Making Brands Likable & Profitable w/ Social Media

GOLD VERIFIED

Firebelly Marketing is an award-winning social media marketing agency with a single mission: to make brands more likable and profitable via social media.

 

The award we're most proud of? Sprout Social's Cultivate Award received for "going above and beyond in providing excellent social media services to clients."

 

Services include social media audits, social media management, social media ads, blogging, community management, and influencer marketing.

 
$1,000+
 
< $25 / hr
 
2 - 9
 Founded
2007
Show all +
Indianapolis, IN
headquarters
  • 6235 Carrollton Avenue, Suite B
    Indianapolis, IN 46220
    United States

Portfolio

Key clients: 

Cisco, FIJI Water, For Dummies, Herff Jones, HerRoom, Hopcat, Indiana University, Jack's Pizza, Karma Nuts, Metronet, Noble Roman's Craft Pizza & Pub, NW Rugs & Furniture, Ponderosa Steakhouse, Qdoba, SONY, Team USA, Tractr Jeans, United Way, Upland Brewing Company, Visit Bloomington, V&V Supremo, Web.com

Relationships Fuel Everything | Upland Brewing Co.

Relationships fuel everything. Firebelly Marketing helps your brand connect and build relationships on social media through authentic and engaging conversation. We helped Upland Brewing Co. find their people, let us find yours.

Reviews

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Social Media Marketing Services for Advertising Agency

“When we talked, ideas would just roll and we’d figure out a way to make it better. We worked very well together.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Oct. 2016 - Jun. 2019
Project summary: 

Firebelly Marketing collaborated with a marketing agency to create social media campaigns for a prep school. Using Facebook, Instagram, and Snapchat, they promoted summer camps and open houses.

The Reviewer
 
1-10 Employees
 
Erie, Pennsylvania
Shari Robinson
Owner, Forte Marketing
 
Verified
The Review
Feedback summary: 

The project improved brand awareness and engagement on social media. Additionally, more students signed up for the open house. Always willing to do additional research, Firebelly Marketing was an energetic and passionate partner. Their creative ideas inspired their partners and improved the result.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Forte Marketing; we’re a full-service advertising and marketing agency. We work more on the digital and social side, but also do traditional marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Firebelly Marketing?

When it comes to digital and social, we have to be really on top of things to stay up to speed. As a small boutique agency, we don’t have the time to run our business while staying up to speed.

I do a lot of white-label relationships, so I was looking for a partner who would represent my agency and we could collaborate to bring our client the most comprehensive plan in the space. Otherwise, we wouldn’t be able to provide enough attention and expertise for our clients.

SOLUTION

What was the scope of their involvement?

We collaborated with the client, and then we would collaborate with Firebelly Marketing. In each meeting, we would review what the client was trying to achieve and come up with solutions. Then we worked together on social media solutions and how we would push them out.

It was a nice back and forth; we built off each other. They came up with creative ideas to implement the solutions, whether it was through my team or theirs. So it worked out really well.

We were working with a private prep school. We wanted to target kids on Facebook, Instagram, and Snapchat, so when they were deciding where to go for high school, this school would be top of mind for parents as well.

The school is a hidden gem, so we wanted to present the main components of what they offered, which was sport, art, and academics. We also wanted to encourage kids to sign up and attend an open house. We would then follow up with them afterward. Firebelly Marketing also created ads for their summer program.

What is the team composition?

We worked primarily with Lauren (Senior Social Media Marketing), but there were times when other team members were brought in for brainstorming or review sessions. Lauren was always involved and was just awesome.

How did you come to work with Firebelly Marketing?

I talked to one of their team members and they gave us a proposal. He was just wonderful in providing a full idea of who they are and what they could do. The proposal included the budget for what we were looking for. We talked to 3–4 different companies, but we wanted a long-term partnership. Firebelly Marketing had progressive ideas, and the client we were working with was looking for a partner to carry them forward.

How much have you invested with them?

We spent between $20,000–$23,000.

What is the status of this engagement?

The project lasted from October 2016—June 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our biggest goal was building up their social media presence, creating engagement, and improving brand awareness. At the beginning of the project, the high school wasn’t on social media, while other schools already were doing this.

We got some great results from this project, and we increased the number of people that showed up for the open house.

How did Firebelly Marketing perform from a project management standpoint?

They did a great job and actually helped keep us on track. They always send calendar invites, ask what kind of content we want, and clarify their responsibilities. If we were throwing around ideas, they would also so more investigation to come back with a way to get it done.

What did you find most impressive about them?

