Social Media Marketing Success Since 2007

Firebelly Marketing is an affordable full-service social media marketing agency that's been leading brands—big and small, B2B and B2C, for-profit and nonprofit—to social media marketing success since the Myspace days.

Services include social media management, social ad management, blogging, community management, and influencer marketing. 

 
$1,000+
 
$100 - $149 / hr
 
2 - 9
 Founded
2007
Firebelly Marketing
6235 Carrollton Avenue, Suite B
Indianapolis, IN 46220
United States

Portfolio

Key clients: 

Bozzuto, FIJI Water, JUSTIN Vineyards & Winery, KARMA Nuts, Noble Roman's Craft Pizza & Pub, NW Rugs & Furniture, Ponderosa Steakhouse, Qdoba, Upland Brewing Company, Visit Bloomington

Reviews

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Social Media Management for a Real Estate Group

“They create strong, accurate content with little oversight or direction from us."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Jul. 2014 - Ongoing
Project summary: 

Firebelly Marketing provides continuous online marketing support. They create and publish content for Facebook, Instagram, and blogs, and run monthly social media ads.

The Reviewer
 
Philadelphia, Pennsylvania
Kara Stettler
Marketing Manager, Bozzuto
 
Verified
The Review
Feedback summary: 

The social media efforts have accomplished overarching goals and established a captivating, informative online voice for several properties. Along with increasing online engagement, Firebelly Marketing’s support has resulted in a strong, multiyear partnership.

BACKGROUND

Introduce your business and what you do there.

I’m a marketing manager for Bozzuto Management Company. We specialize in creating extraordinary experiences for our multifamily, nationwide properties. I focus on our Pennsylvania and Baltimore communities.  

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Firebelly Marketing?

We brought Firebelly Marketing onboard to assist our communities with social media marketing (SMM) and content creation.

SOLUTION

What was the scope of their involvement?

Firebelly Marketing creates a monthly content calendar for us, which contains 30–31 days of material for each property. Once each property manager approves the materials, Firebelly Marketing's team posts on our social media accounts. Along with these SMM efforts on Facebook and Instagram, they develop social media advertisements and compose blogs. For the blog content, Firebelly Marketing works with each property’s team to create local, relevant material, ranging from restaurant reviews to holiday events. Their team also boosts certain content to increase reach.

What is the team composition?

My main point of contact is Duncan (Founder, Firebelly Marketing) and he assigns social media marketing managers to each property.

How did you come to work with Firebelly Marketing?

Bozzuto started working Firebelly Marketing before I joined, so I’m unsure.

What is the status of this engagement?

We began working together in July 2014. As our company has expanded into new markets, we’ve grown our relationship with them to engage more prospective and current residents.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Firebelly Marketing’s efforts assist us in achieving our budget and occupancy goals. We can measure our success in the monthly reports their team provides, and we can see the value this engagement has had through tracking in Google Analytics. The properties that use Firebelly Marketing typically achieve higher traffic to their websites compared to others. They've elevated out overall property brand by producing creative and engaging content for us. Thanks to their work, those using their services now have a defined and consistent voice on social media. 

How did Firebelly Marketing perform from a project management standpoint?

Firebelly Marketing has done a wonderful job handling each project we give them. Every month, they provide us with a detailed report on engagement levels reached and recommendations for the next period. They’ve are heavily involved in the marketing strategy and have developed a personalized structure for this service—one that is valued across the board within our company. They are proactive and contact each team weekly to review the content.

What did you find most impressive about them?

Their detailed reports and capable execution of our plans is highly valuable to our company. They create strong, accurate content with little oversight or direction from us. Additionally, they’re able to produce quality work on short notice and take the initiative in each project. I can trust that Firebelly will execute work within our brand guidelines in an efficient manner. I'm constantly impressed by their high level of customer service and the ability to coordinate on a rotating basis. 

Are there any areas they could improve?

We’ve worked with Firebelly Marketing for over four years, and have been consistently impressed by their ability to cater to our ever-changing needs. At this time, I don't feel there is anything they could improve on— I'd rate them five stars so far.

Do you have any advice for potential customers?

