t have any complaints. They're outstanding, and they’ve been outstanding since day one. 

Do you have any advice for potential customers?

It’s important for clients to be engaged with the process because Firebelly can only build off of what the client providers. Give them photos and thoughts about your business to help them reflect your voice in an authentic way. With longtime business owners like myself, there’s a tendency to feel like that engagement is someone else’s job. That can’t be the case if you want to take full advantage of Firebelly’s services.

Be aware of what you have, and if you don’t have the right information or content, make sure to get it. We were fortunate to have a ton of photography already because it’s part of what we do. That has worked super well for our approach. If you don’t have those kinds of assets, be willing to work with Firebelly to find out what they need.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Social Media Management for Sleep Product Company

"Firebelly was always very responsive regardless of the ask, including on nights and weekends."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000,000+
 
June 2018 - July 2019
Project summary: 

Firebelly operated Facebook and Instagram marketing campaigns. They ran the bidding and optimization process, worked on creative content, and improved organic social media posts. 

The Reviewer
 
11-50 Employees
 
New York, New York
Aaron Zagha
CMO, Newton Baby
 
Verified
The Review
Feedback summary: 

The vendor dramatically increased returns on ad spend. Retargeting campaigns worked effectively. Responsive, available, and generous with time, their team had very good project management. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I'm the CMO off Newton Baby, a D2C baby sleep products company which makes the top-rated crib mattress in addition to other baby sleep products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Firebelly Marketing?

Paid and organic social media management and marketing

What were your goals for this project?

Increasing sales and social media engagement within RoAS goals.

SOLUTION

How did you select this vendor?

A colleague at a former company hired them and spoke highly of them.

Describe the scope of their work in detail.

Firebelly ran all of our Facebook and Instagram advertising. They helped ideate the creative, the did all set-up for the campaigns and ran day to day bidding/optimization across both Facebook and Instagram. They also helped schedule and optimize organic social media posts.

What was the team composition?

I worked closely with both the founder and 2 others on the team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Firebelly was able to dramatically increase RoAS vs our previous vendor, both on prospecting and retargeting campaigns.

How effective was the workflow between your team and theirs?

Incredibly effective. Firebelly was always very responsive regardless of the ask, including on nights and weekends.

What did you find most impressive about this company?

Probably responsiveness and generosity with their time. They never hesitated to do one-off tasks which were out of scope, and they always hit their targets.

Are there any areas for improvement?

I would have preferred more proactive suggestions for new/different creative and experimentation with new ad formats.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Marketing Strategy & Campaign for Brewpub

“Firebelly Marketing really worked against the objectives we put forward.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
June - Oct. 2017
Project summary: 

Firebelly Marketing helped a marketing firm develop a marketing strategy and campaign for their client, a brewpub chain. They took a new approach to engagement in order to reach new consumers and markets.

The Reviewer
 
11-50 Employees
 
Holland, Michigan
Beth Taylor
Strategist, Fairly Painless Advertising
 
Verified
The Review
Feedback summary: 

Their industry expertise combined with their efforts to continuously optimize and meet objectives led to increased engagement of nearly 50%. They integrated seamlessly with both teams by communicating well and hosting status calls. The team worked with a limited budget to create value for cost.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a strategist at Fairly Painless Advertising.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Firebelly Marketing?

We've worked with them in a couple of capacities, but the largest project with a fast-growing brewpub chain. This client was looking to extend their reach beyond their current passionate followers and identify and communicate what people loved about the brand.

We’d done some research with the client before meeting with Firebelly Marketing. The client had a social department onboard that handled all existing consumer relationships, but to achieve the objective of finding new followers, we needed to do things differently.

SOLUTION

What was the scope of their involvement?

Firebelly Marketing partnered with us to create a strategy for a campaign that took a fresh approach to engaging new consumers and markets. They also worked with us to identify influencers in new markets.

What is the team composition?

We worked with three Firebelly Marketing team members.

How did you come to work with Firebelly Marketing?

A media buyer I was partnering with recommended Firebelly Marketing and a few other teams. I’d done a prior small project with Firebelly Marketing that had gone very smoothly. Their attentive nature and the ease of working with them encouraged us to hire them for this project.

How much have you invested with them?

We spent about $30,000.

What is the status of this engagement?

This project spanned June–October 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The campaign was considered very successful. Engagement numbers went up 49%, which was particularly significant given the long-term work that the in-house social department had done. We hit that metric hard and were very pleased with that.