The creativity and energy that they bring to the table. A lot of people can execute, but Firebelly Marketing got fired up about ideas. When we talked, ideas would just roll and we’d figure out a way to make it better. We worked very well together. They were always open to what we suggested as well.

Are there any areas they could improve?

It would have been nice to be in the same place because when talking about different channels, like Snapchat, it can be challenging to discuss logistics regarding content remotely.

It would also be nice if the reporting was online so we could look at the information in real-time.

Do you have any advice for potential customers?

Be very open with them and throw out whatever ideas you have because they’re very open and are willing to investigate how it could work.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Social Media Marketing for Destination Organization

"Open dialogue and honesty are some aspects we’ve always had with Firebelly Marketing, which I truly appreciate."

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jan. 2018 - Ongoing
Project summary: 

Firebelly Marketing helped to flesh out and solidify the internal team’s ideas and messaging. Their work also involves identifying and targeting the desired audiences on Facebook in a cost-effective manner.

The Reviewer
 
1-10 Employees
 
Bloomington, Indiana
Director of Marketing & Media, Hospitality Organization
 
Verified
The Review
Feedback summary: 

Firebelly Marketing’s efforts have led to a decrease in cost per click and an increase in reach across several campaigns. They a responsive team with an efficient project management style. Throughout the partnership, they have been willing to collaborate, making for a strong working relationship.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

Our company is a destination marketing organization supporting tourism and hospitality in our local community. I serve as the director of marketing and media relations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Firebelly Marketing?

We were in the process of expanding our paid marketing efforts and realized that there was a gap in some of the knowledge and experience within our core marketing team. We were looking to grow our presence in the social sphere. So, we knew that required some additional expertise, more than what we had available to us directly. 

We decided to partner with Firebelly Marketing. We had been doing some of this work ourselves, but we wanted to get the cost per click down so that the marketing dollars we were using could be stretched as far as possible while providing maximum exposure and ROI.

SOLUTION

What was the scope of their involvement?

It was a true team effort. We provided the general concepts, the ideas, and the messaging that we wanted to put out there. The greatest value that Firebelly Marketing provided to us was to firm up what we provided by identifying target audiences and geographic locations from the Facebook platform specifically. 

We knew who we wanted to target; we just needed a little assistance with doing it correctly and cost-effectively. So, Firebelly Marketing helped us to do this. The brainstorming was a two-way street. 

What is the team composition?

Chad (Vice President) and Taylor (Social Media & Influencer Manager) were our primary points of contact. We also worked with Duncan (President). 

How did you come to work with Firebelly Marketing?

A former employee who had worked with them before she came to work with us recommended Firebelly Marketing. We went through a vetting process, but form the beginning we knew that the services that they provided were exactly aligned with the goals we wanted to achieve. 

One of the elements that drew us to them was that they had a small but mighty team working with the same number of people that we work with. 

How much have you invested with them?

We’ve invested about $50,000–$55,000.

What is the status of this engagement?

Our engagement began in January 2018, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Thanks to their work, we were able to significantly lower our cost per click and increase our reach in every campaign with which they assisted.

How did Firebelly Marketing perform from a project management standpoint?

The project management process is seamless. The team gives us regular weekly updates and timely reports sent via email. We also have several in-person meetings and phone calls as needed. They are very responsive, so I have no complaints. 

What did you find most impressive about them?

We have a personal connection with them. Our teams gel very well. There are a lot of companies across the country that provide similar services to those that Firebelly Marketing provides. But one of the things that’s most important to our organization, since we’re funded through tax dollars, is to keep our money as local as possible. 

Firebelly Marketing is in Indianapolis, which is perfect for us. From the first meeting, they seemed to have a solid understanding of what our needs were and how they could help us fulfill them. That’s what separates them from another service provider who can execute the same types of projects.  

When I contract out work, honesty is very important. Open dialogue and honesty are some aspects we’ve always had with Firebelly Marketing, which I truly appreciate. It was a very collaborative experience. They learned a lot about us and we learned a lot about the services that they provide, making us a better destination.

Are there any areas they could improve?

No, nothing comes straight to mind. If anything, in the feedback section of the weekly reports, there seems to be a lot of cutting a pasting of the same information week after week. Something that could be valuable for us and other clients would be to have more of a customized update section in those reports. It’s not something we’ve ever asked them for, so I’m sure they’d be glad to provide that.

Do you have any advice for potential customers?

Honesty is important. Your organization should be fully transparent about the goals that your're looking to achieve.