Trusting their judgment is key, and you should provide as much information on your product as possible. Firebelly Marketing is an expert in the SMM field and they know how to make your content and ads be effective. Once you provide them with your information, they'll give you insight and recommendations for your project.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Social Media Marketing for a Restaurant Group

“We’re really happy with the size of our communities.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
2008 - Ongoing
Project summary: 

Firebelly Marketing provides social media services, working on the strategy, calendar, and content publication. They focus on Facebook, manage customer-facing communication, and also work on Twitter.

The Reviewer
 
Fishers, Indiana
Ryan Barton
Director of Operations, CMR Restaurants
 
Verified
The Review
Feedback summary: 

Their long-term services have produced excellent results, with the team building large followings for various Facebook pages they manage. They are proactive, ready to reassess any plans that are not providing the most fruitful results possible, and always aware of new industry trends.

BACKGROUND

Introduce your business and what you do there.

I’m the director of operations for CMR Restaurants. We’re a restaurant company that operates four Ponderosa Steakhouses and two Qdoba locations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Firebelly Marketing?

We were getting into the social media aspect of the business but no one within our company had the knowledge or means to be able to handle it effectively.

SOLUTION

What was the scope of their involvement?

We partnered up with them and they’ve handled the social media aspect of our business since then, including our monthly content calendar. We have monthly communication about what have coming up, then they put the calendar together and submit it to us for review. We give the okay or ask them to make any adjustments. They’ll look up special event days like National Cheeseburger Day and try to tie those into our business.

They develop content and posts for our Facebook and a little for Twitter. We provide them with information about upcoming events, and they source some pictures, while others are provided by us. They also create contests for us. They’re also the first line of contact for the guests any time they contact us through Facebook; they’re the voice of the company. We hear back from them if there’s anything we need to get involved in more intensively.

What is the team composition?

Our main contact has been Chris (Senior Social Media Manager, Firebelly Marketing) for a long time. In the last couple of months, it became Lauren (Social Media Manager, Firebelly Marketing).

How did you come to work with Firebelly Marketing?

I don’t know how we started working with them. The president of our company probably found them and initiated the relationship.

How much have you invested with them?

We’ve spent over $250,000.

What is the status of this engagement?

We started working together in 2008 and the collaboration is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have a lot of customers interacting with us. We see them in the restaurants and they’ll make comments to us about their Facebook interactions. We’ll occasionally have guests reach out to us with concerns and due to Firebelly, we’re able to execute recovery options with those guests and keep them on board.

We get a monthly report that recaps our highest performing posts, levels of engagement, and community size. We’re really happy with the size of our communities. Our central Indiana page has close to 12,000 followers and all our other pages are in the 3,000–5,000 range. I’m happy with that compared to the statistics that we hear from other Ponderosa and Qdoba pages.

How did Firebelly Marketing perform from a project management standpoint?

They do really well. They’re always on top of any requests and anything we need.

What did you find most impressive about them?

They’re always aware of industry trends, any changes within Facebook, and how to best capitalize on our dollar use. There are times where they say they’re spending the time to push ads but it’s not giving us a whole lot, so they’ll suggest where to spend the money instead.

They take a lot of individual pride in the account. They’re not okay with status quo, they’re always looking to make it a little better and not stick with something just because it worked in the past.

Are there any areas they could improve?

No, we’re pretty happy with them.

Do you have any advice for potential customers?

Make sure to communicate with them; be involved and responsive. They take the ball and run, enabling them to present a lot of great options. Firebelly seems to be more active than agencies that other companies have used.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Social Media Marketing for a Mexican Grill Restaurant

“They … were able to effectively help us manage some very complex and difficult marketing.”

Quality: 
4.5
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Sept. 2009 - Aug. 2012
Project summary: 

Firebelly Marketing handled Facebook and Twitter marketing for a series of franchise locations. They shared local events, posted promotional campaigns, dealt with customer issues, and provided data analysis.

The Reviewer
 
Indianapolis, Indiana
Marketing Manager, Mexican Grill Restaurant
 
Verified
The Review
Feedback summary: 

The team at Firebelly Marketing understood how to maintain brand consistency on social media while providing local authenticity for each individual restaurant profile. Their efforts resulted in visibility and engagement on social media, as well as increased in-store traffic.

BACKGROUND

Introduce your business and what you do there.

I worked with Firebelly Marketing while I was the director of marketing for a local franchise of a restaurant chain.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Firebelly Marketing?

We needed additional support to manage our social media channels and make our brand more relevant in the minds of customers.