Each week, Firebelly Marketing looked at areas they could finetune to increase views. They continued to optimize, and, despite a modest budget, a campaign video generated almost a million views. The client was very happy. Firebelly Marketing really worked against the objectives we put forward.

How did Firebelly Marketing perform from a project management standpoint?

We had weekly phone calls to go over the status of their work and do any finetuning with the programs. However, in the heat of the work, we often spoke more than weekly. They were consistent in their communication. The team was available and responsive.

I liked the way they worked with our team and our client’s team to understand what our strengths were. From a strategic standpoint, they quickly understood where they fit in and how they could enhance the overall project. They created a seamless experience for the client.

Firebelly Marketing knew where they needed to work against the objectives. They integrated quickly, which is a pretty high bar since it can be pretty difficult to integrate vendors. For that reason, we’d look for opportunities to work with them in the future.  

What did you find most impressive about them?

We were impressed by their initiative to exceed our objectives. A great example of this was how they optimized engagement to drive video views. They looked at the numbers each week and determined what was working and what needed to be adjusted. They were consistently aware of our objectives and reaching them.

The team integration was a great benefit of working with them, as was their industry expertise. Although you might expect expertise, having that with the collaboration on top was great.

Are there any areas they could improve?

No, I don’t. Our only issue is that we don’t always have the opportunities in our budgets to partner with them; it just depends on what our clients need at the time. Given the opportunity, we’d work with them again in a heartbeat. If any social needs come up, we will turn to them.

Any advice for potential customers?

Partner with them strategically so that they understand the scope of the work and can use that strength.

5.0
Overall Score They delivered really well on all areas. We didn’t have any reasons to be concerned with the partnership.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Status meetings, buys, and reporting were on time.
  • 5.0 Cost
    Value / within estimates
    Our budget limited some of the things we wanted to work through, and Firebelly Marketing did a really good job with what they had.
  • 5.0 Quality
    Service & deliverables
    Everything was high quality, on time, and consistent.
  • 5.0 NPS
    Willing to refer
    We would refer them without hesitation.

Digital Marketing for Natural Skin Care Company

“We get more than we pay for.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Oct. 2018 - Ongoing
Project summary: 

Firebelly Marketing serves as a social media marketing partner to a natural skin and body care company. They produce and manage content and Facebook ads. The team also oversees influencer marketing.

The Reviewer
 
11-50 Employees
 
Scottsdale, Arizona
Taylor Key
Marketing Coordinator, Whish Beauty
 
Verified
The Review
Feedback summary: 

Firebelly Marketing delivers top-tier influencers and high-caliber, aesthetically pleasing content, resulting in higher customer engagement and social media reach. Transparent, timely, and organized, the team communicates seamlessly and deploys statistics to guide influencer marketing decisions.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing coordinator at Whish Beauty, an all-natural skin and body care line.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Firebelly Marketing?

We needed help with digital marketing. Just the owner of the company and I were doing our marketing activities, and we were struggling to create high-quality content. I was responsible for finding and managing influencers, and doing so was very time-consuming.

We had tried a couple of different platforms to identify influencers, but this wasn’t as effective as reaching out in-person and finding the people that fit our brand.

SOLUTION

What was the scope of their involvement?

Firebelly Marketing manages our social media platforms. They oversee our Facebook ads and help us navigate influencer marketing. The team also creates and maintains our content.

What is the team composition?

I only work directly with Taylor (Social Media & Influencer Marketing Manager, Firebelly Marketing). Once in awhile, Duncan (Founder, Firebelly Marketing) joins a call.

How did you come to work with Firebelly Marketing?

The owner of my company found them, but I’m not sure how.

What is the status of this engagement?

We started working together in October 2018, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Firebelly Marketing has helped us to grow our following, engagement, and social media reach. We’ve seen a considerable shift aesthetically. The content is of a much higher quality than what we were producing internally. We also have a steady stream of influencers.

How did Firebelly Marketing perform from a project management standpoint?

We communicate daily. Taylor uses a platform to pull statistics, which we go over during weekly calls. We go through our social media and determine whether an influencer is someone we want to pursue or not. If we give Taylor the go-ahead, she has influencers sign contracts. Taylor serves as the middle-man, and she keeps everyone on task.

If we’re not on a call, we’re definitely emailing. The team meets deadlines. I can always get ahold of them; they’re super consistent.