Before you engage with a paid relationship with an agency like Firebelly Marketing, you have to have a firm understanding of what you’re looking to get out of the partnership. This will help Firebelly Marketing to know where they need to be for the relationship to be successful.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Social Media Marketing for Religious Organization

"Firebelly Marketing is always willing to execute projects and meet our needs."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Sep. 2019 - Ongoing
Project summary: 

Firebelly Marketing directs social media marketing to improve engagement for a religious organization. They manage campaigns and Facebook and Instagram accounts, curating content and audience interactions.

The Reviewer
 
11- 50 Employees
 
Yorktown, Virginia
TJ Terry
Executive Director of Operations, Waters Edge Church
 
Verified
The Review
Feedback summary: 

Firebelly Marketing delivers valuable digital marketing services that support sustained growth in brand visibility as well as engagement with audiences. The team is prepared and engaged, which promotes continuous progress. They are responsive and attentive, providing dedicated customer service.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the executive director of operations and communications for Waters Edge Church. We’re a multi-site non-denominational Christian church in coastal Virginia.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Firebelly Marketing?

We saw social media as an important tool for engaging with our communities but weren’t fully utilizing the tools. Our goals were to appeal to our target audience, grow our presence in the marketplace, and make our locations more easily found in the digital realm.

SOLUTION

What was the scope of their involvement?

One of the problems that we had was that our website wasn’t a viable tool for us to grow our audience and meet our business objectives. Firebelly Marketing introduced us to a third-party vendor who renovated our website. I respected their willingness to focus on their strengths and to tell us no during our relationship’s early stages.

For over a month, Firebelly Marketing assessed our social media presence. They looked into what success and failure mean to our organization. Their team came back with that assessment and provided recommendations for improved performance. They focused on our social media efforts, taking over our voice through our Instagram and Facebook accounts. Their team controls the images and videos that are posted, tuning them to meet our goals. They work alongside internal team members on the engagement side so that our comments are strategic. As we saw great results, we then engaged them for ad work on Google, YouTube, and Facebook. They own our marketing campaigns through social media efforts.

What is the team composition?

We interact with Taylor (Social Media and Influencer Manager), who focuses on social media, and Lauren (Senior Social Media Manager), who works on ads, primarily.

How did you come to work with Firebelly Marketing?

Through a mixture of conversations with a bunch of different partners, we identified Firebelly Marketing as the best partner for us. Our initial interactions with Taylor were a big piece of our decision because she understood the value of our work. She had a deeper connection to our purpose than other service providers.

How much have you invested with them?

We spend around $4,000 per month with Firebelly Marketing.

What is the status of this engagement?

Our partnership began around September 2019, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Firebelly Marketing provides us with social media marketing recaps on a monthly basis. On a weekly basis, they give us an ad snapshot of key statistics that we receive from Google, YouTube, and Facebook advertising. Most months, we grow our audience in terms of brand uplift. Our average brand uplift is between 10%–30%. On Facebook, we focus aggressively on our target audience. They helped us tune our language to use in our desired audience and continue to engage more deeply with our actual audience. We’ve grown our desired audience and cater our content to our existing audience better, which leads to deeper engagement and stronger attendance at our events.

How did Firebelly Marketing perform from a project management standpoint?

They’re tenacious in making sure that they can achieve their purpose and help us to achieve ours. On an average day, we receive at least one or two emails or texts from Taylor reminding us about the content that she needs from us, which ensures that she keeps us on track and on schedule. As well, they provide us with a monthly content calendar. They’re organized and push us to follow through on our commitments.

What did you find most impressive about them?

No matter the time, I’ve never felt that there was a competition of priorities. Firebelly Marketing is always willing to execute projects and meet our needs. We’ve communicated last minute but their team’s never been unable to help us. I’m certain that we’re not their only client but I’ve never felt that we were one of many. That’s huge.

Are there any areas they could improve?

Success in social media can be seen as subjective but Firebelly Marketing provides us with objectivity well. My team is the sole advocate for the social media strategy that’s in place within our organization. I wish, as experts, that their team could have prepared us more for the resistance that we faced internally.

Do you have any advice for potential customers?

Relinquish some control because Firebelly Marketing does their job well. As the most competitive marketplace, trust their expertise to remain competitive in the digital space.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Social Media for High-End Interior Design Firm

"They're outstanding, and they’ve been outstanding since day one."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
May 2018 - Ongoing
Project summary: 

Firebelly Marketing implements social media campaigns for an interior and architectural design studio. The team publishes videos to connect with users and reach new potential clients.