SOLUTION

What was the scope of their involvement?

Our goal with this engagement was to improve our online reputation since, as a restaurant franchise, we often saw customer complaints. Prior to hiring Firebelly Marketing, I’d been handling everything by myself, but we needed help to refocus our branding and spend our marketing dollars more effectively. Their team managed the year’s promotional posts on the Facebook pages for all 18 of our franchise locations and also ran the promotions on Twitter for us. In addition, they handled customer service requests and performed sentiment analysis of any replies that came through our social media channels.

What is the team composition?

We worked with their CEO initially, then with the senior social media director, who served as our project manager.

How did you come to work with Firebelly Marketing?

They were referred to me by our company’s president, who’d already met with them before I came on board. I met with their CEO again and found that their size and flexibility meshed well with our needs when it came to social media management. They also offered a reasonable cost.

How much have you invested with them?

The total fee cost over the three-year period was $43,000.

What is the status of this engagement?

Our engagement took place from September 2009–August 2012.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

When I first came in, we didn’t have many metrics in place for gauging our success in numerical terms. After hiring Firebelly Marketing, we saw increased visibility and engagement on our pages, as well as increased foot traffic in our restaurants. Managing the data became much easier. It’s still hard to determine the impact overall, but in looking at the results for each individual location, we can tell that the marketing work has had a positive impact.

How did Firebelly Marketing perform from a project management standpoint?

I had weekly and monthly calls with our project manager to make sure we stayed in sync and covered everything on our editorial calendar. The line of communication was always open since social media is highly reactive. They were constantly attentive to any changes to our accounts and reacting to customer behavior. When it came to content, their biggest challenge was learning how to understand the restaurant business. They were eager to learn and helped teach me more about social media management in return, which made for a solid collaborative relationship.

From a reporting standpoint, there was always fine-tuning. It wasn’t their fault; we needed to determine the right KPIs to measure, which is difficult within the restaurant space. It was relatively easy to see correlations between a digital media promo offer and increased sales, but it was harder to determine the effectiveness for more intangible qualities like customer satisfaction.

What did you find most impressive about them?

They understand the social media space and were able to effectively help us manage some very complex and difficult marketing. We had 18 locations that all needed to strike a balance between local authenticity and broader brand presence, and Firebelly Marketing handled the work admirably. They helped us identify the best structure for pushing brand communication through on a local level and kept an eye on local community events we could attend to maintain visibility.

Are there any areas they could improve?

Their team is highly knowledgeable, but it’s sometimes hard for them to showcase the value of that knowledge through reports. There are so many variables when it comes to social media marketing, many of which aren’t under our control, and it can be difficult to understand which data we need to consider when changing our strategy in response to customer actions. It’s really critical for a marketing agency to have the right tools to quickly showcase how they’re bringing value to a client.

Do you have any advice for future clients of theirs?

I can’t think of anything else to add.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Social Media Management for a Pizza Restaurant

“Firebelly brings many fresh ideas to the table and we’ve experienced a lot of success with them.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Feb. 2017 - Ongoing
Project summary: 

Firebelly Marketing took on social media marketing duties supporting rebranding efforts. They continue to help with strategy, respond to customer inquiries, and collaborate on content and graphics creation.

The Reviewer
 
Indianapolis, Indiana
Susan Ross
Director of Corporate Communications, Noble Roman
 
Verified
The Review
Feedback summary: 

Firebelly Marketing showed they have the fire in their bellies for top-notch social media management. Their Facebook outreach helped make a rebranding launch a huge success, their fresh ideas create new perspectives, and their extensive availability makes them a firm that can be depended upon.

BACKGROUND

Introduce your business and what you do there.

I am the director of corporate communications at a franchise of pizza restaurants.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Firebelly Marketing?

We launched a new restaurant concept and we were looking for someone to help us manage our social media.

SOLUTION

What was the scope of their involvement?

They collaborate with us in planning our social media postings, which usually go up three times per week. Our in-house graphics department will often supply food photography, for example, and they will incorporate that into the posts. Sometimes, they create content and do some graphics work for us. They also respond to questions and comments we receive via social media. We used Facebook, Twitter, and Instagram from the beginning and, later in the relationship, we added Snapchat and LinkedIn.

What is the team composition?

Our main point of contact with them is through our assigned social media manager.

How did you come to work with Firebelly Marketing?