What did you find most impressive about them?

Other companies I’ve worked with haven’t been as transparent as Firebelly Marketing. We talk every day, and we’re super open and honest with each other about what we’re looking for, what we need, and what we like or don’t like. Our partnership is more like a friendship; I trust Taylor, and she trusts my judgment.

Are there any areas they could improve?

I have no complaints. There isn’t a single thing that they could do better.

Do you have any advice for potential customers?

As long as you’re open and honest about what you’re looking for, Firebelly Marketing can definitely deliver it. Everything we’ve asked for, they’ve delivered.

5.0
Overall Score They’ve been awesome.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Every deadline and task has been achieved.
  • 5.0 Cost
    Value / within estimates
    Out of all the companies we work with, they’re the most affordable. We get more than we pay for.
  • 5.0 Quality
    Service & deliverables
    They’re super organized and communicate whenever we need to make a change or something isn’t working. There aren’t ever any gray areas.
  • 5.0 NPS
    Willing to refer
    They’re the partner we never complain about working with. I’d definitely recommend them.

Social Media Management & Content Creation for Pizza Company

“We feel valued as one of their clients, and that goes a long way.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
May 2017 - Ongoing
Project summary: 

Firebelly Marketing manages a pizza company's social media accounts with a focus on audience growth. They generate and post content for Facebook and Instagram along with comment monitoring.

The Reviewer
 
11- 50 Employees
 
Indianapolis, Indiana
Alycia Moore
Vice President, Jack's Pizza
 
Verified
The Review
Feedback summary: 

They have instituted a strong social media presence, tripling the number of Facebook followers and boosting business-customer interactions. The friendly team excels at managing expectations and forming personal connections. Internal stakeholders feel that their services are highly beneficial.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the vice president of the retail chain, Jack’s Pizza.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Firebelly Marketing?

We needed somebody to manage our social media, generate our content, and expand our digital audience.

SOLUTION

What was the scope of their involvement?

Firebelly Marketing walked us through the process of finding our voice and presenting ourselves digitally. Now, they manage our social media accounts, including Facebook and Instagram. My team provides them with photographs of our locations, our pizzas, and our employees. Firebelly Marketing uses these photos in the content that they create for our social media posts.

What is the team composition?

Our main point of contact is Lauren (Senior Social Media Manager, Firebelly Marketing). She manages all of our social media interactions. We also work with Duncan (CEO and Strategist, Firebelly Marketing) on various projects. Both of them have been fantastic.

How did you come to work with Firebelly Marketing?

I Googled social media management agencies in the Indianapolis area. I spoke with two companies, and Firebelly Marketing seemed to know what they were talking about. When we met in person, I could tell they were going to be a good fit.

How much have you invested with them?

My company has spent $52,000.

What is the status of this engagement?

We began working together in May 2017, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

When we hired Firebelly Marketing, we had around 3,000 followers on our Facebook page; now, we’re approaching 10,000. We also didn’t have an Instagram before working with them, and they’ve helped us establish an Instagram presence. Having such active social media gives customers a way to interact with us. Firebelly Marketing’s work has been very beneficial to our company.

How did Firebelly Marketing perform from a project management standpoint?

Firebelly Marketing is excellent in this regard. They often sit down with us to garner a clear understanding of what our goals are, the direction we want to move in, and how quickly we want to do so. We have a lot of meetings to touch base. Our teams primarily communicate via email.

What did you find most impressive about them?

Firebelly Marketing truly listens to the voice that we want to create, and they make it happen for us. They’re friendly and follow through on their promises. Their desire to form a personal connection is what distinguishes them. They want to have face-to-face meetings, rather than just emailing, calling, or text messaging. We feel valued as one of their clients, and that goes a long way.

Are there any areas they could improve?

No, I don’t think so. We’ve been very happy with Firebelly Marketing for the last two years. I’ve asked around my office, and all of my team members are thrilled with their work. There’s nothing they could do differently.

Any advice for potential customers?

To get the most out of working with them, tell them exactly what you want. Firebelly Marketing wants to hear you and help you reach your goals. Be willing to collaborate with them.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Digital Marketing for a Bar Management Technology Company

“Firebelly Marketing had a demonstrable understanding of strategy.”

Quality: 
4.5
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Dec. 2012 - 2016
Project summary: 

Firebelly Marketing provided digital marketing services to help clarify a brand’s message and purpose. They created a social media presence and compelling use cases.  The team oversaw the content calendar.