The Reviewer
 
1-10 Employees
 
Carmel, Indiana
Julie O'Brien
President, Julie O'Brien Design Group
 
Verified
The Review
Feedback summary: 

Firebelly Marketing distributes videos that receive thousands of views, leading to increased engagement and a wider social media reach. Leveraging an adaptive feedback process, the team exceeds expectations regarding communication and attention. Their professionalism and dedication set them apart.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I own an interior design firm that also provides architectural services. Our clients are primarily high-end residential property owners, as well as some commercial buildings, like restaurants, retail spaces, and hospitality companies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Firebelly Marketing?

We were painfully aware of how much our industry had changed after the recession; it seemed that all of the standard methods of marketing had gone to the wayside. We realized that we could no longer rely on print media and word-of-mouth marketing.

I was looking for a new method to show off our work and make people aware of us again. We were particularly concerned about our fall season and wanted to get a project rolling in preparation for that.

SOLUTION

What was the scope of their involvement?

They developed a social media marketing campaign for us that included several videos.

What is the team composition?

There’s one person who works with us day-in and day-out, Kelly (Social Media Manager, Firebelly Marketing), and we’re frequently in contact with Duncan (Founder, Firebelly Marketing).

How did you come to work with Firebelly Marketing?

My husband is an expert in the marketing industry, and he recommended them. I was worried at first about hiring a national agency, but they made the project affordable for us. We talked to a range of people to compare services, and it became clear that Firebelly was a leader in the industry.

How much have you invested with them?

I’m not sure, but probably $20,000.

What is the status of this engagement?

We started working together about a year and a half ago. We started before the fall of 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The videos are incredibly effective. We’ve had thousands of viewers, which is a pretty significant impact. It’s been every bit as impactful as the magazine ads that we used to rely on. Firebelly is continuing to find ways to get people to look at our work, primarily through social media.

We’re starting to see people who are less connected to us take an interest in our services. We’ve also noticed that our yearly downtimes are much less pronounced. I’m very grateful for what they’ve done with our social media accounts. The numbers have increased dramatically.

How did Firebelly Marketing perform from a project management standpoint?

Our project manager is watching over everything constantly, and we hear from her every week via email. Communication happens on an as-needed basis, and they’ll reach out if they ever have concerns. We’ve also had a few large meetings at critical junctures. They couldn’t be more responsive. We feel like we’re getting plenty of attention, probably more than what we signed up for.

What did you find most impressive about them?

They’ve shown me ways to do social media advertising that feel natural yet are still effective. I worry about distinguishing between my voice and our company voice, and I appreciate how Firebelly makes that distinction.

In particular, they’ve done an excellent job with the videos. They’re interesting and fun, which is why people give us so much feedback and engage with them. Also, Duncan, the owner, is one of the dearest, most thoughtful people I’ve ever worked with.

Are there any areas they could improve?

I don’t think so, I’ve been nothing but happy working with them and don’t have any complaints. They're outstanding, and they’ve been outstanding since day one. 

Do you have any advice for potential customers?

It’s important for clients to be engaged with the process because Firebelly can only build off of what the client providers. Give them photos and thoughts about your business to help them reflect your voice in an authentic way. With longtime business owners like myself, there’s a tendency to feel like that engagement is someone else’s job. That can’t be the case if you want to take full advantage of Firebelly’s services.

Be aware of what you have, and if you don’t have the right information or content, make sure to get it. We were fortunate to have a ton of photography already because it’s part of what we do. That has worked super well for our approach. If you don’t have those kinds of assets, be willing to work with Firebelly to find out what they need.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Social Media Management for Sleep Product Company

"Firebelly was always very responsive regardless of the ask, including on nights and weekends."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000,000+
 
June 2018 - July 2019
Project summary: 

Firebelly operated Facebook and Instagram marketing campaigns. They ran the bidding and optimization process, worked on creative content, and improved organic social media posts. 

The Reviewer
 
11-50 Employees
 
New York, New York
Aaron Zagha
CMO, Newton Baby
 
Verified
The Review
Feedback summary: 

The vendor dramatically increased returns on ad spend. Retargeting campaigns worked effectively. Responsive, available, and generous with time, their team had very good project management. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I'm the CMO off Newton Baby, a D2C baby sleep products company which makes the top-rated crib mattress in addition to other baby sleep products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Firebelly Marketing?

Paid and organic social media management and marketing

What were your goals for this project?

Increasing sales and social media engagement within RoAS goals.

SOLUTION

How did you select this vendor?

A colleague at a former company hired them and spoke highly of them.

Describe the scope of their work in detail.

Firebelly ran all of our Facebook and Instagram advertising. They helped ideate the creative, the did all set-up for the campaigns and ran day to day bidding/optimization across both Facebook and Instagram. They also helped schedule and optimize organic social media posts.

What was the team composition?

I worked closely with both the founder and 2 others on the team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Firebelly was able to dramatically increase RoAS vs our previous vendor, both on prospecting and retargeting campaigns.

How effective was the workflow between your team and theirs?

Incredibly effective. Firebelly was always very responsive regardless of the ask, including on nights and weekends.

What did you find most impressive about this company?

Probably responsiveness and generosity with their time. They never hesitated to do one-off tasks which were out of scope, and they always hit their targets.

Are there any areas for improvement?

I would have preferred more proactive suggestions for new/different creative and experimentation with new ad formats.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Marketing Strategy & Campaign for Brewpub

“Firebelly Marketing really worked against the objectives we put forward.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
June - Oct. 2017
Project summary: 

Firebelly Marketing helped a marketing firm develop a marketing strategy and campaign for their client, a brewpub chain. They took a new approach to engagement in order to reach new consumers and markets.

The Reviewer
 
11-50 Employees
 
Holland, Michigan
Beth Taylor
Strategist, Fairly Painless Advertising
 
Verified
The Review
Feedback summary: 

Their industry expertise combined with their efforts to continuously optimize and meet objectives led to increased engagement of nearly 50%. They integrated seamlessly with both teams by communicating well and hosting status calls. The team worked with a limited budget to create value for cost.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a strategist at Fairly Painless Advertising.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Firebelly Marketing?

We've worked with them in a couple of capacities, but the largest project with a fast-growing brewpub chain. This client was looking to extend their reach beyond their current passionate followers and identify and communicate what people loved about the brand.

We’d done some research with the client before meeting with Firebelly Marketing. The client had a social department onboard that handled all existing consumer relationships, but to achieve the objective of finding new followers, we needed to do things differently.

SOLUTION

What was the scope of their involvement?

Firebelly Marketing partnered with us to create a strategy for a campaign that took a fresh approach to engaging new consumers and markets. They also worked with us to identify influencers in new markets.

What is the team composition?

We worked with three Firebelly Marketing team members.

How did you come to work with Firebelly Marketing?

A media buyer I was partnering with recommended Firebelly Marketing and a few other teams. I’d done a prior small project with Firebelly Marketing that had gone very smoothly. Their attentive nature and the ease of working with them encouraged us to hire them for this project.

How much have you invested with them?

We spent about $30,000.

What is the status of this engagement?

This project spanned June–October 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The campaign was considered very successful. Engagement numbers went up 49%, which was particularly significant given the long-term work that the in-house social department had done. We hit that metric hard and were very pleased with that.

Each week, Firebelly Marketing looked at areas they could finetune to increase views. They continued to optimize, and, despite a modest budget, a campaign video generated almost a million views. The client was very happy. Firebelly Marketing really worked against the objectives we put forward.

How did Firebelly Marketing perform from a project management standpoint?

We had weekly phone calls to go over the status of their work and do any finetuning with the programs. However, in the heat of the work, we often spoke more than weekly. They were consistent in their communication. The team was available and responsive.

I liked the way they worked with our team and our client’s team to understand what our strengths were. From a strategic standpoint, they quickly understood where they fit in and how they could enhance the overall project. They created a seamless experience for the client.

Firebelly Marketing knew where they needed to work against the objectives. They integrated quickly, which is a pretty high bar since it can be pretty difficult to integrate vendors. For that reason, we’d look for opportunities to work with them in the future.  

What did you find most impressive about them?

We were impressed by their initiative to exceed our objectives. A great example of this was how they optimized engagement to drive video views. They looked at the numbers each week and determined what was working and what needed to be adjusted. They were consistently aware of our objectives and reaching them.

The team integration was a great benefit of working with them, as was their industry expertise. Although you might expect expertise, having that with the collaboration on top was great.

Are there any areas they could improve?

No, I don’t. Our only issue is that we don’t always have the opportunities in our budgets to partner with them; it just depends on what our clients need at the time. Given the opportunity, we’d work with them again in a heartbeat. If any social needs come up, we will turn to them.

Any advice for potential customers?

Partner with them strategically so that they understand the scope of the work and can use that strength.

5.0
Overall Score They delivered really well on all areas. We didn’t have any reasons to be concerned with the partnership.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Status meetings, buys, and reporting were on time.
  • 5.0 Cost
    Value / within estimates
    Our budget limited some of the things we wanted to work through, and Firebelly Marketing did a really good job with what they had.
  • 5.0 Quality
    Service & deliverables
    Everything was high quality, on time, and consistent.
  • 5.0 NPS
    Willing to refer
    We would refer them without hesitation.

Digital Marketing for Natural Skin Care Company

“We get more than we pay for.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Oct. 2018 - Ongoing
Project summary: 

Firebelly Marketing serves as a social media marketing partner to a natural skin and body care company. They produce and manage content and Facebook ads. The team also oversees influencer marketing.

The Reviewer
 
11-50 Employees
 
Scottsdale, Arizona
Taylor Key
Marketing Coordinator, Whish Beauty
 
Verified
The Review
Feedback summary: 

Firebelly Marketing delivers top-tier influencers and high-caliber, aesthetically pleasing content, resulting in higher customer engagement and social media reach. Transparent, timely, and organized, the team communicates seamlessly and deploys statistics to guide influencer marketing decisions.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing coordinator at Whish Beauty, an all-natural skin and body care line.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Firebelly Marketing?

We needed help with digital marketing. Just the owner of the company and I were doing our marketing activities, and we were struggling to create high-quality content. I was responsible for finding and managing influencers, and doing so was very time-consuming.

We had tried a couple of different platforms to identify influencers, but this wasn’t as effective as reaching out in-person and finding the people that fit our brand.

SOLUTION

What was the scope of their involvement?

Firebelly Marketing manages our social media platforms. They oversee our Facebook ads and help us navigate influencer marketing. The team also creates and maintains our content.

What is the team composition?

I only work directly with Taylor (Social Media & Influencer Marketing Manager, Firebelly Marketing). Once in awhile, Duncan (Founder, Firebelly Marketing) joins a call.

How did you come to work with Firebelly Marketing?

The owner of my company found them, but I’m not sure how.

What is the status of this engagement?

We started working together in October 2018, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Firebelly Marketing has helped us to grow our following, engagement, and social media reach. We’ve seen a considerable shift aesthetically. The content is of a much higher quality than what we were producing internally. We also have a steady stream of influencers.

How did Firebelly Marketing perform from a project management standpoint?

We communicate daily. Taylor uses a platform to pull statistics, which we go over during weekly calls. We go through our social media and determine whether an influencer is someone we want to pursue or not. If we give Taylor the go-ahead, she has influencers sign contracts. Taylor serves as the middle-man, and she keeps everyone on task.

If we’re not on a call, we’re definitely emailing. The team meets deadlines. I can always get ahold of them; they’re super consistent.

What did you find most impressive about them?

Other companies I’ve worked with haven’t been as transparent as Firebelly Marketing. We talk every day, and we’re super open and honest with each other about what we’re looking for, what we need, and what we like or don’t like. Our partnership is more like a friendship; I trust Taylor, and she trusts my judgment.

Are there any areas they could improve?

I have no complaints. There isn’t a single thing that they could do better.

Do you have any advice for potential customers?

As long as you’re open and honest about what you’re looking for, Firebelly Marketing can definitely deliver it. Everything we’ve asked for, they’ve delivered.

5.0
Overall Score They’ve been awesome.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Every deadline and task has been achieved.
  • 5.0 Cost
    Value / within estimates
    Out of all the companies we work with, they’re the most affordable. We get more than we pay for.
  • 5.0 Quality
    Service & deliverables
    They’re super organized and communicate whenever we need to make a change or something isn’t working. There aren’t ever any gray areas.
  • 5.0 NPS
    Willing to refer
    They’re the partner we never complain about working with. I’d definitely recommend them.

Social Media Management & Content Creation for Pizza Company

“We feel valued as one of their clients, and that goes a long way.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
May 2017 - Ongoing
Project summary: 

Firebelly Marketing manages a pizza company's social media accounts with a focus on audience growth. They generate and post content for Facebook and Instagram along with comment monitoring.

The Reviewer
 
11- 50 Employees
 
Indianapolis, Indiana
Alycia Moore
Vice President, Jack's Pizza
 
Verified
The Review
Feedback summary: 

They have instituted a strong social media presence, tripling the number of Facebook followers and boosting business-customer interactions. The friendly team excels at managing expectations and forming personal connections. Internal stakeholders feel that their services are highly beneficial.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the vice president of the retail chain, Jack’s Pizza.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Firebelly Marketing?

We needed somebody to manage our social media, generate our content, and expand our digital audience.

SOLUTION

What was the scope of their involvement?

Firebelly Marketing walked us through the process of finding our voice and presenting ourselves digitally. Now, they manage our social media accounts, including Facebook and Instagram. My team provides them with photographs of our locations, our pizzas, and our employees. Firebelly Marketing uses these photos in the content that they create for our social media posts.

What is the team composition?

Our main point of contact is Lauren (Senior Social Media Manager, Firebelly Marketing). She manages all of our social media interactions. We also work with Duncan (CEO and Strategist, Firebelly Marketing) on various projects. Both of them have been fantastic.

How did you come to work with Firebelly Marketing?

I Googled social media management agencies in the Indianapolis area. I spoke with two companies, and Firebelly Marketing seemed to know what they were talking about. When we met in person, I could tell they were going to be a good fit.

How much have you invested with them?

My company has spent $52,000.

What is the status of this engagement?

We began working together in May 2017, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

When we hired Firebelly Marketing, we had around 3,000 followers on our Facebook page; now, we’re approaching 10,000. We also didn’t have an Instagram before working with them, and they’ve helped us establish an Instagram presence. Having such active social media gives customers a way to interact with us. Firebelly Marketing’s work has been very beneficial to our company.

How did Firebelly Marketing perform from a project management standpoint?

Firebelly Marketing is excellent in this regard. They often sit down with us to garner a clear understanding of what our goals are, the direction we want to move in, and how quickly we want to do so. We have a lot of meetings to touch base. Our teams primarily communicate via email.

What did you find most impressive about them?

Firebelly Marketing truly listens to the voice that we want to create, and they make it happen for us. They’re friendly and follow through on their promises. Their desire to form a personal connection is what distinguishes them. They want to have face-to-face meetings, rather than just emailing, calling, or text messaging. We feel valued as one of their clients, and that goes a long way.

Are there any areas they could improve?

No, I don’t think so. We’ve been very happy with Firebelly Marketing for the last two years. I’ve asked around my office, and all of my team members are thrilled with their work. There’s nothing they could do differently.

Any advice for potential customers?

To get the most out of working with them, tell them exactly what you want. Firebelly Marketing wants to hear you and help you reach your goals. Be willing to collaborate with them.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Digital Marketing for a Bar Management Technology Company

“Firebelly Marketing had a demonstrable understanding of strategy.”

Quality: 
4.5
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Dec. 2012 - 2016
Project summary: 

Firebelly Marketing provided digital marketing services to help clarify a brand’s message and purpose. They created a social media presence and compelling use cases.  The team oversaw the content calendar.

The Reviewer
 
11-50 Employees
 
Fishers, Indiana
CEO, Bar Management Technology Company
 
Verified
The Review
Feedback summary: 

Firebelly Marketing articulated brand value to the target market, which streamlined the sales process and generated leads and conversions. They excelled at managing expectations and satisfying requirements. The team was easily accessible and facilitated a strategic approach to the work.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a beverage analytics firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Firebelly Marketing?

We needed to clarify our message and brand.

SOLUTION

What was the scope of their involvement?

Firebelly Marketing developed a clear pitch about what we did and why we were relevant. Then, they created compelling use cases in visual format using text, still imagery, and video. The team created a social media presence on LinkedIn, Twitter, and YouTube to reach our target influencers. Finally, Firebelly Marketing created a series of pub tracks that fed a content calendar.

What is the team composition?

Duncan (CEO and Strategist, Firebelly Marketing) was our main point of contact. We worked with 3–4 other Firebelly Marketing team members.

How did you come to work with Firebelly Marketing?

Firebelly Marketing responded to an RFP. Their proposal seemed more substantial than the other ones we received.

How much have you invested with them?

We spent between $250,000–$350,000.

What is the status of this engagement?

My company started working with Firebelly Marketing in late 2012 and continued the engagement for nearly four years.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Once Firebelly helped us articulate our value to our target market, we were able to streamline our sales process quickly. They effectively generated new business and marketed qualified leads.

How did Firebelly Marketing perform from a project management standpoint?

Their deliverables were on point. One of the greatest values of their work was that they simplified our processes. Firebelly Marketing did exactly what they said they would. They provided weekly project reports via email. We had standing conference call team meetings, and we met bi-monthly face-to-face. The team was always available.

What did you find most impressive about them?

Firebelly Marketing had a demonstrable understanding of strategy. They linked the overall strategy to the context of our business and our social influence. They had a structured approach that was as much science as it was art.

Are there any areas they could improve?

They were definitive in their approach, but they could’ve pushed back more on their convictions. Sometimes, we disagreed with their way of thinking, and I wish they had resisted more. They were the professional marketers, not us.

