Firebelly Marketing

What evidence can you share that demonstrates the impact of the engagement?

The campaign was considered very successful. Engagement numbers went up 49%, which was particularly significant given the long-term work that the in-house social department had done. We hit that metric hard and were very pleased with that.

Each week, Firebelly Marketing looked at areas they could finetune to increase views. They continued to optimize, and, despite a modest budget, a campaign video generated almost a million views. The client was very happy. Firebelly Marketing really worked against the objectives we put forward.

How did Firebelly Marketing perform from a project management standpoint?

We had weekly phone calls to go over the status of their work and do any finetuning with the programs. However, in the heat of the work, we often spoke more than weekly. They were consistent in their communication. The team was available and responsive.

I liked the way they worked with our team and our client’s team to understand what our strengths were. From a strategic standpoint, they quickly understood where they fit in and how they could enhance the overall project. They created a seamless experience for the client.

Firebelly Marketing knew where they needed to work against the objectives. They integrated quickly, which is a pretty high bar since it can be pretty difficult to integrate vendors. For that reason, we’d look for opportunities to work with them in the future.  

What did you find most impressive about them?

We were impressed by their initiative to exceed our objectives. A great example of this was how they optimized engagement to drive video views. They looked at the numbers each week and determined what was working and what needed to be adjusted. They were consistently aware of our objectives and reaching them.

The team integration was a great benefit of working with them, as was their industry expertise. Although you might expect expertise, having that with the collaboration on top was great.

Are there any areas they could improve?

No, I don’t. Our only issue is that we don’t always have the opportunities in our budgets to partner with them; it just depends on what our clients need at the time. Given the opportunity, we’d work with them again in a heartbeat. If any social needs come up, we will turn to them.

Any advice for potential customers?

Partner with them strategically so that they understand the scope of the work and can use that strength.

What evidence can you share that demonstrates the impact of the engagement?

When we hired Firebelly Marketing, we had around 3,000 followers on our Facebook page; now, we’re approaching 10,000. We also didn’t have an Instagram before working with them, and they’ve helped us establish an Instagram presence. Having such active social media gives customers a way to interact with us. Firebelly Marketing’s work has been very beneficial to our company.

How did Firebelly Marketing perform from a project management standpoint?

Firebelly Marketing is excellent in this regard. They often sit down with us to garner a clear understanding of what our goals are, the direction we want to move in, and how quickly we want to do so. We have a lot of meetings to touch base. Our teams primarily communicate via email.

What did you find most impressive about them?

Firebelly Marketing truly listens to the voice that we want to create, and they make it happen for us. They’re friendly and follow through on their promises. Their desire to form a personal connection is what distinguishes them. They want to have face-to-face meetings, rather than just emailing, calling, or text messaging. We feel valued as one of their clients, and that goes a long way.

Are there any areas they could improve?

No, I don’t think so. We’ve been very happy with Firebelly Marketing for the last two years. I’ve asked around my office, and all of my team members are thrilled with their work. There’s nothing they could do differently.

Any advice for potential customers?

To get the most out of working with them, tell them exactly what you want. Firebelly Marketing wants to hear you and help you reach your goals. Be willing to collaborate with them.

What evidence can you share that demonstrates the impact of the engagement?

We’ve learned a considerable amount about the behavior of the 62+ age demographic on social media. For instance, we discovered that most seniors use mobile devices to engage in social media. Because of Firebelly Marketing, we found a lot of success in growing our audience and understanding them.

Earlier this year, I attended a major industry presentation about this very topic, which I already knew about through my work with Firebelly Marketing. They were a step ahead of an industry leader.

How did Firebelly Marketing perform from a project management standpoint?

We had weekly meetings, often in-person, and communicated via email. Any challenges were due to our highly regulated industry, not Firebelly Marketing’s performance. I’m sure Firebelly Marketing is quite skilled at things like influencer marketing and out-of-the-box content creation, but we couldn’t use such services. However, they accomplished exactly what we expected from them.

What did you find most impressive about them?

Their channel management stood out to me. They created a content and social media calendar each month. Because we’re in such a compliance-driven industry, Chad had to have every calendar and all content approved by a busy internal legal team that did not prioritize our social media agenda. Firebelly Marketing navigated these time and content restraints well. They were very skilled at executing content and then reporting on the results.

Are there any areas they could improve?

This is a more general challenge and not necessarily something Firebelly Marketing can improve upon, but it’s hard to connect revenue directly to social media.

Any advice for potential customers?

I’ve found that it can be challenging to decipher an agency’s strengths. Social media encompasses many attributes, including content development, channel management, reporting and analytics, and paid media and influencer media. Most agencies are stronger in a couple of these areas, but not all of them. It’s important to align your organization’s objectives with the agency’s strengths. However, Firebelly Marketing seemed to be strong in all of those areas.