The Reviewer
 
11-50 Employees
 
Fishers, Indiana
CEO, Bar Management Technology Company
 
Verified
The Review
Feedback summary: 

Firebelly Marketing articulated brand value to the target market, which streamlined the sales process and generated leads and conversions. They excelled at managing expectations and satisfying requirements. The team was easily accessible and facilitated a strategic approach to the work.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a beverage analytics firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Firebelly Marketing?

We needed to clarify our message and brand.

SOLUTION

What was the scope of their involvement?

Firebelly Marketing developed a clear pitch about what we did and why we were relevant. Then, they created compelling use cases in visual format using text, still imagery, and video. The team created a social media presence on LinkedIn, Twitter, and YouTube to reach our target influencers. Finally, Firebelly Marketing created a series of pub tracks that fed a content calendar.

What is the team composition?

Duncan (CEO and Strategist, Firebelly Marketing) was our main point of contact. We worked with 3–4 other Firebelly Marketing team members.

How did you come to work with Firebelly Marketing?

Firebelly Marketing responded to an RFP. Their proposal seemed more substantial than the other ones we received.

How much have you invested with them?

We spent between $250,000–$350,000.

What is the status of this engagement?

My company started working with Firebelly Marketing in late 2012 and continued the engagement for nearly four years.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Once Firebelly helped us articulate our value to our target market, we were able to streamline our sales process quickly. They effectively generated new business and marketed qualified leads.

How did Firebelly Marketing perform from a project management standpoint?

Their deliverables were on point. One of the greatest values of their work was that they simplified our processes. Firebelly Marketing did exactly what they said they would. They provided weekly project reports via email. We had standing conference call team meetings, and we met bi-monthly face-to-face. The team was always available.

What did you find most impressive about them?

Firebelly Marketing had a demonstrable understanding of strategy. They linked the overall strategy to the context of our business and our social influence. They had a structured approach that was as much science as it was art.

Are there any areas they could improve?

They were definitive in their approach, but they could’ve pushed back more on their convictions. Sometimes, we disagreed with their way of thinking, and I wish they had resisted more. They were the professional marketers, not us.

Any advice for potential customers?

Know exactly what you’re trying to accomplish. If you can’t articulate this to yourself, you’re going to struggle to articulate it to them. Before reaching out to an agency, your internal team should know why you want this work done and how you’re going to measure success. Then, be prepared for Firebelly Marketing to take a different approach than yours. Keep your bias in check.  

4.5
Overall Score 4.5 is an exceptional score in my standards; I rarely give five stars.
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Social Media Marketing for Finance Company

“Because of Firebelly Marketing, we found a lot of success in growing our audience and understanding them.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
4.0
The Project
 
$50,000 to $199,999
 
Jan. - Dec. 2016
Project summary: 

Firebelly Marketing delivered social media marketing services to reach a new demographic and generate leads. Services included channel management, content creation, and reporting and analytics.

The Reviewer
 
201-500 Employees
 
Indianapolis, Indiana
Steven Cooley
Former Digital Marketing Director, Finance of America Reverse
 
Verified
The Review
Feedback summary: 

Firebelly Marketing fostered audience growth and lead generation. They adhered to strict regulatory compliance and met tight deadlines. The team executed excellent channel management and was adept in several areas of social media marketing.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I was a digital marketing director for Finance of America Reverse.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Firebelly Marketing?

We wanted to reach people 62 years of age and older, educate them about reverse mortgages, and ultimately sell them our products. However, there were many misconceptions about this demographic, such as that they weren’t on social media and only used desktop computers. Also, we needed to meet stringent compliance guidelines.

SOLUTION

What was the scope of their involvement?

Firebelly Marketing led audience growth and channel management. They also did some lead aggregation and content creation. They made sure third-party content and all of my team’s content met the compliance guidelines, then executed all of this throughout the three social media channels. They did reporting and analytics.

What is the team composition?

Duncan (CEO and Strategist, Firebelly Marketing) was our main point of contact. Chad (VP, Social Media Services, Firebelly Marketing) oversaw channel management. We also worked with 1–2 part time project managers.

How did you come to work with Firebelly Marketing?

I've known Duncan for a long time. Firebelly Marketing is a staple social media marketing agency in Indianapolis and the greater Midwest.

How much have you invested with them?

My company spent $160,000–$180,000.

What is the status of this engagement?

The project took place in January–December 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve learned a considerable amount about the behavior of the 62+ age demographic on social media. For instance, we discovered that most seniors use mobile devices to engage in social media. Because of Firebelly Marketing, we found a lot of success in growing our audience and understanding them.

Earlier this year, I attended a major industry presentation about this very topic, which I already knew about through my work with Firebelly Marketing. They were a step ahead of an industry leader.

How did Firebelly Marketing perform from a project management standpoint?

We had weekly meetings, often in-person, and communicated via email. Any challenges were due to our highly regulated industry, not Firebelly Marketing’s performance. I’m sure Firebelly Marketing is quite skilled at things like influencer marketing and out-of-the-box content creation, but we couldn’t use such services. However, they accomplished exactly what we expected from them.

What did you find most impressive about them?

Their channel management stood out to me. They created a content and social media calendar each month. Because we’re in such a compliance-driven industry, Chad had to have every calendar and all content approved by a busy internal legal team that did not prioritize our social media agenda. Firebelly Marketing navigated these time and content restraints well. They were very skilled at executing content and then reporting on the results.

Are there any areas they could improve?

This is a more general challenge and not necessarily something Firebelly Marketing can improve upon, but it’s hard to connect revenue directly to social media.

Any advice for potential customers?

I’ve found that it can be challenging to decipher an agency’s strengths. Social media encompasses many attributes, including content development, channel management, reporting and analytics, and paid media and influencer media. Most agencies are stronger in a couple of these areas, but not all of them. It’s important to align your organization’s objectives with the agency’s strengths. However, Firebelly Marketing seemed to be strong in all of those areas.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer

Social Media Marketing for Apparel Company

"Firebelly had a great project management flow."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Aug. 2018 - Mar. 2019
Project summary: 

Firebelly Marketing implemented and managed an organic social media marketing campaign. In addition to scheduling content, the team produced web copy, hashtags, and links.

The Reviewer
 
51-200 Employees
 
Grapevine, Texas
Brittany Johnson
Marketing Director, Toula Inc.
 
Verified
The Review
Feedback summary: 

Firebelly’s efforts have improved all target metrics. Attuned to industry challenges and nuances, they organized well-timed content, conducted intuitive customer engagement, and remained aware of product inventory and status.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Toula Inc. manages a number of women's apparel brands, including Misook and Ming Wang Knits. As the marketing director, I oversee the branding and creative marketing strategy.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Firebelly Marketing?

We did not have the internal bandwidth or expertise to keep pace with our Facebook, Instagram, Twitter, and Pinterest accounts, so we hired Firebelly to manage daily organic social marketing for both Misook and Ming Wang. We also needed assistance in planning our social marketing calendars.

What were your goals for this project?

We wanted to maintain a consistent social presence across all platforms. 

SOLUTION

How did you select this vendor?

We considered six different companies. During the selection process, we assigned each vendor “test” social media posts, which we then compared along with their cost. 

Describe the scope of their work in detail.

Firebelly was responsible for a host of tasks, including: reformatting our existing editorial and e-commerce imagery for social media; producing copy for all of our social media posts, including relevant hashtags; creating Bitly links; tagging products to our website to stream the customer shopping experience; and providing monthly snapshot reports for various metrics.

They also planned monthly content calendars for both brands based on product availability. We provided our monthly brand initiatives and product offerings, and Firebelly scheduled content posts and responded to customer messages and comments.

What was the team composition?

A social media and influencer manager served as our primary point of contact and was responsible for the entire scope for the duration of the project. 

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since engaging Firebelly, audience growth, brand visibility, and engagement have increased across all of our social media platforms.

In the retail industry, we face regular issues with inventory and stock, such as when a product sells out. Not only did Firebelly meet all deadlines, but they remained cognizant of our product availability, ensuring the item was in stock before posting any content.

How effective was the workflow between your team and theirs?

Firebelly had a great project management flow. They responded quickly to all communication, which as conducted via email and worked well for us.

What did you find most impressive about this company?

They were collaborative, positive, and easy to work with, and our expectations were met consistently time and again. 

Are there any areas for improvement?

We were satisfied with our partnership with Firebelly and have no improvement suggestions.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Social Media Management for Snack Food Company

"They’re efficient and will not hesitate to go the extra step for their clients."

Quality: 
4.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
4.0
The Project
 
$10,000 to $49,999
 
Jan. 2018 - Ongoing
Project summary: 

Firebelly Marketing manages the day-to-day posting, scheduling, and comment monitoring of all social channels, as well as paid social ads.

The Reviewer
 
1-10 Employees
 
California
Head of Marketing, Karma Nuts
 
Verified
The Review
Feedback summary: 

Brand presence has increased markedly since Firebelly Marketing was first engaged. Their expert team inspires confidence throughout the project by communicating clearly from the start. Responsiveness, efficiency, and quality deliverables are hallmarks of their work.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I serve as the head of marketing and e-commerce for a snacks manufacturing company. We sell products in traditional retail, our own branded site, and other e-commerce channels.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Firebelly Marketing?

We needed a partner to manage our social media accounts as well as deploying our Facebook and Instagram ad spend.

What were your goals for this project?

We wanted to create a strong brand presence on social media, increase engagement and reach, and increase awareness of the brand.

SOLUTION

How did you select this vendor?

They were selected before I joined the company.

Describe the scope of their work in detail.

Firebelly Marketing manages the day-to-day posting, scheduling, and comment monitoring of our social channels. They also manage our paid social budget and deploy ads.

What was the team composition?

We have a main point of contact who handles all of our communication.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have a much tighter brand presence on our channels, which has allowed us to experiment with new targets and audiences. Firebelly Marketing has found some success in playing with new ad formats.

How effective was the workflow between your team and theirs?

Workflow is quite effective. Their team is organized and communication is good. Our main point of contact is very responsive.

What did you find most impressive about this company?

They’re efficient and will not hesitate to go the extra step for their clients.

Are there any areas for improvement?

They could be more proactive about new tools coming to market, but that is a small nit.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer

Facebook Advertising for an Online Company

"We achieved ROI because they were ahead of the social media game."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. 2011- Mar. 2013
Project summary: 

Firebelly Marketing launched a Facebook advertising campaign that targeted a B2B market.

The Reviewer
Former Director of Marketing, Online Company
 
Verified
The Review
Feedback summary: 

The number of followers increased by more than tenfold. Regular reports and clear communication maximized the ads’ impact. Impressively, Firebelly Marketing was an innovative and fiscally-conservative partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I was the director of marketing for an online company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Firebelly Marketing?

We had a Facebook page that we used to target our small business customers. We hired Firebelly Marketing to increase our engagement on the platform and generate leads.

SOLUTION

What was the scope of their involvement?

Firebelly Marketing created a Facebook advertising strategy to help us sell small business products.

What is the team composition?

We worked with Chad (CEO and Strategist, Firebelly Marketing) and Duncan (VP, Social Media Services, Firebelly Marketing).

How did you come to work with Firebelly Marketing?

We received a reference from one of their previous clients. Additionally, I had met Duncan at a conference was very impressed by his knowledge.

How much have you invested with them?

We spent between $30,000–$36,000.

What is the status of this engagement?

We worked together from March 2011–March 2013.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The number of Facebook followers increased from fewer than 1,000 to more than 10,000 within a couple of months. We achieved ROI because they were ahead of the social media game.

How did Firebelly Marketing perform from a project management standpoint?

The reports and metrics positively impacted our business. Likewise, we readily gained insight into the different aspects of our company. We communicated via video conferences and 1–2 annual in-person meetings.

What did you find most impressive about them?

They had a forward-looking approach. During conversations, the team tied everything back to the business. As a result, we did not overspend or do ineffective vanity campaigns.

Are there any areas they could improve?

They could be a larger organization, but Firebelly Marketing did do right by their customers by not expanding too quickly. They were conservative with growth, which enabled them to provide quality service to their existing clients.

Do you have any advice for potential customers?

I’ve already recommended them to several people looking for an integral marketing partner.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
Verification

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Verification Level
Gold
VERIFIED
Business Entity
Status
Active
Jurisdiction of Formation
Indiana
ID
2008010400175
Date of Formation
Jan 4, 2008
Source
INBiz
Last Updated
Jan 19, 2019
Payment & Legal Filings
Bankruptcy
No
Tax Lien Filings
0
Judgement Filings
0
Collections Count
0
Last Updated
Jul 22, 2019
Client Reviews
VERIFIED CLIENT REVIEWS
17
OVERALL REVIEW RATING
4.9
Source
Clutch
LAST UPDATED
November 15, 2019