Any advice for potential customers?

Know exactly what you’re trying to accomplish. If you can’t articulate this to yourself, you’re going to struggle to articulate it to them. Before reaching out to an agency, your internal team should know why you want this work done and how you’re going to measure success. Then, be prepared for Firebelly Marketing to take a different approach than yours. Keep your bias in check.  

4.5
Overall Score 4.5 is an exceptional score in my standards; I rarely give five stars.
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Social Media Marketing for Finance Company

“Because of Firebelly Marketing, we found a lot of success in growing our audience and understanding them.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
4.0
The Project
 
$50,000 to $199,999
 
Jan. - Dec. 2016
Project summary: 

Firebelly Marketing delivered social media marketing services to reach a new demographic and generate leads. Services included channel management, content creation, and reporting and analytics.

The Reviewer
 
201-500 Employees
 
Indianapolis, Indiana
Steven Cooley
Former Digital Marketing Director, Finance of America Reverse
 
Verified
The Review
Feedback summary: 

Firebelly Marketing fostered audience growth and lead generation. They adhered to strict regulatory compliance and met tight deadlines. The team executed excellent channel management and was adept in several areas of social media marketing.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I was a digital marketing director for Finance of America Reverse.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Firebelly Marketing?

We wanted to reach people 62 years of age and older, educate them about reverse mortgages, and ultimately sell them our products. However, there were many misconceptions about this demographic, such as that they weren’t on social media and only used desktop computers. Also, we needed to meet stringent compliance guidelines.

SOLUTION

What was the scope of their involvement?

Firebelly Marketing led audience growth and channel management. They also did some lead aggregation and content creation. They made sure third-party content and all of my team’s content met the compliance guidelines, then executed all of this throughout the three social media channels. They did reporting and analytics.

What is the team composition?

Duncan (CEO and Strategist, Firebelly Marketing) was our main point of contact. Chad (VP, Social Media Services, Firebelly Marketing) oversaw channel management. We also worked with 1–2 part time project managers.

How did you come to work with Firebelly Marketing?

I've known Duncan for a long time. Firebelly Marketing is a staple social media marketing agency in Indianapolis and the greater Midwest.

How much have you invested with them?

My company spent $160,000–$180,000.

What is the status of this engagement?

The project took place in January–December 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve learned a considerable amount about the behavior of the 62+ age demographic on social media. For instance, we discovered that most seniors use mobile devices to engage in social media. Because of Firebelly Marketing, we found a lot of success in growing our audience and understanding them.

Earlier this year, I attended a major industry presentation about this very topic, which I already knew about through my work with Firebelly Marketing. They were a step ahead of an industry leader.

How did Firebelly Marketing perform from a project management standpoint?

We had weekly meetings, often in-person, and communicated via email. Any challenges were due to our highly regulated industry, not Firebelly Marketing’s performance. I’m sure Firebelly Marketing is quite skilled at things like influencer marketing and out-of-the-box content creation, but we couldn’t use such services. However, they accomplished exactly what we expected from them.

What did you find most impressive about them?

Their channel management stood out to me. They created a content and social media calendar each month. Because we’re in such a compliance-driven industry, Chad had to have every calendar and all content approved by a busy internal legal team that did not prioritize our social media agenda. Firebelly Marketing navigated these time and content restraints well. They were very skilled at executing content and then reporting on the results.

Are there any areas they could improve?

This is a more general challenge and not necessarily something Firebelly Marketing can improve upon, but it’s hard to connect revenue directly to social media.

Any advice for potential customers?

I’ve found that it can be challenging to decipher an agency’s strengths. Social media encompasses many attributes, including content development, channel management, reporting and analytics, and paid media and influencer media. Most agencies are stronger in a couple of these areas, but not all of them. It’s important to align your organization’s objectives with the agency’s strengths. However, Firebelly Marketing seemed to be strong in all of those areas.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer
Verification

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GOLD VERIFIED
Business Entity
Business Entity Name
FIREBELLY INC.
Status
Active
Jurisdiction of Formation
Indiana
Id
2008010400175
Date of Formation
Jan 4, 2008
Source
INBiz
Last updated
Jan 19, 2019
Payment & Legal Filings
Bankruptcy
No
Tax Lien Filings
0
Judgement Filings
0
Collections Count
0
Last updated
Jul 22, 2019
Client Reviews
VERIFIED CLIENT REVIEWS
20
OVERALL REVIEW RATING
4.9
Source
Clutch
LAST UPDATED
June 3, 2020