I did an Internet search looking for a social media company and interviewed several companies. During our initial meeting, Firebelly offered a lot of fun ideas that felt the most in line with our brand.

How much have you invested with them?

We have probably invested right around $40,000.

What is the status of this engagement?

We began working with them in February 2017 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our company has been around since 1972, but a while back we went away from what we call “quick-service restaurants.” This launch was all about bringing that back. We hadn’t been in the general sit-down dining restaurant public for a number of years and it was absolutely amazing to see the response we received over Facebook. We also advertise in the surrounding areas via Facebook and when we launched, we had people driving from fifty miles or more just to come to this restaurant. The reach of social media was pretty amazing to us.

How did Firebelly Marketing perform from a project management standpoint?

We’ve thought up some big ideas with crazy deadlines and we’ve never had any kind of issue with them in terms of remaining organized, staying on top of the work, and delivering the completed tasks on time.

What did you find most impressive about them?

I’ve been in this business a long time and I’ve noticed that a lot of companies are happy to take your ideas and run with them, but they aren’t willing to put ideas out there. Firebelly brings many fresh ideas to the table and we’ve experienced a lot of success with them. That impressed me the most when we first met.

Their availability also impressed me. Restaurants are open long hours and we’ve had issues come up on social media at 10 p.m. on a Saturday and they have made themselves available for that.

Are there any areas they could improve?

I don’t have a good answer for that because we’ve got such a good fit with them right now.

Any advice for potential customers?

Be open to new ideas and someone bringing new things to your brand. This was important for us because we’ve been around for so long and had a fixed perception of ourselves. Having someone else see our brand in a new and exciting way has really helped us grow.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    They were comparable pretty much with the other firms I found during my search.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I have recommended them to others.

Social Media Management for a Tanning Salon

"I really enjoyed working with them because of their expertise."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2014 - Dec. 2014
Project summary: 

Firebelly managed a tanning salon’s social media presence, including creating calendars and contests geared toward client interests.

The Reviewer
 
Indianapolis, Indiana
Angela Dzmura
Owner, Air-Tan
 
Verified
The Review
Feedback summary: 

Firebelly’s work helped boost awareness of the salon as they expanded to multiple locations. Their expertise stood out and they offered strategies to fully expand the salon’s social media presence. While the original engagement has been completed, the team continues to offer assistance as needed.

BACKGROUND

Introduce your business and what you do there.

I am the owner of Air-Tan. We offer an airbrush tan from a technician that actually applies their hand to the skin to create a natural looking tan.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Firebelly Marketing?

I've always been more focused on social media than traditional marketing, so I was interested in hiring a company with expertise in that area to help guide us with best practices.

SOLUTION

What was the scope of their involvement?

We are on pretty much every social media platform, so they helped us create content and calendars geared towards awareness of the business. They also helped us promote things that our clients would be interested in, such as contests. They originally responded to any questions or comments that came in through social media as well (customer service) however, we are now handling that internally.

What is the team composition?

I worked directly with their senior social media manager.

How did you come to work with Firebelly Marketing?

I reached out to three different companies that then submitted proposals. I felt like I got along with Firebelly best and they were in the right price range.

How much have you invested with them?

I have spent around $24,000 in total.

What is the status of this engagement?

I worked with them from January 2014–December 2014, but I will engage with them every so often as new algorithms come up or if I have some questions.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It's hard to quantify, but I feel that Firebelly really helped us grow awareness of our salon, especially as we have expanded to multiple locations. They didn’t just put content out there, they had a lot of strategies and ideas that I would never have known how to implement that really helped us expand our social media presence.

How did Firebelly Marketing perform from a project management standpoint?

They were great and very easy to work with. They were very organized and if I ever had any questions I would get a response back right away. Timelines were always pretty tight, but everything seemed to be run very efficiently. We talked over phone and emailed, and even had in-person meetings as needed. They would also provide me with reports detailing social media engagements, which were very helpful.

What did you find most impressive about them?

The knowledge that they have about placing ads, contests, and everything else was really impressive. I really enjoyed working with them because of their expertise, and it’s why I continue to engage them from time to time.

Are there any areas they could improve?

I’m sure everyone has something they could improve, but I can’t think of anything that stuck out about Firebelly that needs to be changed. They were very responsive and competent.

Do you have any advice for potential customers?

When you are organizing calendars it is helpful to have a strong knowledge about your business and give them feedback as they create content. I didn’t do that at first, but when I did I felt like the engagement improved all around.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Social Media Influencer Management for Beer Company

"They do a great job of making sure the time spent working together is valuable for everybody."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Aug. 2016 - Ongoing
Project summary: 

Initially hired to perform a social media audit, Firebelly Marketing leads a social media influencer engagement strategy promoting expansion in new markets. Now, they engage influencers to attend launch events.

The Reviewer
 
Bloomington, Indiana
Dusty Howe
Director of National Sales, Upland Brewing Co.
 
Verified
The Review
Feedback summary: 

Brand visibility has increased markedly since Firebelly Marketing was first engaged. The team earns kudos for bringing creative ideas to the table. Their consistent communication, responsiveness, and ability to navigate shifts in scope justify the investment and make them a valuable partner.

BACKGROUND

Introduce your business and what you do there.

I’m director of national sales for Upland Brewing Company. We’re a small craft brewery in Indiana and we sell beer predominantly in the Midwest. We’ve expanded distribution across the country over the past couple of years.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Firebelly Marketing?

We initially hired them to do an audit of our social media channels. Our bigger challenge is that because we’re really small, we don't have representatives in each new market as we expand. We needed to create a program to engage key influencers through social media.

SOLUTION

What was the scope of their involvement?

In terms of the audit, they went through all of our social media channels to determine what was and wasn’t working. They made some recommendations on how to better utilize our channels. The channels we use most are Twitter and Instagram, with some content on Facebook and Snapchat.

The main focus has been the influencer engagement. We gave them a list of our new markets: California, Texas, Colorado, NYC, Boston, Philadelphia, and Washington, D.C. Together we went through and identified the biggest influencers in craft beer, which they then separated out by the different channels. We focus on small batch, sour beers, so they were looking to pinpoint craft beer influencers who were talking about our specific style of beer. We had some connections to other breweries in each area but they really helped identify smaller ones within each region.

Firebelly developed an outreach program that they put in place before we launch in each market. They identify 10–15 influencers and 5–10 key social media accounts. They reach out to them on behalf of Upland and invite them to different launch events that we're hosting. The idea is for them to do the work in advance in order to have a good number of influencers actually show up at each event.

What is the team composition?

I work with Duncan (CEO, Firebelly Marketing).

How much have you invested with them?

We’ve spent between $75,000–$100,000.

What is the status of this engagement?

We started working together in April 2016 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re definitely seeing more brand awareness. We actually see as many social posts coming out of California as we see in our home state of Indiana. There’s been an uptick in the online conversation about our brand in general, but we're also seeing an increase in those geographic regions where Firebelly focused their efforts.

It’s been great to see the response at our launch events in some of the best beer markets in the country. By engaging the influencers online in advance of the launch events, Firebelly gets them to not only attend the event but participate in interviews as well. Many of them also post on their own blogs or social networks, which then creates content for us as we’re building out in those markets. That’s exactly what we were hoping to get out of this engagement. In some of these markets, the sales have exceeded expectations. The return has been very worth the investment.

How did Firebelly Marketing perform from a project management standpoint?

Duncan's built a very good team. They're very responsive whenever we need something. They’re extraordinarily nimble. The beer industry is always changing and we made a lot of changes from our initial scope of work. We originally thought we would do more of the work in Indiana, but we realized those new markets were more important. They were very nimble and able to respond to what we needed. They’re so easy to work with. I can call Duncan and have a meeting within an hour. They do a great job of making sure the time spent working together is valuable for everybody.

What did you find most impressive about them?

They’ve basically become an extension of our company. I have a great rapport with everybody at Firebelly. I've worked with other agencies where we end up butting heads, but working with them is very seamless. They deliver added value, not extra work.

Are there any areas they could improve?

I always think agencies can improve their understanding of the craft beer industry. Obviously, it's tough for any agency to have as deep a knowledge of the industry as we do, so I definitely appreciate that Firebelly brought their staff down to the brewery for a tasting. The better they understand our industry, and how quickly it can change, is great.

Do you have any advice for potential customers?

Be open to their ideas. The ideas might feel a little bit uncomfortable at first, but trust that they know what they're doing. Allow them to lead the way because this is their area of expertise. As an outside agency, they can really help you see your brand in a new way.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer